AWZWWDS YouTube Channel Report

January 2014 By: AWZWWDS

Views Per Album

800 700 600 500 400 300 200 100 0 Non-Album Japanese Candy

Songs released before Japanese Candy have double the views of the album. This is due to the popularity of single releases over time, rather than an album release. Songs should be showcased for their individual qualities, rather than belonging to an album.

Views per Month

350 300 250 200 150 100 50 0 Aug-Apr 13 May-Jun 13 Jul-Aug 13 Sep-Oct 13 Nov-Dec 13 Jan-14

Views drastically increase as releases become more frequent and social media is utilized. This is shown especially after the albums release, YouTube Originals website is created, and the Facebook page is made. Partnerships and marketing across non-music sites (such as art) would help to build a broad view base.

Top Viewed Songs

160 140 120 100 80 60 40 20 0

My first two videos are the most popular, though my latest Viva la Vida cover got almost one hundred views in a week. Covers gain views more quickly than original songs. To build up a bigger fanbase, I should record more cover songs.

Most Liked Songs

9 8 7 6 5 4 3 2 1 0

Older songs are the most liked, though the latest Viva la Vida has received a massive amount of likes, relatively speaking. As I have increased my activity on YouTube, more channels are supporting mine and liking my videos. To keep up the rate of likes, I must continue to expand in the YouTube community.

Best Audience Retention

1:55 1:40 1:26 1:12 0:57 0:43 0:28 0:14 0:00

Most songs at the top of this list are my in lesser or mid-viewed range. This shows that the general public watches a small amount of my more popular videos, while dedicated followers watch the less popular ones.

Top Demographics
Spain France Singapore United Kingdom South Korea Germany Japan Mexico

Other than America, my videos are gaining more traction internationally, surprisingly. Brazilian viewership was a complete surprise, though Mexico can be attributed to marketing towards the Latino community, and Japan can be accredited towards Japanese covers and Japanese style originals. More international covers or original songs in various languages could increase diversity.

Japanese Candy Development Report

Come on Kawaii- 67 Views- The first song that was completely recorded for the album. It was released as a single, a month before the entire album was planned. Drums were recorded after the guitar and vocals, a huge mistake that caused me to have to create a basic track of snare and ride. Dont Lose Hope (Faith)- 38 Views- The second most popular song on the album, whose live version is my most popular upload. Drums had to be re-recorded on this track. It was also the first song to use multiple vocal tracks. All the Holy People- 18 Views- My least popular song on the album, probably because it was my most poorly recorded one. The whole song should have been redone, as the instruments felt out of sync. And some instruments were recorded too loudly. Hey Mr. Teacher- 30 Views- The song went a lot slower in speed than planned. Cowbell was added at the very end, which I was partial to. The guitar could have been executed better. I Love You Too- 24 Views- This was my personal favorite to record. I loved the unique qualities of each instrument, adding in many fills. This style of adding individual harmonies is one that I would like to use in the future. Begging on the Ground- 23 Views- Definitely my most personal song that I have written so far. The instruments blended in pretty well, though the vocals could have been better. This whole song could have sounded smoother. No More Tears- 28 Views- Vocals went pretty well in this song, as they cant be replicated easily. The bass went pretty well, with some improvisation. Overall, the song went well for a rock piece.

Japanese Candy- 29 Views- My simplest and shortest song surprisingly got very high views. Perhaps it would have been better to use an acoustic guitar. I want to start a theme of ending with similar song styles.

Goals Met
`March 2013- Channel created to upload Konayuki karaoke contest video July 2013- First song Come on Kawaii successfully recorded and uploaded August 2013- Official website created September 2013- Work on Japanese Candy album begins with the release of the fully recorded Come on Kawaii single December 2013- Japanese Candy album released January 2014- Facebook page created, YouTube Originals collaboration created

Future Plans
February 2014- Release medley of Japanese Candy Songs March 2014- Release my next single March-April 2014- Release Life on Mars cover April 2014- Release a compilation of jazz improvisation songs and video game songs on piano April-May 2014- Release Project Rejection album, enter Japanese Karaoke Contest May 2014- Begin work on Project Blue album June-July 2014- Release Project Blue album July 2014- Make a music video, make a compilation of rock song covers August 2014- Release another album November 2014- Release a cover of Pink Floyds The Wall

December 2014- Make a Christmas album January 2015- Release electronic music album September 2017- Move to acoustic recordings

Most Popular Songs

(Calculated Based on Views, Likes, and Retention) 10. All the Holy People (Old Version) 9. Let it Be Cover 8. Come on Kawaii 7. Come on Kawaii (Single Version) 6. Come on Kawaii (Old Version) 5. Viva la Vida Cover (Old Version) 4. Hey Mr. Teacher (Old Version) 3. Viva la Vida Cover 2. Konayuki Cover 1. Dont Lose Hope (Faith) (Old Version)