DAFTAR ISI

Hal
Kata Pengantar ......................................................................................................

Daftar Isi .............................................................................................................

iii

Daftar Tabel ...........................................................................................................

Daftar Gambar ....................................................................................................

vi

Ringkasan ...........................................................................................................

viii

BAB I PENDAHULUAN
1.1. Latar Belakang .....................................................................................

1.2. Perumusan Masalah .............................................................................

1.3. Tujuan Penelitian .................................................................................

1.4. Manfaat Penelitian ...............................................................................

BAB II LANDASAN TEORI

2.1. Landasan Teori ......................................................................................

2.1.1 Manajemen Strategi ........................................................................

2.1.1.1 Pengertian Manajemen Strategi .......................................

2.1.1.2 Tahap-tahap Manajemen Strategi .....................................

2.1.1.3 Formasi Strategi ................................................................

A. Strategi Korporasi ........................................................

B. Strategi Bisnis .............................................................

10

C. Strategi Fungsional .......................................................

10

2.1.1.4 Analisis Lingkungan .......................................................... 10

2.1.1.4.1 Analisis Lingkungan Internal ............................... 11
2.1.1.4.2 Analisis Lingkungan Eksternal ............................ 15
2.1.2 Kerangka Analitis Perumusan Strategi .......................................

25

2.1.2.1 Tahap Input ........................................................................ 27

1. Matriks Evaluasi Faktor Eksternal (EFE) ....................... 27
2. Matriks Profil Kompetitif ................................................. 29
3. Matriks Evaluasi Faktor Internal (IFE) ............................ 31
2.1.2.2 Tahap Pencocokan .............................................................. 33
1. Matriks SWOT ................................................................. 33

2. Matriks Evaluasi posisi dan tindakan strategis (SPACE) 35

3. Matriks Boston Consulting Group (BCG) ........................ 37
4. Matriks Internal Eksternal (IE) ......................................... 40
5. Matriks Strategy Besar (Grand Strategy Matrix).............. 41
2.1.2.3 Tahap Pengambilan Keputusanmelaui QSPM
(Quantitative Startegic planning) .......................................... 44
2.2. Kajian Penelitian terdahulu .................................................................

45

2.3 Kerangka Berpikir ...............................................................................

47

BAB III METODE PENELITIAN

3.1. Jenis Penelitian ...................................................................................

48

3.2. Ruang Lingkup dan Lokasi Penelitian ................................................

48

3.3. Populasi ...............................................................................................

49

3.4. Metode Pengumpulan Data .................................................................

49

3.5. Teknik Pengumpulan Data ..................................................................

49

3.5.1 Observasi ....................................................................................

49

3.5.2. Angket ........................................................................................

50

3.5.3. Wawancara ................................................................................

50

3.6 Variabel Penelitian dan pengukuran Variabel ......................................

50

3.6.1 Variabel Penelitian .....................................................................

50

3.6.1 Skala Pengukuran .......................................................................

53

3.7 Teknik Analisis .....................................................................................

54

3.7.1 Analisis Deskriptif .....................................................................

54

3.7.2 Analisis Matriks EFE .................................................................

54

3.7.3 Analisis Matriks IFE ..................................................................

56

3.7.4 Analisis Matriks SWOT .............................................................

57

3.7.5 Analisis Matriks Internal- Eksternal (IE) ...................................

58

3.7.6 Analisis Matriks Perencanaan Strategi Kuanitatif (QSPM) .......

59

BAB IV PEMBAHASAN
4.1. Gambaran Umum Perusahaan .............................................................

63

4.1.1 Sejarah Singkat Efrat Production-Guna Bangun Perkasa ..........

63

4.1.2 Visi, Misi, dan Strategi Efrat Production ...................................

64

4.1.3 Struktur Organisasi ....................................................................

64

4.1.4 Jumlah Tenaga Kerja .................................................................

67

4.1.5 Sistem penggajian ......................................................................

68

4.2. Pembahasan .........................................................................................

68

4.2.1 Analisis Diskriptif ......................................................................

68

4.2.2 Uji Validitas ...............................................................................

89

4.2.3 Uji Reabilitas ..............................................................................

91

4.2.3 Analisis Lingkungan Eketernal ..................................................

91

4.2.3.1 Analisis Lingkungan Eketernal Jauh ................................

93

4.2.3.1 Analisis Lingkungan Industri .........................................

103

4.3. Analisis Lingkungan Internal ............................................................

105

4.4. Analisis Data .....................................................................................

107

4.4.1 Analisis Matriks EFE ...............................................................

107

4.4.2 Analisis Matriks IFE ................................................................

112

4.4.3 Analisis Matriks SWOT ...........................................................

117

4.4.4 Analisis Matriks IE ..................................................................

117

4.4.5 Analisis Matriks QSPM ...........................................................

117

BAB VI KESIMPULAN DAN SARAN

5.1. Kesimpulan ......................................................................................

126

5.2. Saran ..................................................................................................

127

Daftar Pustaka
Lampiran

DAFTAR TABEL
No.

Judul Tabel

Hal.

2.1.

Matris Evaluasi Faktor Eksternal (EFE)

28

2.2.

Matriks Profil Kompetitif

30

2.3.

Matris Evaluasi Faktor Internal (IFE)

32

2.1.

Matriks SWOT

34

4.2.

Jam Kerja PT. Asuransi Jasa Indonesia Cabang Malang

67

5.1.

Pertumbuhan Ekonomi Indonesia dan Provinsi Jawa Timur

72

5.2.

Pendapatan Perkapita Penduduk Indonesia

74

5.3.

Laporan Inflasi Berdasarkan Perhitungan Inflasi Tahunan

76

5.4.

Tingkat Suku Bunga Bank Indonesia

78

5.5.

Penduduk Yang Bekerja Menurut Lapangan Usaha Utama

79

5.6.

Presentase Penduduk Kota Malang Menurut Pendidikan Tertinggi

80

5.7.

Budaya PT. Asuransi Jasa Indonesia Cabang Malang

97

5.8.

Penilaian Analisis Eksternal

104

5.9.

Penilaian Analisis Internal

111

DAFTAR GAMBAR
No.

Judul Gambar

Hal.

2.1.

Model Manajemen Strategi Pearce dan Robinson

13

2.2.

Lingkungan Eksternal Perusahaan

18

2.3.

Kerangka Kerja Analisis Untuk Perumusan Startegi

15

2.4.

Kerangka Kerja Analisis Untuk Perumusan Startegi

26

2.5.

Kerangka Kerja Analisis Perumusan Strategi

37

2.6.

Kerangka Pikir Konseptual

39

3.1.

Matriks SWOT

54

3.2.

Matriks IE

56

4.1.

Struktur Organisasi PT. Asuransi Jasa Indonesia

62

5.1.

Matriks IE

113

5.2.

Matriks SWOT

115

5.3.

Matriks QSPM

118