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Company Information

As India's leading GSM Mobile Services operator, IDEA Cellular has


licenses to operate in 11 circles. With a custoer base o! over 1" illion, IDEA
Cellular has operations in Delhi, Maharashtra, Goa, Gu#arat, Andhra $radesh,
Madh%a $radesh, Chattisgarh, &ttaranchal, 'ar%ana, &$(West, 'iachal $radesh
and )erala. IDEA Cellular's !ootprint currentl% covers appro*iatel% +,- o!
India's population and over ,"- o! the potential teleco(ar.et.
As a leader in /alue Added Services, Innovation is central to IDEA's /AS
0actor%. It is the !irst cellular copan% to launch usic essaging 1ith 'Cellular
2oc.e%', '3ac.ground 4ones', 'Group 4al.', a voice portal 1ith 'Sa% IDEA' and a
coplete suite o! Mobile Eail Services.
A !rontrunner in introducing revolutionar% tari!! plans, IDEA Cellular has
the distinction o! o!!ering the ost custoer !riendl% and copetitive $re $aid
o!!erings, !or the !irst tie in India, 1ith 'Super $o1er', 5 Minutes 6utgoing 0ree,
7i!elong o!!er and other segented o!!erings li.e Woen's Card. '7i!etie Idea' is
the !irst and onl% lo%alt% progra, !or pre paid custoers, introduced b% a Cellular
brand.
Custoer Service and Innovation are the drivers o! this Cellular 3rand. A brand
.no1n !or their an% !irsts, Idea is onl% operator to launch G$8S and EDGE in
the countr%.
4he latest !eather in Idea's cap is GSM Association Award for CAR. It is the
second GSM Association a1ard that Idea has 1on, the !irst one being !or 3ill
0lash.
Idea Cellular is part o! the Adit%a 3irla Group, 1hich is India's !irst trul%
ultinational corporation. Global in vision, rooted in Indian values, the group is
driven b% a per!orance ethic pegged on value creation !or its ultiple
sta.eholders.
4he cobined holding o! the Adit%a 3irla Group copanies in Idea stands at
around ,9 per cent.
With abitious !uture plans, the copan% is poised !or rapid gro1th.
!ur mission
6ur Circle
4he Indian telecounications ar.et !or obile services is divided into
5: ;Circles<. 4here are !our ;etropolitan< Circles, covering the cities o!
Mubai, Delhi, )ol.ata and Chennai, and 1= Circles classi!ied b% the
Governent as categor% ;A<, categor% ;3< or categor% ;C<, 1hich cover the rest
o! India. 4hese classi!ications are based principall% on a Circle>s revenue
generating potential, 1ith etropolitan and categor% A Circles having the highest
revenue potential.
Established Circles
We operate in the etropolitan Circle o! Delhi, the categor% A Circles o!
Andhra $radesh, Gu#arat and Maharashtra, and the categor% 3 Circles o! 'ar%ana,
)erala, Madh%a $radesh and &ttar $radesh ?West@.
7icenses !or the Maharashtra and Gu#arat Circles 1ere a1arded to us in
Deceber 1==,, 1ith net1or. rollout and coercial launch achieved in 1==9.
SubseAuentl%, in 2anuar% 5""", 1e erged 1ith 4ata Cellular 7iited, the obile
operator in the Andhra $radesh Circle, and integrated its operations into ours b%
2anuar% 5""1. In 0ebruar% 5""1, 1e acAuired 8$G Cellco 7iited, the obile
operator in the Madh%a $radesh Circle, 1ith !ull integration o! this Circle 1ith
ours achieved b% 2une 5""1. We acAuired the license !or the Delhi Circle during
the !ourth obile license auction in 6ctober 5""1, 1ith net1or. rollout and
coercial launch b% Boveber 5""5. Escotel Mobile Counications $rivate
7iited ?;Escotel<@, 1hich 1e acAuired in 2anuar% 5""+, 1as a1arded the original
licenses in the Circles o! 'ar%ana, &ttar $radesh ?West@ and )erala. We re(
branded these Circles and integrated the 1ith ours b% 2une 5""+.
Be1 Circles
In connection 1ith the acAuisition o! Escotel, 1e also acAuired Escorts
4elecounications 7iited ?;Escorts<@, 1hich 1as a1arded licenses !or the
Be1 Circles. Due to certain e*isting license conditions 1e 1ere unable to
coplete the trans!er o! shares o! Escorts until 2une 5""C. 'o1ever, 1e ensured
that Escorts et the !irst phase o! net1or. reAuireents !or these Be1 Circles in
2une 5"", in accordance 1ith the relevant licenses ?as aended !ollo1ing the
pa%ent o! a penalt% b% us on behal! o! Escorts@.
0ollo1ing signi!icant investent b% us in the roll(out o! the net1or. in the
Be1 Circles, aounting to appro*iatel% 8s. +,C9D illion upto Septeber :",
5""C, 1e 1ere able to achieve !ull coercial launch o! obile services in the
Be1 Circles bet1een Septeber and Boveber 5""C in a anner 1hich also et
the net1or. roll(out reAuireents o! the licenses 1hich 1ere to be copleted b%
2une 5""9.
"ey People
3oard o! Directors E
Mr. )uar Mangala 3irla ?Chairan@
St. 8a#ashree 3irla
Mr. M.8. $rasanna
Mr. Saurabh Misra
Mr. San#eev Aga ?Managing Director@
Mr. Arun 4hiagara#an
Ms. 4ar#ani /a.il
Mr. Mohan G%ani
Mr. 3is1a#it Anna Subraanian
Mr. Gian $ra.ash Gupta
Manageent 4ea E
Corporate 7eadership 4ea
Mr. San#eev Aga, Managing Director
Mr. Anil 2. 2hala, Chie! 0inancial 6!!icer
Mr. Anil ). 4andan, Chie! 4echnolog% 6!!icer
Mr. $ra.ash ). $aran#ape, Chie! In!oration 6!!icer
Mr. $radeep Shrivastava, Chie! Mar.eting 6!!icer
Mr. Aar 3abu 8 ), Chie! Service Deliver% 6!!icer
Mr. /ina% ). 8aFdan, Chie! 'uan 8esource 6!!icer
Mr. 8a#at ). Mu.ar#i, Chie! Corporate A!!airs 6!!icer
Mr. 8a#esh ). Srivastava, Chie! Materials G $rocureent 6!!icer
Mr. Abrish 2ain, Chie! 6perating 6!!icer, Corporate
Mr. 'ianshu )apania, Chie! 6perating 6!!icer, Corporate
Circle 'eads
Mr. I%er Subbaraan S., Chie! 6perating 6!!icer, Andhra $radesh
Mr. 8a#endra Chourasia, Chie! 6perating 6!!icer, Delhi G BC8
Mr. Gurura# D. )ul.arni, Chie! 6perating 6!!icer, Gu#arat
Mr. Cherian $eter, /ice $resident ( 6perations, 'ar%ana G 'iachal $radesh
Mr. 4. G. 3. 8aa.rishna, Chie! 6perating 6!!icer, )erala
Mr. S. Sashi Shan.ar, Chie! 6perating 6!!icer, Madh%a $radesh G Chattisgarh
Mr. $. 7a.shinara%ana, Chie! 6perating 6!!icer, Maharashtra G Goa
Mr. /irad )aul, Chie! 6perating 6!!icer, &ttar $radesh ?West@
Mr. Subodh ). Srivastav, /ice $resident ( 6perations, &ttar $radesh ?East@
Mr. $uneet )rishnan, /ice $resident ( 6perations, 8a#asthan
!ur Partners
IDEA 1elcoes all businesses and individuals interested in partnering 1ith
us to enhance and strengthen the IDEA products G services port!olio.
4o e*plore such potential partnerships, .indl% get in touch 1ith us b%
subitting the $artners 0or.
Soe o! our 4echnolog% and Content $artnersH
/AS
1. 6nobile Asia $aci!ic 7td
5. Cellebru India 7td
:. Siddhivina%a. Astro Services 7td.
