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Rhetorical Analysis

Looking at the advertisement, one side of it has a gun that is loaded with
cigarettes as the bullets, and listed off to the side are the negative side effects smoking
can have on the human body. On the other side of the advertisement, there is a man
whose head is half of a skull and half human with the words smoking slowly kills.
This advertisement is mainly targeted towards people who might have just started
smoking cigarettes, towards people who have considered starting to smoke cigarettes, and
maybe towards people who are thinking about quitting, and even people who smoke in
general that might not be considering quitting. The left side of the advertisement says,
Smoking slowly kills so why bother starting? It can be targeted towards people who do
not smoke because it lists off the negative effects of smoking such as: its a major cause
of stroke, its addictive, it raises blood pressure, it suppresses immune function, it dulls
your sense of smell and taste, and so on. Its saying that if a person does not smoke, that
they are keeping his body much more free of toxins and health problems than people who
do smoke. The advertisement can be targeted towards people who are thinking about
picking up the habit because it is showing them what kind of health problems they are at
risk of getting if they do decide that they want to try smoking. It can also be targeted
towards people who want to quit because it is showing that by smokingeven if they
dont smoke a lotwhat kind of toxins that they are putting into their bodies, whether
they have been smoking for a long time, or whether they just started smoking. If they see
this advertisement, they could decide that its a good idea to stop because not only are
there the health issues that they list on the ad that they can have, but there are tons of
ashley proctor 10/31/13 8:23 AM
Comment [1]: Bon't foiget that the papei
is mla foimat !
ashley proctor 10/31/13 8:58 AM
Comment [2]: Tiy to woik on making
move of an intiouuction iathei than
jumping into the content of youi papei.
Naybe a quote about pictuies anu the
meaning they can holu.
ashley proctor 10/31/13 8:30 AM
Comment [3]: Aie these 2 sepaiate aus
oi a uouble page spieau of one au.
ashley proctor 10/31/13 8:58 AM
Comment [4]: This is wheie you can talk
about the symbolism of coloi anu the
location of the aus.
ashley proctor 10/31/13 8:31 AM
Comment [5]: This sentence is ieally long
think about splitting it into two sentences.
Naybe people with a uesiieu to quit stait
anu anothei one about how an au like this
coulu jump out to smokeis that uon't want
to quit.
ashley proctor 10/31/13 8:32 AM
Comment [6]: To conuense this sentence
I woulu only list 2-S effects.
ashley proctor 10/31/13 9:00 AM
Comment [7]: I woulu put this at the top
of this paiagiaph to help with flow.
ashley proctor 10/31/13 8:48 AM
Comment [8]: This is goou! Bon't foiget
that the main point of the papei is to show
how uiffeient people woulu see these aus so
tiy to use moie time talking about that.
other issues that are caused by smoking out there as well. (not finished with the paper)

ashley proctor 10/31/13 8:49 AM
Comment [9]: I know youi not finisheu
but uon't foiget to have a conclusion.
ashley proctor 10/31/13 8:47 AM
Comment [10]: Think about how othei
people fiom uiffeient walks of life feel when
they view these aus. Like someone who
liveu in a house wheie both theie paients
weie smokeis vs. a nonsmoking householu.
ashley proctor 10/31/13 8:53 AM
Comment [11]: Bon't foiget to talk about
the coloi usage anu locations of these aus.
You coulu talk about how the fiist one has a
black backgiounu that can symbolize ueath
uepiession anu how the othei pictuie is
hazy like if smoke was in the aii anu how
kills is in ieu.
ashley proctor 10/31/13 8:56 AM
Comment [12]: When you talk about how
giils feel when the view the pievious aus
you can also iefeience this au anu how it
makes hei feel pietty anu cool.

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