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Sistem dan Lingkungan Bisnis

Kelas Pengantar Bisnis Fakultas Ekonomi Universitas Padjadjaran Bandung 2009
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Sistem Perusahaan
Kombinasi dari semua sumber-sumber ekonomi yang langsung atau tidak langsung mempengaruhi produksi dan distribusi barang-barang dan jasa-jasa untuk pemenuhan kebutuhan manusia.

Sistem Perusahaan
Sistem Perusahaan Struktur atau bagian Langsung Faktor-faktor lingkungan

Industri

tanah, alam sekitar, ilmu pengetahuan pemerintah, hukum, kredit dan kapital Buruh dan tenaga kerja Konsumen

Perusahaan

PRODUKSI PEMASARAN PEMBELANJAAN

BARANG DAN JASA

Sifat dari Sistem Perusahaan

Kompleks Merupakan suatu unit kesatuan Berjenis-jenis Saling bergantung Dinamis

Lingkungan Perusahaan
Keseluruhan hal-hal atau keadaan ekstern Badan Usaha atau Industri yang mempengaruhi kegiatan Organisasi

Business Environment
(Figure 1.2)

Environments of Business
Creating the right Business Environment is the foundation of social progress of all kinds within an economy

Economic

Technological
Social

Competitive
Global
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Economic Environment
$ $

$
$ $

Freedom of ownership Contract laws Elimination of corruption Tradable currency Minimum taxes & regulation
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Government Affects Business By Being:

A Customer

An

Overseer and Regulator

A Tax Collector

Technological Environment
Internet E-commerce Role of Intermediaries ? Responsiveness to Customer Information Management

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Internet Impact
Communications

Access
No

Borders

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E-commerce Explosion

Transaction costs Size of purchase per transaction Integration

Flexibility

Catalog

size

Customer

Interaction
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Changing Intermediaries

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Competitive Environment

Customer Service Customer Demands Speed

Community/Stakeholder Needs Employee Needs/Stockholders Natural/Ecological Concern

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A Business and Its Stakeholders (Figure 1.4 )

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Social Environment
Diversity/Multicultural Aging/Graying

of America Two Income Families Single Parent Families

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Global Environment
Quality

Productivity

Changes
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Dealing With A Multicultural Workforce

Show Respect for Culture/Value of Others Avoid Stereotyping Include All Workers in Acculturalization Be Empathetic But Be Yourself Avoid Imposing Your Culture/Values on Others

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World Population Milestones

9 8 7 6 Billions of 5 People 4 3 2 1 0 1804 1927 1960 1974 1987 1999 2013 2028 2054
Source:USA Today
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Evolution of American Business

Agricultural/Manufacturing

Service Industries
Future???

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