Estrella Mountain Community College

If You Dont Use a Condom, Youre a Pig

Meriya Espinoza English 101 Mary Petty

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Starting from adolescence to adulthood, promoting safe sex and prevention against sexually transmitted diseases, have been practiced in the American culture. Sexual education classes start in as low as fifth grade. These classes teach kids how to properly put on a condom, ways to prevent STDs. and other contraceptive alternatives. There are many ways to practice safe sex but the most common method of safe sex is using trustworthy condoms. Trojan condoms are one of the most popular and well respected brands on the market. One reason why is because there ads successfully influence the public in practicing safe sex. Trojan ads effectively use Ethos, Logos, and Pathos to persuade consumers in purchasing their products in promoting safe sex. The Trojan ad uses the appeal of ethos in many ways to convince the general public in using Trojan brand condoms while practicing safe sex. Ethos is used in this ad by promoting it as a brand name condom that is very popular to the public. It is also seen as the number one trusted condom brand nationwide. Trojan condoms have many diverse advertisements and a large social image among the public. There is an ad about Trojan condoms just about anywhere ranging from magazines, commercials, to computer ads. This ad also uses logos in a way to convince the audience that Trojan condoms are the best condom brand to use. Such as when the ad states Be a man. Wear a condom every time. No one likes a pig showing that the brand believes in the idea of practicing safe sex. Also the ad has a very effective wording within the ad directs the viewers to think about the underlying message in the text. In which the author is pretty much saying that every guy that doesnt use a condom is seen as a pig. The author is aiming towards men, and trying to convince men that practicing safe sex is more appealing to the opposing sex. In the ad they also bolded the word Evolve in order

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to show the emphasis that men need to evolve away from being pigs and using Trojan condoms will help them do so. The use of pathos is heavily used in order to create an emotional appeal to the audience. The ad heavily appeals to men who have sex in which they are emotionally targeting men who dont use condoms and portraying them as disgusting pigs. Therefore it causes men to rethink their decisions to practice safe sex and analyze how true that statement really is. Also it promotes the idea that men who use protection are more attractive to women and have a higher chance in having sex if they do use protection. This ad is effective when convincing the men that practicing safe sex is important, and uses the three appeals of logos, ethos, and pathos. Trojan clearly emphasized the message and was very emotionally appealing to the audience which help grab the attention of whoever the reader may be. The use of pigs causes audience to remember the ad and to make the right decision to practice safe sex.

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Works Cited "Condom technology advances." Chain Drug Review 24 May 1999: 91. General OneFile. Web. 17 Feb. 2014. Roland, C.M. "The barrier performance of latex rubber." Rubber World June 1993: 15+. General OneFile. Web. 17 Feb. 2014. "Condom sales rise about 4% at chains." Chain Drug Review 15 July 1991: 9+. General OneFile. Web. 18 Feb. 2014.