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PENGARUH PELAKSANAAN PERENCANAAN KARIR

TERHADAP MOTIVASI KERJA KARYAWAN PADA


PT.POS PERSERO DI KOTA PALOPO

Proposal Penelitian untuk skripsi

Oleh :

RACHMAT RAMLI RAUF


No. Induk Mahasiswa : 29200342
Program Studi : Manajemen

SEKOLAH TINGGI ILMU EKONOMI ( STIE )


MUHAMMADIYAH PALOPO
2013

JUDUL PROPOSAL

: PENGARUH PELAKSANAAN PERENCANAAN KARIR


TERHADAP MOTIVASI KERJA KARYAWAN PADA
PT.POS PERSERO DI KOTA PALOPO

NAMA

: RACHMAT RAMLI RAUF

NIM
PROGRAM STUDI

: 29200342
: MANAJEMEN

Disetujui Untuk Diseminarkan


Pembimbing I

Pembimbing II

SALJU,S.E., M.M.
Tanggal

RISMAWATI,S.E., M.S.A
Tanggal..

Ketua Program Studi


Manajemen

HAEDAR, S.E., M.Si.

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DAFTAR ISI

HALAMAN JUDUL..................................................................................................

LEMBAR PENGESAHAN.......................................................................................

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DAFTAR ISI............................................................................................................

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I. PENDAHULUAN
A. Latar Belakang...........................................................................................

B. Rumusan Masalah.....................................................................................

C. Tujuan dan Manfaat Penelitian .................................................................

II. LANDASAN TEORI


A. Proses Analisa...

B. Pengertian Harga...

C. Pentingnya Harga..

D. Pengertian Omzet Penjualan.......................................................................

E. Diskon..........................................................................................................

F. Pengertian Produk....................................................................................... 12
G. Pengertian Promosi...................................................................................... 14
H. Persepsi Pelanggan..................................................................................... 15
I. Perilaku Konsumen...................................................................................... 16
J. Nilai dan Kepuasan ..................................................................................... 18
K. Pertukaran, Transaksi, dan Kemitraan ....................................................... 18

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III. KERANGKA PIKIR DAN HIPOTESIS


A. Kerangka Pikir.............................................................................................. 21
B. Hipotesis ..................................................................................................... 22
IV. METODE PENELITIAN
A. Lokasi dan Waktu Penelitian........................................................................ 23
B. Jenis dan Sumber Data .............................................................................. 23
C. Populasi dan Sampel .................................................................................. 23
D. Metode Pengumpulan Data ........................................................................ 24
E. Metode Analisis Data .................................................................................. 24
F. Definisi Operasional .................................................................................... 26
G. Sistimatika Penulisan................................................................................... 26
DAFTAR PUSTAKA............................................................................................

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