CHAPTER 1 INTRODUCTION

1.1 WORLD CLASS BRANDS

For over 60 years, Tupperware has been creating a niche for itself in the business world, making a difference to the lives of millions through its innovative storage products and extremely attractive business opportunity. In recent years, Tupperware has made tremendous inroads into becoming a true global entity. In 2000, Tupperware brands corporation acquired Dallas-based Beauty Control, followed by the acquisition of the Sara Lee Corporations direct selling business in 2000. These advancements brought an increasing product diversity to brand Tupperware. In order to reflect this diversity, Tupperware Corporation changed its name to Tupperware Brands Corporation in 2005. Tupperware headquarter is situated in Orlando, Florida. These acquisitions were in line with the Companys corporate strategy to add premium consumable items to their product category mix. They also boosted the Company's global
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portfolio to eight champion brands and changed the Tupperware Brands Corporation into a multi-brand, multi-category, direct sales conglomerate with a worldwide sales force of over 2 million. Despite the success and astounding growth of Tupperware Brands, the Companys mission and passion to enlighten, educate and empower customers and their families tops the priority list.

Enlighten To share insights & provide products and knowledge that makes life simpler and more enjoyable for families.

Educate To provide smart, simple solutions that enable customers to save time, money and effort while leading active and healthy lives.

Empower To better the lives of women by giving them the confidence to live with respect in the society and becoming independent. To date, the Tupperware Brands portfolio of direct selling companies incorporates Tupperware, Beauty Control, Nature Care, Nutrimetics, Fuller Cosmetics, Nuvo, Avroy Shlain and Swissgarde - each with their own product lines, sales methods and structures for the markets.

The Father figure Earl Silas Tupper (1907-1983) An American innovator and amateur inventor with many a strange idea, mostly of practical utility, was a creative and adamant man whose acumen showed in the creation of ordinary and familiar household products that combined thrift with post war (WW II) yearning of modernity and modernization. While polythene was being perfected, Tupper started working as a model maker in Leomister, Massachusetts, under license of the chemical giant Du Pont in 1937. The discovery of Nylon would later be attributed to Du Pont. And having familiarized with the first plastics, he founded in 1939 Tupper Plastics Company.

The Mother of Sales Brownie Wise True to her name Wise, this remarkable young woman revolutionized the selling of Tupperware products, when the tried and tested methods of selling failed to achieve the desired results for Tupperware, with her direct one-to-one sales method, post 1949. Brownie Wise with her PolyT Parties broke all sales records, when she convinced Tupper to change his distribution system radically by only using home parties and Tupperware Hostesses who would demonstrate the products to a select group of female friends.

VISION
Tupperware Brands' growth comes from its worldwide sales force, and for over 50 years we have made an unwavering commitment to Enlighten, Educate and Empower women and their families across the globe. We are passionate about changing lives and instilling confidence in every one of our nearly 3 million sales force members. To strengthen our position as the worlds premier global direct seller of innovative, premium products by providing confidence to Our customers with high quality, innovative products brought to them through an engaging selling situation, often an informative and entertaining party. Our independent sales force with a pathway for personal development and a significant earning opportunity. Our Associates with an opportunity to develop and utilize their talents and skills and to be recognized and rewarded for them.

MISSION
Empowerment: They provide life-changing and personal development opportunities to our sales force and associates, allowing them to realize their potential, achieve success and gain confidence. Integrity : They strive to do what is right in our words and our actions. Responsibility: They hold ourselves accountable to our associates, sales force, consumers and investors. Innovation: They are committed to developing innovative opportunities, products and solutions. Collaboration: They are a diverse global family and believe our collective energy and values are critical to the company's growth. Celebration: They reward and celebrate achievements, milestones and passages.

STRATEGIES ADOPTED BY TUPPERWARE:-

1. Social Networking:

Using social networking to market your Tupperware kitchen products is a great way of gaining exposure. Sites like Facebook are extremely popular social networking sites that can link you to millions of people. Create a fan page for your Tupperware home business and invite everyone you know to join it. Make frequent posts about new products and special offers and always host parties! Twitter is another great site in which you can share the same information. Moreover, you could even start your own personal Tupperware website. Most people like to shop online for their products and it is very important promote your URL and give them easy access to your site at all times.

