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COMPLEMENTARY MEDICINE: AN OBJECTIVE
APPRAISAL.
This is a collection of ten articles commissioned
from centres of learning in Europe and America.
Each of these examines an aspect of complementary
‘medicine from what is described in the Preface as a
itical and constructive viewpoint. The editor
perceives a great public interest and uptake of
‘complementary medicine but deplores the absence
Of critical examination in the many books devoted
to the subject. The studies in this volume are held to
be balanced and informed and written neither by
proponents nor by adversaries. No practitioners of
complementary medicine are amongst the
Contributors, though most ofthe latter hold a degree
inmedicine.
The book is not written from the point of view of
specific therapies; ines of index entries may give a
crude estimate of the coverage in the text, as
follows: acupuncture 15; aromatherapy | 3;
chiropractic 10; ‘herbalism’ 10; homoeopathy 18;
‘osteopathy 8; orthodox medicine 7
The first article is by Andrew Vickers, a Director
of the Research Council for Complementary
Medicine, and aims to loosen adherence to the
word ‘paradigm’ as a useful and meaningful term
within the context of research methods. He argues
his case extremely well and may offend those who
would use the concept of paradigm shift to advocate
alternative kinds of research methodologies for
complementary medicine. The tone of the piece
may be a guide to the writers irritation with the
debate so far. None of the contributors admits to an
explicit personal agenda in this ‘objective
appraisal’, but this first chapter ends with a call for
pluralism and discourse—a position which none of
‘our readers, surely, would wish to oppose.
The second article comes from the Department of
Complementary Medicine at the Postgraduate
Medical School at Exeter University. Apart from
anything else, for those of us who would like a
primer of terms and procedures, it is a concise
introduction to the subject and its assumptions. The
authors conclude that research methodologies in
complementary medicine should meet all the
Conventional criteria as well as satisfying the subject
of the research, but admit that this requirement will
challenge the imagination of the designers of the
investigations. Epidemiologists from the Netherlands
British Journal of Phytotherapy, Vol. 4, No. 3
appear to take up this call in the third piece, which
argues that the placebo response itself calls for
better research effort and the findings need to be
incorporated into the designs of clinical trials.
‘Efficacy beyond the Placebo Effect’ is the title of
the fourth and largest of the essays. It comes from
Ted Kaptchuk and two of his colleagues at Harvard
Medical School. They give a detailed historical
analysis of the clinical trial and try to answer the
question from three theoretical perspectives, those
of (1) fastidious efficacy, (2) pragmatic efficacy and
(3) performative efficacy. The first of these assumes
that verum-specific and non-specific effects are
separable, and that the relationship between them is
linear. The second questions the central tenet of the
first and regards the outcome of a treatment as
dependent upon the interaction between the verum
and placebo effects. The third is a synthesis of
anthropological and cultural studies, from which
few if any generalizations can be made and which
do not offer replicability in the strict sense;
however, it questions the validity of the scientific
method in this context as the sole arbiter of truth.
The authors do not gravitate to one of the three, but
rather propose a fourth which derives from the work
ofan eighteenth-century statistician, Thomas Bayes.
They certainly make the case well thatthe fastidious
model is, after all, an extrapolation of laboratory
methodology into the human clinical sphere, and
thatthe others more closely reflect the experience of
clinicians, of whatever persuasion,
‘Why Do People Use and Choose Complementary
Therapies?’ is the question asked next, by Adrian
Farnham, Professor of Psychology at University
College, London. n his very readable discussion, he
sives a detailed literature review and, in listing the
very few real conclusions to be made, demolishes at
least the simpler-minded and stereotypic responses
to the question. The therapies which dominate the
several studies that are cited are acupuncture,
osteopathy, and homoeopathy; herbal medicine is
barely mentioned.
‘Do Complementary Therapies Offer Value for
Money?’ is a question that had to be asked in post-
Thatcher Britain, and is attempted by a Research
Fellow at Exeter University. In another article, an
editor from the Consumers’ Association covers the
same ground from an entirely different perspective,
Cone that reinforces the myth that tllich identified in
the mid-1970s (Medical Nemesis, London, 1975}—