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AMURA MARKETING TECHNOLOGIES

Assignment
Ramco Systems (http://www.ramco.com/) wants to promote their HCM - Human Capital Management product through digital media. Please de elop a mar!eting plan "or promoting HCM. #he plan must co er the "ollowing -#arget $roup %) &) () )) ,) #arget $eography 'igital mar!eting channels (can include social) Mar!eting communication (a couple o" ideas) *denti"y mar!eting collateral re+uired (e.g. microsite) -stimated .udgets to /e allocated to each channel

Please note that we only want /udget "or 'igital mar!eting.

http://www.ramco.com/hcm/inde0.asp0

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