Consumer Behaviour
PE Need Awareness Information Search Evaluation of alternatives Make Decission on Service Purchase
Key Consepts
Need Arousal Information Sources Perceived Risk Multi-Atribute Model Search Experience and Credence Attributes
Key Consepts
Theoritical Approach o Moment of Truth o Role Theory o Script Theory o The Servuction Model o The Service scape/ Environtmental Perspective Frontline EmployeesConsumer Interactions The Service Environtment The Role of Other Consumers Low-Contact Service Encounter
NBNN
PRE PURCHASE STAGE Consumer Behaviour Need Awareness Information Search Evaluation of alternatives Make Decission on Service Purchase Key Consepts Need Arousal
PE
Information Sources Perceived Risk Multi-Atribute Model Search Experience and Credence Attributes