SYNOPSIS

Name: Area of Specialisation: Title of the Project: Statement of the problem:

AMIT SHARMA Operation and Production Management Operations & production management of BLUE STAR The first step hi!e conducting research is carefu! definition of Research Pro"!em# $To ERR IS THE HUMA%& is a pro'er" hich indicates that no one is perfect in this or!d# E'er( researcher has to face man( pro"!ems hich conducting an( research that)s h( pro"!em statement is defined to *no hich t(pe of pro"!ems a researcher has to face hi!e conducting an( stud(# It is said that+ $Pro"!em e!! defined is pro"!em ha!f so!'ed#& Basica!!(+ a pro"!em statement refers to some difficu!t(+ hich researcher e,periences in the conte,t of either a theoretica! or practica! situation and ants to o"tain the so!ution for the same# To get an empirica! 'ie of the BLUE STAR To stud( the procedure of customer comp!aints in BLUE STAR To get an insight of a!! the competitors# To stud( the 'arious products offered# To stud( the customer)s preference and perception regarding BLUE STAR

Objectives of the study:

Methodolo y:

!" Primary Sources: i# -roup discussions and Brainstorming sessions ii# iii# .uestionnaire Interaction ith sa!es staff of BLUE STAR

#" Secondary Sources: i# Internet $%planation of the Method: &ompany Name: &ompany Profile: B!ue Star is India/s !argest centra! air0conditioning compan( ith an annua! turno'er of Rs 1233 crores+ a net or* of 43 offices+ 5 modern manufacturing faci!ities+ o'er 6233 dea!ers and around 1533 emp!o(ees# It fu!fi!s the air0conditioning needs of a !arge num"er of corporate+ commercia! and residentia! customers and has a!so esta"!ished !eadership in the fie!d of commercia! refrigeration e7uipment ranging from ater coo!ers to co!d storages# The 8ompan( a!so offers comprehensi'e E!ectrica! 8ontracting and P!um"ing & 9ire 9ighting Ser'ices# B!ue Star/s other "usinesses inc!ude mar*eting and maintenance of hi0tech professiona! e!ectronic and industria! products# B!ue Star has "usiness a!!iances ith or!d reno ned techno!og( !eaders such as Rheem Mfg 8o+ USA: Hitachi+ ;apan: Eaton 0 <i!!iams+ U=: Tha!es e0Securit( Ltd#+ U=: ;eo!+ ;apan and man( others+ to offer superior products and so!utions to customers# E,p!anator( method BLUE STAR

Himacha!+ <ada and Ahmeda"ad hich use state0of0the0art manufacturing e7uipment to ensure that the products ha'e consistent 7ua!it( and re!ia"i!it(# 'uestionnaire 6# 1# 4# @# A# B# 5# 2# C# 63# >o BLUE STAR has enough resources to se!! their products? <hat according to (ou is the product)s "est se!!ing point? <hat is the target audience for BLUE STAR? <here does BLUE STAR se!!s their products? <hat >oes the Mar*eting p!an of BLUE STAR co'ers? Ho can mar*eting he!p increase in sa!e for BLUE STAR? <hat is the "est medium for the ad'ertisement according to (our point of 'ie ? <hat according to (ou can "e other modes of mar*eting that can "e used "( BLUE STAR? Ho much according to (ou BLUE STAR are i!!ing and rea!istica!!( a"!e to spend on ad'ertisement? <hat according to (ou is the impression of the ad'ertisement "( BLUE STAR? 633 %E< >ELHI Random Samp!ing Method Both Primar( & Secondar(

Number of respondents: Area of study: Method you (ill use to classify data: Method you (ill use to present data: )eferences:

6# Bo(d+ <# Harper+ Ra!ph <estfa!!+ and Stan!e( 9# Stasch+ $Mar*eting Research& Dse'enth editionE pp# C30C6# 1# -upta+ Ani! and Anupam -hosh+ $Brand Biograph( F "!uestar&+ Ad'ertising E,press+ 9e"ruar( 133@+ pp# @60@4# 4# =ot!er+ Phi!ip $Mar*eting Management& D%inth EditionE+ Prentice Ha!! of India P't# Ltd# pp# 62A062B# @# =ot!er+ Phi!ip $Mar*eting Management& D%inth EditionE+ Prentice Ha!! of India P't# Ltd# pp# @@4# A# httpGHH #mid0da(#comHne sH"usinessH1334Hma(HA433A#htm $"!uestar 'ie for po!e position& accessed on 13 Apri! 133@# B# httpGHH #mouthshut#comHreadre'ie H@1CBB06#htm! 5# httpGHH #mouthshut#comHreadre'ie H4C2B306#htm! 2# httpGHH #"!uestar#comHsiteHhomeHhome#asp

&hapteri*ation Scheme: 6# I%TRO>U8TIO% 1# RESEAR8H METHO>OLO-I 4# 8O%8EPTUAL >IS8USSIO% @# >ATA A%ALISIS A# 9I%>I%-S & RE8OMME%>ATIO%S B# 8O%8LUSIO%S 5# A%%EJURES