UNIVERSIDADE DE SO PAULO FACULDADE DE ECONOMIA, ADMINISTRAO E CONTABILIDADE

REA: DISCIPLINA: CDIGO: PROFESSORES: OPERAES ESTRATGIA EM OPERAES EAD-5934 MARILSON ALVES GONALVES PA(LO TROM)ONI DE SO(*A NAS+IMENTO

(marils !"#s$%&r' (,r m& !i"#s$%&r'

PROGRAMA

OBJETIVOS Dis-#,ir as $ri!-i$ais .#/s,0/s 1/ 2 rm#la34 5 im$l/m/!,a34 5 - m$/,i,i9as / 1/ s#as im$li-a30/s ! - !,/:, 1/ $/ra30/s% I!s/rir a .#/s,4 1a 1i!;mi-a 1as $/ra30/s /m ,/rm s 1a -ar,/ira 1/ $r </, s 1/ri9a1a 1a r6a!i7a34 / 6/s,4 1/ /s,ra,86ias

/s,ra,86ia - m$/,i,i9a% Dis-#,ir -a$a-i,a34 5 i! 9a34 s#as r/la30/s - m a - m$/,i,i9i1a1/ 1as $/ra30/s% = r!/-/r r/2/r/!-ial / 2/rram/!,al - !-/i,#al $ara a9aliar a 2a-,i&ili1a1/ / a s#s,/!,a&ili1a1/ 1/ /s,ra,86ias - m$/,i,i9as ! - !,/:, 1/ $/ra30/s% = r!/-/r /l/m/!, s 1/ $la!/<am/!, i!,/6ra34 / ,ra!s2 rma34 / 1/ 6/s,4 - m$/,i,i9a 1a -ar,/ira 1/ $r </, s $ara

$/ra-i !al /:i6i1a $/la /s,ra,86ia - m$/,i,i9a%

Es,#1ar -as s 1/ /s,ra,86ias - m$/,i,i9as ! - !,/:, 1/ $/ra30/s% Dis-#,ir ,/!1>!-ias 2#,#ras 1/ /s,ra,86ias - m$/,i,i9as ! - !,/:, 1/ $/ra30/s%

JUSTIFICATIVA

A ,ra!s2 rma34 1 s i!,/!, s /s,ra,86i- s / 1as $r $ si30/s 1/ 9al r - m$/,i,i9 1/ #ma r6a!i7a34 /m &</,i9 s 1/ 1/s/m$/!? / /m r/s#l,a1 s $/ra-i !ais 8 #m 1/sa2i $ara .#al.#/r r6a!i7a34 5 i!1/$/!1/!,/m/!,/ 1/ s#a /s,r#,#ra5 -#l,#ra5 ,/-! l 6ia5 am&i/!,/ # m/sm 6ra# 1/ 1/s/!9 l9im/!, % Em& ra s/<a #ma ,ar/2a 1/ , 1 s 1a r6a!i7a34 5 ali!?ar r/-#rs s @ .#ais.#/r .#/ s/<am @ a r/s#l,a1 s /s,ra,86i- s $/rs/6#i1 s # , r!ar - !6r#/!,/s $r -/ss s i!,/r! s 1/ !/6A-i s B 1/ma!1a 1/ -li/!,/s / 1/mais stakeholders s4 ,ar/2as .#/ 1/$/!1/m /m Cl,ima /s,;!-ia 1as $/ra30/s% D/ .#al.#/r 2 rma5 r/s#l,a1 s - m$/,i,i9 s r6a!i7a-i !ais /s,4 - !1i-i !a1 s B 2 rma - m s r/-#rs s s4 - !2i6#ra1 s / 1im/!si !a1 s5 B ma!/ira - m s4 r1/!a1 s /m $r -/ss s $ara a6r/6ar 9al r /m $r 1#, s / s/r9i3 s /5 $ri!-i$alm/!,/ B -a$a-i1a1/ 1/ - m s4 6/ri1 s / $/ra1 s% T 1a9ia5 /s,a 9is4 ,ra1i-i !al 1/ $/ra30/s i!,ra- r6a!i7a-i !ais $r/-isa i!- r$ rar #ma 9is4 1i!;mi-a 1as $/ra30/s5 - m $r 1#, s5 $r -/ss s / r6a!i7a34 - !,i!#am/!,/ s/ al,/ra!1 9is-a-9is m#1a!3as !a r/1/ 1/ s#$rim/!, a 2 r,/m/!,/ ar,i-#la1as $/l a9a!3 ,/-! lA6i- 5 $/la - m$/,i34 5 $/las r/s,ri30/s am&i/!,ais / $/las i! 9a30/s /m m 1/l s 1/ !/6A-i s% =a, r -ri,i- 1/s,/ $r -/ss 1i!;mi- 8 a 1/2i!i34 - !-r/,a 1 s r#m s /s,ra,86i- s a,ra98s 1a s/l/34 / 6/s,4 1/ #ma -ar,/ira 1/ $r </, s% Es,#1ar5 $/s.#isar / 2 rm#lar /s,ra,86ias 2a-,D9/is / s#s,/!,E9/is s & $ !, 1/ 9is,a $/ra-i !al 8 &</, 1/ /s,ra,86ias /m $/ra30/s ,a!, .#a!, a9aliar / /!- !,rar al,/r!a,i9as $/ra-i !ais 1/

