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This document provides instructions for a paper assignment on advertising management. It outlines four questions to be answered about topics related to advertising, including the social and economic aspects of advertising, measuring advertising effectiveness, how emotions like humor and fear are used in ads, and ethical issues. Students must answer all four questions in 250-300 words each in handwritten form and submit within the specified time frame and guidelines.
This document provides instructions for a paper assignment on advertising management. It outlines four questions to be answered about topics related to advertising, including the social and economic aspects of advertising, measuring advertising effectiveness, how emotions like humor and fear are used in ads, and ethical issues. Students must answer all four questions in 250-300 words each in handwritten form and submit within the specified time frame and guidelines.
This document provides instructions for a paper assignment on advertising management. It outlines four questions to be answered about topics related to advertising, including the social and economic aspects of advertising, measuring advertising effectiveness, how emotions like humor and fear are used in ads, and ethical issues. Students must answer all four questions in 250-300 words each in handwritten form and submit within the specified time frame and guidelines.
Specific Instructins: Answer all the four questions. Marks allotted 100. Each Question carries equal marks. Word limit is 250-300 words
Genera! Instructins: he !tudent should su"mit this assi#nment in the handwritten form $not in the t%&ed format' he !tudent should su"mit this assi#nment within the time s&ecified "% the e(am de&t Each Question mentioned in this assi#nment should "e answered within the word limit s&ecified he student should onl% use the )ule sheet &a&ers for answerin# the questions. he student should attach this assi#nment &a&er with the answered &a&ers. *ailure to com&l% with the a"o+e *i+e instructions would lead to re,ection of assi#nment. _____________________________________________________ Question No1 A.Ad+ertisin# is wasteful e(&enditure for an% "usiness. -omment .. /iscuss the social as&ects of ad+ertisin#. 0i+e e(am&les. Question No 2 A. What are the ma,or issues in the measurement of ad+ertisin# effecti+eness1 .. What are some ads that %ou liked1 Wh%1 What makes an ad well liked1 Question No 3 2ow does humor work in ad+ertisin#1 0i+e some e(am&les1 What a"out fear1 What other feelin#s can %ou identif% as "ein# &resent in ad+ertisin#1 Question No 4 Write notes on the followin#3 A' !ocial Ad+ertisin#. .' Economic as&ects of ad+ertisin#. -' Ad+ertisin# co&%. /' !tor% -o&%. E' Ethics in ad+ertisin#.