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  • Revision - Outline For Advertising Analysis

    Diunggah oleh

    Mr Rodgers
    50 tayangan1 halaman
    Advertisements Analyse the images, representations, mise-en-scene, technical codes, etc How does this advertisement raise audience appeal?

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    Revision - Outline for Advertising Analysis

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    © Attribution Non-Commercial (BY-NC)

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    Advertisements Analyse the images, representations, mise-en-scene, technical codes, etc How does this advertisement raise audience appeal?

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai DOC, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    50 tayangan1 halaman

    Revision - Outline For Advertising Analysis

    Diunggah oleh

    Mr Rodgers
    Advertisements Analyse the images, representations, mise-en-scene, technical codes, etc How does this advertisement raise audience appeal?

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai DOC, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 1

    Advertisements

    Analyse the images, representations, mise-en-scene, technical codes, etc


    How does this advertisement raise audience appeal?

    Technical Codes
    Lighting – natural or expressive
    Camera angles and movement
    Composition and Framing Written Codes
    Visual Codes Editing – length and type Logo, Brand name
    Mise-en-Scene CGI Anchorage
    Colours Connotations
    Setting Mode of Address
    Iconography Font

    Audience
    Demographic Audio Codes
    Psychographic Soundtrack
    Institution Lines of appeal Appeal to audience
    Regulations - ASA Uses and Gratifications Theory Voice-over
    9 o’clock watershed Mood
    Scheduling for audience Dialogue
    Company ideology

    Representations
    Stereotypes
    Iconography
    Intertextuality Narrative
    Hegemony
    www. = wider audience Propp
    Ideology
    visual links to other industries Todorov
    The use of star appeal Structure
    Open or Closed

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