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Stereotype Prejudice Discrimination
A cognitive process whereby people categorize others An attitude that is combination of emotion and cognition Treating someone differently based on his or her membership of a group, rather than on individual merit.
It is clear that no one factor (biological, cognitive, sociocultural) completely explains the origin of prejudice or how to reduce it. The origins of prejudice are multi-factorial.
The interaction of the three levels of analysis demonstrates the problems of looking at any one factor in isolation. Society and culture may teach certain stereotypes and prejudices which influence the way people perceive or think about minorities or outsiders.
Cognitive factors
Availability heuristics The role of perception Cognitive dissonance
Sociocultural factors
Stereotyping Fundamental attribution error Contact hypothesis
Fiske (2007) Procedures: 1. Participants were placed into an MRI scanner and then shown a series of photos. 2. These photos included people with disabilities, rich businessmen, older people, US Olympic athletes, and homeless people. Findings: when participants showed homeless person, their brains set off a series of reactions associated with disgust. An area in the brain called the insula was activated, which is usually a response to non-human objects such as a garbage and human waste.
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1. Learn about social identity theory by reading this article Social Psychology of Intergroup relations by Henri Tajfel, available at http://web.comhem.se/u68426711/8/tajfel86.pdf 2. To learn more about the latest research on intergroup contact listen to this radio discussion featuring Professor Miles Hewstone director of the Oxford Centre for the Study of Intergroup Conflict www.bbc.co.uk/programmes/b01j5mym 3. Also read this interview with Professor Hewstone in the Guardian at http://www.theguardian.com/society/2007/sep/05/guardiansocietysupplem ent.communities 4. Find out what it is like to be part of a research group by visiting the website at http://ocsic.psy.ox.ac.uk
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Tillett Wright: Fifty shades of gay ...from the fact that we play with one legal hand tied behind our backs, and once you get past the shared narrative of prejudice and struggle, just being other than straight doesn't necessarily mean that we have anything in common. http://www.ted.com/talks/io_tillett_wright_fifty_shades_of_gay.html Elyn Saks: A tale of mental illness -- from the inside ... myself. A message to the entertainment industry and to the press: On the whole, you've done a wonderful job fighting stigma and prejudice of many kinds. Please, continue to let us see characters in your movies, your plays, your columns, who suffer with severe mental ... http://www.ted.com/talks/elyn_saks_seeing_mental_illness.html #
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