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CONTEDO

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BIBLIOGRAFIA OBRIGATRIA KAPLAN, R &/r, S%L NORTON5 Da9i1 P (GKKJ'% The Execution Premium linking strategy to operations for competitive advantage. ) s, !5 Massa-?#s/,,s: Mar9ar1 )#si!/ss Pr/ss% SUPORTE HAYES5 R% M%L PISANO5 G%L UPTON5 DL WHEELWRIGHT5 S% +% (GKKJ'% Produ !o" Estrat#gia e Tecnologia Em $usca da %antagem Competitiva. P r, Al/6r/: ) Nma!% HAYES5 R% M%L WHEELWRIGHT5 S% +%L CLARK5 O% )% (F9JJ'% &ynamic Manufacturing. N/P Q rN5 (SA: T?/ =r// Pr/ss% NASCIMENTO5 P% T% S% (GKFK'% 'lternativas e (ntegra !o na Cr)tica do Paradigma da Sele !o de Pro*etos% T/s/ 1/ Li9r/ D ->!-ia% (SP% WHEELWRIGHT5 S% +%L CLARK5 O% )% (F99G'% +evolutioni,ing Product &evelopment.uantum Leaps Speed" Eficiency and .uality. N/P Q rN5 E(A: T?/ =r// Pr/ss% COMPLEMENTAR KIM5 +?a! R%L MAUBORGNE5 R/!8/ (GKK5'% ' Estrat#gia do /ceano ',ul como criar novos mercados e tornar a concorr0ncia irrelevante. Ri 1/ Sa!/ir : Els/9i/r%

