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Table of Contents
March 2014 Coatings World | 5
March 2014 Vol. 19, No. 3
COATINGS WORLD (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553.
Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing ofces. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to
Circulation Dept. PO Box 1051, Fort Erie, On L2A 6C7, POSTMASTER: Send address changes to: Coatings World, 70 Hilltop Rd., Ramsey,
NJ 07446. Free subscriptions to Coatings World are available to qualied individuals. Others are as follows: U.S. one year $75; two years $120. Outside U.S. and overseas:
one year $95 (U.S.), two years $160 (U.S.), foreign airmail: one year $195 (U.S.). 5% GST required on Canadian orders. GST #131559148. The publisher reserves the right to
determine qualication of free subscriptions. Printed in the USA. Coatings World is used under license from Whitford Worldwide. Coatings Worlds circulation is audited by
BPA International.
Classied Ads..................................................... 112 Advertising Index ............................................... 113
International Coatings Scene ............................... 52
Europe Europe Eyes Coatings for Offshore Wind Turbines
as Growth Opportunity
Latin America Brazils Auto Industry Draws OEMs and
Axalta Investments
Africa Africas Oil, Gas and Water Sectors Fuel Demand
for Pipeline Coatings
Business Corner ................................................... 58
Leadership - A Capsule View of a Three-Step Consideration
Editorial ................................................................. 6
As We Go to Press ................................................. 8
Fresh Paint ........................................................... 10
Financial News ..................................................... 36
Price Increases ..................................................... 39
Market Reports .................................................... 40
New Products ...................................................... 46
Industry News ...................................................... 92
Patents ............................................................... 102
People in the News ............................................ 105
Suppliers Corner ................................................ 108
Meetings ............................................................ 110
Final Coat ........................................................... 114
68 Axalta Continues to Invest in China
70 CEO Forum
73 The 41st Annual Waterborne Symposium
78 Surfactants Directory
79 Micro Powders Warren Pushaw Reects on Waxes & Additives
Industry, Looks Ahead to Retirement
80 American Coatings Show and Conference Visitor Guide
84 American Coatings Show Exhibitor Guide
60 Automotive OEM Coatings Market Update
5 TOC 0314.indd 5 3/12/14 11:29 AM
6 | Coatings World March 2014

A Rodman Media Publication
70 Hilltop Road Ramsey, NJ 07446 USA
(201) 825-2552 Fax: (201) 825-0553
Web site:
Kerry Pianoforte
Tom Branna
Bridget Klebaur
Michael Del Purgatorio
Sara Downing,
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
Phil Phillips
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)
Rodman J. Zilenziger, Jr.
Matthew J. Montgomery
Dale Pritchett
Kim Clement Rafferty
Baudry Boisseau Associates
27 Rue J. Lebeau- B-1000, Brussels, Belgium
Tel.: 32-(0)2-513-06-47 Fax: 32-(0)2-514-17-38
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Paul Simansky
Coatings Worlds circulation is audited by BPA Worldwide.
s the April issue goes to press the Coatings World team is making
our fnal preparations for the trip to the American Coatings Show
(ACS), which will be held April 7-10 in Atlanta, Georgia. We are
excited to attend this biennial event, as it has grown into the most popular
paint and coatings event in North America.
Held in partnership with the American Coatings Association (ACA) and
Vincentz Network the organizer of the European Coatings Show and
Conference the American Coatings Show and Conference (ACS/ACC)
is an exhibition and technical conference designed as a sister event to the
European event. The conference is a two-day event providing a forum for
the foremost scientifc minds in the industry, featuring scientifc papers and
speakers. The show is a marketplace for presentation of products and ser-
vices for the production of high-grade and competitive paint and coatings.
This issue will be distributed at the ACS and we have worked extra hard
to bring our readers the latest news from the paint and coatings front.
We have compiled an ACS Exhibitor Guide (page 84) so those that plan
on attending can get a head start on their show preparations. The guide
features booth numbers and gives a glimpse of what products and service
select companies will be highlighting on the show foor.
Other informative articles in this issue include Automotive OEM
Coatings Market (page 60). Automotive coatings OEM companies I inter-
viewed for the article expressed true optimism for the coming year. They
reported economic recovery in North America and Europe, as well as con-
tinued growth in Asia Pacifc, particularly China.
We are also proud to introduce an entirely new feature article, the CEO
Forum (page 70). The purpose of this yearly article is to give CEOs of
major coatings companies a platform to address the most important issues
impacting our industry. This inaugural forum features insights from Ton
Bchner of AkzoNobel and Charles Shaver of Axalta Coating Systems. If
you would like to see your company included in next years forum please
get in touch with me.
If you plan on attending the ACS please be sure to stop by our booth.
For those that will not be able to make it to Atlanta, Coatings World will
be reporting Live From the Show. Be sure to go to our website, www.coat- to sign up for these daily e-mail updates.
Atlanta-Bound for the
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8 | Coatings World March 2014




PPG Completes Acquisition of
High-Heat-Resistant Coatings Supplier
PPG Industries has completed its pre-
viously announced acquisition of sub-
stantially all of the assets of Hi-Temp
Coatings Technology Co., Inc., a private-
ly-owned supplier of high-temperature-
resistant and insulative coatings, based
in Boxborough, Massachusetts. Financial
terms were not disclosed.
The acquisition enhances the product
portfolio of PPGs protective and marine
coatings business, adding coatings that
withstand extreme temperatures to pro-
tect both carbon steel and stainless steel
substrates. The coatings are used widely
in refneries, petrochemical plants, pulp
and paper mills and power plants.
With the acquisition of Hi-Temp and
its unique technologies, we offer even
more high-quality solutions for a variety
of customers, including those in the pet-
rochemical industry, said Tim Knavish,
PPG vice president, protective and marine
coatings. We look forward to leveraging
these products for multiple growth op-
portunities for PPGs business.