+. )odia. 7td
,. Mau#
C. Bet+nuts India 7td
9. Iahoo
D. 8edi!!
=. Indiaties
1". Mobile51in
11. Si!%
15. BD4/
86AMIBG
1. 8oa1are.inc
5. Starhoe
:. 3harti 4eleso!t
MA8)E4IBG C6MM&BICA4I6BS
1. 7o1e India $vt 7td
5. Insight Media 7td
$&37IC 8E7A4I6BS
1. Clear $8
BE4W68)
1. Bo.ia
5. Ericsson
:. Sieens
3I77IBG
1. Atos 6rigin
Co#erage
Idea Cellular 7td has seen phenoenal gro1th since its inception. Idea Cellular's
!ootprint idea is to !irst achieve critical ass, then drill deep instead o! spreading thin.
In .eeping 1ith this, the copan% has been providing e*cellent service to its
subscribers in various states. It controls a port!olio o! India's ost attractive and
contiguous teleco geographies, including the circles o! And$ra Prades$ G %el$i
?inclusive o! BC8@& Gujarat& 'aryana& 'imac$al Prades$& "erala& Mad$ya
Prades$ ( C$attisgar$& Ma$aras$tra ( Goa ?e*cluding Mubai@& Rajast$an& )ttar
Prades$ *+,& )ttar Prades$ *,. With a !ootprint doinating the ap o! India, Idea
Cellular accesses over -./ o! India's total telephon% potential. 4he copan% is no1
poised to launch its services in ne1 circles ( nael% Mubai and 3ihar.
Idea Cellular 7td, ho1ever, does not believe onl% in increasing geographic
!ootprint ( it also drills deep and success!ull% attepts to provide e*cellent net1or.
coverage in all its circles o! operations.
0rand Information
4he brand Idea
It is alost ipossible to disintegrate brand Idea !ro the corporate Idea.
3rand values are the copan% values and vise versa.
3rand /isionH It goes 1ithout sa%ing that the brand vision o! idea irrors the
copan%>s vision. 4he brand ission stateent is...... 4o be the ost custoer(
!ocused obile service brand, continuousl% innovating to help liberate our
custoers !ro the shac.les o! tie G space.
IDEA ( 3rand /alues
Innovate. Stiulate. 7iberate....
It is these brand values, 1hich have ade us a !oridable pla%er in the teleco
industr%. Innovations that stiulate the custoer and liberate hi !ro the
shac.les o! tie and space are the core o! our brand. 4his is 1hat 1e strive !or.
Bothing ore, nothing less, nothing else.
IDEA ( 3rand Mission
4he India !ootprint Idea
An%1here connectivit% ( bringing India closer.
4he 4echnolog% Advantage Idea
4oorro1's technolog% to enrich toda%.
4he Custoer 0ocus Idea
Ma.e a single interaction a lasting relationship.
4he Eplo%ee 0ocus Idea
Burture the roots that nurture our ideas.
3rand Initiatives
6ur ai, through edia bu%ing and planning, is to create %ear round
ipact. With the ob#ective o! strengthening our brand, 1e 1or. 1ith strategic
counication partners on capaigns li.e sponsorship o! the Idea International
Indian 0il Acade% a1ards and the television progras ;Idea 8oc.s India<,
;Idea Star Singer< and ;Idea Andhra Idol<. We see. engageent 1ith subscribers
on a variet% o! levels, !ro a#or celebrit% !ashion sho1s to sall local events
tied to coincide 1ith ne1 product o!!erings.
Since August 5"":, 1e have coissioned a 3rand 4rac. Inde* Stud% to
evaluate the health o! our brand. 4he 3rand 4rac. Inde* Stud% is a onthl% stud%
conducted b% 4BS, a ar.eting consultant engaged b% us to evaluate our brand
using !ace(to(!ace intervie1s on a rando saple o! obile users a 1ell as those
intending to purchase obiles 1ithin the ne*t three onths. According to the
stud% our brand is perceived as ;reliableJtrust1orth%< and one that ;o!!ers cheaper
and good prootional o!!ers<. We have iproved our rating in the 3rand 4rac.
Inde* calculated b% the stud% in the past %ear re!lecting, 1e believe, the gro1ing
strength o! our brand.
4he ain counication ediu !or the Idea brand is television, 1here
1e see. strategic Idea brand coverage in various !orats. 3illboards and
hoardings are used as a secondar% ediu, custoiFed !or speci!ic regional
pre!erences to counicate e!!ectivel% at the local level. We also use other ass
counication edia such as the press and radio to counicate price plans and
other tactical and custoer in!oration.
All our .e% initiatives are sub#ected to a rigorous testing and launch process
to ensure accountabilit% !or all advertising spend and iprove the chances o!
success o! a ne1 product. 4his process is !ollo1ed up 1ith e*tensive brie!ing o!
call center agents and sales personnel and real(tie trac.ing o! the ipact o! the
counication and !eedbac. !ro subscribers.
!ur Values
/alues We /alue H
Integrit% ( 'onest% in ever% action
At Adit%a 3irla Group, Integrit% is de!ined asH Acting and ta.ing decisions in a
anner that is !air, honest, !ollo1ing the highest standards o! pro!essionalis and
also perceived to be so. Integrit% !or us eans not onl% !inancial and intellectual
integrit%, but in all other !ors as are coonl% understood.
"ey words t$at connote Integrity are1
Ethical
4ruth!ul
$rincipled
4ransparent
&pright
8espect!ul
Coitent ( deliver on the proise
At Adit%a 3irla Group Coitent is de!ined asH 6n the !oundation o!
integrit%, doing 1hatever it ta.es to deliver value to all sta.eholders. In the
process, ta.ing o1nership o! our actions and decisions, those o! our tea and that
part o! the organiFation that 1e are responsible !or.
"ey words t$at connote commitment are1
Accountabilit%
Discipline
8esponsibilit%
8esult Eorientation
Sel!(con!idence
8eliabilit%
$assion ( energiFed action
At Adit%a 3irla Group $assion is de!ined asH A issionar% Feal arising out
o! eotional engageent 1ith the organiFation that a.es 1or. #o%!ul and
inspires each one to give his or her best. 8elentless pursuit o! goals and ob#ectives
1ith the highest level o! energ% and enthusias, that is voluntar% and spontaneous.
"ey words t$at connote passion are1
Intensit%
Innovation
4rans!orational
0ire(in(the(bell%
Inspirational
Sealessness ( boundr%less in letter and spirit
At Adit%a 3irla Group, Sealessness is de!ined asH
4hin.ing and 1or.ing together across !unctional silos, hierarchies, business and
geographies. 7everaging the available diversit% to garner s%nerg% bene!its and
proote openness through sharing and collaborative e!!orts.
"ey words t$at connote Seamlessness are1
4ea1or.
Integration
Involveent
6penness
Global
7earning !ro the best
Epo1ering.
Speed ( one step ahead al1a%s
At Adit%a 3irla Group, Speed is de!ined asH 8esponding to internal and
e*ternal custoers 1ith a sense o! urgenc%. Continuousl% see.ing to crash
tielines and choosing the right rh%th to optiiFe organiFation e!!iciencies.
"ey words t$at connote Speed are1
8esponse tie
Agile
Accelerated
4ielines
Bible
$ropt
$roactive
Decisive
!ur Promoters
4he Adit%a 3irla Group is India's !irst trul% ultinational corporation.
Global in vision, rooted in Indian values, the Group is driven b% a per!orance
ethic pegged on value creation !or its ultiple sta.eholders. Its CC state(o!(the(art
anu!acturing units and sectoral services span India, 4hailand, Indonesia,
Mala%sia, $hilippines, Eg%pt, Canada, Australia and China.
A &SK C.9 billion congloerate, 1ith a ar.et capitalisation o! &SK 9
billion, it is anchored b% an e*traordinar% !orce o! 95,""" eplo%ees belonging to
over 5" di!!erent nationalities. 6ver :" per cent o! its revenues !lo1 !ro its
operations across the 1orld.
A preiu congloerate, the Adit%a 3irla Group is a doinant pla%er in
all o! the sectors in 1hich it operates. Such as viscose staple !ibre, non(!errous
etals, ceent, viscose !ilaent %arn, branded apparel, carbon blac., cheicals,
!ertilisers, sponge iron, insulators and !inancial services.
