Introduction to Mass Communication

Lecture # 03 Mr. Shoukat Ali

Recap

Printing Press
- 1041 China - 1440s Johannes Gottenberg

Rules of Publication Code of Ethics

1450-1620 Book printing continued

Regular Publications - Newspapers

Origin of Newspapers
1621 - The Corante, London. 1631 - The Gazette, France 1690 - Public Occurrences, Boston, USA.

Origin of Newspapers
1803 - Sydney Gazette, Australia.

Linotype Printing
- 1884 ------ Otto Merganthaler invents the Linotype machine which casts type in full lines using hot lead.

Research on circulation of Newspapers:

Japan - Three daily papers with a daily circulation well above 4 million. Germany - Build ----- a circulation of 4.5 million. USA - USA Today ----- daily circulation of app. 2 million.

Advertising and Newspapers

Radio radical change in mass communication:

Invention of Radio
- 1895 ------- Guglielmo Marconi - 1900 ------- Audio signals sent across Atlantic - 1920 ------- 1st Radio station

Broadcast Advertising
1922 - A radio station in New York, ran a 10minute talk on the merits of some apartments in Jackson Heights, N.Y. and charged $50 for their effort.

Government Regulation
Radio Act of 1927
- U.S. Congress passed the Radio Act of 1927, which created the Federal Radio Commission (FRC).

1934
- FRC was re-organized into the agency that now controls U.S. broadcasting, the Federal Communications Commission (FCC).

Mass Communication Terminologies

Apartheid to discriminate on racial
grounds.