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SEO Cheat Sheet v.0.

Element Example Note
Hyperlink <a href="" title="Keyword in < 10 words

Title">Keyword in text</a>
Image <img src="" alt="Keyword in Alt" /> < 10 words

URL < 96 characters

HTML < 4 depth < 4 domain levels End your URLs in a .html
Title <title>Keyword in Title</title> < 70 characters - including
<title>Keyword in Title > Category</title> spaces
<title>Keyword in Title > Category | Site Title</title> < 10 words
<title>Site Title > Category > Keyword in Title</title>
<title>Site Title</title>
Meta <meta name="keywords" content="keyword1, keyword2, keyword3" /> < 255 characters
< 20 words
<meta name="description" content="All text about keywords, red < 160 characters
keywords, green keywords, blue keywords" />
Use different keywords and description on each page
HTML Content should be placed above menu and other stuff < 160 kilobytes
Write page w/out JavaScript and CSS in HTML source – use external files < 100 unique links per page
XHTML or HTML should be valid
Source HTML Validator
Heading <h1>Most Important Keyword</h1> <h1> can equal to page title

<h2>Second Most Important Keyword</h2> < 96 characters

<h3>Third Most Important Keyword </h3>
<h4>…<h6> - for minor keywords
Extract text <b>Keyword</b> Use native HTML, not CSS
<font size="3">Keyword</font>
<span class="bold">Keyword</span>
Syndication Generate RSS for your dynamic content like "News", "Announce", etc.
Attention Don’t generate content with the help Flash*, AJAX or JavaScript
Don’t show the same content with different URLs and titles

File Syntax <?xml version="1.0" encoding="UTF-8"?> < 50000 URL


<urlset xmlns=""> < 10 Mb

<loc></loc> XML must be valid
<changefreq>daily</changefreq> Sitemap for
<priority>1.0</priority> can’t contain links to sub
</url> domain (
Index File <?xml version="1.0" encoding="UTF-8"?> < 1000 files
<sitemapindex xmlns=""> For two and more sitemap
<sitemap> files
Copyright © 2008, Anton Shevchuk,
SEO Cheat Sheet v.0.4
Location http://www. Default Location
Source Generator Specification
Meta tag <meta name="Robot Name" content="Arguments" /> Use "robots" for all robots

noindex Google, Yahoo, Live, Ask, Yandex Page Not Indexed
nofollow Google, Yahoo, Live, Ask All Links on Page
Become No Followed
noarchive Google, Yahoo, Live, Ask Page Not Cached
Robots.txt User-agent: *
Disallow: /private/
Disallow: /private.html

User-agent: Googlebot/2.1
Source Specification for robots.txt Specification for meta List of User-Agents

Apache Write to a file called".htaccess"


Hidden files must be viewable in operating system or FTP

Redirect 301 / Redirect to a new domain
RewriteEngine on Redirect from
RewriteCond %{HTTP_HOST} ^ [NC] to
RewriteRule ^/(.*)$$1 [L,R=301] http://www.
Required mod_rewrite
PHP <?php Permanent redirect
header("HTTP/1.1 301 Moved Permanently");
Perl #!/usr/bin/perl -w
use strict;
print "Status: 301 Moved Permanantly\n";
print "Location:\n\n";
Ruby on Rails headers["Status"] = "301 Moved Permanently"
redirect_to "http://www."
Source mod_rewrite manual

Source DMOZ

CATALOGS Google Yahoo Live Yandex (russian)

Source Google Webmaster Tools

BOOKMARKS Yandex Webmaster Tools SEO URL Analyser Check Google PageRank Link Exchange (russian)

Thanks Primary source


Copyright © 2008, Anton Shevchuk,

SEO Cheat Sheet v.0.4

•<a href="" title="Buy Elephant">Buy Elephant</a>

•<a href="" title="Buy Best Elephant">Buy Best Elephant</a>
•<a href="" title="Buy Red Elephant">Buy Red Elephant</a>
•<a href="" title="Buy Green Elephant">Buy Green Elephant</a>
•<a href="" title="Buy Blue Elephant">Buy Blue Elephant</a>


•URL :
•TITLE : Buy Elephant
•KEYWORDS: Elephant, Elephant Price, Elephant Review, Red Elephant, Green Elephant, Blue Elephant
•DESCRIPTION: Buy Elephant in The Elephant Shop, big choice of elephants, Category: Shop, Price: $100


•<h1>Buy Elephant</h1>
•Buy our elephants in our shop.
•<h2>Elephant shop</h2>
•Elephant price: $100
•<h3>Elephant review</h3>
•Is The Best Of The West.

•Red Elephant - is red - like sunset

•Green Elephant - is nice green, green like grass
•BlueElephant - is blue, blue like sky

Copyright © 2008, Anton Shevchuk,