PPG provides protective and ma-
rine coatings, with products protecting
customers energy, infrastructure and
marine industry assets in some of the
worlds most demanding conditions and
environments. Featured lines include the
COATINGS brands.
BASF Presents European
Construction Project
BuildTog at MIPIM in Cannes
BASF will present the European research
and construction project BuildTog
(Building Together,
at the MIPIM (Le march internation-
al des professionnels de limmobilier)
event in Cannes, France. The aim of the
project is to create a new generation of
residential homes in several European
countries combining energy perfor-
mance with cost-effcient construction
and high-quality architecture. BuildTog
is a collaboration between the European
Housing Network EURHONET, the
French architect Nicolas Michelin and
his architecture frm A/NM/A, as well
as the German energy effciency consul-
tancy LUWOGE consult and BASF.
AkzoNobel Capital Markets
Day 2014
AkzoNobel recently hosted a Capital
Markets Day in London. The event is in-
tended to give analysts and investors fur-
ther insights into the operational strategies
AkzoNobel is pursuing in its three business
areas and featured an introduction from
CEO Ton Bchner as well as presentations
from the responsible Executive Committee
members and from CFO Keith Nichols.
Previewing the event, CEO Ton
Bchner commented: At our previous
Capital Markets Day a year ago we
introduced a new company-wide vi-
sion and strategy, as well as financial
targets for 2015 focused on quality
of earnings and value creation. A year
on, we are on track to achieve these
goals, and today I am looking forward
to providing more color on the opera-
tional strategies we are implementing
in our three Business Areas under the
leadership of my Executive Committee
colleagues Ruud Joosten (Decorative
Paints), Conrad Keijzer (Performance
Coatings) and Werner Fuhrmann
(Specialty Chemicals). CW
Index to Companies
This index gives the starting page for a department or feature with a sig-
nifcant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
AkzoNobel ...........................................................................................10, 36, 70
Arizona Polymer Flooring ............................................................................... 46
Axalta Coating Systems ...................................................... 10, 46, 54, 60, 68, 70
BASF ....................................................................................................10, 36, 60
Benjamin Moore ............................................................................................. 46
Carbodeon ...................................................................................................... 46
Dow Corning .................................................................................................. 46
Dymax ............................................................................................................ 46
Hempel ........................................................................................................... 10
Henkel ............................................................................................................ 46
MesoCoat ....................................................................................................... 10
National Paint ................................................................................................. 10
PPG ..............................................................................................10, 46, 60, 114
ShawCor ................................................................................................... 10, 56
Sherwin-Williams ...................................................................................... 10, 46
Valspar ............................................................................................................ 36
8 as we go 0314.indd 8 3/11/14 12:49 PM
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10 | Coatings World March 2014

BASF is expanding its business in indus-
trial coatings in the growth market of
Africa. Since October 2013, the company
has supplied coil coatings to Roofngs
Rolling Mills (RRM), located in Uganda.
BASF and its technical service were also
on hand when the new coil coating lines
were put into operation.
RRM is part of the Roofngs Group,
East Africas largest steel producer. At its
site in Namanve Industrial Park, RRM
operates three production lines with an
annual capacity of 240,000 metric tons.
BASF has supplied a Pevicoat mixing
unit, based on site at RRM. The Pevicoat
unit is a computer-assisted paint mixing
system that can mix any color and gloss
level within a very short time.
With RRM, we have succeeded in
gaining an important long-term partner,
which will allow us to continue to grow
in this key region. Africa is an attractive
market for our industrial coatings, said
Phil Green, business development manag-
er BASFs Coatings division. For RRM,
robust products with high quality and ex-
cellent service are crucial. Thanks to our
team from Vanderbijlpark, we can guaran-
tee this. The coatings and the service are
provided from BASFs site in South Africa.
The African market does play a key
role not only in the BASF strategy, but
especially in the future growth plans of
the Industrial Coatings Solutions unit of
BASF, added Nils Lessmann, BASF busi-
ness manager Precoatings EMEA.
The rise of African markets is a result
of increasing population and urbaniza-
tion rates as well as consumer spending,
Therefore, BASF aims to further expand
the local presence in Africa and tap new
long-term business potential.
Coil coatings are used to coat alumi-
num and steel coils before they are pro-
cessed further into an array of different
products in the construction, household
appliance and automotive industries.
These products range from refrigerators
to building faades. Since the panels are
stamped, rolled and joined, the coating
has to be extremely fexible and elastic
so that it does not fake off. At the same
time, however, it has to meet the require-
ments for scratch resistance.
RRM has invested $125 million in
the site in Uganda, including for the coil
coating line. The company also acquired
technical support from its Japanese part-
ner Yodogawa Steel Works and uses its
technologies. Yodogawa Steel Works has
produced coated coils for 75 years
Hempel Opens New
Factory in Saudi Arabia
Strategically located in Jeddah, Hempels
frst waterborne factory in the Middle
East will help meet the growing demand
for Hempel decorative coatings in the re-
gion. The new plant, located in Jeddah,
Saudi Arabia, will manufacture paint for
the decorative coatings segment and will
supply the entire Middle Eastern market.
Besides being Hempels second factory in
Saudi Arabia, it is also Hempels frst 100
percent water-based production facility
in the Middle East, as well as its larg-
est decorative factory in the region. The
7,500 square meter facility is a culmina-
tion of the companys efforts to further
strengthen its leadership in the Saudi
market. According to Pierre-Yves Jullien,
Hempel Group president and CEO, the
factory was built in Jeddah due to its
strategic proximity to global sea lines and
to the sea port located in King Abdullah
Economic City (KAEC).
We are confdent that the new plant
will help us meet the growing demand for
our coatings and further reinforce our
leadership in the region, said Karsten
Pedersen, group vice president, Middle
East (West). The Jeddah factory will
manufacture products for the entire
decorative market. The variety and color-
richness of our coatings will surely meet
consumers needs and preferences.
