Crisis Management Course

BCM-2030: “ External Coordination ”

1-day
BCM-2030 is a one day course to equip participants with a good Public Relation (PR) approach in a disaster
situation. A sound crisis communications plan will help the Crisis Management Team (CMT) better manage
relations with public and external parties, such as regulators and legislators, government agencies, and
Non-Government Organisations (NGOs). This course is designed to ensure participants understand the
types of audiences and messages that must be addressed and communicated in the event of a crisis.
In a disaster situation, a good Public Relation (PR) approach helps organisations and the Crisis Management
Team (CMT) towards attaining an effective response, recovery and resumption process. It helps the CMT
manage relations with the public and external parties – like the regulators and legislators, other government
agencies, and Non-Government Oranisations (NGOs). This course is designed to ensure practitioners
understand what are the types of audiences, and the types of messages; that must be developed to address
potential threats and risks.

Participants will aquire a list of practical tips related to crisis communications:

• Identify key audience types

• Identify and designate spokespersons for the respective groups
• Identify the type of training for the spokespersons
• Identify key messages and prepare the statements during pre-crisis stage
• Better understanding of coordination with the public agencies – Incident Command System
• First responders situation

Participants will learn key approaches to manage the crisis; coordination with the respective public agencies,
and the crisis communications team.

Crisis management and support teams; Business Continuity Managers and Coordinators; Project Team
members; Business Continuity (BC) or Disaster Recovery (DR) Recovery Team leaders

BC Certified Expert (BCCE)/DR Certified Expert (DRCE)

ANZ 5050.