Intro: Existence of Preference between Local and Foreign Food Products Citations of such existence in some countries.

Common factors causing such preferences. Country of Origin Colonial Mentality Consumer Ethnocentrism (Home Country Bias) Country Image

Other Factors Consumers Product Evaluation (Price, Taste, Smell, Texture etc) Consumers Purchase Intentions o Motivations and Preferences for Buying Local Foods o Willingness to Pay More for Local foods Availability of Domestic Alternatives Demographic factors

History & Culture of Philippines Period of Colonization Still a developing country Colonial Mentality Visible Effects on Culture

Illustrations Food Industry (confectionary items) Importations of Food Products

Foreign Product Knowledge Information Sources

Internal f actors include:

Motivation Personality Perception Learning Attitudes While external f actors include: Communication Ref erence Groups Family Inf luences Social Class Culture etc