The plant will feature the lat-
est in coating production equipment
technology, including powder silos, au-
tomatic flling, automatic palletizing
and automatic transfer of pallets to the
fnished goods warehouse. With a pro-
duction volume of 32 million liters per
year and an investment value of more
than 19 million, the plant will secure
a large number of job opportunities for
the region. Hempel CEO Pierre-Yves
Jullien, Hempel chairman Richard Sand,
the Danish Ambassador to Saudi Arabia
Ole Frijs-Madsen as well as government
offcials, customers, suppliers, staff and
media attended the opening of the plant.
The launch also coincided with Hempels
40th anniversary in the Kingdom of
Saudi Arabia.
Axalta Coating Systems
Begins Third Year of $32
Million Investment Program
in Brazil
Axalta Coating Systems will begin the
next phase of construction to signif-
cantly expand its waterborne production
capacity at the companys operations in
Guarulhos, Brazil. The 2014 construction
represents the third year of a $32 million
investment program. The additional fa-
cility will more than double capacity to
more than 4.5 million liters (1.2 million
gallons), which will meet the demands of
automotive original equipment manufac-
turers (OEMs) in South America where
increases in the car parc are forecast to
continue. The additional production is
expected to come on line in 2015.
The Guarulhos plant is Axaltas largest
manufacturing facility in Latin America.
The plant supplies customers in Brazil,
where Axalta is already the largest au-
tomotive coatings supplier to OEMs, as
well as customers in Argentina, Venezuela
and Colombia. The new facility will pro-
duce waterborne coatings, complement-
ing the on-going manufacture of quality
products for customers in refnish and in-
dustrial segments that will continue to be
produced at the Guarulhos location.
BASF Enters Ugandan Market
with Coil Coatings
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12 | Coatings World March 2014
USGBC Releases the Top 10 States in Nation for LEED Green Building
The U.S. Green Building Council (US-
GBC) recently released its ranking
of the Top 10 States for LEED, the
worlds most widely used and recog-
nized green building rating system.
The list highlights the regions around
the country that are at the forefront of
sustainable building design and trans-
formation. Utilizing less energy, LEED-
certifed spaces save money for fami-
lies, businesses and taxpayers; reduce
carbon emissions; and contribute to
a healthier environment for residents,
workers and the larger community.
The list of the Top 10 States for
LEED is a continuing indicator of the
widespread recognition of our national
imperative to create healthier, high-
performing buildings that are better
for the environment as well as the peo-
ple who use them every day, said Rick
Fedrizzi, president, CEO and found-
ing chair, USGBC. As the economy
recovers, green buildings continue to
provide for jobs at every professional
level and skill set from carpenters to
architects. I congratulate everyone in
these states whose contributions to
resources saved, toxins eliminated,
greenhouse gases avoided, and hu-
man health enhanced help guarantee
a prosperous future for our planet and
the people who call it home.
The per-capita list is based on 2010
U.S. Census data and includes com-
mercial and institutional green building
projects that were certifed throughout
2013. Among states, Illinois moved into
the top position for LEED, certifying
171 projects representing 2.29 square
feet of LEED space per resident.
Both the public and private sec-
tors in Illinois recognize that long-term
investments in 21st century infrastruc-
ture should be done in ways that re-
duce energy consumption and protect
the environment, said Illinois Gov. Pat
Quinn. Illinois is proud to be the na-
tions green buildings leader, and we
are proof that a smaller environmental
footprint can help us step toward en-
ergy independence.
The mid-Atlantic region reigned in
2013 with Washington, D.C., Maryland
and Virginia all topping the list. Wash-
ington, D.C., had 106 LEED-certifed
projects representing 32.45 square
feet of space per resident. Maryland
and Virginia followed Illinois in the sec-
ond and third positions, respectively,
certifying 2.20 and 2.11 square feet of
LEED space per resident in 2013.
Newcomers to the top 10 states list
from 2012 include:
Oregon, which certifed 47 proj-
ects representing 1.83 square feet
per resident in 2013;
North Carolina, with 1.80 square
feet per resident;
Hawaii, with 1.71 square feet per
resident; and
Minnesota, with 1.55 square feet
per resident.
New York and California, two of the
most populous states in the nation,
tied for ffth place, with each certifying
1.95 square feet of space per resident
in 2013.
USGBC calculates the list using
per-capita fgures as a measure of the
human element of green building, al-
lowing for a fair comparison of the
level of green building taking place
among states with signifcant differ-
ences in population and, accordingly,
number of overall buildings.
Refecting the continued trend of
LEED existing buildings outpacing
their newly built counterparts, in 2013
the LEED for Building Operations and
Maintenance rating system accounted
for 48 percent of total square footage
certifed in these states. This compares
to 43 percent of square footage certi-
fed under LEED for Building Design
and Construction and 9 percent certi-
fed under LEED for Interior Design
and Construction.
Collectively, 1,777 commercial and
institutional projects became LEED
certifed within the top 10 states
in 2013, representing 226.8 million
square feet of real estate. Worldwide,
4,642 projects were certifed in 2013,
representing 596.8 million square feet.
Cumulatively, more than 20,000
projects representing 2.9 billion
square feet of space have been LEED-
certifed worldwide, with another
37,000 projects representing 7.6 bil-
lion square feet in the pipeline for
certifcation. USGBC launched LEED
v4, the newest version of the rating
system, in the fall of 2013. The latest
version continues to raise the bar for
the entire green building industry,
which McGraw-Hill Construction proj-
ects could be worth up to $248 billion
in the U.S. by 2016. LEED v4 features
increased technical rigor; new market
sector adaptations for data centers,
warehouses and distribution centers,
hospitality, existing schools, existing
retail, and midrise residential projects;
and a simplifed submittal process
supported by a robust and intuitive
technology platform.
