Project on Ethical values followed by

Amul

Submitted to : Prof. Kamata Upadhaya

 Introduction to Amul

 Amul was set up in 1946 and its full form is Anand Milk- producers Union
Ltd.
 Managed by Gujarat Co- operative Milk Marketing Federation Ltd (GCMMF)
 Amul is the biggest brand in the pouched milk sector in the world and in India
it is the biggest food brand.
 Amul Structure

 Members:13 district cooperative milk producers' Union

 No. of Producer Members:2.79 million
 No. of Village Societies:13,328
 Total Milk handling capacity:11.22 million litres per day
 Milk collection (Total - 2008-09):3.05 billion litres
 Milk collection (Daily Average 2008-09):8.4 million litres
 Cattle feed manufacturing Capacity :3500 Mts per day
 Awards

 GCMMF bags APEDA AWARD for 11th year in a row

 Amul Pro-Biotic Ice-cream Gets No. 1 Award At World Dairy Summit
 Ramkrishna Bajaj National Quality Award-2003
 International CIO 100 Award For Resourcefulness
 Rajiv Gandhi National Quality Award – 1999
 Innovative Advertisements

Condeming the racial attacks in Australia

Tata Motors Nano plant shut down operations in Singur.

Out-break of the Swine flu epidemic

Financial crisis hits USA - the land of opportunities

 The Achievements of the Dairy Co-operatives
 Reach
 The dairy cooperative network is owned by nearly 12 million farmer members.
 These producers are grouped in nearly 1,08,574 village-level dairy cooperative
societies.
 The societies are grouped in 170 district-level unions spanning 338 districts.
 The unions make up 22 state-level marketing federations.

 Milk production
 India’s milk production increased from 21.2 million metric tons in 1968–69 to 88.1
million metric tons in 2003–04.
 Per capita availability of milk increased from 112 grams per day in 1968–69 to 231
grams per day in 2003–04.
 India’s 3.8 percent annual growth of milk production surpasses the 2 per cent
growth in population; the net increase in availability is around 2 per cent per year.
 Innovation
 Bulk vending saves money and conserves the environment.
 Milk travels as far as 2,200 kilometers to areas of shortage, carried by
rail and road milk tankers.
 India produces 95 per cent of its own dairy equipment, saving valuable
foreign exchange.
 Macro impact
 The annual value of India’s milk production amounts to about Rs.880
billion.
 Dairy cooperatives generate employment opportunities for about 12
million farm families.
 Empowerment Elements

1. Social Empowerment

2. Economic Empowerment

3. Political Empowerment
 Comments / Conclusion
1. Recognition of cooperatives as a distinct sector of economy

2. Creating obligation for private trade including multi-national

companies operating in dairy business

3. Abolishing deputation of Government employees in dairy cooperatives

4. Innovative Advertisements