2. Online Marketing:

Effectively marketing your Tupperware kitchen products online is a great way to gain recognition. The Internet will expose you to a large audience base, and it is up to you to come with a number of strategies attract more clients. There are 2 extremely helpful ways of helping people find you instead of chasing them. When you start your own Tupperware website, make sure the landing page is absolutely brilliant. Your site should always be user-friendly. When a prospect lands on your page, in most cases, they already know what they want to do on your site. So, make it as appealing to them.
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Show them what you have to offer and always make sure they can clearly see what is waiting for them on the MAIN MENU. Once a client opts in to your landing page, your goal is to ensure they add themselves to your auto-responder email list. This can only be done if you give them an appetite for what you have for them. Tell them about the benefits of joining the Tupperware community and what they can expect to gain. Next is keyword research. This is a method used to find the right solution for a question posed by someone on a search engine. Always make sure to do thorough keyword research. So choose keywords that a potential customer will be interested in. For example, if a person is interested in Tupperware or Tupperware kitchen products, then the keywords he may type would be Tupperware products, Tupperware reviews or Tupperware kitchen products. Also you could write short articles on Tupperware kitchen products and link them to your site right at the bottom to let your reader visit your site and gather more information.

3. Theme Parties:

Be creative and host as many home theme parties as you can. Include games and a lot of fun activities. This way, your clients will always be interested in your products and it will encourage them to purchase more from you. Holiday theme parties and Tupperware presentations are a great way to market your brand. Valentines Day, Halloween, Easter, the Fourth of July, Thanksgiving and Christmas are some of the major holidays. Host simple parties like asking members to bring in homemade treats in Tupperware containers. Playing games will ensure your guests are entertained and make sure that there are prizes to be won and discounts offered. Some other theme party ideas include baby showers, wedding showers and even girls night out. Theme parties are a great way to get your guests interested in your product, and a great way to convince your guests to sign up with you.

4. Gift Sets:

Since the Tupperware brand is already so well known, most people know how to use its products. However, help them look at your products as something beyond mere utility sets. Present your products in an attractive way and this will help increase your sales. Show your guests that the Tupperware products are not specifically used for kitchen purposes but can also be used as a creative set or a gift set. Give them creative ideas and gift options, and show them how by adding just a few Tupperware products, they can have a complete gift set! Wrap the set in cellophane or tulle so they see the end product. This strategy is extremely useful especially during the holiday season when people are constantly on the lookout for good gifts.

5. Bring Value to your Products:

With so many similar disposable products available today, it is very important to bring value to your Tupperware products. Inform people about the benefits of choosing Tupperware products over all other options and give them a cost comparison to show that Tupperware products are more cost-effective and durable. At parties, show your guests that Tupperware is more than just a kitchen product. Also show them the alternative uses to the products to make sure they thoroughly understand the value of Tupperware.

6. Sale By making Agents: Another strategy of marketing is by making agents that are responsible for the sale of Tupperware products. This kind of selling is better because agents sell products to their peers and relatives and also give satisfaction to the customers.

1.2 COMPANY HISTORY

Tupperware was developed in 1948 by Earl Silas Tupper (190783) in Leominster, Massachusetts. He developed plastic containers used in households to contain food and keep it airtight. The formerly patented "burping seal" is a famous aspect of Tupperware, which distinguished it from competitors. Direct selling company of premium food storage products, Tupperware India, has recently launched an ad campaign titled She Can, You Can, featuring real-life heroes Chhavi Rajawat, sarpanch at village Soda in Rajasthan and Saloni Malhotra, Founder and CEO of first KPO in rural India Desi crew Solutions. Tupperware India has also grown at a rapid clip the past few years, even outstripping the US parent's pace of growth on occasion. The Indian unit logged 38 per cent growth in 2012, much higher than the 6 per cent global growth. "More people are ready to spend Rs 50, 000 to Rs 60,000 on modular kitchens than before. Women want to show off their kitchens," says Gupta, under whom the company has expanded all the way to southern cities such as Chennai and Bangalore. Its present CEO is Asha Gupta. She Can, You Can is aligned with Tupperwares vision to Enlighten, Educate and Empower women across the globe, and is based on a crowd sourcing strategy of gathering stories. You could feature on the next Tupperware campaign if your story is an extraordinary one, just as the role models, Chhavi and Saloni.

