DEFINICION
GRONROOS
ANDRESEN
GUMMENSSON
BLOIS
ADAN SMITH
FISIOCRATAS
JUDD
SAY
ANDRESEN
KOTLER E BLOOM
STANTON
AMERICAN MARKETING
MARSHALL
REGAN
LEHTINEN
ZEITHAML UHL THOMAS SHOSTACK SCHLISSEL SASSER REGAN RATMELL LOVELOCK LANGEARD KNISELY JUDD JOHNSON GRONROOS GEORGE FISK EIGLIER DONELLY DAVIS DAVIDSON CARMAN BOOMS BESSON BERRY BELL BATESON