Distribution Management

INDIVIDUAL ASSIGNMENT
Evaluation The assignment will be evaluated for your internal marks (Maximum marks :25)

Guidelines

Write 8 to ! "ages# ty"ed re"ort as below# of your findings for assignment$ %ssignments will re&uire some outside resear'h$ (ite your sour'es$ )ive your "a"er a title and use a""ro"riate subheadings within your "a"er to im"rove readability$ Ty"e your name# *oll number$ %ll work must be 'om"leted individually$ %ssignments must be e-mailed by the due date ie 2 st +eb 2! ,$ -ate "a"ers will not be a''e"ted$
The re"ort will be ty"ed in Times New Roman ont ( 2 "oints si.e# $5 lines s"a'ing) of !-"# "ages length (ex'luding 'over "age# a'knowledgment# bibliogra"hy# referen'e data/ tables/ gra"hs# et'$)

Assignment $ % Due Date & 'eb (") (#"*

0tudents have to sele't a (onsumer durable/+M()/retail/automobile/insuran'e 'om"any and study its 'hannel and distribution "ro'ess by 'olle'ting data from "rimary and se'ondary sour'es$ They may visit 'om"any offi'ials# retailers# wholesalers and distributors$ 1t will be fo'used on identifying the distribution strategy of the 'om"any for their "rodu'ts and understanding the system for the same$ 0tudents have to 'on'lude their resear'h by identifying the strategy used and suggesting/re'ommending any 'hanges that they feel would benefit the 'om"any$ 0ele'tion of the 'om"any$ 2esign a &uestionnaire to find out the strategy$ 3uestionnaire to be atta'hed in re"ort$ % 'ha"ter in re"ort on 'hannel 4 distribution strategy used by the 'om"any as follows : i$ 5se of e6'hannels$ ii$ (hannel Mix$ iii$ 7valuation of 'hannel members$ iv$ Motivation of 'hannel members$ v$ 8ri'ing 1ssues$ vi$ 0ele'tion issues$ vii$ (onfli't 4 resolution in 'hannels$ % 'ha"ter in re"ort on the 'om"etitor9s strategy$

0ubmit the final re"ort on resear'h results and your re'ommendations$