Tupperware pioneered the direct marketing strategy made famous by the Tupperware party. Brownie Wise (191392), a former sales representative of Stanley Home Products, developed the strategy. During the early 1950s, Tupperware's sales and popularity exploded, thanks in large part to Wise's influence among women who sold Tupperware, and some of the famous "jubilees" celebrating the success of Tupperware ladies at lavish and outlandishly themed parties. Tupperware was knownat a time when women came back from working during World War II only to be told to "go back to the kitchen" as a method of empowering women, and giving them a toehold in the post-war business world. The tradition of Tupperware's "Jubilee" style events continues to this day, with rallies being held in major cities to recognize and reward top-selling and top-recruiting individuals, teams, and organizations. In 1958, Earl Tupper fired Brownie Wise over general difference of opinion in the Tupperware business operation. Officially, Tupper objected to the expenses incurred by the jubilee and other similar celebrations of Tupperware, however, the real reason was that Tupper had been approached by several companies interested in buying him out; he felt that he would not be able to sell with a woman in an executive position. Rexall bought Tupperware in 1958. Tupperware spread to Europe in 1960 when Mila Pond hosted a Tupperware party in Weybridge, England, and subsequently around the world. At the time, a strict dress code was required for Tupperware ladies, with skirts and stockings (tights) worn at all times, and white gloves often accompanying the outfit. A technique called "carrot calling" helped promote the parties: representatives would travel door to door in a neighborhood and ask housewives to "run an experiment" in which carrots would be placed in a Tupperware container and compared with "anything that you would ordinarily leave it in"; it would often result in the scheduling of a Tupperware party. Rexall sold its namesake drugstores in 1977, and renamed itself Dart Industries. Dart merged with Kraftco to form Dart & Kraft. The company demerged, with the former Dart assets named Premark International. Tupperware Brands was spun off from Premark in 1996; Premark was acquired by Illinois Tool Works three years later. In 2003, Tupperware closed down operations in the UK and Ireland, citing customer dissatisfaction with their direct sales model. There has been limited importer-distribution since
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then. The company announced a formal relaunch in the UK in mid-2011, and recruited UK staff, but in December the relaunch was cancelled. Tupperware is now sold in almost 100 countries, after peaking at more than a hundred after 1996. Revolution... When DuPont chemist Earl Tupper first transformed environmentally-unfriendly petroleum waste by-products into reusable, eco-friendly plastic-like material in the early 1940s, he probably would have had little idea of the revolution he would set in process! Made from 100% virgin food grade virgin plastic, all Tupperware products come with Lifetime Warranty and if returned are not dumped into the plastic dump but instead are reused to make non-food items such as plant pots and pipes. This way there is no harm to the environment. The Heart of Tupperware Brands A responsible corporate, Tupperware adds value to the society in which it operates by actively partnering NGOs to uplift children and underprivileged women. It's a company with heart. And that is reflected in our Sustainability mission statement: Tupperware believes in helping the under- privileged women and adolescent girls as well as children of low income group. Tupperware, through its Chain of Confidence Campaign works towards bettering the lives of many women by giving them the confidence to live with respect in the society and becoming independent. This campaign is committed towards making a difference in lives of all women and girls through enlightening, educating and empowering them. Partnering with Literacy India, Gurgaon is an initiative in this direction. Tupperware also supports World Vision, an NGO for underprivileged children in Bangalore. Through World Vision, Tupperware is sponsoring 25 children, including 7 children with hearing impairment, 3 polio-affected children and 10 economically challenged children. Such valuable support transforms lives and ensures life in all its fullness to poor children.Money from the proceeds of each sale of Tupperware Kit goes towards this noble cause.