4he Group has also ade success!ul !ora%s into the I4 and 3$6 sectors.
Currentl% around ,9 percent o! our EAuit% Shares are held b% our $rooters 1ho
are copanies belonging to the Adit%a 3irla Group.
6ur $rooters are (
1. Adit%a 3irla Buvo 7iited
5. Grasi Industries 7iited
:. 'indalco Industries 7iited and
+. 3irla 4M4 'oldings $rivate 7iited.
I%A in media
$ress 8eleases ( Be1 8eleases
IDEA launches LM%Gang> card E a speciall% designed pre(paid card !or the %outh
E 3ecoes the !irst(ever operator to launch a LIouth Mobile 8adio> service
?Mubai, 2ul% 1C, 5""9@
IDEA Cellular 7iited, a leading cellular operator in India launched
M%Gang E a L!irst(o!(its(.ind> pre(paid card speciall% targeted to1ards the %outh.
M%Gang is a po1er(pac.ed product encopassing uniAue services li.e the Closed
&ser Group ?C&G@ on pre(paid and the Iouth Mobile 8adio. M%Gang o!!ers local
group calls 1ithin M%Gang subscriber groups at the rate o! a eagre 1" $aise per
inute and group SMSes at the rate o! an unbelievable 6ne $aisa 1ithout the
hassle o! obile nuber registration or restriction on the group siFe. 4he
e*clusive value(added Iouth Mobile 8adio provides subscribers the !acilit% to not
onl% listen, share and create their o1n usic #u.ebo* and special short codes but
also do1nload usic at hal! price. M%Gang has been created 1ith !eatures rich in
usic and c%ber content proising a !ull obile entertainent e*perience
Spea.ing on the launch, Mr. $radeep Shrivastava, Chie! Mar.eting 6!!icer
?CM6@, ( ((((
IDEA Cellular 7iited saidH ;India is a %oung nation 1ith over C"- o! its
population belo1 the age o! :" %ears. M%Gang is a segented product designed
!or toda%>s %outh 1ho have evolved needs that e*tend be%ond ere tari!!.
< 4he launch o! M%Gang underlines IDEA Cellular>s strategic intent to
aintain its leadership positioning b% constantl% innovating and creating enhanced
value propositions !or di!!erent custoer segents. In order to integrate c%ber
bene!its 1ith obile o!!erings, IDEA Cellular has launched a state(o!(the(art
1ebsite 111.idearoc.sindia.coJ%gang 1here subscribers can create their o1n
M%Gang identities.
0or !urther in!oration, please contactH
Rajat Mu2arji
Chie! Corporate A!!airs 6!!icer
IDEA Cellular 7iited
4elephoneH M=1 ?11@ 5:9: "1::.
Advertiseents
NStay ConnectedN is a brand proise that loo.s at the .e% purpose o! obile
telephon%. It converges 1ith the tangible reAuireent o! 'net1or. depth' G at the
sae tie, re!lects the eternal huan need !or bonding, .insanship, and
relationship !oring. 4his ne1 brand capaign enables Idea to o1n the biggest
categor% bene!it o! N.eeping people connectedN, through a siple, uniAue and
li.eable e*pression o! connectivit%. And it a.es consuers a1are that Nno one
connects better t$an IdeaN.
Slated to run through 5""+, the capaign utiliFes all relevant ainline edia to
propagate the essage to its audiences 1ith C"(second coercial and its various
edits, print capaign G outdoor publicit%. Apart !ro it, various innovative edia
J events has been used to !urther strengthen the essage.
Idea Sa 8e Ga Ma 7ittle Chaps
Idea is gearing up to launch Idea Sa 8e Ga Ma $a 7ittle Chaps aied at tapping
the !resh talents and %oung voices in A$. E 4he sho1 1ill be live !ro 5Cth April
and 1ill be aired ever% 4hursda% and 0rida% 51H""(55H""hrs.
7ittle Chaps 1ill provide a plat!or !or %oung participants, all in the age group
o! + to 1+ %ears. 4his series 1ill have the little talents singing to a live band on the
sho1. 4here 1ill also be a 1ild card entr% !or Idea subscribers at the Auarter !inal
stage.
4he #udges are 8aana Gogula, )oti and Shaila#a, proinent regional
personalities in A$.
4he entire progra 1ill culinate to a ground event in A$.
0inal 1inners 1ill be grati!ied 1ith priFe one%
3st winner 4 Rs. 3 lac
5nd winner 4 Rs. 67&...
Idea Sa 8e Ga Ma
Idea launches Idea Sa 8e Ga Ma on Oee Marathi.
Idea Sa 8e Ga Ma no1 1ill have popular actors !ro Marathi !ils, stage G
television actors per!oring and e%eing !or the title.
4he contestants are
1. $rasad 6a.
5. $an.a# /ishnu
:. Sunil 3arve
+. Sueet 8aghavan
,. $ri%a 3apat
C. Meghana /aid%a
9. Seea Deshu.h
D. Madhurani Go.hale
4une in to 1atch %our !avorite celebrities battle against each other onl% on Idea Sa
8e Ga Ma on Oee Marathi at 1" p.
Prepaid Plans in India
With Idea, SIMP8ICI9: and A;;!R%A0I8I9: 1al. hand in hand.
6ur custoer centric tari!!s allo1 %ou all the roo in the 1orld to choose the
per!ect plan, one 1hich optiiFes %our usage and .eeps %our poc.et heav% too.
So, 1hen %ou tal., %ou don't !orget to sile.
6nline $repaid 8echarge /ouchers 4
Andhra
$radesh
Delhi G BC8 Gu#arat 'ar%ana
'iachal
$radesh
)erala Madh%a $radesh G
Chattisgarh
Maharashtra G
Goa
8a#asthan &ttar $radesh
?E@
&ttar $radesh ?W@
I%A C$it C$at4Registration and Acti#ation Process
As per the directive !ro the Departent o! 4eleco ?D64@, !ollo1ing
Docuents need to be subitted 1ith the $repaid Enrollent 0or
Sel! Attested $hotograph
$hoto proo! o! Identit% J Signature
$roo! o! Address
$roo! o! Identit% J Signature
$AB Card
$hoto Credit Card
/oter ID Card
$assport
Driving 7icense
Identit% Card issued b% Central J State Governent
Identit% Card issued b% $ublic Sector &nderta.ings
8ation Card 1ith %our $hoto
Identit% Card issued b% Governent College J &niversit%
In case the $roo! o! Identit% docuent does not contain %our address, %ou ust
subit one o! the !ollo1ing docuents as $roo! o! Address
Electricit% 3ill ?issued in last t1o onths@
4elephone 3ill ?M4B7 J 3SB7 J Idea ( issued in last t1o onths@
3an. Stateent J Credit Card Stateent ?issued in last t1o onths@
Incoe 4a* 6rder ?not older than 6ne Iear@
8C Cop% o! /ehicle
8egistered 8ent Agreeent
3an. $assboo.
<ote
$hotograph 1ith Custoer's signature is copulsor%
8etailers need to veri!% the originals and attest the photocopies
Custoers 1ill be able a.e or receive calls J SMS onl% a!ter the above
docuents are received and veri!ied at the Distributors' end
Idea Cellular 7td. does not deal in handsets.
Idea services are purel% restricted to the business o! SIM cards and cellular
services.
$repaid $lans ( Maharashtra G Goa
8egular Starter $ac.
7ocal Call Charges
Idea to Idea 8s. 1J( per in.
Idea to 7ocal Mobiles 8s. 1J( per in.
Idea to 7andline 8s 1., per in
Entr% 7evel Costs
4otal ( 8s. ==J( !or Maharashtra and Goa
/alidit% $eriod " Da%s
4al.4ie "
SMS $5$
8s. 1.""J( Ss ?7ocal@ J 8s. 5.""J( Ss !or
Bational J
8s. ,.""J( !or International
SMS $5A 8s. :.""J(
Airtie 6utgoing as entioned above
Incoing 08EE
Monthl% !ree call allo1ances Bil
Duration o! plan 6pen till !urther notice
An% ta*es, in addition to the
above
Bil
0inancial iplications in 8s. J onth !or usage ?ins@
7ocal calls to ( Inter circle S4D P ,""
.s to (
0i*ed W77?M@ Cellular Idea 0i*ed W77
?M@
Cellular
$ulse rate ?in
secs@
C" C" C" C" C" C" C"
$er in rate
!or !ree calls
BA BA BA BA BA BA BA
?a@ 1"" ins
in addition
to !ree calls
1," 1"" 1"" 1"" 5"" 5"" 5""
?b@ ,"" ins
in addition
to !ree calls
9," ,"" ,"" ,"" 1""" 1""" 1"""
E*it options
in plan
E*it on ApplicationJBon recharge be%ond validit% and grace
period.
