Title : Semiodiscourse Analysis of Apple iPhone 5 Poster

Introduction a. Background of the study

In this globalization era, technology developed very fast, especially in communication. Many people made technology and communication as a priority in their life. So, they are need something to make their communication easier and faster. Many companies release their advanced product to interest consumers by using many ways, the company promote their product. We often seen many advertisement, for example in the traffic light, in the bridge, in front of the shop, television, news paper, magazine, etc. All of them has function to make people interest with the advertisement. So, advertisement must be interesting. Based on the explanation above, advertisement differences to two kinds, there are electronic media and non electronic media. Electronic advertisement is an advertisement that used electronic media as tool to promote their product for example television, radio, internet, etc. While non electronic advertisement is an advertisement that does not use electronic as a media to promotion for example magazine, news paper, leaflet, brochure, or poster that sometimes stick in the public places. Here the writer will focused only in poster of iPhone 5. Poster is large printed that including picture and slogan about something same like apple company that use poster as a media to promote their product. b. Problem statement According to the explanation above, advertisement is very important way to make consumers interest with the product of a company here appear problems, what is the meaning of iphone 5 symbol and the slogan of iphone 5 poster. c. Aims of the study 1. To figure out the meaning of logo in iphone 5 logo 2. To figure out what the meaning of the slogan in the iphone 5 poster.