Onion Model of Stakeholders

The Wider Environment

Financial Beneficiary

The Containing System

Negative Stakeholders

The System
Sponsor or Champion Interfacing Systems

The Product
Political Beneficiary Functional Beneficiary Normal Operator Regulator

Operational Support Maintenance Operator Purchaser Consultant The Public

Developer

Ian Alexander 2006

Example Onion Diagram: Influences on a Video Games Product Manager

The Wider Environment The Containing System
Interfacing System Competitor

The System
Maintenance Operator

(Negative Stakeholder)

Pressure to innovate

User / Consumer

Pressure to make game enjoyable

The Product (a Video Game)

Player (Functional Beneficiary) Player (Normal Operator) Operational Support

The Public

Politician Director Shareholder (Financial Beneficiaries)

Pressure to make profit

Media Regulator Product Manager (Purchaser)

Pressure to regulate violent & sexual imagery

Developer

Ian Alexander 2006

The Wider Environment

Financial Beneficiary (Director, Shareholder)

The Containing System

Negative Stakeholders

The System
Sponsor or Champion Interfacing Systems

The Product (Crisis Coach)

Political Beneficiary Functional Beneficiary (Crisis Team Member) Normal Operator (Crisis Team Member) Regulator

Operational Support

Maintenance Operator The Public

Purchaser Consultant (F&B Industry)

Developer