Migration
options in
plan
Alternate $lan on Chitchat, i! available.
Where should
custoers
coplain
about the plan
Custoer Care Bo. ++++ or 15:+, ?!ro Idea obile@ or
=D55"15:+, ?!ro 7andline@
S4D
An%1here in
India
8s 5
per in
8s 5 per
in
8s 5 per
in

Starter $ac.
Do4 G Airtie /alue ?IB8@ "
SIM M $rocessing 0ee M 15.5+-
service ta* ?IB8@
==
4otal M8$ ?IB8@ ==J( !or Maharashtra and Goa
Incoing Airtie 8ate ?8s. per in.@ 0ree
6utgoing Airtie 8ate ?8s. per in.@ 4o Qdea 8s. 1J( per in, 4o 7ocal
Mobiles 8s 1J( in, 4o 7andline 8s.1.,
per in
$ulse C"
/alidit% ?Da%s@ "
0eatures SMS 8oaing ?Incoing onl%@
R Bational 8oaing ( Oero 8oaing 8ental
R International 8oaing ( Monthl% 8ental o! 8s. 1+=J( on a rolling basis and
!eature b% de!ault.
Dialing Mode
8s.J Minute
7ocal 4o Qdea 1
6utgoing Cell 1
6utgoing 0i*ed 7ine 1.,
6utgoing W77 1
S4D a@ 0i*ed J W77
?"(5"" .s.@ 5
?5""(,"" .s.@ 5
?P ,"" .s.@ 5
b@ Cell to Cell
?S 5"" .s.@ 5
?P5"" .s.@ across the
countr%
5
ISD 8ate &SA, Canada, Europe
?0i*ed@, Singapore G
'ong)ong
C.+
Gul!, Australia, SAA8C,
South A!rica
=.1=
86W( III +=.5
SMS 7ocal SMS 1.""
Bational SMS 5.""
International SMS ,.""
$5A SMS :.""
8echarge /ouchers
8echarge /ouchers ?8/@ valuing (
TInclusive o! SIM M $rocessing !ee M 15.5+- service ta* in IB8MU
8/ 4al.tie
?8s.@
$rocessing
0ee ?8s.@
Service
4a* ?8s.@
/alidit% !or
ph%sical
vouchers ?Da%s@
Appro*. ins.
o! usage
1== +9.:" 1:" 51.9 :" :5
:," 1,1.D: 1C" :D.19 :" 1"1
,," :=" 1"" C" :" 5C"
11"" D:"."+ 1," 15" 9, ,,:
55"" 1D1"."= 1," 5+" 1D" 15"C
::"" 5D=".1: 1," :C" :C, 1DC"
Call $attern Assuptions (
4he above ins o! usage is been calculated based on the !ollo1ing call pattern.
4%pe o! Call 4o 0i*ed 4o Idea 4o Mobiles
7ocal :"- 5,- 5,-
S4D 1"- ,- ,-
$lease Bote ( As per the Governent o! India regulation. It is andator% !or the
subscribers o! pre(paid cellular cards to !urnish copies o! their 8ation Card or
$assport or Driving 7icense or Incoe 4a* $AB Card or /alid $hoto Identit%
Card. 4hose purchasing and a.ing pa%ent in cash or uncrossed cheAueJdeand
dra!t and 1ithout a $ABJGI8 nuber are reAuired to !ill in 0or C" or 0or C1
?!or individuals 1ith onl% agricultural incoe@.
Idea = 7i!elong /alidit% 8echarge /oucher
Bo1 Get 7i!elong /alidit% in #ust 8s.+=,J(
Starter $ac.
M8$ 8s.+=,
4al.tie 8s.1"
/alidit% 7i!e 4ie
6utgoing 8ates.
7ocal Mobiles 8e. 1J( per in
7ocal 7andline 8s 1.,J( per in
S4D 8s 5 per in
SMS 8e 1 !or 7ocal
8s 5 Bational
4ers and Conditions
/alidit% !or li!elong is applicable as per license period in each circle and is
sub#ect to change in case an% regulator% condition changes in the !uture.
Connection 1ill be peranentl% deactivated i! there is no incoing or
outgoing !or a period o! C onths.
4his o!!er cannot be coupled 1ith an% other prootional scheeJtari!!
pac.s.
0ull /alue 8echarges. M8$ :+, 4al.ie 8s :+,. M8$ ,C9. 4al.tie 8s
,C9. M8$ 9C,. 4al.tie 8s 9C,. 0ull 4al.tie on M8$ 5,"JM8$ ,"" J
M8$ 1""" onl%
8ates and conditions are sub#ect to change.
$8E$AID 7I0E76BG V EMI ==
Introducing 7i!elong $repaid at #ust 8s.==J(
Bo1 get Idea 7i!elong $repaid through 15 eas% installents o! 8s. ==J(
Details o! the o!!er E
8echarge 15 ties 1ith 8s.==J( 1ithin 15 onths to get 7i!elong /alidit%.
Each recharge o! 8s.==J( gives :" da%s validit% and Oero 4al.tie
0ro !irst recharge o! 8s.== on1ards, get (
W W ( " da%s validit% on all recharges. /alidit% available onl% on recharge
o! 8s.== ?:" Da%s@
W W ( 7o1est 7i!elong 4ari!!s. ?7ocal Mobile Calls V 8e 1Jin. 7andline
calls V 8s.1.,Jin G S4D V 8s.5Jin@
6n the 15th 8echarge o! 8s.==, the subscriber 1ill autoaticall% get
7i!elong /alidit% and 1ill be oved to 7i!elong /alidit% $lan.
In case the subscriber goes into grace during these 15 onths, he can
recharge 1ith 8s.== to becoe active again. 4his recharge 1ill be counted
in his EMIs.
&pon recharging 1ith 8s.==, all e*isting tari!! bene!its J Add on pac.ages
1ill be 1ithdra1n.
IDEA I(Card Active
I E Card
M8$ 8s. ==
4al.tie 8s. "
/alidit% " Da%s
6utgoing 8ates
7ocal Idea !ro Da to :p and ,p to 11p 8s.1 per inute
7ocal Idea !ro 11p to Da and :p to , p 1"p per inute
7ocal Mobiles 8s.1 per inute
7ocal 7andline Calls 8s.1., per inute
S4D 8s. 5 per inute
ISD
4o &SA,Canada,Singapore and 'ong )ong 8s. C.+"J(per in.
6ther Countries?E*cept 86W(II@ 8s. =.1=J(per in.
SMS
7ocal Idea 1"p per ss
7ocal J Bational J International 8s. ".5, J ".5, J ,."" J( per ss
respectivel%
0riends G 0ail% ( 8educed call rates to , Idea
I(card Active Mobiles nubers onl%
1"p per inute to , 7ocal Idea
Icard Active Buber
4o register %our 0riends G 0ail% obile nubers, send ICA8DSspacePBuber
1SspacePBuber 5SspacePBuber :SspacePBuber +SspacePBuber , to
++++ ?toll !ree@.
0inancial iplications in 8s.Jonth !or usage ?ins@.
Mins o! use per onth E*penditure ?8s.@
?a@ 1"" ins ?in addition to !ree ins (i! applicable@ 155
?b@ 5"" ins ?in addition to !ree ins (i! applicable@ 5++
?c@ ,"" ins ?in addition to !ree ins (i! applicable@ 111"
?d@ 1""" ins ?in addition to !ree ins (i! applicable@ 155"
Assuption on Calling $attern
4%pe o! Call 8ate ?8sJin.@ - Distribution
7ocal ( Idea to Idea 5"-
7ocal ( Mobiles 5:-
7ocal ( 6thers 5"-
S4D ( Mobiles 19-
S4D ( 0i*ed 5"-
Average 8ate ?8s. per in.@ 1.9+
Idea Custoer Care Bo. ++++ ?!ro Idea Mobile@ and =D55"15:+, !ro other
MobileJ7andline.

