Media Challenge 2013

M333 Communication Strategies for Event Management

Adele Lee Public Relations/ Social Media Planner Chen Heliang Timeline & Cost Planner/ Idea Generator Durga Elamaran Public Relations/ Idea Generator Nur Filzah Social Media Planner Nur Ashiqin Social Media Planner Oswald Gerard Emmanuel Leader/ Public Relations

Media Challenge 2013

Live the life of a journalist through TMC
Renaming of DCID to DMC 20 teams of secondary school students

Proposed Solutions

Facebook

Regular updates

Comment on popular profiles related to the event

Mini contests

Updates on sponsors if related to us

Post sneak peak pictures of the event (From Instagram)

Twitter & Instagram

Immediate updates of the event

Post pictures Update on every three Instagram days (Wed, (Behind the Fri, Sat) scenes)

Instagram update once a week (Every Friday)

Connect photos to Twitter

YouTube

Encourage comments Videos of behind the by linking it to scene Facebook and twitter

Countdown videos featuring the sneak peak

How are
we going to reach out to our

target audience?

School visits
Email English HODs to let them know about the school visit and get permission
Send mass communication students to their alma mater to speak to their juniors Send volunteers to the selected secondary schools to give a talk

Talk about Course DMC Their experience in the course The Media Challenge

Anyone who succeeds Students will be given i.e., gets to keep film.
polaroid cameras

Students will have to find DMC Mascot

Step 1

Bring it to The Media Challenge, and they get Step(incentive 2 Step 3 a prize! to come to TMC)

Step 4

Told to go around school to find a certain amount of items (5) related to media

To know more clues on where the things are, they have to like our Facebook page and follow us on Twitter

Press Release
Headline
A Day in The Life of A Journalist

Subhead
Gain a first-hand experience in journalism through the Media Challenge 2013

Press Kit
Press release A roll of old Nikon film, telling a story of DMCs adventures DMC brochures Pen and notebook together RepublicanPost

Event: A day in the life of a journalist

Time: Mid-May Venue: Agora Hall

Invitation List

Newspapers

Straits Times, Today, The Newpaper, Berita Harian, Tamil Murasu, Lianhe Zaobao

Mediacorp
Magazines

CNA journalists, OKTO producers (ArtBites)

Teens, Teenage, Campus Singapore

Angle: Students will get a holistic experience of journalism through the event.

Advertising
Radio (987fm)
Evening 8pm to Midnight Thrice every week

School magazine (Republican Post)

What will be included? An article insert to be placed in. Details of the Media Challenge and sign up details. Using QR codes as well as website and social media links

Contd
Posters
To be placed at MRT stations

Design
Time, date, venue and brief description of the Media Challenge The design and production by students through a challenge/exercise. QR codes
`Students can scan the posters and register for/get information on The Media Challenge

Publicity Stunt
Media Challenge/ A Life As A Journalist A group of RP students hold a series of pictures that tell a story about media challenge Flash mob

Social Media: Post Registration Publicity

Mini Quizzes
Question posted on Saturdays Best answer will win a prize/ Game incentive 8 weeks Question will vary e.g.
What is a journalism Beat What are rushes? Citizen journalism is a trend in SG, Write an article about something you saw this week.

Sponsors

Advertising
Posters at MRT stations (4-sheet panel) Woodlands Sembawang Choa chu kang Yishun Ang mo kio Bukit batok Jurong east (12-sheet panel) Bishan Radio advertisements (987fm) - 5 weeks - 1 week X 3 slots = $300 X 3 - Evening (8:00-12Midnight)

Budget
300*5 = $1,500 250*5 = $1,250 300*5 = $1,500 300*5 = $1,500 300*5 = $1,500 250*5 = $1,250 300*5 = $1,500 350*5 = $1,750 900*5 = $4,500

Total:

$16, 250

We propose all the cash prizes to be covered by the Sponsors.

Timeline
15th Feb
20th Feb

1st March
22nd Mar

1st April
27nd Mar

E-mail Radio (5 weeks) Visits to Sec school (5 weeks 2sch/day) Poster @ MRT (5 weeks) Publicity stunts (till end) Garner likes from T.A via IMC and PR tools

E-mail

Social Media
Update information and persuade to sign up for TMC

6th June
Press Conference

1st May

Thank you