SARA E.

CAROLAN
1724 Catharine Street ! Philadelphia, PA 19147 ! (908) 419-2662 ! Sara.Carolan@temple.edu

EDUCATION
Temple University, Philadelphia, PA School of Media & Communications Bachelor of Arts, Advertising, Account Management 2010 - 2014

PROFESSIONAL EXPERIENCE
Finch Brands, Philadelphia, PA Jan 2014 - Present Business Development and Marketing Internship ! Organize strategic planning proposals for potential clients ! Manage/Revise internal project management database ! Assist in the new business process including prospecting ! Participate in agency and client meetings to assess client needs and goals for their overall brand as well as individual projects ! Build prospective letters and packets for potential clients Metro Multimedia, Lyndhurst, NJ June 2013 - Aug 2013 Marketing & Social Media Strategist Internship ! Developed strategic social media solutions based on industry best practices for several clients by using services such as Google Analytics ! Calculated weekly engagement levels by tracking metrics such as likes, retweets, comments and shares; create and provide analytics report in excel ! Designed and coordinated audio visual and trade show events to promote brand awareness and increase sales; consistently developed successful strategies within strict budget and deadline ! Collaborated with several key internal partners to develop a company-wide brochure that will be leveraged for future advertising initiatives Fame House, Philadelphia, PA Aug 2012 - Dec 2012 Integrated Marketing Internship ! Led the management and organization of social media platforms while coordinating updates to personal music websites ! Managed Facebook, Twitter, LinkedIn and Google+ by uploading interactive content such as surveys, articles, games and videos, to boost awareness ! Created Press Kits for clients by leveraging Adobe Illustrator and Photoshop applications ! Established and improved client communications while maintaining ongoing relationships with several key clients Advertising Campaigns, Philadelphia, PA Aug 2013 - Dec 2013 Head Account Planner/Social Media Manager, Subaru Impreza 2014 Campaign Project ! Evaluated target markets and proposed a revamped campaign solution to company leadership ! Conducted primary and secondary research using multiple databases such as MRI+ in order to strategically target consumers

VOLUNTEER ACTIVITIES
!

Alpha Epsilon Phi, Phi Theta Chapter- Historian Chair (2012)

SKILLS ! Social Media Platforms Facebook, Twitter, Google+, Pinterest, Instagram, LinkedIn, WordPress

Marketing, Analytics and Digital Google Analytics, Facebook Insights, Hootsuite, Buffer, Wildfire, Excel, PowerPoint, Illustrator, Photoshop