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DELHI INSTITUTE OF ADVANCED STUDIES

Project Report on
Management Information
System in
idea cellular
(Project report submitted in partial fulfillment of the requirements
for the MBA Program)

Submitted by: - RAVI GARG (0601233908)

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DELHI INSTITUTE OF ADVANCED STUDIES

Submitted to: - Ms. Bharti Taneja

Delhi Institute of Advanced Studies


(Affiliated to GGSIP University, Delhi)
Plot No.6, Sector-25, Rohini, Delhi-110085.

ACKNOWLEDGEMENT

It is our duty to record my sincere thanks and deep

sense of gratitude to our respected teacher

Ms. Bharti Taneja

for there valuable guidance interest and

constant encouragement for the fulfillment of the

report.

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CERTIFICATE

THIS IS TO CERTIFY THAT THIS REPORT HAS BEEN


PREPARED
RAVI GARG, VIPIN KUMAR UNDER MYGUIDENCE
AND TO MY SATISFACTION.

IT IS BASED ONTHEIR OWN


EFFORTS.

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Idea Cellular

Idea Cellular

Type Subsidiary

Founded 1995

Headquarters Indore, Delhi, Pune, India

Key people Kumar Mangalam Birla


(Chairman)
Sanjeev Aga
(MD)
Rajat Mukharjee
(VP Corporate Affairs)

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Industry Telecommunications

Products Mobile

Website www.ideacellular.com

ABOUT IDEA CELLULAR


Idea Cellular is a wireless telephony company
operating in various states in India as a part of the
Aditya Birla group, a US$ 24 billion corporation and in
the league of fortune 500 idea’s subscriber base is
over 30 million the services being offer by idea
cellular are
Pre paid connection
Post paid connection
Value added services
Roaming
Call management services
It initially started in 1995 as a joint venture among
the Tatas, Aditya Birla Group and AT&T by merging
"'Wings Cellular'" operating in Madhya Pradesh, Uttar
Pradesh (UP) West, Rajasthan and Tata Cellular as
well as Birla AT&T Communications.

Holding
Initially the Birlas, the Tatas and AT&T Wireless each
held one-third equity in the company. But following
AT&T Wireless' merger with Cingular Wireless in
2004, Cingular decided to sell its 32.9% stake in
Idea. This stake was bought by both the Tatas and
Birlas at 16.45% each.
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DELHI INSTITUTE OF ADVANCED STUDIES

Tata's foray into the cellular market with its own


subsidiary, Tata Indicom, a CDMA-based mobile
provider, cropped differences between the Tatas and
the Birlas. This dual holding by the Tatas also became
a major reason for the delay in Idea being granted a
license to operate inMumbai. This was because as
per Department of Telecom (DOT) license norms, one
promoter could not have more than 10% stake in two
companies operating in the same circle and Tata
Indicom was already operating in Mumbai when Idea
filed for its licence.
The Birlas thus approached the DOT and sought its
intervention, and the Tatas replied by saying that
they would exit Idea but only for a good price. On
April 10, 2006, the Aditya Birla Group announced its
acquisition of the 48.18% stake held by the Tatas at
Rs. 40.51 a share amounting to Rs. 44.06 billion.
While 15% of the 48.14% stake was acquired
by Aditya Birla Nuvo, a company in-charge of the
Birlas' new business initiatives, the remaining stake
was acquired by Birla TMT holdings Private Ltd., an
AV Birla family owned company. Currently, Birla
Group holds 49.1% of the total shares of the
company.

Subscriber base
Idea's subscriber base as of July 2009 according to
the [1] is as follows

 Maharashtra and Goa - 8077848


 Madhya Pradesh and Chhattisgarh - 5677758
 Andhra Pradesh - 5528758
 Kerala - 4738070
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 Gujarat - 4230479
 Uttar Pradesh (West) & Uttarakhand - 4602390
 Delhi - 2343017
 Haryana - 1701065
 Uttar Pradesh (East) - 2361070
 Rajasthan - 1603620
 Himachal Pradesh - 164571
 Mumbai - 1012152
 Bihar & Jharkhand - 1702584
 Tamilnadu - 225566
 Orissa - 164995
 Punjab (Spice) - 2566170
 Karnataka (Spice) - 1816711

Totalling to 48,516,824 or 14.90 %( Approx.) of the


total 325,701,124[1] mobile connections in India.

SERVICES OFFERED

Value added services


SMS: text and voice
GPRS: internet on mobile, idea newsletter
USB
Voice based services; call conference, fixed
cellular terminals (fct), gsm pri gateway
Business applications; remote energy meter
reading solution, vehicle tracking solution toll free
number. Initially having a very limited footprint in
the GSM arena, the acquisition of Escotel in 2004
gave Idea a truly pan-India presence
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DELHI INSTITUTE OF ADVANCED STUDIES

covering Maharashtra, Goa, Gujarat, Andhra


Pradesh, Madhya Pradesh, Chhattisgarh, Uttar
Pradesh (East and
West), Haryana, Kerala, Rajasthan and Delhi(inclusive
of NCR).
The company has its retail outlets under the "Idea n'
U" banner. The company has also been the first to
offer flexible tariff plans for prepaid customers. It
also offers GPRS services in urban areas.
Idea Cellular won the GSM Association Award for
"Best Billing and Customer Care Solution" for 2
consecutive years.

TECHNOLOGY PARTNERS

Value added services


Onmobile asia pacific ltd
Cellebrum india ltd
Kodiak ltd
Net4nuts india ltd

Roaming
Roamware.inc
Starhome bharti telesoft

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Network
Nokia-siemens ericsson

Billing
Atos origin

APPLICATIONS

• Data and financial transaction processing- ibm


mainframe, ibm cics, ibm db2, ibm websphere
application server
• Customer relationship management- oracle’s
Siebel customer data integration
• Supply chain management- oracle crm
• Internal hr- oracle’s peoplesoft enterlprise
human resourses

TRANSACTION PROCESSING

• Transaction processing is designed to maintain a


computer system in a known, consistent state,
by ensuring that any operations carried out on
the system that are interdependent are either all
completed successfully or all cancelled
successfully.