Rank State Projects certifed
in 2013
Square feet
certifed in 2013
square footage
1 Illinois 171 29,415,284 2.29
2 Maryland 119 12,696,429 2.20
3 Virginia 160 16,868,693 2.11
4 Massachusetts 101 13,684,430 2.09
5 (tie) New York 259 37,839,395 1.95
5 (tie) California 595 72,729,476 1.95
6 Oregon 47 6,991,942 1.83
7 North Carolina 133 17,183,099 1.80
8 Colorado 124 8,894,187 1.77
9 Hawaii 17 2,323,379 1.71
10 Minnesota 51 8,205,155 1.55
* Washington, D.C. 106 19,524,216 32.45
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14 | Coatings World March 2014

The region is one of the
most rapidly growing markets
for car production with Brazil
in the vanguard, said Charlie
Shaver, Axalta chairman and CEO. We
are committed to keeping pace with the
increasing demand for automotive paint
and serving the needs of our customers
who increasingly want the option to con-
vert to waterborne technology.
Axalta is a leading player in the de-
velopment of waterborne technology
for both OEM and refnish customers.
The companys waterborne production
process utilizes a waterborne technol-
ogy system to produce Lean and Green
Automotive Coatings that OEMs can
use to signifcantly reduce volatile organic
compounds (VOCs), energy consumption
and investment, according to the com-
pany. The Lean and Green Automotive
Coating process includes primer-less
coatings and 3-wet coatings that can
achieve full layer performance without
having to fash and bake between coats.
The increased productivity results in a
better bottom line for customers while
still producing an unparalleled fnish on
vehicles. In addition, Axaltas waterborne
products are intrinsically environmentally
responsible and meet global environmen-
tal requirements, such as the EUs VOC
Regulation 2004/42/EC, to which Axalta
adheres in Brazil and that can help reduce
the overall environmental footprint of the
auto industry.
Our decision to invest in Brazil re-
fects not only our commitment to our
customers, but also our confdence in the
Brazilian economy, added Jorge Cossio,
vice president of Axalta Latin America.
The tremendous growth of Brazils con-
sumer market benefts everyone and we
are excited to be able to contribute to the
national success story.
PPG Earns DOE Funding
to Develop IR Window
PPG Industries fat glass business
has received $312,000 from the U.S.
Department of Energy (DOE) to develop
a dynamically responsive infrared (IR)
window coating that will block heat in
the summer to reduce air-conditioning
costs and transmit solar heat in the win-
ter to reduce heating costs.
The funding is part of an award of
up to $750,000 being shared with proj-
ect leader Pacifc Northwest National
Laboratory (PNNL). PPG and PNNL
are designing a coating that can switch
from a solar IR-refecting state to a solar
IR-transmitting state while maintaining
high levels of daylight transmittance in
either condition. PPG will provide an ad-
ditional $78,000 in cost-sharing.
The development of such a coating
would represent a major advance com-
pared to current thermochromic window
technology, which involves coatings that
darken and block visible light when ex-
posed to high volumes of IR energy, and
existing electrochromic window tech-
nology, which relies on external power
sources such as electricity to balance tint-
ing and light transmittance.
The new PPG/PNNL coating tech-
nology also has the potential to be in-
expensive, which will help ensure that
dynamically responsive IR windows are
an economical option for use in residen-
tial and commercial retroft applications.
Mehran Arbab, PPG director of glass
science and technology, said PPG appreci-
ates the DOEs continuing support of its
work to investigate cutting-edge energy-
effcient glass and window technologies.
PPGs glass business is tightly focused
on energy-effciency research and devel-
opment for windows and more, he said.
Not only is it a market driver for our
company, we believe it is simply the right
thing to do.
The two-year project is designed to de-
velop dynamically responsive IR window
coatings on a laboratory scale. If develop-
ment is successful, the product could be
scaled up and potentially commercialized
within several years. PPG also collaborated
recently with PNNL to develop and study
waste-heat recovery technologies to save
energy in the glass manufacturing process.
ShawCor Receives Contract
to Supply Pipeline Coatings
for Moho Nord Subsea
ShawCors Socotherm pipe coating divi-
sion has received a contract with a value
in excess of $40 million from Tenaris to
provide pipeline coatings for the Moho
Nord Oil Pipeline project. The Moho
Nord project is located in water depths
of 650 to 1,150 meters approximately 75
kilometers off the Congo coast in West
Africa. The contract will be executed
primarily at the Socotherm pipe coating
facility in Pozzallo, Italy with additional
work to be completed at Socotherms
facilities in Adria, Italy and Escobar,
This contract involves coating ap-
proximately 165 km of 6 to 16 pipe
with 3-layer polypropylene anticorrosion
coating, 42 km of 8 to 10 pipe with
5-layer syntactic polypropylene coating
and 19 km of 16 pipe with 3-layer poly-
propylene anticorrosion coating together
with concrete weight coating. Coating is
expected to commence during the second
quarter of 2014.
GM UK to Provide Axaltas
Refnish Brands
General Motors UK and Axalta Coating
Systems UK Limited have signed a three-
year agreement which renews Axaltas
three global refnish brands Cromax,
Spies Hecker and Standox as offcially
approved suppliers for paint repairs on
Vauxhall in the UK.
The agreement sees Axaltas three
global refnish brands supporting GMs
UK Vauxhall dealers and their network of
approved bodyshops with paint warran-
ty, technical backing and bodyshop man-
agement support. Cromax, Spies Hecker
and Standox will play an active role in
the training programs organized by GM
UK, providing ongoing product training,
training events and seminars on refnish-
ing techniques and color matching. The
three global brands will also have access
to GM UKs central billing process.
Although it is the frst agreement to be
signed between Axalta Coating Systems
and an automotive original equipment
manufacturer (OEM) in the UK, the
agreement renews GMs association with
the three brands, which the car manufac-
turer previously had under the DuPont
umbrella. It coincides with GMs recent
announcement of a UK year-on-year sales
increase of 11 percent.