CRONOGRAMA DE AULAS
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BIBLIOGRAFIA ADICIONAL 8 LIVROS F% ADAM Sr%5 E% E%L EBERT5 R% S% (F99G'% Production and /perations Management Concepts" Models and $ehavior% 5,? E1i,i !5 Pr/!,i-/-Mall% G% ANUPINDI5 Ra9iL CHOPRA5 S#!ilL DESHMUKH5 S#1?aNar D%L MIEGHEM5 Sa! A% Va!L BEMEL5 Ei,a! (GKKH'% Managing $usiness 1lo2s Principles of /perations Management 5 S/- !1 E1i,i !5 P/ars !-Pr/!,i-/ Mall% 3% BUFFA5 ElP 1 S%L SARIN5 RaN/s? O% (F9JI'% Modern Production3/perations Management% J,? /1i,i !5 S ?! R% U S !s% 4% CHALOS5 P/,/r (F99G'% Managing Cost in Today4s Manufacturing Environment. Pr/!,i-/ Mall% 5% CHASE5 Ri-?ar1 )%L ACUILANO5 Ni-? las S%L JACOBS5 =% R &/r, (GKKH'% 'dministra !o da Produ !o e /pera 5es 6 para vantagens competitivas. 778. Edi !o 5 S4 GraP Mill% H% CHASE5 Ri-?ar1 )%5 ACUILANO5 Ni-? las S%L JACOBS5 =% R &/r, (GKKF'% Production /perations Management 6 Manufacturing and Services % IRRINVM+GRAR-MILL5 Ni!/,? E1i,i !% I% CHOPRA5 S%L MEINDL5 P% (GKKF'% Supply Chain Management- Strategy" Planning and /peration% Pr/!,i-/ Mall% J% CORRA5 M/!ri.#/ L%L CORRA5 +arl s A% (GKK4'% 'dministra !o de Produ !o e /pera 5es- Manufatura e Servi os 6 9ma ':ordagem Estrat#gica% S4 Pa#l : A,las% 9% CORRA5 M/!ri.#/ L#i7L CAON5 Ma#r (GKKG'% ;est!o de Servi os Lucratividade por (GKKF'% Plane*amento" meio de /pera 5es e de Satisfa !o de Clientes. ATLAS% FK% CORRA5 M/!ri.#/ L#i7L GIANESI5 Iri!/# G% N%L CAON5 Ma#r Programa !o e Controle da Produ !o $ase para S'P" $''<6=" /racle 'pplications e outros soft2ares integrados de gest!o% 4a% E1i34 5 S4 Pa#l : ATLAS% FF% CORRA5 M/!ri.#/ L#i7 (F994'% Linking 1lexi:ility" 9ncertainty and %aria:ility in Manufacturing Systems% A9/&#rW% FG% DAVENPORT, T? mas M% (GKKG'% Miss!o Cr)tica /:tendo %antagem Competitiva com os Sistemas de ;est!o Empresarial% P r, Al/6r/: ) +am&ri16/% Massa-?#ss/,s: T?/ MIT Pr/ss% F4% GEMAWHAT5 P% (GKKK'% ' Estrat#gia e o Cen?rio dos <eg@cios 8 Textos e Casos% P r, Al/6r/: ) Nma!% F5% GOLDRATT5 E% M%L COD5 S% (F9J9'% A M/,a - 'dministra !o dos ;argalos de Produ !o% S4 Pa#l : IMAM% FH% GUNN5 T? mas G% (F99G'% A7st Century manufacturing 6 creating 2inning :usiness performance% OMNEO% FI% HAMEL5 G% (GKKK'% Liderando a +evolu !o% Ri 1/ Sa!/ir : E1i, ra +am$#s% Nma!% F3% FREEMAN5 +%L SOETE5 L% (F99I'% The Economics of (ndustrial (nnovation. > rd edition. Pa#l : M-

