Answers to the questions given in the book Product: reliance gsm sim+ gprs pack 1.

The product was bought by the person himself named Ahmad 2. In this process the decision was influenced by the shopkeeper, helper and 2 persons who were there to get recharge The shopkeeper was the one who introduced various option and then guided Ahmad to make a choice The salesperson was there to aid him in fetching the correct number and filling the form.He played his part in easing the process The strangers were reference groups to whom Ahmad talked about before his final purchase 3. This service solved his communication problem with his girlfriend as being from a lower earing strata he needed a communication medium that was cheap and accessible as well. It also allowed him to send messages , mms and videos. He maintains a chinese mobile for it. 4. Attributes important to him are : a. Price b. Accessibility (network coverage) c. Customer care d. Recharge availability e. DND service functional 5. It was a first time decision for him and was a careful decision based on help and guidance of people around and the shopkeeper. He was involved in its purchase and carefully compared call rates, packs and before coming he also checked which all networks come in the area of use as his girlfriend stays in rural area.