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Taking Cultural Values to Work

Chapter 12

Hofstedes 4 (5) Dimensions of Culture

Hofstede: Cultural Dimension #2: Individualism vs Collectivism (IDV)

INDIVIDUALISM

COLLECTIVISM

Hofstede: Cultural Dimension #2: Individualism vs Collectivism (IDV)

INDIVIDUALISM

COLLECTIVISM

<------------------------------------> USA (91) CHINA (20)

Hofstede: Cultural Dimension #2: Individualism vs Collectivism (IDV)


INDIVIDUALISM Independent COLLECTIVISM Interdependent

An independent person is not necessarily alone, but chooses when to join a group to reach personal goals

Team members sometimes work alone to reach group goals

Hofstede: Cultural Dimension #2: Individualism vs Collectivism (IDV)


INDIVIDUALISM GOAL: Achieving individual chosen goals through individually chosen means. COLLECTIVISM GOAL: Achieving group goals through group determined means. Individuals share and cooperate to achieve the success of the group.

Hofstede: Cultural Dimension #2: Individualism vs Collectivism (IDV)


INDIVIDUALISM Personal identity is more important than group membership. I >we. People have freedom as to which groups they choose to join, and there is little group commitment required. COLLECTIVISM Personal identity is based on group membership. We > me. Loyalty to the group and conformity to its will is very important.

Hofstede: Cultural Dimension #2: Individualism vs Collectivism (IDV)


INDIVIDUALISM Self is a major theme:

Self-esteem Self-confidence Self-motivation Self-made man Personal rights Personal Privacy Personal choice independence

COLLECTIVISM Social harmony is a major issue Maintaining relationships Respect & dignity Avoiding shame and saving face

Avoid personal embarrassment Avoid group embarrassment

Hofstede: Cultural Dimension #2: Individualism vs Collectivism (IDV)


INDIVIDUALISM Self is a major theme:

Self-esteem Self-confidence Self-motivation Self-made man Personal rights Personal Privacy Personal choice independence

COLLECTIVISM Social harmony is a major issue Maintaining relationships Respect & dignity Avoiding shame and saving face

Avoid personal embarrassment Avoid group embarrassment

Hofstede: Cultural Dimension #2: Individualism vs Collectivism (IDV)


INDIVIDUALISM

COLLECTIVISM

The same standards apply to all people There is little preference given to people with whom one has a relationship

There is an inside/outside view of the world

Members of my group are insiders Others are outsiders Different standards apply to insiders than outsiders

Hofstede: Cultural Dimension #2: Individualism vs Collectivism (IDV)


INDIVIDUALISM

COLLECTIVISM

Government policy: Protecting individual rights

Government policy Improving the common good

Individual rights vs. the common good is one of the basic issues in ethics

Hofstede: Cultural Dimension #2: Individualism vs Collectivism (IDV)


INDIVIDUALISM What does know yourself mean to an individualist? COLLECTIVISM What does know yourself mean to a collectivist?

Hofstede: Cultural Dimension #2: Individualism vs Collectivism (IDV)

Who said this, an individualist or a collectivist?


The nail that sticks up gets hammered down. The squeaky wheel gets the oil. I did it my way. (Frank Sinatra) When a friend asks you to do something, you cant say no. The whole is more than the sum of its parts. My group is not very good.

Hofstede: Cultural Dimension #2: Individualism vs Collectivism (IDV)

Who said this, an individualist or a collectivist?


When we stand together thats when we win. Do your own thing The customer is always right. I am just a cog in the machine

Why is it that Western sports teams are usually better than Chinas?
AFTER ALL, ISNT CHINA COLLECTIVIST? ARENT COLLECTIVISTS BETTER IN TEAMS?

NEXT

Why is it that Chinas Individual athletes are often better than the west?
ISNT THE WEST INDIVIDUALISTIC? ARENT INDIVIDUALISTS BETTER IN INDIVIDUAL EVENTS?

NEXT

How many workers do you need?


If you have one boy, you have one boy. If you have two boys, you have half a boy. If you have three boys, you have no boys.

Hofstede: Cultural Dimension #2: Individualism vs Collectivism (IDV)

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