Marketing important questions (refer marketing management by Philip kotler) What is need What Is demand Types of demand What

is a Want Product line Product mix Marketing mix Product dimensions length depth width Line extension Product Line stretching New product development stages Levels of product Hierarchy of products What is a brand Brand strategy What is a brand equity What is a marketing plan What is a multi-brand Private brand What is segmentation What is targeting and positioning What are the basis of segmentation and what are the different types of targeting strategies? Differences between marketing and selling What is consumer behavior and factors affects or influence the consumers take decision Difference between consumer market and industrial market and state the buying situation and buying centre of industry. What is four c's and 7 c's Steps while determining price for the product Diff types of pricing strategies Physical dist functions Explain intensive exclusive and selective distribution Diff between 2 & 3&1 level channel What is hybrid channel or multi channel distribution Marketing philosophies 4ps Swot analysis Pest analysis Porters five forces handoff matrices, BCG matrix