JG WENTWORTH COMMERCIAL BUS OPERA The JG Wentworth Commercial Bus Opera was written to advertise a financial services firm

rm that specializes in purchasing structured settlements and annuities from individuals. In 2009 the firm went into bankruptcy protection. They created this advertisement to attract more customers in order to raise the income to the business. As the music in this commercial is in the style of an opera, instruments associated with opera music are heard. Instruments heard in this advertisement are violin, viola, double bass, piano, timpani, clarinet, trombone, bassoon, clash cymbals. All of these instruments were used to intensify the opera style of the advertisement. The bassoon played an important role as it played the low notes with the cellos and played some parts that the bass vocalist was singing. On the other hand, the clash cymbals were used to decorate the song at the 0:47 point in the advertisement. The piano was used to keep the chord progression and to also play parts of the melody at different points. This piece of music was written in the time signature of 2/4. It was written in this time signature to keep a strict rhythm and also to make it easier to recite. A quick tempo (allegro) was used in the song for this advertisement. Syncopated rhythms were made useful in this commercial by the vocalists. These rhythms were utilized in such a way that it helped in the creation of a strict feeling. It almost makes one feel as if being commanded to call JG Wentworth and sign their name with the firm. Tonality also makes this song more enjoyable and easy to retain easily. The music in this advertisement has a major tonality throughout the duration of time. A prominent melody was heard throughout the song and was sung first by a mezzo-soprano singer, then a baritone, then a bass singer who was joined by a baritone and a mezzo-soprano. It then went to another bass. There was also harmony at various points. A major triad was heard at 0:06 to start the line that everyone sings together. It was also heard at 0:15 and 0:36 to start the same line again.

Various textures were also observed in the music for this advertisement. Homophony was first observed when the accompanying music started. The homophonic texture continued on when the woman started to sing the melody with only one of the accompanying instruments. Unison was then observed when every voice had the same rhythm. It then went back to homophony as a verse started, back to unison and it returned to homophony for the verse. A homophonic texture was maintained until the rest was taken for speaking. Homophony was also observed at the end of the song. The form of this piece was ternary. It was observed as the song goes from section A, to section B and back to section A with a few embellishments. Dynamics were also a very important part of the music in this advertisement. Each solo vocalist was at a loud volume (forte, f) to signify a cry for help. When the whole choir came in it was at a very loud volume (fortissimo, ff) to signify people giving some advice. The bass singer then continued singing fortissimo to keep giving advice. The mezzo-soprano singer then joined to assist in emphasising the amount of money that would be given to you. Another bass singer sang the verse forte followed by the choir who sang fortissimo. People then sang fortissimo to reiterate the phone number. The whole choir ended the song at fortissimo. At all times the accompanying music was one volume softer (eg. When the voices are at forte the accompaniment is at mezzo forte). The only time this was different was at the end when all voices and instruments were at fortissimo. The target audience of this advertisement was the adult population of the United States of America. It is so because only adults would have these types of problems to be resolved. Although the adults were their targeted audience, children would also be watching the advertisement numerous times. Since this has happened, the song would be stuck in the heads of the kids and they would be singing it around their parents, which (in a way) is a form of free advertisement.