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Introduction to Mass Communication

Lecture 01 Mr. Shaukat Ali

Origin of Mass Communication

Communication
Laymans definition:
Communication is the movement of a message from one point (sender) to another point (receiver) through a channel.

Categorization of Communication
Intra personal Communication Inter personal Communication Organizational Communication Group Communication Mass Communication

Communication Latin word communis, means common.

Printing Press Johannes Gottenberg,


15th century

Block Printing

Why need communication?


Survival Co-operation Relationship Persuasion & Influence Power Social needs Information

Mass Communication Terminologies


Absolute Ethics the code of ethics that cannot be compromised, ignored or avoided.