FJ% HEIBER5 SaWL RENDER5 )arrW (F999'% Principles of /perations Management% 3r1 E1i,i !5 Pr/!,i-/ Mall% F9% JARRILO5 S% +arl s (GKK3'% Strategic Logic% L !1 !: Pal6ra9/ Ma-Milla!% GK% KAPLAN, R &/r, S%L NORTON5 Da9i1 P% (GKKF'% /rgani,a !o /rientada para a Estrat#gia% Ri 1/ Sa!/ir : E1i, ra Els/9i/rV+AMP(S% GF% KRAJEWSKI5 L// S%L RITBMAN5 LarrW P%L MALHOTA5 Ma! i O% (GKKI'% /perations Management Processes and %alue Chains% N/P S/rs/W: P/ars !5 J,? E1i,i !% GG% MEREDITH5 Sa-N R%L SHAFER5 S- ,, M% (F999'% /perations Management for M$'s % S ?! Ril/W U S !s% G3% PISANO5 GarW P%L HAYES5 R &/r, M% ( r6s%' (F995'% Manufacturing +enaissance5 Mar9ar1 )#si!/ss R/9i/P ) Ns% G4% SCHEER5 A#6#s,-Ril?/lmL ABOLHASSAN5 =/rriL JOST5 R l2ramL KIRCHMER5 Ma,?ias (/1i, rs' (GKK3'% $usiness Process Change Management 'ris in Practice% S$ri!6/r% G5% SCHMENNER5 R 6/r% R% (F99K'% Production /perations Management 6 concepts and situations% 4,? /1i,i !5 Ma:P/ll Ma-milla! I!,/r!a,i !al E1i,i !s% GH% SHEFFI5 Q ssi (GKK5'% The +esilient Enterprise overcoming vulnera:ility for competitive advantage. +am&ri16/5 Massa-?#ss/,s: T?/ MIT Pr/ss% GI% SCHNIEDERJANS5 Mar- S% (F993'% Topics in Bust6in6Time Management% ALLQN a!1 )A+ON% GJ% SLACK5 Ni6/lL CHAMBERS5 S,#ar,L JOHNSTON5 R &/r, (GKK9'% 'dministra !o da Produ !o% S4 Pa#l : ATLAS5 3a E1i34 % G9% SLACK5 Ni6/l (F99F'% The Manufacturing Ns% 'dvantage 6 achieving competitive manufacturing operations% M/r-#rW ) MRR% 3F% WOOMACK5 Sam/s P%L JONES5 Da!i/l T%L ROSS5 Da!i/l (F99G'% ' M?Cuina Cue Mudou o Mundo% Ri 1/ Sa!/ir : E1i, ra +am$#s% 3G% BACCARELLI5 S% )% (GKKK'% Estrat#gias e sucesso nas empresas, S4 Pa#l : Sarai9a% 33% BACCARELLI5 S8r6i A,las% )% (F99K'% 'dministra !o Estrat#gica da Produ !o% S4 Pa#l :

3K% WILD5 RAQ (F9J5'% Essentials of Production and /perations Management % G!1 /1i,i !5