10-35 Fresh Paint 0314.indd 14 3/10/14 3:02 PM
Imagination and practicality
create Ashlands innovative
coatings additives
Aquaow, Dextrol, Fungitrol, Jaypol, Natrosol, Nuosept, Strodex are trademarks of Ashland.
Ashland Specialty Ingredients oers industry-leading
products in its Coatings product line. Ashland is a complete
additive provider of innovative solutions for waterborne architectural coatings,
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Have more questions on your mind? Call our Ashland representatives
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16 | Coatings World March 2014

Mike Davis, managing direc-
tor Axalta Coating Systems UK
Limited, said, We are delighted
to continue the excellent rela-
tionship our three global brands have
with GM UK, now under the Axalta
name. By renewing this agreement, GM
not only demonstrates the trust it has in
our brands products and services, but
also confrms our status as one of the
market leaders. Our technical know-how
and professionalism will drive GMs UK
bodyshops to perform even better.
AkzoNobel Doubles
Capacity at Industrial
Coatings Site in China
AkzoNobel has completed the expansion
of its Industrial Coatings site in Songjiang
near Shanghai in China, doubling annual
production capacity and creating the
companys biggest plant for packaging
coatings in the world.
Work started in 2012, when ap-
proximately 14 million was invested
in the facility to add production lines
for packaging coatings and epoxy and
polyester resins. Now the largest site
of its kind in the region, Songjiang will
serve growing consumer demand from a
number of key markets.
China remains one of our most
important growth markets, explained
Conrad Keijzer, member of AkzoNobels
Executive Committee responsible for
Performance Coatings. By expanding
capacity at our Songjiang site, we are
well positioned to capture the ongoing
demand from consumer and construc-
tion markets.
Added AB Ghosh, managing director
of AkzoNobels Industrial Coatings busi-
ness: We are very pleased to have started
commercial production at the expanded
Songjiang site. The extended capabilities
and new product lines will not only help
us to better serve customers in the coun-
try, but will also allow us to supply resins
for our own local production of coil and
packaging coatings.
The Songjiang facility employs close
to 300 people and houses AkzoNobels
largest research and development center
in China. The company is also expand-
ing its activities in other parts of the
country, with work ongoing at sites for
Powder Coatings and Decorative Paints
in Chengdu, a combined investment of
50 million in one of the fastest grow-
ing regions in China. In addition, a new
regional offce for western China is be-
ing inaugurated in Chengdu this, which
will house employees from several coat-
ings businesses.
AkzoNobel currently employs more
than 7,400 people in China, including
500 in research and development. In
2013, the company generated revenues of
1.6 billion, the majority coming from lo-
cal demand.
PPG Donates $52,000 to
Educational Programs in
Pittsburgh Area
The PPG Industries Foundation recently
donated more than $52,000 to seven
organizations for education-related ini-
tiatives in the Greater Pittsburgh area,
where the company maintains its global
headquarters and several facilities. The
grants highlight PPG Industries com-
mitment to supporting its local commu-
nities and align with the PPG Industries
Foundations priority of increasing edu-
cational opportunities.
The recent grants funded: National
Museum of Education In Partnership
for Americas Future Inc. providing 42
public schools in suburban Pittsburgh
with the Science Screen Report (SSR)
DVD series; PGSS Campaign Inc. for
the Pennsylvania Governors School
for the Sciences summer program at
Carnegie Mellon University; Reading Is
FUNdamental Pittsburgh continuing the
Books for Keeps Science Program in the
Wilkinsburg School District; Keystone
Science Schools Students for Sustainable
Cities program for educators; Girl
Scouts of Western Pennsylvanias par-
ticipation in National Girl Scout Cookie
Weekend with events in Pittsburgh
and Erie, PA; Springdale Free Public
Librarys participation in the Library
Place at Pittsburgh Mills, which it op-
erates with the Community Library of
Allegheny Valley and Carnegie Library
of Pittsburgh (CLP) programs for CLP -
Books and More! (CLP-BAM!) and CLP
Teen Services Outreach.
Were happy to support these na-
tional and locally-based organizations
in bringing positive impact to educa-
tion in the Pittsburgh region, said Sue
Sloan, executive director, PPG Industries
Foundation. Supporting access to pro-
grams and resources such as these for
students, teachers and the general com-
munity will help provide children in the
community with better, more engaging
learning experiences.
Abakans MesoCoat
Receives Funds to Increase
Production of PComP
Nanocomposite Coating
Abakan Inc. announced that its subsid-
iary, MesoCoat, Inc., was awarded a $1.5
million loan from the Ohio Department
of Developments Ohio Third Frontier
Commission to scale up PComP produc-
tion and expand PComP coating services.
Our PComP current powder produc-
tion expansion plan is ramping up annual
production to 18 tons increasing sales to
$240,000 per month, said Robert Miller,
Abakan, Inc.s CEO. The $1.5 million loan
will assist MesoCoat to increase the scale
up of PComP production from 18 tons to
160 tons per year increasing projected pow-
der sales revenues to $1,600,000 per month
and thermal spray revenues of $1,000,000
per month, over the next few years. We an-
ticipate that the PComP production ramp
up will result in an average annual growth
rate of approximately 75 percent over three
years from our fscal year end May 2015 to
May 2018.
