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Master of Business Administration- MBA Semester 3 MK0013 Marketing Research - 4 Credits
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Ea h question is followed by e!aluation s heme. "1. #rite a short notes on:
+,+ - 10 marks

A. $arious types of %esear h&any fi!e'

(Types 5 marks)

(. )hara teristi s of %esear h

& hara teristi s* + marks'

"..

Explain the pro ess of samplin/ and lassifi ation of non*probability samplin/ te hniques.
(Definition of sampling- 1 mark; process of sampling - 5 marks; classification of nonprobability sampling- 4 marks)

10 marks

"0.

1is uss the types of %esear h 1esi/n in brief.

(Definition of Research Design- 2 marks; Types marks)

10 marks

"4.

Explain the !arious types of )onsumer and (usiness to (usiness &(.(' market resear h.
(Types of !ons"mer market research- # marks; Types of $2$ market research- 4 marks)

10 marks

"+.

Explain the !arious methods used to olle t primary data in brief.

(Definition of %rimary &ata- 2; metho&s marks)

10 marks

"2.

Explain !arious methods of entral tenden y with formula and example for ea h.
'ean (form"la 1 mark( e)ample- 1 mark)( 'e&ian (form"la 1 mark( e)ample- 1 mark)( 'o&e (form"la 1 mark( e)ample- 1 mark)

10 marks