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Targeted Ad Campaigns

Region: US/UK/Canada

A Case Study
Reliance Communications
Calling Cards
Reliance Communication Venture Ltd -USA

January till March’07

Site Size Impressions Impressions Targeting Click Through


Booked Delivered
TOI.com 300*250 1,700,000 1,712,332 US 10,121
TOI.com 240*400 1,500,000 1,532,140 US 11,193
Indiatimes.com 230*250 200,000 295,076 US 1,364
Reliance Communication Venture Ltd - Canada

January till March’07

Site Size Impressions Impressions Targeting Click Through


Booked Delivered
Toi.com 240x400 300,000 301,513 Canada 2,169
Toi.com 120x600 200,000 201,530 Canada 721
Toi.com 300x250 200,000 20,1764 Canada 1,373
Toi.com 728x90 100,000 100,844 Canada 286
ET.com 300x250 100,000 100,270 Canada 389
ET.com 300x250 100,000 101,757 Canada 344
Indiatimes.com 230x250 50,000 47,350 Canada 189
Reliance Communication Venture Ltd
United Kingdom
February till March’07

Site Size Impressions Impressions Targeting Click Through


Booked Delivered
Toi.com 240x400 300,000 325,306 UK 1,698
Et.com 300x250 200,000 168,320 UK 411
Toi.com 300x250 170,000 167,884 UK 536
Et..com 300x250 90,000 90,399 UK 240
Toi.com 120x240 220,000 227664 UK 164
Indiatimes.com 230x250 80,000 126,076 UK 587
Indiatimes.com 240x400 80,000 87,122 UK 228
OMAXE
Real Estate
Omaxe - USA

May till September’07

Site Size Target

Indiatimes Home Page 230x250 USA

Site Size Impressions Impressions Targeting Click Through


Booked Delivered

Indiatimes.com 230x250 166658 169971 USA 1233


TOI.com ROS 240x400 857144 862980 USA 7274
Indiatimes US - Homepage
Indiatimes US - Homepage