Whole Shalling (include all the activities in selling goods or service to those who buy for resale or business

use) *Trends in Wholesalling Market Logistic # Integrated Logistic System No system can simultaneously maximize customer service and minimize distribution cost # Market-Logistic Objective *The starting point is to study what customers require and what competitors are offerings # Market-Logistic Decisions *Order Processing *Warehousing - centralize inventory in one place and use fast transportation to fill order *Inventory - order-processing cost - inventory-carrying cost - determining the optimal order uantity by observing how order-processing cost a nd inventory carrying costs sum up at different order level *Transportation - containerazation *Organisation lesson - market-logistic strategy must be information-intensive and establish electreon ic links among all the significant parties - stronger demand (large customers)> increase supplier cost and high in-stock av aiability - Customer often want direct store than distribution center.And mixed pallets ra ther than separate pallets.