MesoCoats PComP product lines
(cements fabricated into a hierarchical
structure, using a patented process to
engineer particle sizes down to the na-
no-scale) serve the thermal spray coat-
ing industry, which is currently a $10
billion industry globally, catering to the
oil and gas, mining, aerospace and de-
fense, automotive, infrastructure, heavy
equipment, chemical, and processing in-
dustries. The PComP family of coatings
is positioned to replace the very expen-
sive tungsten carbide coatings and toxic
electrolytic chrome plating, the com-
pany stated. PComP nanocomposite
metal-ceramic coatings offer the wear
and corrosion resistance of ceramic
10-35 Fresh Paint 0314.indd 16 3/10/14 3:02 PM
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18 | Coatings World March 2014

materials, such as diamond or
glass, but with the toughness
and resilience of metals. These
nanocomposite coatings im-
part wear and corrosion resistance to
metal surfaces and reduce friction in
sliding wear applications. The PComP
cermet coatings are easy to apply and
machine to tight tolerances for dimen-
sional restoration of worn industrial
components. The PComP family of
coating materials has been designed to
act as a drop-in replacement for com-
peting thermal spray materials that can
be used in existing application systems
based on a unique, patented coating
microstructure that combines the high
hardness zones of a ductile metal in an
optimal geometry. PComP coatings are
up to 70 percent lighter than tungsten
carbide (WC) coatings, and up to 40
percent lighter than the hard chrome
alternative due to the use of light and
low-cost, nitride-based reinforcements.
BASF Green Sense Concrete
Technology Available in the
European Market
BASF now offers its Green Sense Concrete
technology for the resource-effcient pro-
duction and processing of concrete in
Europe as well. Green Sense Concrete is
a service package from BASF that helps
manufacturers improve the performance
characteristics of concrete such as resil-
ience, workability, durability and envi-
ronmental friendliness.
The package comprises three compo-
nents: The optimization of the concrete
mix design by BASF experts, the use of
hyperplasticizers from BASF such as
MasterGlenium, and an eco effciency
analysis of the concrete mix. The analysis
serves to ascertain economic and ecologi-
cal performance criteria of the concrete
in comparison to traditional concrete
mix designs. The use of the Green Sense
Concrete technology has for example led
to savings of around 15,800 tons of CO2
equivalents and approximately 25,400
megawatt hours of energy in the con-
struction of the new One World Trade
Center in New York City compared with
a conventional concrete mix design. In
this way, BASF provides solutions for
urgent challenges of the construction in-
dustry such as the high share in primary
energy consumption, in greenhouse gases
and in fne dust emissions.
National Paint Industries
Purchases Top Secret
National Paint Industries has purchased
the assets of Top Secret Coatings of
Seattle, Washington. Top Secret is a sup-
plier of Military Specifcation premium
epoxy, silicone, and urethane coatings to
federal, state and municipal agencies and
also the DIY markets nationwide.
This acquisition broadens our prod-
uct offerings, introducing us to entirely
new market segments that Top Secret
has been serving for many years, said
Don Schnurr, vice president of National
Paint Industries. Top Secret also does
a large business through e-commerce,
operating fve websites that offer pre-
mium Mil Spec quality coatings to the
DIY market not previously available to
the public. Top Secret offers over 100
colors in 8 different categories of paint,
together with corresponding primers,
sealers, and clear coats.
National Paint Industries, established
in 1959 manufactures a broad line of
specialty coatings for the pleasure and
commercial marine, hardwood fooring,
swimming pool, and industrial mainte-
nance markets with nationwide distribu-
tion under the Harco, Bluewater, Garco,
Petri, and Wilson Imperial brand names.
BASF Launches Master
Builders Solutions Global
Construction Brand
BASF announced the launch of its new
global brand, Master Builders Solutions,
for the construction industry in Europe.
The global brand strengthens BASFs in-
dustry orientation and refects its com-
mitment to provide the construction
industry with customized products and
solutions from a single source. Master
UK Paint Sales Up for Eighth Month in a Row
The latest results from the coatings industry, supplied by the British Coatings Fed-
eration, refect the more positive developments in UK construction and manu-
facturing activity, with Q4 2013 sales volumes up seven percent versus the same
quarter in 2012, signifcantly outperforming the overall output numbers for the
economy in the same period.
Decorative and industrial coatings sectors performed particularly well, adding
support to the view that the UK economy is fnally turning the corner, although
printing ink and wallcoverings sales remaining subdued.
In the decorative sector, trade paint sales increased for the eighth month in a
row with volumes in the last quarter up 11 percent on a year ago boosted by the
continued recovery in the housing and construction markets. The results mirror
improvements in construction products in general, where growth has increased
sharply in recent months and where the outlook remains upbeat for 2014.
Consumer confdence has also improved in recent months and this is now
being refected in the hard pressed retail paint sector which is also beginning
to show some encouraging increases in recent months with the last quarter as a
whole up fve percent on a year ago.
On the industrial coatings side, the picture is more mixed but there have
been increases in fve of the past 6 months after a very diffcult start to 2013.
Sales litreage in December was up nine percent and by 2.5 percent for the last
quarter as a whole being broadly in line with the growth in UK manufacturing
output which is now also showing more steady growth.
The British Coatings Federation statistics provide a unique barometer for the
UK economy, and overall we are outperforming the general manufacturing output
numbers with this performance, which should warm the hearts of even the most
pessimistic amongst us, said Tom Bowtell, BCFs CEO.
10-35 Fresh Paint 0314.indd 18 3/10/14 3:02 PM
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20 | Coatings World March 2014

Builders Solutions draws on a
number of successful specialty
brands such as Master Builders,
Glenium and Ucrete.
This global brand is the next chap-
ter in the more than a century-old history
of progressive development of solutions
for the construction industry. The Master
Builders Solutions brand represents a
connected approach enabling us to bet-
ter meet individual construction chal-
lenges of our customers and partners,
said Tilman Krauch, president of BASFs
Construction Chemicals division.
The product and services portfolio
of the Master Builders Solutions brand
includes various chemical solutions for
new construction, maintenance, repair
and renovation of buildings as well as
infrastructure. It covers different product
segments such as concrete admixtures,
cement additives, solutions for mining
and tunneling, waterproofng, concrete
protection and repair, grouts and high-
performance fooring. The range of prod-
ucts and services sold under the Master
Builders Solutions brand features a new,
global naming system. The globally uni-
fed terminology presents the product
portfolio in a clear and easy-to-under-
stand way, helping BASF to support cus-
tomers and partners worldwide with high
quality products and services.
