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Advertising

ASSIGNMENT 2!

cross-media study

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Please look through the information below which tells you in the words from the exam board their expectation form you for Assignment 2a and 2b.! Assignment 2a is the analytical piece and will be in the form of an essay. While Assignment 2b is a creative planning task (in two parts).!

Please note the word limits (1000 for 2a and 200 for 2b). Also note the guidance notes which will point you towards the kinds of areas you should be commenting on. Everything we have been working on so far with regard to advertising and branding is relevant.

CA2