Idea ( Woen>s Card
< 2ust !or %ou Ma'a<
Starter $ac.
M8$ 8s. 5==J(
4al.tie 8s. 1,"J(
/alidit% 1, Da%s
6utgoing 8ates
Idea to Idea 8s. 1J(
6ther Mobile 8s. 1J(
7andline 8s.1.,J(
Bational /oice Charges S4D 8s. 5J(
International /oice Charges
ISD

&SA, Canada, Europe ?0i*ed@,
Singapore G 'ong)ong8ate
8s. C.+J(
Gul!, Australia, SAA8C, South
A!rica
8s. =.1=J(
86W III 8s. +=.5J(
SMS Charges 7ocal J Bational J International ( 8s. ,"pJ ,"pJ
, J( respectivel%.
Gup Shup 4ari!!s
)I44I $A84I 8A4ESH 7ocal Idea to Idea calling V onl% ,"pJin during
5p to +p.
$A84I 4IME 8A4ESH 7ocal Idea to Idea calling V onl% ,"pJin during
1"p to 15a.
7oved 6nesH
Calls on : 7ocal M63I7ES V onl% ,"pJin. 4o register : nubers dial
:5: ?call charges 8s 1.==Jin@ and select 'E7$ to register the : obile
nubers. An% change o! nos. post : nos. registered 1ill cost 8s 5, per
nuber change.
Eergenc% 0eatureH
Even i! %ou are on " balance, %ou can a.e outgoing calls 1orth 8s 5, .
4he negative balance 1ill be deducted on %our ne*t recharge.
Securit% 0eatureH
Send a prede!ined SMS on the : nubers registered !or loved ones b% #ust
dialing :5+ ?toll !ree@. As soon as %ou dial :5+, an SMS ?$ls call
iediatel%@ !ree o! cost 1ill be sent to these : nubers as.ing the to
call %ou.
Dail% 4ips
Get 5 dail% tips 08EE on various 1oen related categories !or 5+ onths.
Iou can also select %our o1n categor% V 8s 5,JonthJcategor% b% dialing
:5: and selecting 4I$S.
E*pert AdviceH
In case o! an% edicalJbehavioural assistance u can dial :5: ?select
EX$E84 AD/ICE@ and record %our Auer% !or our panel o! e*perts 1ho
1ill give the right solution to %our probles !or a !ee o! 8s == onl%.
IDEA Motorola 3undled 6!!er
Motorola 6!!er.
3u% a Be1 Motorola C1+" 'andset and get Idea Chitchat Connection 0ree
1ith 5 %ears /alidit% and 8s 1=="Y 4al.tie ?Y0or 7ocal Idea calls !or 1
%ears@.
3u% a Be1 Motorola C11: 'andset and get Idea Chitchat Connection 0ree
1ith 1 %ears /alidit% and 8s 1:="Y 4al.tie ?Y0or 7ocal Idea calls !or 1
%ears@.
6utgoing 8ates
Idea to Idea 8s.1 per inute
7ocal Mobiles 8s.1 per inuteY
6ther 7ocal Calls 8s.1., per inute
S4D 8s. 5 per inute
ISD
4o &SA,Canada,Singapore and 'ong )ong 8s. C.+"J(per in.
6ther Countries?E*cept 86W(II@ 8s. =.1=J(per in.
86W(II Countries 8s. +=.5"J(per in.
SMS
7ocal J Bational J International 8s. 1."" J5."" J ,."" J( per sg respectivel%
Postpaid Plans
IDEA post(paid cards are an e!!ective 1a% o! .eeping in touch, no atter 1here
%ou are.
4he activation procedure is siple. All %ou have to do is
0ill up the activation !or ?CSA@
Subit 5 passport siFe photographs.
Subit address proo! Y ?Cop% o! the latest Electricit% 3illJ4elephone
3illJCredit Card Stateent@.
Subit photo identit% proo! ?8ene1ed passport J driver's licenseJ/oter's ID
Card J Govt. Dept. ID Card J $ublic 7td. Co. ID CardJ$AB CardJ3an.
$assboo. 1ith $hoto@
Subit $AB Bo.J0or C".
?In case o! 7ease Agreeent J 8ation Card J $assport J Gas Connection Card J
Insurance papers on subscriber>s nae, activation 1ill ta.e place onl% a!ter
veri!ication 1hich ta.es 1(5 da%s. In case the address proo! is not one o! the above
additional deposit o! 8s. :"""J( 1ill be charged@
Activation Charges ( 4hese are one tie, andator% charges.
Activation Charge As per bill plan M 15.5+ - 4a*
Securit% Deposit Securit% Deposit J $lan Enrollent 0ee ( as per
bill plan
<!9 4 4he securit% deposit is 1aived i! %ou issue S4ABDIBG
IBS48&C4I6BS to charge %our onthl% obile bills directl% to %our Credit Card
A Jc.
6ther Charges ( 4hese are optional.
S4D Deposit 8s. ,""J( ?re!undable on disconnection o!
!acilit%@
ISD Deposit 8s. :"""J( ?Inclusive o! S4D deposit 8s. ,""J(G
re!undable on disconnection o! !acilit%@
Bational 8oaing Access 0ee 8s. +=J(
I 8oa 8s. 5,J(
International 8oaing Access
0ee
8s. 1,"J(
International 8oaing
Activation 0ee
8s. 1"""J( ?non re!undable@
Be1 SMS Charges E
4he Be1 SMS rates are 1ith e!!ect !ro ( Monda%, Dec 1, 5"": ""H"" hrs E
4he sae are applicable on all $ost(paid bill plans.
Each short essage is up to 1C" characters in length G the te*t can
coprise o! 1ords, nubers or an alphanueric cobination.
$5$ ( $erson to $erson E
Intracircle ?7ocal@ 8e 1.""J( Within Maharashtra G Goa including Airtel,
3$7 G Cellone.
Intercircle ?Interstate@ 8s. 5.""J( An% essage 6utside Maharashtra.
International ?7ocal@ 8s. ,.""J( An% essage 6utside India.
$5$ ( $erson to $erson ?While on 8oaing@ E
$lease note the 6utgoing SMS 8ates 1hile 8oaing has been revised to
8s.:.""J( per SMS !or 7ocal, Bational G International Messages e!!ective
Septeber 1C 5"":.
Application such as do1nloading o! 8ingtones, $icture Messages, 7ogos
1ould be charged on actual, 6utgoing SMS sent !or bro1sing J searching
contents 1ill be charged at 8s. 1.""J( per ss.
$5A ( $erson to Application E
Charges ( 8s. :J( per sg.
'o1ever 1e have a SMS $ac.age 1hich is optional and can be subscribed to E
SMS 0eature Monthl% 0ees ( 8s. 5,."" J( and SMS V ".," paise J ss
?local onl%@.
4he toll !ree helpline no. is 15:+, 1hich can be access directl% !ro an%
Idea $ost $aid card and can be accessed !ro a landline b% dialing
=D55"15:+, G "5"(+15:+,C.
$ostpaid $lans ( 3asic 1==
$ost $aid 4ari!! $ac.age ( 3asic 1==
Bae o! 4ari!!
$ac.age
3asic 1==
Entr% 7evel Cost a. Activation Charges ( 8s. 5,"J( M 15.5+- Service 4a*
b. $lan enrollent 0ees ( 8s. 5,"J(
?convertible to re!undable deposits a!ter 15 onths@
4otal Monthl% Charges a. 8ental ( 8s. 1==J(
b. Coitent 0ee ( BI7
c. $lan 0ee ( BI7
Monthl% !ree call
allo1ances
8s. +=J(
Duration o! plan 4ill !urther notice
An% ta*es, in addition
to the above
15.5+- Service 4a*
Education Cess ?V5 - Service 4a*@
6utgoing Call Charges
Charges ?in 8s.@ 0i*edJ
W77
?M@
6ther
GSM
Idea
to
Idea
7ocal Calls 5."" 1."" 1.""