The overall consistency of the
Master Builders Solutions brand offers
more transparency and an optimal orien-
tation towards our customers worldwide.
It enables us to better communicate our
competence, know-how and experience
in chemical solutions to the construction
industry, said Philipp Kley, head of BASF
Construction Chemicals Europe. We
will now show our unique connected-
ness with our customers and partners as
well as our excitement to move forward
during many events across Europe in
February and March.
BASF Supplies Paints for
Innovative Electric Car
BASF and BMW have once again teamed
up, this time for the i3, the BMW Groups
frst model driven entirely by electric
power. BASF is supplying basecoats in
four colors for the new i3 production line
at the BMW plant in Leipzig. The i3 was
launched in November 2013.
With the paints, BASF is contribut-
ing to the i3s unique design, which is
exceptionally clean, reduced but, at the
same time, dynamic. The i3 has another
special feature that also extends to the
coating: The passenger compartment is
made of carbon-fber-reinforced plastic
(CFRP). We are very pleased to be a
partner of the BMW Group also for
this innovative model. Driving sustain-
able solutions is one of BASFs stra-
tegic principles, said Dr. Alexander
Haunschild, head of Automotive OEM
Coatings Europe at BASF.
The car consists of a CFRP body-in-
white on which the coated plastic add-on
parts are mounted. This concept means
new challenges for the coating of the
add-on parts and for the associated ap-
plication processes. BASFs many years
of experience in coating add-on parts has
paid off. Frank Naber, BASFs Account
Manager for BMW Europe, explained:
Our laboratory teams joined forces with
the BMW Group to develop a coating
for the special construction of the i3. In
Leipzig, we also provide technical feld
service on site on a daily basis.
BASF has been a supplier for the BMW
plant in Leipzig since its start-up in 2005
and provides the automotive manufactur-
er with modern paint systems worldwide.
PPG Commercial Coatings
Expands Offering of ECK
PPG Industries has formed an agreement
between the commercial coatings group
of its automotive refnish business and
Van Nay, LLC, to expand the line of
ECK corrosion-prevention products that
PPG distributes. PPG now offers the full
line of ECK products, adding quart and
aerosol versions to the squeeze tubes it
already offered.
`We are pleased to add the quart and
aerosol products to our already success-
ful ECK squeeze tubes, said J. J. Wirth,
PPG commercial brand manager, feet seg-
ments, U.S. and Canada. ECK is a very
effective safeguard against corrosion. By
providing a full line of ECK products to
PPG customers, I believe we will enhance
their success with additional options to
prevent corrosion.
According to PPG, ECK (Electrolysis
Corrosion Kontrol) products, developed
by Van Nay, use a patented compound
that provides a cost-effective way to avoid
expensive repairs caused by dissimilar
metal corrosion. Aluminum products as-
sembled with stainless-steel fasteners are
naturally corrosive. Applying the zinc-rich
ECK coating prevents the electrolytic reac-
tion. By forming a long-lasting, moisture-
resistant barrier between dissimilar metals,
ECK coating outperforms traditional
methods of corrosion prevention such as
the use of silicone-based products and
plastic insulating tape applications. ECK
products can also be used to prevent bolts
and fasteners from galling and seizing.
ECK products are ideal for heavy-duty
truck bodies, military vehicles, trailers, ag-
ricultural and construction equipment and
a variety of other metallic applications.
BASF is supplying basecoats in four
colors for the new i3 BMW.
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22 | Coatings World March 2014

Our working relationship with
PPG Commercial Coatings has
been outstanding, said Richard
Nay Sr., Van Nay president. We
look forward to our combined resources
bringing a value-added solution to corro-
sion prevention.
Technological Progress
Award for Outstanding
BASF was honored with the Technological
Progress Award from Shanghai General
Motors Company Ltd. (SGM) for the
frst time. The award recognized BASFs
outstanding contributions to the techno-
logical progress and local innovation of
SGM in 2013. BASF is the only chemi-
cal company in the year to have won the
award from SGM. BASF is committed
to playing an important part in support-
ing the innovation of Chinas automo-
tive industry and the transformation
of the country from Made in China to
Innovated in China, said Albert Heuser,
president, Functions BASF Asia Pacifc,
President and chairman BASF Greater
China. With a strong global R&D net-
work, BASF is the largest chemical part-
ner of the global automotive industry.
Our Innovation Campus Asia Pacifc in
Shanghai will serve as a powerful innova-
tion hub for BASF in the region, helping
us to get closer to local customers and
provide them with customized technolo-
gies, materials and processes, so as to
support the innovation-driven growth
strategies of our customers. Established
in 1997, SGM is a joint venture between
SAIC Motor and General Motors. With
its Green Future strategy, the company
focuses on technological innovation to
drive sustainable development across
the value chain. Since 1998, BASF has
been a reliable partner to SGM and its
Pan Asia Technical Automotive Center
(PATAC), one of the earliest joint venture
Sherwin-Williams Foundation Awards $50,000 Grant to CHRIS Kids
After a national competition, The Sherwin-Williams
Company has awarded its annual signature grant to
CHRIS Kids, a local nonproft in East Atlanta focused on
child welfare and behavioral health.
The $50,000 grant expands therapy groups, skill
training groups and parenting, which are provided
by CHRIS Kids at the CHRIS Counseling Center
(CCC). Conducted by licensed therapists and staff,
these groups are crucial to children who are heal-
ing from the trauma of sexual, physical, and emo-
tional abuse and neglect.
These groups help them heal, create positive re-
lationships, and unlock their potential for success.
