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Introduction to Mass Communication

Lecture 08 Mr. Shaukat Ali

Message in Mass Communication


Verbal Message
- No standard meanings. - Written message confusions. - Static evaluation.

Message in Mass Communication


Non-verbal Message
- Senses. - Gestures. - Misgivings. - Conflict.

Propaganda
To hammer that side of an issue which only suits one party.

Commercial Advertisement

Composition of a Message
Use of Standard language Brevity of a message Ethics

Mass Communication Terminologies


Block booking to book all the
productions of a production house.