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• Transaction processing allows multiple individual


operations to be linked together automatically as
a single, indivisible transaction.

ONLINE TRANACTION PROCESSING

• Online transaction processing, or oltpl,


refers to a class of systems that facilitate
and manage transaction-oriented
applications,typically for data entry and
retrieval transaction processing.
• Online transaction processing increasingly
requires support for transaction that span a
network.
• For this reason, oltp software uses
client/server processing and brokering
software that allows transactions to run on
different computer platforms in a network.
• N large applications, efficient oltp depends
on sophisticated transaction management
software (such as cics) and database
optimization tactics to facilitate the
processing.

IBM’S SOFTWARE TRANSACTION PROCESSING


• Mainframe is a server which supports
thousands of applications and input/output

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devices to simultaneously serve thousands


of users.
• Cics stands for customer information control
system. It is a general-purpose transaction
processing subsystem for the z/os operating
system. Cics provides services for running
an application online, by request, at the
same time as many other users are
submitting requests to run the same
applications, using the same files and
programs.

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MAINFRAME SCREENSHOT

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CICS INTERFACE SCREENSHOT

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APPLICATION IN IDEA CELLULAR


• Idea employs ip based ivr system for end
user self service.
• Ibm provides consultancy for ivr
optimization, operates and manages the
systems and provide continuous
improvements for idea subscribers self
service experience.

CUSTOMER RELATIONSHIP MANAGEMENT

• CUSTOMER RELATIONSHIP MANAGEMENT


(CRM) is a term applied to processes
implemented by a company to handle its
contact with its customers.
• Crm software is used to support these
processes, storing information on current
and prospective customers.
• Information in the system can be accessed
and entered by employees in different
departments, such as sales, marketing,
customer service, training, professional
development, performance management,
human resourse development, and
compensation.

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ORACLE’S SIEBEL CUSTOMER DATA


INTEGRATION
Siebel customer data integration helps businesses
obtain complete and accurate customer information
made up of three solutions, universal application
network, data quality and universal customer master.

ORACLE’S SIEBEL CRM

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• Idea has implemented several modules from


oracle’s Siebel crm including Siebel loyalty,
Siebel marketing, Siebel service and Siebel
partner management.
• The applications enable seamless
integration of the operator’s mission critical
business and customer interface with the
growing third party dealer systems.

SIEBEL CRM ON DEMAND

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SUPPLY CHAIN MANAGEMENT


• SUPPLY CHAIN MANAGEMENT (SCM) is the
management of a network of interconnected
businesses involved in the ultimate provision of
product and service packages required by end
customers.
• Supply chain management spans all movement
and storage of raw materials, work in process
inventory, and finished goods from point of
origin to point of consumption.
• Supply chain management software (SCMS)
Customer requirement processing
Purchase order processing
Inventory management

ORACLE E-BUSINESS SUITE SUPPLY CHAIN

• IDEA cellular employs oracle e-business suite to


efficiently manage its supply chain
management.
• This family of applications integrates and
automates all key supply chain processes, from
design, planning and procurement to
manufacturing and fulfillment, providing a

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complete solution set to enable companies to


power information-driven value chains.
• A unified data model provides a single, accurate
view of entire supply chain. Companies can
implement lean, demand driven principles and
manage their increasingly complex, global
supply chains.
• The software utilizes oracle’s core oracle
relational database management system
technology.

ORACLE E-BUSINESS SUITE

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ORACLE E-BUSINESS SUITE DASHBOARD

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PEOPLESOFT ENTRPRISE HUMAN RESOURSES


• Idea employs oracle’s enterprise human
resourses application for maintaining its
employee’s hr records and transactions.
• It delivers comprehensive hr capabilities, from
workforce management to comprehension and
talent management.
• It is an enterprise wide human resourses
database to support business processes,

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maintain historical records and job related data,


report progress on critical hr functions.
• Create applicant profiles; identity contingent
workers, hire employees and track persons of
work.

PEOPLESOFT HR INTERFACE

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PEOPLESOFT HR INTERFACE SCREENSHOT

TELECOMMUNICATION AND INTERNET


APPLICATIONS

• Idea cellular has cisco’s unified meeting place


implemented by ibm technology services.

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• Uses ip telephony (VOIP) with touch screen


phones integrated with rich media (voice, video
and web) conferencing facilities, enabling idea
cellular to set up and conduct remote meetings
with a face to face quality and to speed decision
making.
• Supports multiple types of devices to
accommodate distributed operations along with
integrating collaboration tools with the corporate
tools with the corporate user management
system, directory, e-mail and calendaring.
• Supports a range of applications and user roles
implemented by ibm to promote highly
collaborative meetings, training sessions, and
presentations.

CISCO UNIFIED COMMUNICATIONS (UC)

• Cisco uc is part of an integrated solution that


includes network infrastructure, security,
mobility, network management products,
lifecycle services, flexible deployment and
outsourced management options, end user and
partner financing packages, and third-party
communication applications.
• Cisco unified meeting place is deployed on-
premises, over internal networks, so that:
• Conferencing traffic runs over the host
organization’s ip networks to reduce toll charges
and recurring conferencing fees.

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• Organization can isolate confidential meetings


behind the firewall to enhance security while
also having the flexibility to setup internet-
accessible meetings with external parties.
• Integration with other enterprise application is
simple and secure.

UNIFIED MEETING PLACE ARCHITECTURE

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