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    Diunggah oleh

    Fahad Nabeel
    10 tayangan17 halaman
    Mass Communication Terminologies Apartheid - to discriminate on racial grounds. Art Theatre - a place where an artistic work is shown to the public.

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    Mass Communication Terminologies Apartheid - to discriminate on racial grounds. Art Theatre - a place where an artistic work is shown to the public.

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    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPS, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    10 tayangan17 halaman

    04

    Diunggah oleh

    Fahad Nabeel
    Mass Communication Terminologies Apartheid - to discriminate on racial grounds. Art Theatre - a place where an artistic work is shown to the public.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPS, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 17

    Introduction to Mass Communication

    Lecture 04 Mr. Shaukat Ali

    Recap

    Printing
    1041 - Block Printing ------- China

    1440s - Printing Press ------- Germany - Johannes Gottenberg

    Origin of Newspapers
    1605/ 1621 - The Corante, London.

    1631 - The Gazette, France


    1690 - Public Occurrences, Boston, USA.

    Radio a radical change in


    mass communication

    1922 Broadcast Advertising

    TV Broadcast

    Elements of Communication
    Message Sender Receiver Channel/ Medium Context Feedback

    1947 Shannon-Weaver Model of Communication

    1947 Shannon-Weaver Model


    of Communication

    1949 Shannon-Weaver Model of


    Communication

    Feedback

    Noise
    Physical Barrier Psychological Barrier Semantic Barrier

    1954 Schramm-Osgood Model of Communication

    Mass Communication Terminologies


    Apartheid to discriminate on racial
    grounds.

    Art Theatre a place where an artistic


    work is shown to the public.

    1948 Lasswell Formula

    Lasswell Formula (1948)


    Who? Says What? In What Channel? Channel To Whom? With what Effect? Effect

    Communicator

    Message

    Receiver

    Control Research

    Content Research

    Medium Research

    Audience Research

    Effects Research

    Lasswell Formula (1948)


    Who?-------------------- Sender/ Communicator Says what?------------------ Message In what channel? ------------- Channel To whom? -------------- Receiver With what effect? ------------ Effect

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