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Another Social Initiative is the Tupperware Charitable Dispensary in Gurgaon, managed by Quota International, an NGO. Quota International is an International Service Organization working towards serving the underprivileged sections of the society. It is more than 80 years old and has more than 8000 members in 14 countries. In India, Quota International, among various projects, runs a charitable dispensary supported by Tupperware India. The dispensary situated in Gurgaon (Haryana) provides medical services and free medicines to underprivileged people living in the nearby areas.

1.3 PRODUCT RANGE

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1.4 OBJECTIVE OF THE STUDY

Each research study has its own specific purpose. It is like to discover to its question through the application of scientific procedure. But the main aim of our research to find out the truth that is hidden and which has not been discovered as yet. The objective to the study of this project report : To understand the marketing strategies of Tupperware. To know the Tupperware brand position in the market. To know the public relations with Tupperware. To examine the expectations and the level of satisfaction of the customers.

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1.5 MARKETING
Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers. From a societal point of view, marketing is the link between a societys material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the process of communicating the value of a product or service through positioning to customers.

MARKETING RESEARCH
Marketing research is "the process or set of processes that links the consumers, customers, and end users to the marketer through information information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications."

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An organization's strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan. It is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and longterm activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.

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4 PS OF MARKETING PRODUCT
A product is seen as an item that satisfies what a consumer demands. It is a tangible good or an intangible service. Tangible products are those that have an independent physical existence. Typical examples of mass-produced, tangible objects are the motor car and the disposable razor. A less obvious but ubiquitous mass-produced service is a computer operating system.

PRICE
The amount a customer pays for the product. The price is very important as it determines the company's profit and hence, survival. Adjusting the price has a profound impact on the marketing strategy, and depending on the price elasticity of the product, often it will affect the demand and sales as well. The marketer should set a price that complements the other elements of the marketing mix.

PROMOTION
All of the methods of communication that a marketer may use to provide information to different parties about the product. Promotion comprises elements such as: advertising, public relations, sales organisation and sales promotion. Advertising covers any communication that is

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paid for, from cinema commercials, radio and Internet advertisements through print media and billboards.

PLACE
Refers to providing the product at a place which is convenient for consumers to access. Various strategies such as intensive distribution, selective distribution, exclusive distribution and franchising can be used by the marketer to complement the other aspects of the marketing mix.

3 PS OF TUPPERWARE : 1. Product 2. Party Plan 3. People PRODUCT Tupperware products carried a lifetime guarantee. Any damage to the product
could be replaced at any point of time anywhere in the world.

PARTY PLAN- Tupperware used a direct selling method called the party plan. In this the
women dealer approaches a lady and asks her to host a party at her place, the investment in the party was borne by the hostess. The Tupperware women demonstrates the benefits and usages of the products to the invitees to the party. And the hostess gets a free gift of tupperware produ ct. This method allows the Tupperware products to be demonstrated physically and their utility explained and by this process they justify the reason for the higher costs of the products.

PEOPLE- Tupperware believed that there business success was through people therefore
Brownie had said built the people, and they will build the business. They had reward system for employees. They organized three social events per month.

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CHAPTER-2 LITERATURE REVIEW

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This chapter will review the existing and published literature on Marketing, Marketing strategies and direct marketing. It begins with the description of Marketing, Marketing strategies, 4Ps od marketing and direct marketing. Then the definitions of direct marketing provided by various authors will be reviewed. Further, the factors contributing to the growth of direct marketing will be appreciated. Furthermore, the various forms of direct marketing and its cornerstones will be described. The benefits and limitations of direct marketing will also be analyzed. The chapter will then discuss the implications of information in direct marketing.

Marketing strategy is a roadmap of how a firm assigns its resource and relates to its environment and achieves corporate objective in order to generate economic value and keep the firm ahead of its competitors. In laymen terms it is to determine the nature, strength, direction, and interaction between the marketing mix-elements and the environmental factors in a particular situation.

The aim of the development of an Organizations marketing strategy development is to establish, build, defend and maintain its competitive advantage. A thorough analysis of the newest scientific articles on strategic management and organizational behavior indicates that 71% of them analyze company performance as a dependent variable, 12% of them analyze it as an independent variable while 11% of the studies analyses performance as a dependent as well as an independent variable (March and Sutton1997).

