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Introduction to Mass Communication

Lecture 07 Mr. Shaukat Ali

Types of Communication
Intra personal communication Inter personal communication - Group communication - Organizational communication - Mass communication

Forms of Communication
Verbal Communication Non-verbal Communication

- Senses - Symbols, signs

MESSAGE

REDUNDANCY

Classification of Message
Verbal Message Non-verbal Message

Standard Meaning Problem

Written Message Confusion

Mass Communication Terminologies


Black list to deny someone (an individual or a company or an organization) work in a particular field, or to ostracize them from a certain social circle. Blind Booking to book a TV or a radio program or a movie before it is produced.

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