Established in 1993 3rd largest Private sector bank in India Presence in overseas market MD & CEO Shikha Sharma

Create a market for the Youth YOUTH ACCOUNT Launch savings account for youngsters with features like customized card designs, intuitive mobile app, offers etc.

Customized debit cards

Intuitive Mobile App Pull money from parents linked Axis Bank Account Offers on the youth debit card

Youth spent most of the time on internet Axis bank made 1st product introduce on FB Gone beyond traditional media Created web portal for youths, to access their queries

Changed few names of their services

Partnered with mood indigo college Festival

Promoted the product on digital

Captured the eyes of 2.2m users on FB

Generated 30,000 likes

Sales increased by 44% and 1,00,000 customers achieved in just 3 months