Although strategies provide a firm with a plan of action, the struggle does not end there. A constant strife to implement the best strategy available, tweak it or integrate two or more strategies together, are some of the things that need to be done. For all this to be viable the firm needs to have a dedicated working unit. The marketers, the strategy makers as well as the manager, before implementing or introducing new methods/strategies, need to remember what is truly important for the long term benefit of the firm; the idea and needs of their customers. Amongst various strategies, this paper will concentrate on the three discussed above, briefly.
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All of them are viable, provided some minor amendments are made to suit the region and the firm. Bigger firms can use, what influence they have over the region, and convince governments to be more accommodating towards some portions of a certain strategy. An example of this could be the strict regulation enforced by some countries on clothing made of animal skin. However, some of the big corporations still have their license for making such cloth wear. The market for such items is small and so they have to cater to every customer. With some countries not allowing them an inch of leniency, the company has no option but to resort to alternate/illegal means to satisfy their customers. Pertaining to new strategies further research could be under taken with regards to firms reactive behavior as suggested by Lages and Montgomery (2004) which will help to achieve deeper understanding in firm and customer behavior which, in turn, will help to implement marketing strategies to the new age.

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CHAPTER-3 RESEARCH METHODOLOGY

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WHAT IS RESEARCH ?
Research is an art of scientific investigation. In other word research is a scientific and systematic search for pertinent information on a specific topic. The logic behind taking research methodology into consideration is that one can have knowledge about the method and procedure adopted for achievement of objectives of the project. With the adoption of this others can evaluate the results also. Its main aim is to keep the researchers on the right track.

DATA COLLECTION Data can be collected by using main two methods i.e. primary data and secondary data.

PRIMARY DATA Primary data is the data which is used or collected for first time and it is not used by anyone in the past. There are number of sources of primary data from which the information can be collected. We choose the following resources for our research. QUESTIONNAIRE: - This method of data collection is quite popular, particular in case of big enquiries. Here in our research we set 15 simple questions and request the respondents to answer these questions with correct information. RESPONDENTS: Respondents helps in creation of more accurate idea about our research. We personally meet the respondents inside.

SECONDARY DATA Secondary data is the data which is available in readymade form and which is already used by people for some purposes. There may be various sources of secondary data such as-newspapers, magazines, journals, books, reports, documents and other published information.
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In this project, I have used Secondary data only i.e. INTERNET: - I have taken lot of latest information about old, existing & upcoming ads. NEWSPAPERS: - Some of the information about advertisements has also been taken from newspapers BOOKS: -Theoretical knowledge about advertisements and other aspects has been taken from books. I have used both the methods to collect the data.

STUDY DESIGN - Research methodology provides the framework to collect and analyze data. The different research designs will help the researcher to relate the research problem appropriately. The study is Descriptive in nature.

AREA OF STUDY This research has been carried out in DELHI/NCR regions, both males & females.

SAMPLE SIZE - Sample size is 100.

RESEARCH TOOL I have used Questionnaires as my research tool.

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CHAPTER-4 DATA ANALYSIS AND

INTERPRETATION

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Q 1 - How do you find Tupperware brand ? a) Good b) Average c) Below average d) Not good .

TABLE NO. 1.1 Showing category of Respondents Not Category Tupperware Good 65 Average 20 Below Average 10 good 5

Tupperware
70 60 50 40 30 20 10 0 Good Average Below Average Not Good Tupperware

Fig 4.1 INTERPRETATION: From above figure it is concluded that Tupperware brand is good in the market. As from above figure we can see that numbers of people like Tupperware are more. People think it is average in market are around 20. And people think its below average and not good are around 10 and 5.

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Q 2 - How do you rate Tupperware products as ideal for gifts? 1.Very poor , 2. Poor, 3. Neither good nor poor, 4. Good, 5. Very good Table no 2.1

Category

Very Poor

Poor

Neither nor poor

good Good

Very Good

Tupperware products as

15

10

50

20

ideal for gifts

Tupperware products as ideal for gifts

60 50 40 30 20 10 0 Very Poor Poor Neither Good nor poor Good Very Good Tupperware products as ideal for gifts

Fig 2.1 INTERPRETATION: From above figure it is conclude that the number of people who says that Tupperware products are good for gifts is around 50 to 20. People who are in middle means says it is nor good nor bad are around 10. And who says it is not that good for gifts or poor is around 5 to 15.