S4D
An% Where in India 5."" 5."" 5.""
ISD
0or &SA, Canada, Europe ?0@, Singapore G
'ong)ong
C.+
Gul!, Australia, SAA8C, South A!rica etc =.1=
0or 86W(II Countries +=.5
SMS Charges
7ocal SMS 8s. 1J( per essage ?Mubai Included@
Bational SMS 8s. 5J( per essage
International SMS 8s. ,J( per essage
6ptional Service $ac.ages
Bight $ac. ?11p to Da@
Monthl% 8ental 8s. 5,J(
7ocal I5I !ree, 8est local calls V 8e1
4he activation procedure is siple. All %ou have to do is E
0ill up the activation !or ?CSA@
Subit 5 passport siFe photographs.
Subit address proo! Y ?Cop% o! the latest Electricit% 3illJ4elephone
3illJCredit Card Stateent@.
Subit photo identit% proo! ?8ene1ed passport J driver's licenseJ/oter's ID
Card J Govt. Dept. ID Card J $ublic 7td. Co. ID CardJ$AB CardJ3an.
$assboo. 1ith $hoto@
Subit $AB Bo.J0or C".
Activation Charges ( 4hese are one tie, andator% charges.
Activation Charge As per bill plan M 15.5+ - 4a*
Securit% Deposit Securit% Deposit J $lan Enrollent 0ee ( as per
bill plan
<!9 4 4he securit% deposit is 1aived i! %ou issue S4ABDIBG
IBS48&C4I6BS to charge %our onthl% obile bills directl% to %our Credit Card
A Jc.
<!9 =
Service ta* V 15.5+- e*tra on all charges
/oice Mail 8etrieval V 8e. 1.""J( per in
In 8oaing, surcharge is applicable V 1,- plus 7ong Distance charges at
actual, !or certain locations.
SMS Charges
4he sae are applicable on all $ost(paid bill plans.
Each short essage is up to 1C" characters in length G the te*t can
coprise o! 1ords, nubers or an alphanueric cobination.
$5$ ( $erson to $erson
Intracircle ?7ocal@ 8e 1.""J( Within Maharashtra G Goa.
Intercircle ?Interstate@ 8s. 5.""J( An% essage 6utside Maharashtra G Goa
International ?7ocal @ 8s. ,.""J( An% essage 6utside India.
$5A ( $erson to Application
Charges ( 8s. :J( per sg.
4he toll !ree helpline no. is 15:+, 1hich can be access directl% !ro an% Idea
$ost $aid card and can be accessed !ro a landline b% dialing =D55"15:+,.
$ost $aid 4ari!! $ac.age ( 3asic 5+=
Bae o! 4ari!!
$ac.age
3asic 5+=
Entr% 7evel Cost a. Activation Charges ( 8s. 5,"J( M 15.5+- Service 4a*
b. $lan enrollent 0ees ( 8s. 5,"J(
?convertible to re!undable deposits a!ter 15 onths@
4otal Monthl% Charges a. 8ental ( 8s. 5+=J(
b. Coitent 0ee ( BI7
c. $lan 0ee ( BI7
Monthl% !ree call
allo1ances
8s. 1+=J(
Duration o! plan 4ill !urther notice
An% ta*es, in addition
to the above
15.5+- Service 4a*
Education Cess ?V5 - Service 4a*@
6utgoing Call Charges
Charges ?in 8s.@ 0i*edJ W77 ?M@ 6ther GSM Idea to Idea
7ocal Calls 5."" 1."" ".9,
S4D
An% Where in India 5."" 5."" 5.""
ISD
0or &SA, Canada, Europe ?0@, Singapore G 'ong)ong C.+
Gul!, Australia, SAA8C, South A!rica etc =.1=
0or 86W(II Countries +=.5
SMS Charges
7ocal SMS 8s. 1J( per essage ?Mubai Included@
Bational SMS 8s. 5J( per essage
International SMS 8s. ,J( per essage
6ptional Service $ac.ages
Bight $ac. ?11p to Da@
Monthl% 8ental 8s. 5,J(
7ocal I5I ( 0ree, 8est 7ocal calls V 8e1
Bight S4D $ac. ?11p to Da@
Monthl% 8ental 8s. +=J(
All S4D calls V 8e1
Group $ac. ?Ma* , ebers@
Monthl% 8ental 8s. ,"J(
Calls 1ithin group V :"p
$ostpaid $lans ( $lus :+=
Bae o! 4ari!!
$ac.age
3asic :+=
Entr% 7evel Cost a. Activation Charges ( 8s. 5,"J( M 15.5+- Service 4a*
b. $lan enrollent 0ees ( 8s. 5,"J(
?convertible to re!undable deposits a!ter 15 onths@
4otal Monthl% Charges a. 8ental ( 8s. :+=J(
b. Coitent 0ee ( BI7
c. $lan 0ee ( BI7
Monthl% !ree call
allo1ances
8s. 5+=J(
Duration o! plan 4ill !urther notice
An% ta*es, in addition
to the above
15.5+- Service 4a*
Education Cess ?V5 - Service 4a*@
6utgoing Call Charges
Charges ?in 8s.@ 0i*edJ
W77
?M@
6ther
GSM
Idea
to
Idea
7ocal Calls 1.," 1."" ".9,
S4D
An% Where in India 1.," 1.," 1.,"
ISD
0or &SA, Canada, Europe ?0@, Singapore G
'ong)ong
C.+
Gul!, Australia, SAA8C, South A!rica etc =.1=
0or 86W(II Countries +=.5
SMS Charges
7ocal SMS 8s. 1J( per essage ?Mubai Included@
Bational SMS 8s. 5J( per essage
International SMS 8s. ,J( per essage
6ptional Service $ac.ages
SMS $ac.
Monthl% 8ental 8s. :"J(
$5$ 7ocalJBational V :"p
Bight $ac. ?11p to Da@
Monthl% 8ental 8s. 5,J(
7ocal I5I !ree, 8est local calls V 8e1
Bight S4D $ac. ?11p to Da@
Monthl% 8ental 8s. +=J(
All S4D calls V 8e 1
Group $ac. ?Ma* , ebers@
Monthl% 8ental 8s. +"J(
Calls 1ithin group V :"p
$ostpaid $lans ( Super ,+=
Bae o! 4ari!!
$ac.age
Super ,+=
Entr% 7evel Cost a. Activation Charges ( 8s. 5,"J( M 15.5+- Service 4a*
b. $lan enrollent 0ees ( 8s. 5,"J(
?convertible to re!undable deposits a!ter 15 onths@
4otal Monthl% Charges a. 8ental ( 8s. ,+=J(
b. Coitent 0ee ( BI7
c. $lan 0ee ( BI7
Monthl% !ree call
allo1ances
8s. ++=J(
Duration o! plan 4ill !urther notice
An% ta*es, in addition
to the above
15.5+- Service 4a*
Education Cess ?V5 - Service 4a
6utgoing Call Charges
Charges ?in 8s.@ 0i*edJ
W77
?M@
6ther
GSM
Idea
to
Idea
7ocal Calls ".," ".," ".,"
S4D
An% Where in India 1."" 1."" 1.""
ISD
0or &SA, Canada, Europe ?0@, Singapore G
'ong)ong
C.+
Gul!, Australia, SAA8C, South A!rica etc =.1=
0or 86W(II Countries +=.5
SMS Charges
7ocal SMS 8s. 1J( per essage ?Mubai Included@
Bational SMS 8s. 5J( per essage
International SMS 8s. ,J( per essage
6ptional Service $ac.ages
SMS $ac.
Monthl% 8ental 8s. :"J(
1"" $5$ 7ocalJBational SMS !ree, therea!ter $5$ 7ocalJBational V :"p
Group $ac. ?Ma* , ebers@
Monthl% 8ental 8s. 1,J(
Calls 1ithin group V :"p
$ostpaid $lans ( 6ne India
Bae o! 4ari!!
