Name:_________________________________________________________

Homework 7 – SI logotype redesign – phase 2: finalized logotype + logo style guide

Submit by 11/04

CHECKLIST %

1. Deadline met 20%

2. Paper copy submitted (in color): 20%

submission checklist, logo style guide (4 pages).
3. Page 1 – complete Logotype design (in color), include color palette with 10%
CMYK and RGB color values indicated, specify the font used (for example,
“Futura”)
4. Page 2 – logotype: scalability – include 3 sizes for logotype (width: 4”, 2”, 1”) 10%
+ 0.5” version for symbol only
5. Page 3 – free space / safety area guide 10%
6. Page 4 –6 variants of color conversions: 10%
• CMYK on white background,
• CMYK reversed / or adjusted on black background,
• Grayscale on white background,
• Grayscale on black background,
• Black only on white background,
• White only on black background
7. Readability, free space, balanced layout, consistent, logical alignment 15%
8. Source file (.ai) uploaded to cTools, .pdf files are converted to .pdf binder 5%
and uploaded to Scribd

Corrections
LOTOTYPE: DESIGN

S CHOOL OF I NFORMATION
UNIVERSITY OF MICHIGAN

SCHOOL OF INFORMATION
UNIVERSITY OF MICHIGAN

COLOR AND FONT GUIDE

CMYK Color Palette C:100 M:50 Y:0 K:10

RGB Color Palette R:0 G:103 B:172
Font Book Antiqua Bold/Regular
LOTOTYPE: SCALABILITY (1)

S CHOOL OF I NFORMATION
UNIVERSITY OF MICHIGAN

S CHOOL OF I NFORMATION
UNIVERSITY OF MICHIGAN

S CHOOL OF I NFORMATION
UNIVERSITY OF MICHIGAN

Width: 4’’, 2’’, 1’’, and 1/2’’ Symbol Only

LOTOTYPE: SCALABILITY (2)

SCHOOL OF INFORMATION
UNIVERSITY OF MICHIGAN

SCHOOL OF INFORMATION
UNIVERSITY OF MICHIGAN

SCHOOL OF INFORMATION
UNIVERSITY OF MICHIGAN

Width: 4’’, 2’’, 1’’, and 1/2’’ Symbol Only

FREE SPACE / SAFETY AREA

1/2x x 1/2x

1/2x

S CHOOL OF I NFORMATION
UNIVERSITY OF MICHIGAN

1/2x

1/4x x 1/4x

1/4x

SCHOOL OF INFORMATION
UNIVERSITY OF MICHIGAN

1/4x
LOTOTYPE: VARIATIONS (1)

S CHOOL OF I NFORMATION S CHOOL OF I NFORMATION

UNIVERSITY OF MICHIGAN UNIVERSITY OF MICHIGAN

S CHOOL OF I NFORMATION S CHOOL OF I NFORMATION

UNIVERSITY OF MICHIGAN UNIVERSITY OF MICHIGAN

S CHOOL OF I NFORMATION S CHOOL OF I NFORMATION

UNIVERSITY OF MICHIGAN UNIVERSITY OF MICHIGAN
LOTOTYPE: VARIATIONS (2)

SCHOOL OF INFORMATION SCHOOL OF INFORMATION

UNIVERSITY OF MICHIGAN UNIVERSITY OF MICHIGAN

SCHOOL OF INFORMATION SCHOOL OF INFORMATION

UNIVERSITY OF MICHIGAN UNIVERSITY OF MICHIGAN

SCHOOL OF INFORMATION SCHOOL OF INFORMATION

UNIVERSITY OF MICHIGAN UNIVERSITY OF MICHIGAN