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Q 3 - Rate the colour attractiveness of the Tupperware product? 1.Very low, 2. Low, 3. Neither low nor high , 4. High, 5. Very high. Table 3.1

Category

Very Low

Low

Neither nor high

low High

Very High

Colour attractiveness

14

15

50

16

Colour attractiveness of the Tupperware product

60 50 40 30 20 10 0 Very Low Low Neither low nor high High Very High Colour attractiveness of the Tupperware product

Fig 3.1 INTERPRETATION: From above figure it is concluded that colour attractiveness of the Tupperware products is high as around 50 peoples voted for it. And people which are in middle is around 15. People who voted for low colour attractiveness are around 5 to 14.

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Q 4 - Whether Tupperware product provide lifetime warranty? 1. Yes. Table 4.1 Category Lifetime warranty Yes 85 No 15 2. No.

Lifetime Warranty
90 80 70 60 50 40 30 20 10 0 Yes No Lifetime Warranty

Fig 4.1 INTERPRETATION: From the above figure it is concluded that people who agrees that Tupperware provides lifetime warranty is around 85. And people who do not agrees that it provide lifetime warranty is around 15.
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Q 5 - Whether Tupperware product fulfill kitchen requirements? 1. Strongly disagree, 2. Disagree, 3. Neither agree nor disagree, 4. Agree, 5. Strongly agree. Table 5.1 Strongly disagree Disagree Neutral Agree Strongly Agree

Category
fulfill kitchen 5 requirements 10 20 40 25

Tupperware product fulfill kitchen requirements

45 40 35 30 25 20 15 10 5 0 Strongly Disagree Disagree Neutral Agree Strongly Agree Tupperware product fulfill kitchen requirements

Fig 5.1 INTERPRETATION: From above figure it is concluded that people who agrees that Tupperware product fulfill kitchen requirements are around 40. And people who nor agree nor disagree with it are around 20. And people who disagrees with it are around 10.

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Q 6 - Whether Tupperware product is easily available? 1. Yes. Table 6.1 Category Product Availability Yes 80 No 20 2. No.

Tupperware product is easily available

90 80 70 60 50 40 30 20 10 0 Yes No Tupperware product is easily available

Fig 6.1 INTERPRETATION: From the above figure it is concluded that people who answer Yes for the easy availability of Tupperware products are around 80. And peoples who answer No as they dont think that Tupperware products are easily available are around 20.

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Q 7 - Which Brand is more preferable? 1. Tupperware 2. Milton

Table No 7.1 Category More Preferable Tupperware 60 Milton 40

Brand more preferable

70 60 50 40 30 20 10 0 Tupperware Milton Brand more preferable

Fig 7.1 INTERPRETATION: From the above figure it is concluded that people who prefer Tupperware are around 60. And people who prefer Milton are around 40. So people for Tupperware are more.

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Q 8- Does product require any special cleaning agent? 1. Yes. Table No. 8.1 Category Yes No 76 2. No.

Product require any special 24 cleaning agent

Require any special cleaning agent

80 70 60 50 40 30 20 10 0 Yes No Require any special cleaning agent

Fig 8.1 INTERPRETATION: From above figure it is concluded that people who says that Tupperware require special cleaning agent are less and around 24. And people who say Tupperware do not require any special cleaning agent are more around 76.

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Q 9 -Whether the products are easily breakable by childrens? 1. Yes. Table No. 9.1 Category Easily childrens breakable Yes by 6 No 94 2. No.

Easily breakable by childrens

100 90 80 70 60 50 40 30 20 10 0 Yes No Easily breakable by childrens

Fig 9.1 INTERPRETATION: From the above figure it is concluded that people who says that Tupperware products are easily breakable are less around 6. And people who say that Tupperware products are not easily breakable by childrens are more around 94.