BIBLIOGRAFIA ADICIONAL 8 ARTIGOS E CAPETULOS DE LIVROS

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4% ARTTO5 O% A% / DIETRICH5 P% M% (GKKI'% Strategic $usiness Management Through Multiple Pro*ects% I!: MORRIS5 P% R% G% / PINTO5 S% O (E1i, rs'% The Eiley ;uide to Pro*ect" Program F Portfolio Management % N/P S/rs/W% (SA: S ?! Ril/W US !s5 I!-% M & N/!% 5% BALACHANDRA5 R%L RAELIN5 S% A% (F9J4'% Ehen to Gill That +F& Pr </-,% R/s/ar-? Ma!a6/m/!,5 S#lW-A#6#s,5 $% 3K-33% H% BELL5 R% M% (F9J4'% Learning and the 'ccumulation of (ndustrial Technological Capacity in &eveloping Countries% I!: FRANSMAN5 M%L KING5 O% Technological Capa:ility in The Third Eorld% N/P Q rN: S,% Mar,i!Ys Pr/ss5 $% FJI-GK9% I% BERRY5 Rilliam L%L CHRISTIANSEN5 T? masL BRUUN5 P/,/rL WARD5 P/,/r (GKKG'% Lean Manufacturing- ' Mapping of Competitive Priorities" (nitiatives" Practices" and /perational Performance in &anish Manufacturers. + $/!?a6/!:Pr -//1i!6s I!,/r!a,i !al + !2/r/!-/5 E#r $/a! O$/ra,i !s Ma!a6/m/!, Ass -ia,i !% J% BOWEN5 OL CLARK5 O% )%L HOLLOWAY5 +% A%L WHEELWRIGHT5 S% +% (F994'% &evelopment Pro*ects- The Engine of +ene2al% Mar9ar1 )#si!/ss R/9i/P5 S/$,/m&/rO-, &/r5 $% FFK-FGK% 9% BOWEN5 OL +LARO5 O% )%L HOLLOWAY5 +% A%L WHEELWRIGHT5 S% +% (F994'% Make Pro*ects the School for Leaders. Mar9ar1 )#si!/ss R/9i/P5 S/$,/m&/r-O-, &/r5 $% F3FF4K% FK% BOWER5 S%L GILBERT5 + (GKKI'% Ho2 Managers Everyday &ecisions Create or &estroy Iour Company4s Strategy% Mar9ar1 )#si!/ss R/9i/P5 =/&r#arW% FF% BOYER5 O%L SWINK5 M%L ROSENBWEIG5 E% (GKK5'% /perations Strategy +esearch in the Poms Bournal% Pr 1#-,i ! a!1 O$/ra,i !s Ma!a6/m/!,5 Ri!,/r% FG% BOYER5 O/!!/,?L LEWIS5 Maria!!/ (GKKG'% Competitive Priorities- (nvestigating the <eed for Trade6/ffs in /perations Strategy. Pr 1#-,i ! a!1 O$/ra,i !s Ma!a6/m/!,% S$ri!6% F3% BRYCE5 Da9i1 S%L DYER5 S/22r/W M% (GKKI'% Strategies To Crack Eell6;uarded Markets. Mar9ar1 )#si!/ss R/9i/P5 MaW5 $% J4-9G% F4% CHRIS5 * $% HH-I5% F5% CHRISTENSEN5 +laW, ! M% (GKKF'% The Past and 1uture of Competitive 'dvantage. S,ra,/6i/s 2 r E-)#si!/ss S#--/ss5 +?a$,/r Si:5 $% F39-5K% FH% CHRISTENSEN5 +laW, ! M%L BOWER5 S% L% (F99H'% Customer Po2er" Strategic (nvestment" and the 1ailure of Leading 1irms. S,ra,/6i- Ma!a6/m/!, S #r!al5 9% FI5 ! % 35 Mar-?5 $% F9I-GFJ% FI% CLINTON5 )% D #6lasL HSU5 O +?/!6 (GKK3'% B(T and the $alanced Scorecard- Linking Manufacturing to Management Control% R/a1i!6 9%F @ Li!Ni!6 Ma!#2a-,#ri!6 , Ma!a6/m/!, + !,r l5 Ma!a6/m/!, A-- #!,i!65 $% G55-H3 FJ% CORTS5 O%L RIVKIN5 S% (F999'% ' <ote on Microeconomics for Strategists 5 Mar9ar1 )#si!/ss S-? l N ,/% N (GKKI'% 1inding your <ext Core $usiness% Mar9ar1 )#si!/ss R/9i/P5 A$ril5 2 9,?