$ac.age
6ne India
Entr% 7evel Cost a. Activation Charges ( 8s. 5,"J( M 15.5+- Service 4a*
b. $lan enrollent 0ees ( 8s. 5,"J(
?convertible to re!undable deposits a!ter 15 onths@
4otal Monthl% Charges a. 8ental ( 8s. 5==J(
b. Coitent 0ee ( BI7
c. $lan 0ee ( BI7
Monthl% !ree call
allo1ances
Bil
Duration o! plan 4ill !urther notice
An% ta*es, in addition
to the above
15.5+- Service 4a*
Education Cess ?V5 - Service 4a*@
6utgoing Call Charges
Charges ?in 8s.@ 0i*edJ
W77
?M@
6ther
GSM
Idea
to
Idea
7ocal Calls 1."" 1."" 1.""
per 5
ins
S4D
An% Where in India 1."" 1."" 1.""
ISD
0or &SA, Canada, Europe ?0@, Singapore G
'ong)ong
C.+
Gul!, Australia, SAA8C, South A!rica etc =.1=
0or 86W(II Countries +=.5
SMS Charges
7ocal SMS 8s. 1J( per essage
?Mubai Included@
Bational SMS 8s. 1J( per essage
International SMS 8s. ,J( per essage
6ptional Service $ac.ages
SMS $ac.
Monthl% 8ental 8s. :"J(
$5$ 7ocalJBational V :"p
Group $ac. ?Ma* , ebers@
Monthl% 8ental Bil
Calls 1ithin group V :"p
$ostpaid $lans ( 3uFF 7i!e
Bae o! 4ari!!
$ac.age
3uFF 7i!e
Entr% 7evel Cost a. Activation Charges ( Bil
b. $lan enrollent 0ees ( 8s. ==,J(
?one(tie non(re!undable@
4otal Monthl% Charges a. 8ental ( 8s. +=J(
b. Coitent 0ee ( BI7
c. $lan 0ee ( BI7
Monthl% !ree call
allo1ances
Bil
Duration o! plan 4ill !urther notice
An% ta*es, in addition
to the above
15.5+- Service 4a*
Education Cess ?V5 - Service 4a*@
6utgoing Call Charges
Charges ?in 8s.@ 0i*edJ
W77
6ther
GSM
Idea(
Idea
7ocal Calls ".==J
:"secs
".== ".==
S4D
An% Where in India ".== J
:"secs
".==J
:"secs
".==J
:"secs
ISD
0or &SA, Canada, Europe ?0@, Singapore G
'ong)ong
C.+
Gul!, Australia, SAA8C, South A!rica etc =.1=
0or 86W(II Countries +=.5
SMS Charges
7ocal SMS 8s. 1J( per essage
?Mubai Included@
Bational SMS 8s. 5J( per essage
International SMS 8s. ,J( per essage
6ptional Service $ac.ages
SMS $ac.
Monthl% 8ental 8s. :"J(
$5$ 7ocalJBational V :"p
'ardcop% 3ills
Monthl% 8ental 8s. 5,J(
Cell to Cell $ac. ? C5C $ac. @
Monthl% 8ental 8s. ,=J(
Cell to Cell calls V +=paise.
$ostpaid $lans ( Double /alue 5==
Bae o! 4ari!!
$ac.age
Double /alue 5==
Entr% 7evel Cost a. Activation Charges ( 8s. 5,"J( M 15.5+- Service 4a*
b. $lan enrollent 0ees ( 8s. 5,"J(
?convertible to re!undable deposits a!ter 15 onths@
4otal Monthl% Charges a. 8ental ( 8s. 5==J(
b. Coitent 0ee ( BI7
c. $lan 0ee ( BI7
Monthl% !ree call
allo1ances
0irst +== ins Mobile to Mobile V 1" $aise
Duration o! plan 4ill !urther notice
An% ta*es, in addition
to the above
15.5+- Service 4a*
Education Cess ?V5 - Service 4a*@
6utgoing Call Charges
Charges ?in 8s.@ 0i*edJ
W77
?M@
6ther
GSM
Idea
to
Idea
7ocal Calls 5."" 1."" 1.""
S4D
An% Where in India 5."" 5."" 5.""
ISD
0or &SA, Canada, Europe ?0@, Singapore G
'ong)ong
C.+
Gul!, Australia, SAA8C, South A!rica etc =.1=
0or 86W(II Countries +=.5
SMS Charges
7ocal SMS 8s. 1J( per essage
?Mubai Included@
Bational SMS 8s. 5J( per essage
International SMS 8s. ,J( per essage
6ptional Service $ac.ages
SMS $ac. H(
Monthl% 8ental 8s.:"J(
0irst 1"" SMS 0ree 7ocal J Bational ? $5$@, therea!ter :"$aise J SMS
I%A SRVIC
/alue Added Services
2ust 1hen %ou thought %ou had the ca.e, 1e ade it possible !or %ou to eat
it too.
Introducing 4'E IDEA /alue Added Services, a vibrant bouAuet o! Nlittle
conveniencesN Nsall pleasuresN Nbits o! happinessN Ndollops o! in!otainentN and
all those Nits% bits%N 1ants o! %ours that together a.e up 4'E 3IG SMI7IBG
$IC4&8E.
SMS based services to /oice based ones, the Idea range cuts across all
odes o! counication to ensure the 3ES4 /A7&E !or %our one%.
So be it do1nloading the latest ring tones or sharing the !reshest o! blonde
#o.es, be it chec.ing the status o! %our cousin's train arrival tie or arranging a
pic. up !or %our boss's dela%ed !light, Idea hands %ou the po1er to do it all.
Iou could also boo. a surprise ovie tic.et or deliver those daint%
dandelions !or %our date or access the latest cric.et scores or soe serious stoc.
in!orationZ or a%be even pla% do1nloadable gaes or chill out 1ith soe Fan%
chats 1ith buddies on(line.
Idea's /alue Added Services are as innovative and e*citing as %our desires.
8oaing
8oa 7i.e 'oe ( 1ith IDEA
Bo1 %ou have one ore reason to select Idea net1or. 1hile roaing in India.
Iou can en#o% a L8oa 7i.e 'oe> e*perience even 1hile roaing. IDEA is the
!irst teleco operator in India to o!!er this !acilit% to it>s valued roaers.
+e present a $ost of #ery con#enient ( friendly features 4
[ Dial directl% !ro %our phone boo.. Iou can call nubers saved in %our
phoneboo., 1ithout adding S4D or ISD codes to the entries. 4his saves %ou the
bother o! reebering the concerned codes or anuall% dialling ever% nuber.
E*H I! %ou are a custoer !ro &AE and %ou have saved %our hoe telephone
nuber in %our phoneboo. as ,"C15:+,C. Bo1 1hen roaing 1ith Idea, %ou can
call the sae nuber directl%, 1ithout pre!i*ing M=91 ?ISD dialling code !or
&AE@ each tie %ou 1ant to call hoeQ
[ Auto call correction o! all isdialled calls. When %ou dial a ne1 nuber, this
service 1ill coplete %our call even i! a 1rong or incoplete pre!i* has been
added to the nuber.
[ Direct access to %our /oiceail bo*. Bo1 %ou can a.e e*tensive use o! %our
/MS !eature, even 1hile roaing. Dial %our voiceail short code directl% 1ithout
an% authentication codes.
[ Direct dialling to %our hoe custoer care nuber. E*H I! %ou have saved the
custoer care nuber o! %our obile operator as 15:+, in %our phone boo., %ou
can call the at the sae nuber even 1hile %ou are roaing ?1hich 1ould not
have been possible other1ise@
8oaing into IDEA Circles
Setting &p 8oaing
When %ou coe into an% o! the IDEA net1or.s, s1itch o!! and restart %our phone.
In case, the net1or. is not registered autoaticall%, go to the phone settings enu
and select the net1or. anuall%.
Bational 8oaing and $repaid 8oaing
Incoing Calls
Incoing Calls 8s. 1.9,Jin
6utgoing Calls
7ocal Calls 8s. 1.+"Jin
S4D Calls 8s. 5.+"Jin
ISD Calls
&SA, Canada, Europe, &)?!i*ed@, SEA,
Australia, Be1 Oealand
8s. =.+=Jin
Gul!, SAA8C, A!rica, 86W 1
&)?obile@
8s. 15.5DJin
8o1 5 YY 8s. ,5.5=Jin
IBMA8SA4 8s. ,"5.5=Jin
SMS
6utgoing SMS 8s. :.+, per sg
Incoing SMS 0ree
8o1 5 YY ( Sa.halin, Sao 4oe G $rincipe, Soloon Islands, /anuatu, 4o.elau,
4uvalu Coo. Island, Diego Garcia, Cuba, Guinea 3issau, Bauru, Bor!ol. Island
IBMA8SA4 ( It is a satellite phone.
