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Introduction to Mass Communication

Lecture 09 Mr. Shaukat Ali

Message in Mass Communication


Standard meaning problem. Written message confusions. Misgivings. Conflicts.

Composition of a Message
Solutions:
- Use of Standard language. - Brevity of a message. - Knowledge of ethics.

Effects of Communication
Discoveries
- Physical discoveries. - New ideas. Social growth Relationship Stimulation Helping out others Relaxation

Mass Communication Terminologies


Block booking to book all the
productions of a production house.

Break out box/ boxes the small boxes


in a feature or an article of a newspaper highlighting the important points of that particular feature or article.