Good morning

JET AIRWAYS
About Jet Airways :
Jet Airways (India) Private Limited is India's
leading private airline.
It boasts a market share of about 29 percent.
Jet operates a relatively young fleet of
Boeing 737 jets and ATR72 turboprops.
It carries about seven million passengers a
year.
Its reputation for punctuality and
outstanding service attracts a large
 Light on Naresh Goyal:
Founder and CEO
Naresh Goyal is the founder and
Chairman of Jet Airways, India's
largest domestic
airline.
In May 1974, Naresh Goyal
founded Jet air (Private) Limited
to look after Sales and
Marketing operations of foreign
airlines in India.
Naresh Goyal took advantage of
Open Skies Policy of the
Government of India and set up
Jet Airways
Key Dates:
1993: Jet Airways begins domestic
operations flying Boeing 737 jets.
1997: Kuwait Airways and Gulf Air sell
their stakes in Jet Airways.
1999: A regional network is launched
with turboprop aircraft.
2004: The first international services
are started.
2007: Acquired Air Sahara and re
launched it as jet lite.
 Principal
Competitors:
International Market :
- British Airways
- South West Airlines
Domestic Market :

- King Fisher
- Indian Airlines
- Go Air
- Spice jet
- Indigo
Marketing Strategy: STP for
Jet
airways.
 Market
Segmentation:
 Economic Class
 Business Class
 Premium class
 Target customers
 Business Class
 Economic class (Jet
lite)
 Promotional
Activities
For promotions they use tactics like
i) Offering free tickets
ii) Concessional fares for students
iii) Jet lite surprises
iv) Corporate deal offers
FLIGHTS OF JET AIRWAYS 
 It operates over 400 daily flights to
65 destinations worldwide.

  Provides services in:

 44 domestic destinations in India

 21 international destinations in 17
countries across Asia, Europe &
North America.  
International destinations include
Colombo, New York, Toronto,
FLEETS OF AIRCRAFTS IT
INCLUDES 
IT HAS 84 AIRCRAFTS
 Airbus330-200*   -  (12) 
 Atr72-500   -   (14) 
 
 Boeing737-700   -  (13) 
 
 Boieng737-800  -  (33) 
 
 Boeing737-900  -  (2) 
 
 Boeing777-300er*  -  (10)  
 * Includes aircraft that have been leased to other airlines 
 
 Annual results in brief
Mar ' Mar ' Mar ' Mar ' Mar '
09 08 07 06 05
Sales 11,476. 8,811.10 7,057.78 5,693.73 4,338.01
98
Operati -306.75 187.55 362.08 928.53 1,210.6
ng 6
profit
Interest 738.03 492.75 240.15 241.60 253.69

Gross -734.88 365.21 465.46 1,128.6 1,039.13

profit 7
EPS (Rs) -46.60 -29.17 3.24 52.36 45.41

(Rs
Market Share
Recent problems :
 In oct 2008 around 1900 employees
were fired out of which 800 were laid
off.
 It started voice from politicians , staff
, senas , public.
 Later in the same week they were
taken back.
 N.A.G( NATIONAL AVIATORS GUILD )
formed on 24th July claiming a
membership of 680 ,President Girish
 Due to which two senior pilot were
fired .
Captain Sam Thomas(g.s)
Captain D Balaraman.

 On Aug. 23rd the Guild (NAG) warned

that they would go on strike from
Sep. 7th if both the pilots are not
reinstated.
 But on 8th sep. 432/1056
pilots reported sick in violation
of Bombay high court orders a
day earlier restraining them
against any kind of strike in
countries largest pvt. Carrier.
 Pilots were demanding the
reinstatement of their
colleagues.
 Situation created huge
problems for passengers .80%
of them were accommodated
to other airlines for rest entire
 Chief justice Swatanter Kumar
and Justice AM Khanwilkar
issued a notice against NAG
seaking a reply in 2 weeks.
 Later 2 more pilots were sacked
 Civil aviation secretory
Madhavan Nambiar said govt.
has nothing to do between both,
but they has taken serious view
of the inconvenience to public
and asked DGCA to take action.
 CEO told he is open for talk but
he told company does not
recognize NAG. and pilots are
 Fortunately after “loss of
crores and goodwill” on Back to
13th sep. strike ended work
after 5 days when
Naresh Goyal reinstated
the sacked pilots and
paved the way for
possible recognition of a
pilots union.
Strike: A Huge Loss

From 8 to 13 September:
 Jet Airways lost 200 crores in just five
days.

 Cancellation of 134 domestic and 32

international Flights

 Average passenger per day dropped from

23000/day to 14000/day.
Strike: A Huge Loss

 Jet has to accommodate 80% of the

passenger on the other carriers.

 For the rest entire fare has been refunded.

 Loss of goodwill is not measurable.

Can Pilots Form A union?

 It is written in our Constitution that it is a

fundamental right of every citizen to form
groups or union.

 Under IDA pilots are classified as

workmen.

 Under WCA members of any company,

organization or Industry can form a trade
union if they are more then 100 people.
IS IT STRIKE?
IS PILOTS
ARE ON
SICK
OR IS IT
SOMETHING
ELSE?
Actually it is
a strike.
Illegal Strike

According to INDUSTRIAL DISPUTE

ACT:
 Any strike without giving notice
during conclusion processing is
prohibited.
 Even if they have given a notice then
also they have to wait for 14 days.
Then only they can go on strike.
 After the conclusion on consolation
Advantage of jet airways crisis
for other airlines
 Jet Airways transferred as many as
60 percent of the passengers booked
on its flights to Air India, the national
carrier, and other airlines during the
strike.
 Rival carriers began to charge fares
at almost double the usual rates
after the strike hampered Jet Airways
operations.
 A big competitor was out, therefore it
Advantage of jet airways crisis
for other airlines
 Jet Airways transferred as many as
60 percent of the passengers booked
on its flights to Air India, the national
carrier, and other airlines during the
strike.
 Rival carriers began to charge fares
at almost double the usual rates
after the strike hampered Jet Airways
operations.
 A big competitor was out, therefore it
Advantage of jet airways crisis
for other airlines
 Jet Airways transferred as many as
60 percent of the passengers booked
on its flights to Air India, the national
carrier, and other airlines during the
strike.
 Rival carriers began to charge fares
at almost double the usual rates
after the strike hampered Jet Airways
operations.
 A big competitor was out, therefore it
 Current Situation
 
 The standoff between the airline and its
pilots ended late Saturday after the
company agreed to reinstate four pilots
who were fired for trying to form a
pilot’s union.
 Jet airways has reduced its fares to
50%.With discounts, the cost of air
tickets dropped close to air-conditioned
II tier Rajdhani Express fares.
 Jet airways witnessed a 10 per cent
switch from low-cost carriers to jet.
 The airline is operating on full schedule
of services on its domestic and
international flights with all crew
5. Jet offered a full refund to passengers
whose flights were canceled.

 The sacked pilots are rehired and a

consultative group is being formed
comprising representatives of the
company and pilots to continue the
process of dialogue to resolve all their
problems.
 Jet Airways suffered a loss of nearly US$8
million a day during the strike. and the
number of passengers came down from
23,000 per day to 7,500.
 No punitive action against any one who
1. Shares of Jet Airways rose as much
as 4.6 percent, the most in two
weeks.
2. Airline losses globally may total $9
billion this year, according to the
International Air Transport
Association, almost double the
group’s previous forecast.
THANK YOU