4ers and conditions Appl%.
8oaing out o! 'oe Bet1or. ?Maharashtra G Goa@ .
Idea brea.s barriers in roaing b% enhancing coverage and giving %ou the best
roaing advantage ever 1ith unbelievable bene!its at a!!ordable ratesQ
IBC6MIBG 08EE 1hen %ou 8oa in M&M3AI E
As an Idea $repaid and $ostpaid Custoer %ou no longer pa% incoing charges
1hen %ou roa in Mubai. Iou can en#o% this bene!it 1hen %ou roa 1ith 3$7
or 'utch in Mubai.
When roaing 1ith 3$7 or 'utch in Mubai, Idea $ostpaid G $repaid
Custoers pa% 8s. 1.+"J( per in !or 6utgoing Calls ade to an% obile phone or
landline in Mubai and all obile phones G 7andline $hones in Maharashtra G
Goa and 8s. 5.+" !or an% other national calls.
Bational 8oaing
As an Idea $ostpaid Custoer %ou 1ill sta% connected 1hile roaing an%1here in
the countr%. With over ,, roaing net1or.s across the countr% IDEA o!!ers %ou
sealess connectivit% 1hile %ou roa.
Idea o!!ers %ou this service at no deposit or rental charges. 4o activate SMS AC4
B8 to ,,,.
International 8oaing
En#o% IDEA's 1idest roaing coverage in all prie international destinations.
Sta% connected around the globe, all the tie through %our single IDEA nuber.
3ills and $a%ents
Iour bill is a coplete record o! all activities !ro %our cellular account during
the past onth. It coes to %ou in t1o parts. 4he saller portion at the botto is
the pa%ent coupon, 1hich %ou enclose 1ith %our pa%ent.
Ite Date 4ie Buber
called
Direction Duration
?inute@
Airtie
Charge
?8s@
Do4
Charge
s
?8s@
4otal
Charge
s
?8s@
Y1 1JDJ"5 1:H5+ =D55"1:,:
:
6utgoing ""H"D +.," " +.,"
5 :JDJ"5 1:H,D "5"
,+:5""1
6utgoing "5H:" 1:.," 1.5" 1+.9"
: ,JDJ"5 51H,D "5"
,+:5""1
Incoing "1H+" :.5" " :.5"
3ill E*planation
Airtie Charges
4his includes the airtie charges !or the current onth in inutes and seconds.
4his also includes the inutes used in call divert.
Do4 Charges
4his is given in pulses and each pulse is charged at the applicable Do4 rate.
6ther Charges and Credits
4his indicates the discount given on an% plan and is indicated b% a '(ve' sign a!ter
the aount. 4his discount is usuall% a percentage o! the airtie aount
8oaing Charges
4his sho1s the aount o! airtie and Do4 charges incurred 1hile using Bational
8oa and International 8oaing !acilit%.
4a*es
4his is a 15.5+- service ta* levied on the entire bill aount. It is applicable on
ever%thing e*cept deposits. In the !irst bill it is applicable on the SIM activation
!ee
Iteised Call Detail
4his sho1s tie, destination, duration and total charge !or each call ade or
received. 4his is !urther divided into local, S4D and ISD call details, S4D and
ISD Call Charges. 4his segregates the ISD and S4D calls ade during the billing
period.
4o avoid possible errors, .indl% bring the entire page 1 o! the bill 1ith %ou i! %ou
pa% in person, or ail the botto portion, 1hile dropping it in the drop bo*.
$AIMEB4S
4o send %our pa%ents to us, %ou can either ail %our cheAue J dra!t to an% o! our
o!!ices or drop it in the collection bo*es that are installed at various places.
I<VS9!RS.
EAuit% Shares
3oba% Stoc. E*change 7iited
$hiroFe 2ee#eebho% 4o1ers
Dalal Street,
Mubai +"" ""1
Bational Stoc. E*change o! India 7td
E*change $laFa,
3andra()urla Cople*
3andra ?East@,
Mubai +"" ",1
Stoc. code
3SE SC8I$
ID
3SE SC8I$
C6DE
BSE
S%bol
8euters
3oba% Stoc.
E*change 7iited
IDEA ,:5D55 ( IDEA.36
Bational Stoc.
E*change o! India
7iited
( ( IDEA IDEA.BS
Code of Conduct for 0oard Members and Senior Management
Introduction
4his Code o! Conduct ?hereina!ter re!erred to as Nthe CodeN@ has been !raed and
adopted b% Idea Cellular 7iited ?hereina!ter re!erred to as Nthe Copan%N@ in
copliance 1ith the provisions o! Clause += o! the 7isting Agreeents entered
into b% the Copan% 1ith the Stoc. E*changes.
Code o! conduct
4he 3oard Mebers and Senior Managers shall observe the highest standards o!
ethical conduct and integrit% and shall 1or. to the best o! their abilit% and
#udgent.
4he 3oard Mebers and the Senior Managers o! the Copan%H
Shall aintain and help the Copan% in aintaining highest degree o!
Corporate Governance practices.
Shall act in utost good !aith and e*ercise due care, diligence and integrit%
in per!oring their o!!ice duties.
Shall ensure that the% use the Copan%'s assets, properties, in!oration and
intellectual rights !or o!!icial purpose onl% or as per the ters o! their
appointent
Shall not see., accept or receive, directl% or indirectl%, an% gi!t, pa%ents
or !avour in 1hatsoever !or !ro Copan%'s business associates, 1hich
can be perceived as being given to gain !avour or dealing 1ith the
Copan% and shall ensure that the Copan%'s interests are never
coproised
Shall aintain con!identialit% o! in!oration entrusted b% the Copan% or
acAuired during per!orance o! their duties and shall not use it !or personal
gain or advantage.
Shall not coit an% o!!ences involving orale turpitude or an% act
contrar% to la1 or opposed to the public polic%.
Shall not counicate 1ith an% eber o! press or publicit% edia or an%
other outside agenc% on atters concerning the Copan%, e*cept through
the designated spo.espersons or authoriFed other1ise.
Shall not, 1ithout the prior approval o! the 3oard or Senior Manageent,
as the case a% be, accepts eplo%ent or a position o! responsibilit% 1ith
an% other organiFation !or reuneration or other1ise that are pre#udicial to
the interests o! the Copan% and shall not allo1 personal interest to
con!lict 1ith the interest o! the Copan%.
Shall in con!orit% 1ith applicable legal provisions disclose personal andJ
or !inancial interest in an% business dealings concerning the Copan% and
shall declare in!oration about their relatives ?spouse, dependent children
and dependent parents@ including transactions, i! an%, entered into 1ith
the.
Shall ensure copliance o! the prescribed sa!et% G environent related
nors and other applicable codes, la1s, rules, regulations and statutes,
1hich i! not coplied 1ith a%, other1ise, disAuali!% hiJ her !ro hisJ
her association 1ith the Copan%
Shall ensure copliance 1ith SE3I ?$rohibition o! Insider 4rading@
8egulations, 1==5 as also other regulations as a% becoe applicable to
the !ro tie to tie.
C!<C8)SI!<
+$y I%A
NAttracting and nurturing talent has becoe the single ost doinant !orce in
business.N
Idea cellular recogniFes huan resources as a bac.bone !or its long(ter success.
We ai to be the best eplo%er, attracting and retaining the best eplo%ees. 6ur
people are our greatest resource as the% are our biggest di!!erentiator. We there!ore
hire the best pro!essionals briing 1ith ideas and develop the !or !uture
leadership positions.
Qdea is all about participation and involveent ( see. opportunities, give opinions
and al1a%s spea. %our ind. And !inall% a.e a di!!erence 1ithin the copan%.
We have !ocussed on conserving the best aspects o! our uniAue culture and on
perpetuating 1hat attracts people to #oin, and reain, at Idea.