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Q 10 Are you satisfied by the prices of Tupperware products? 1) Yes. 2) No

Table No 10.1 Category Satisfied with Prices Yes 60 No 40

Satisfied with prices

70 60 50 40 30 20 10 0

Yes

No

Fig 10.1

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Q 11 Do you want the product line of Tupperware products to be extended?

1) Yes.
Table 11.1 Category Product Line Extention

2) No.

Yes 80

No 20

Tupperware product line extention

90 80 70 60 50 40 30 20 10 0 Yes No

Fig 11.1

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Q12 Do you find the advertisement of Tupperware attractive?

1) Yes.

2) No.

Table 12.1 Category Advertisement of tupperware Yes 85 No 15

Advertisement of Tupperware
90 80 70 60 50 40 30 20 10 0 Yes No

Fig 12.1

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CHAPTER-5 FINDINGS CONCLUSION &

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CONCLUSION
The project undertaken has helped a lot in understanding the TUPPERWARE MARKETING SCENARIO. In my report I have tried to show the marketing strategies that is been adopted by the Tupperware. This research was broadly based on involving multi dimensional study of all possible factors influencing the Personal Market particularly in kitchen products. Tupperware is good in terms of customer satisfactions and providing services to their customers. From this project I have concluded that direct marketing and personal selling helps in building good relationships with customers and its the key strategy of Tupperware. The Research tool used in this project are the questionnaires that been filled up by different customers and analytical tools used are bar graphs. Tupperware helps in the growth of women as it employ womens for the purpose of personal selling. A single figure by itself has no meaning, but when expressed in terms of a related figure, it yields significant interferences. Tupperware is one of the brand which do not require any promotion techniques or advertisements.

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FINDINGS
Tupperware is one of the largest manufacturer of high quality, innovative and branded kitchen storage, food products, canisters, containers, freezer bowls etc.. Tupperware Brands has made a difference in the lives of women around the world by offering an independent business opportunity. Tupperware pioneered the direct marketing strategy made famous by the Tupperware party. Tupperware products provide durability, life time warranty.

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CHAPTER-6 SUGGESTIONS RECOMMENDATION &

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 The company should focus on customer care services as people have problems which are not been handled properly by the company. They should focus more on building good relationships with the customers. They should resolve problems regarding the products as customers facing problem like leakages, loose lid problems etc. Company should focus on fast shipping of products. They should increase their product line to capture more share in the market. They should focus on quick services at the time of sale as well as after sales. They should provide some new schemes on their products to attract more customers. They should focus more on increasing the quality and raising the standard of their products and should also focus on environmental friendly products.

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BIBLIOGRAPHY

Websites:
www.tupperwarebrands.com http://tupperwareindia.com/corporate-social-responsibility

Newspaper:
The Times Of India Hindustan Times

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ANNEXURE

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QUESTIONNAIRE

Q 1 - How do you find Tupperware brand ? 1) Good 3) Below average 2) Average 4) Not good

Q 2 - How do you rate Tupperware products as ideal for gifts? 1) Very poor 3) Neither good nor poor, 5) Very good 2) Poor 4) Good

Q 3 - Rate the colour attractiveness of the Tupperware product? 1) Very low 3) Neither low nor high 5) Very high. 2) Low 4) High

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Q 4 - Whether Tupperware product provide lifetime warranty? 1) Yes. 2) No.

Q 5 - Whether Tupperware product fulfill kitchen requirements? 1) Strongly disagree 2) Disagree

3) Neither agree nor disagree 4) Agree 5) Strongly agree.

Q 6 - Whether Tupperware product is easily available? 1) Yes. 2) No.

Q 7 - Which Brand is more preferable? 1) Tupperware 2) Milton

Q 8- Does product require any special cleaning agent? 1) Yes. 2) No.

Q 9 -Whether the products are easily breakable by childrens? 1) Yes. 2) No.

Q 10 Are you satisfied by the prices of Tupperware products?

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1) Yes.

2) No.

Q 11 Do you want the product line of Tupperware products to be extended?

1) Yes.

2) No.

Q12 Do you find the advertisement of Tupperware attractive?

1) Yes.

2) No.

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