Control program: In case of worst scenarios such as disasters, changing in technology or legislation, the company should consider in creating

back-up plans. Being proactive is better than being reactive. Promotion:Promotion is a vital activity which assists the company in enhancing the connection between products/service and consumers. Therefore, promotion annual reports need to evaluate how well the promotion would be operated to take control over the promotion plan. If the promotion activities were successful, it would boost the sales volume up and the reputation of the brand name as well. Sale Volume: Sales volume: Sales volume exposes the level of performance of the business. High sales lead to more profit. Monthly reports and inventory management should be applied in this case to ensure that there are enough stock to meet customers demands and whether corrections should be taken if target profit is not met. Customer response Surveys appear to be the most appropriate tool in discovering what feature, quality andprice of Omo products need to be improved. Besides, company may have opportunities todetermine whether their advertising and sales promotion are effective. By collectingresponses from customers, the company can fix the area of weaknesses as well asimproving its current strength.

Budget TH True Milk is a big Milk company in Viet Nam, so it budget is large and from many dominate( from Bac A bank and Israel). This Group invested 1,2 billions USD to built the milk factory in the 22 ha area . The leader of TH group is also the president of Bc A bank, and it difficult to estimate exactly the budget.