F9% COLLIS5 D%L MONTGOMERY5 +% (F99J'% Creating Corporate 'dvantage5 Mar9ar1 )#si!/ss R/9i/P5 MaWVS#!/5 $% IF-J3% GK% COOPER5 R% G%5 EDGETT5 S%L KLEINSCHMIDT5 E% S% (GKKF'% Portfolio Management for ne2 Product &evelopment- results of an industry practices study % O:2 r15 (O: RUD Ma!a6/m/!,5 9% 3F5 ! % 4% GF% DANNEELS5 E% (GKKG'% The &ynamics of Product (nnovation and 1irm Competencies % S,ra,/6i- Ma!a6/m/!, S #r!al5 ! % G35 $% FK95-FFGF% GG% DAVID5 La#r/!,i# (GKKI'% $eyond E+P The <ext Stride % S-? Ma!a6/m/!,5 +/!,/!!ial + ll/6/ 2 A$$li/1 Ar,s a!1 T/-?! l 6W% G3% DESSYLLAS5 Pa!aW ,is (GKKI'. (mproving Performance through %ertical &isintegrationEvidence from 9.G. Manufacturing 1irms. AIM R/s/ar-? R rNi!6 Pa$/r S/ri/s5 N 9/m&/r% G4% DECOENE5 VL BRUGGEMAN5 R/r!/r (GKKH'% Strategic alignment and middle level managersJmotivation in a :alanced scorecard setting. I!,/r!a,i !al S #r!al U Pr 1#-,i ! Ma!a6/m/!,5 ! % GH% G5% DICKINSON5 M% R%L THORNTON5 A% +%L GRAVES5 S% (GKKF'% Technology Portfolio management- /ptimi,ing (nterdependent Pro*ects /ver Multiple Time Periods % IEEE Tra!sa-9,i !s ! E!6i!//ri!6 Ma!a6/m/!, 4J (4'5 $% 5FJ-5GI% GH% DUSCHEK5 S,/$?a! (GKK4'% (nter6firm +esources and Sustained Competitive 'dvantage % Ma!a6/m/!, R/9#/5 9% F55 ! % F5 $% 53-I3% GI% DYER5 S/22r/W M%L KALE5 Pras?a!,L SINGH5 Mar&ir (GKK4'% Ehen to 'lly and Ehen to 'cCuire% Mar9ar1 )#si!/ss R/9i/P5 S#lWVA#6#s,5 $% FKJ-FF5% GJ% FRFRY5 =r818ri- (GKKH'% The 1undamental &imensions of Strategy % MIT Sl a! Ma!a6/m/!, R/9i/P5 =all5 9% 4J5 ! % F5 $% IF-IH% G9% FREI5 =ra!-/s X% (GKKH'% $reaking the Trade6/ff :et2een Efficiency and Service % Mar9ar1 )#si!/ss R/9i/P% N 9/m&/r% 3K% FROHMAN5 A% L% (F9JG'% Technology as a Competitive Eeapon% Harvard $usiness +evie25 Sa!#arW-=/&r#arW5 $% 99-FK4% 3F% GOMORY5 R% E% (F9J9'% 1rom the KLadder of ScienceK to the Product &evelopment Cycle % Mar9ar1 )#si!/ss R/9i/P% N 9VD/-% 3G% HAGEL III5 S ?!L SINGER5 Mar-% (F999'% 9n:undling the Corporation. Mar9ar1 )#si!/ss R/9i/P5 Mar-?VA$ril5 $% F33-4F% 33% HAMEL5 GarW (F99H'% Strategy as +evolution5 Mar9ar1 )#si!/ss R/9i/P5 S#lW-A#6#s,5 $% H9-JG% 34% HAMMER5 Mi-?a/l (GKK4'% &eep Change- &eep Change- Ho2 /perational (nnovation Can Transform Iour Company% Mar9ar1 )#si!/ss R/9i/P5 A$ril5 $% J4-95% 35% HAMMER5 Mi-?a/l% (GKKF'% The Superefficient Company% Mar9ar1 )#si!/ss R/9i/P5 S/$,/m&/r5 $% JG-93% 3H% JACOBS5 MarN (GKKI'% Product Complexity- ' &efinition and (mpacts on /perations% Eli )r a1 Gra1#a,/ S-? l 2 Ma!a6/m/!,5 Mi-?i6a! S,a,/ (!i9/rsi,W5 RESEAR+M ISS(ES5 D/-isi ! Li!/5 $% H-FG5 O-, &/r% 2 O$/ra,i !s l 2 E!,/r$ris/

