Presentation On Zee Telefilms

Submitted To: Prof. Ankur Mehta

Submitted By: Nerpagar Vaibhavi (133) Darshit Joshi ( 132 )

Introduction Board Of Directors Key Milestones Of Zee Business Running By Zee Zee Logos Zee Firsts Credit Competitors Strategies Adopted By Zee SWOT Analysis

INTRODUCTION OF ZEE

Zee Networks is a part of Essel Group. In 1992 Zee Entertainment Enterprise Ltd. Launched. Mr. SHUBHASH CHANDRA is Founder ,Chairman and MD of ZEEL. Mr. PUNIT GOENKA is a CEO of ZEEL. Zee TV is a Flagship channel of ZEEL. It is viewed by 500 million viewers in 120 countries. ZEE is the publicly listed company of Essel Group. Zee operating in Media & Entertainment Industry. 2075 employees
SHUBHASH CHANDRA Founder, Chairman & M D

Subhash Chandra

R. Vaidyanathan

Mr. Punit Goenka

Lord Gulam Noon

Ashok Kurien

Dr. M. Y. Khan

1992 : Launches Zee TV Initial Public Offering of Zee Telefilms Limited

1995: Commences Siticable operations Joint Venture with News Corp. Launches Zee News and Zee Cinema. Zee TV goes global - launches Zee TV, UK
1996: Starts first cable channel in India - Siti Channel. Launches Zee TV, Africa. 1997: Launches Zee Music (originally called Music Asia).

1998 Launches Zee TV in the US. Institutes a prime award in the film segment called 'Zee Cine Awards'. 1999 Acquires news corps 50% stack in join venture of their of the tv broadcasting business tie-up & Launches Religion Channel 2000 Launches Internet over Cable services - Becomes first cable company in India 2001 Introduces Zee TV and Zee News as pay television offerings.

2002 Acquires controlling stakes in ETC Networks Limited and Padmalaya Telefilms Limited. 2003 Launches 5 new channels for the DTH market viz. Action cinema, Classic cinema, MX, Premier cinema and Smile TV. Enters into a distribution tie-up with Rajshri Pictures for theatrical distribution of films in India. Launches 'Trendz' - A premium fashion and style channel, targeted at the fashion conscious Indian consumer. 2006 De-merger of Zee Telefilms Limited.

Cont
2007-2009 Zee Entertainment Enterprises Limited (ZEE) gets listed as an independent company. 2010 Launches Zee Khana Khazana India's first 24-hour food channel. Launches Zee Salaam - India's first Urdu infotainment satellite television channel Acquires stake in Ten Sports. Launches Ten Cricket - a dedicated 24-hour Cricket Channel. Launches Ten Action+ - sports channel showcasing the best football action from around the world. Launches India.com - Joint Venture between Zee Entertainment Enterprises Ltd. and Mail.com Media Corporation

2011 ZEE's distribution arm, Zee-Turner Ltd, enters into a 50:50 JV with Star Den Media Services Pvt. Ltd. to form MediaPro Enterprise India Pvt. Ltd. Announces share buyback for an aggregate expendable amount not exceeding 7,000 million.

2012 Launches Ditto TV - India's first and only OTT (Over-The-Top TV) Distribution Platform Launches Ten Golf India's first and exclusive 24 hour Golf channel

Alternate Life style

Meditation

Entertainment Music

Movies Religional

First logo of the Zee TV introduced in 1992 to 2000.

2000-2002

2002-2005

2005-2011

2011-present

First listed media company in India.

First to launch a Hindi General Entertainment Channel in IndiaZee TV. First to launch a Hindi Cinema Channel in India - Zee Cinema. First to corporatize the Hindi film industry with the costliest production and the highest grossing Hindi movie in its time 'Gadar - Ek Prem Katha.

First to launch a 24 hour Hindi News Channel in India Zee News, now operating as a separate company called Zee News Limited (ZNL).
First to launch a 24-hour Food Channel in India Zee Khana Khazana. First to launch Indias Urdu infotainment channel Zee Salaam

Major competitors of Zee in INDIA

September 1999, the Star and Zee partnership came to an end. Star, major break through Kaun Banega Crorepati came in july2000. Satyamev jayte- Growth story Doubles its Reach Over the 4 Weeks Stars next agenda were tele-serials from Balaji telefilmsbanner for average married Indian woman (in the 25+ agegroup). Star successfully attracted the viewers in the 7:30 to 11:00pm

Sony, launched its channel "SET MAX" in 1999.

Sony started aggressive counter strategy and launched 7 new shows; Jeeto Chappar Phad Ke with movie actor Govinda ashost, in January 2001.
Sony started aggressive counter strategy and launched new serial bade acche lagte hai & The Most Popular Show kaun banega Crorepati Sony carried out research called Understanding Women in 7 cities across India as a result launched Jassi JaisiKoi Nahi in Sept 2003.

Currently, the channel is featuring a number of successful shows, such a Big Boss . Jhalakh Dikhla Jaa.
The channels' most popular show, Balika Vadhu has been ranked in the TOP 5 shows of Indian television's TRPs charts, within 3 months of its launch

KBC returned for its 6th season last weekend with a big bang and surpassed all shows on Hindi general entertainment channels but it could not hold the top position in the second week.
Placed at No 3 is Sony Entertainment Television (Set) that has registered 244 GRPs (last week 210) in the week 36 of 2012 Star Plus Placed at No 2 By losting 15 GRPs to close the week with 250 GRPs. Its fiction properties like Diya Aur Bati Hum, Teri Meri Love Story have seen dips in viewership. Finally , Zee got the Top Position, with Zee TV added 24 GRPs to its last weeks tally to end the week with 251 GRPs.

Major marketing strategies adopted by Zee were:

Brand extension

Diversification
Launched nations 1st round the clock channel Zee news

Launched a 24 hrs Hindi movie channel called Zee Cinema

Strengths
High viewership ratings Complete bouquet of channels High subscription revenues

Weaknesses
Lagging behind Star Plus Problem of attrition Increase in operating costs

Opportunities
Benefit from the robust growth of the Entertainment and Media sector Digitization

Threats
Slowdown in India's economic growth Increased competition Declining viewership and revenue share of GEC channels