3I% KANTER5 R sa&/,? M ss (GKKH'% (nnovation- The Classic Traps% Mar9ar1 )#si!/ss R/9i/P% N 9/m&/r% 3J% KAPLAN5 R%S%L NORTON5 D% P% (GKKH'% Ho2 to (mplement a <e2 Strategy 2ithout &isrupting Iour /rgani,ation% Mar9ar1 )#si!/ss R/9i/P5 Mar-?% 39% KILLEN5 +% P%L HUNT5 R% A%L KLEINSCHIMDT5 E% S% (GKKI'% Managing the <e2 Product &evelopment Pro*ect Portfolio- ' +evie2 of the Literature and Empirical Evidence. Or/6 ! @ (SA: PI+MET GKKI Pr -//1i!6s% PI+MET + !2/r/!-/ 5-9 A#6#s,5 P r,la!15% 4K% LAPRF5 Mi-?a/l A%L VAN WASSENHOVE5 L#N N% (GKKG'% Learnig 'cross Lines The Secret to More Efficient 1actories% Mar9ar1 )#si!/ss R/9i/P5 $% FKI-FF5 O-, &/r% 4F% LIKER5 S/22/W O%L CHOI5 T? mas Q% (GKK4'% $uilding &eep Supplier +elationships % Mar9ar1 )#si!/ss R/9i/P% D/-/m&/r5 $% FK4-F3% 4G% LIU, G/!s?/!6 (Sas !'L SHAH5 Ra-?!aL SCHROEDER5 R 6/r G% (GKKH'% Linking Eork &esign to Mass Customi,ation- ' Sociotechnical Systems Perspective% D/-isi ! S-i/!-/s5 9% 3I5 ! % 45 N 9/m&/r% 43% LUMMUS5 R? !1a R%L VOKURKA5 R &/r, S%L DUCLOS5 L/sli/ O% (GKKH'% The produce6 process matrix revisited- integrating supply chain trade6offs. SAM A19a!-/1 Ma!a6/m/!, S #r!al5 S$ri!6% 44% MAIDICUE5 M% A%L BIRGER5 )% S% (F9J5'% The <e2 Product Learning Cycle % R/s/ar-? P li-W F45 $% G99-3F3% 45% MARCOVITCH5 S% (F99F'% Tecnologia e competitividade% S4 A1mi!is,ra34 1a (SP5 9% GH5 !%G5 a&ril-<#!? 5 $% FG-GF% 4H% MCGAHAN5 A!i,a M% (GKK4'% Ho2 (ndustries Change% Mar9ar1 )#si!/ss R/9i/P5 O-, &/r5 $% JH-94% 4I% MEYER5 +%L SCHWGER5 A% (GKKI'% 9nderstanding Customer Experience% Mar9ar1 )#si!/ss R/9i/P5 =/&r#arW% 4J% MINTBBERG5 M% (F9IJ'% Patterns in Strategy 1ormation % Ma!a6/m/!, S-i/!-/5 9% G45 ! % 95 MaW5 $ 934-94J% 49% NASCIMENTO5 P% T% S% (GKFF'% Es,ra,86ia / &</,i9 s !a 6/s,4 1a -ar,/ira 1/ $r </, s% Ri 1/ Sa!/ir : A!ais 1 XXXV E!a!$a1% ANPAD% 5K% NASCIMENTO5 P% T% S% (GKK9'% /rgani,a !o- crit#rios para uma concep !o cr)tica e o:*etiva% Ri 1/ Sa!/ir : +a1/r! s E)APE%)R5 9% I5 !% 45 ar,i6 35 D/7% 5F% NASCIMENTO5 P% T% S% (GKKG'% Em:raer" <atura e &aimler6Chrysler do $rasil- tr0s modos de gerir o desenvolvimento de produtos. Sal9a1 r5 )A5 )rasil: A!ais 1 E!a!$a1% E!a!$a1 GKKG5 GG-G5 1/ s/,/m&r % 5G% NOBEOKA5 O%L CUSUMANO5 M% A% (F99I'% Multipro*ect Strategy and Sales ;ro2th- the $enefits of +apid &esign Transfer in <e2 Product &evelopment. S,ra,/6i- Ma!a6/m/!, S #r!al5 9% FJ5 ! % 35 $% FH9-FJH% 53% NOBEOKA5 O%L CUSUMANO5 M% A% (F995'% Multipro*ect Strategy" &esign Transfer" and Pro*ect Performance- ' Survey of 'utomo:ile &evelopment Pro*ects in the 9S and Bapan % IEEE Tra!sa-,i !s ! E!6i!//ri!6 Ma!a6/m/!,5 9% 4G5 ! % 45 N 9/m&/r% XXVI Pa#l : RA(SP @ R/9is,a 1/

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