The Sherwin-Williams Foundation grant will
enable the CHRIS Counseling Center to help many
more children and families, especially very young
mothers and their children by providing a variety of
groups targeted to areas of need, including recovery from the traumas of physical, sexual and emotional abuse, neglect,
homelessness, and substance abuse, said Kathy Colbenson, CEO of CHRIS Kids. Thanks to Sherwin-Williams, poten-
tial will be unlocked, cycles of abuse will be broken and children can grow up to become contributing adults.
The Sherwin-Williams Foundation is very pleased to support the inspirational work of CHRIS Kids, said Chris Con-
nor, chairman and CEO of The Sherwin-Williams Company. Their mission of healing children, strengthening families
and building community shows how a Public-Private partnership can offer a helping hand to children and families in
need. Over our 148 year history, Sherwin-Williams has always reached out to the communities where we do business.
The driving force of the Sherwin-Williams Foundation is our commitment to enhancing education and childrens health
and safety.
Small groups of 6-10 children meet regularly, with one or two highly trained clinical staff. Children learn skills to cope
and adjust to a variety of lifes challenges and begin to heal from the effects of trauma. Some groups may focus on a
specifc subject such as substance abuse, while others may be more general in nature. Goals include: (1) increased coping
and life skills; (2) increased connections with peers; (3) increased opportunity to practice learned skills in a safe, support-
ive setting; and (4) increased success and satisfaction. This grant allows CHRIS Kids to focus on increasing and improving
CHRIS Counseling Center services to best meet the multiple and complex needs of the children, youth and families we
serve every year who are suffering from the effects of trauma.
The Sherwin-Williams Foundation has
awarded its signature grant to CHRIS Kids.
10-35 Fresh Paint 0314.indd 22 3/10/14 3:02 PM
Technical Competence ...
... Global Presence
Manufacturer of Organic Pigments
Home Office Location
167 N 3
Ave, Suite K,
Upland, CA 91786
Sincol Corporation is a leading organic
pigment manufacturer specializing in large volume
commodity and high performance colorants for the
coatings, plastics and printing ink markets. Sincols
production facility is the single largest and one of the most
sophisticated organic pigment production plants in the
world. With our completely new water treatment facility,
the production plant is also one of the most
environmentally sustainable facilities in the world. Sincol
Corp. has a program of continuous development on all
pigments, while focusing development in particular on
high end performance products.
Untitled-1 1 3/10/14 1:20 PM
24 | Coatings World March 2014

automotive R&D centers in
China, responsible for design
and engineering. BASF supplies
a full range of innovative sus-
tainable solutions, including automo-
tive coatings, mobile emission catalysts,
engineering plastics, polyurethanes and
brake fuids. SGM has been one of the
most important automotive custom-
ers for BASF in China. We are honored
to receive this Technological Progress
Award, which recognizes BASFs strong
capability of driving technological inno-
vation with customers, said Jeffrey Lou,
vice president, business management,
Greater China, BASF and Sponsor of
SGM Key Account Team, BASF Industry
Management Automotive China. BASF
is committed to supporting SGM in meet-
ing the demands of the China market
while strengthening local R&D capabili-
ties and we work very closely with SGM-
PATAC to develop customized innovative
solutions that address local consumer
needs. The new Buick Riviera concept
car, developed by SGM-PATAC won the
Red Dot Award in 2013, demonstrating
strong automotive design competency in
China. This concept car featured a unique
Ice Cyan-jade coating co-developed by
BASF and PATAC. In December 2013,
BASF and PATAC signed a memorandum
of understanding on technical coopera-
tion to further reinforce and expand the
technical collaboration bringing together
the strengths in materials science and
engineering from both companies and
develop more innovative and competitive
automotive applications for SGM.
Bobby Alloway Makes
Personal Appearances,
Touts PPG Automotive
Renowned custom car painter and build-
er Bobby Alloway has begun a series
of appearances at some of the nations
foremost custom car shows to display
his work and promote PPG Automotive
Refnish products. Alloway is transport-
ing several of his vehicles across the coun-
try in a special tractor-trailer rig painted
with PPG products and bearing Alloway
and PPG signage. His frst appearance was
PPG Aerospace Coatings Add character to Cathay Pacifc Special Livery
Coatings by PPG Industries aero-
space business create the colorful char-
acters and The Spirit of Hong Kong
livery on Cathay Pacifc Airways Boeing
777-300ER airplane painted to support
the Hong Kong: Our Home campaign
of the Hong Kong Special Administrative
Region Government.
The livery features a dark green fuse-
lage with silhouettes of the 110 winners in
an online contest calling on Hong Kong
people to submit creative entries that il-
lustrate the true spirit of the city.
Eight custom colors of DESO-
THANE HS/CA 8800 buffable topcoat
by PPG Aerospace were applied over
DESOPRIME HS/CA 7700 primer and wa-
terborne chromate-free DesoGel EAP-12 conversion coating and adhesion promoter pretreatment. The high-solids for-
mulations of the topcoat and primer result in a lower percentage of volatile organic compounds (VOCs).
With an aircraft as visible as The Spirit of Hong Kong, it was important for Cathay Pacifc to have confdence that
it would be a showpiece as it fies around the world, said Kent Wong, technical services manager, Cathay Pacifc. Hav-
ing worked closely with PPG Aerospace, we knew we could count on their products to perform and on their people to
provide the exceptional service we needed.
PPG Aerospace was honored to help Cathay Pacifc create the special livery, said Terence Cheng, PPG coatings
segment manager, Hong Kong. Cathay Pacifc has long been a PPG Aerospace coatings customer, and PPG supplied
coatings for the frst and second Spirit of Hong Kong liveries as well.
Cheng said the PPG Aerospace application support center in Suzhou, China, worked closely with Cathay Pacifc to
produce paint samples for color matching as well as the blended coatings. With eight colors needed in a short time
period, the PPG Aerospace team at ASC-Suzhou worked quickly to provide the samples and specifc size packages of
the blended paints.
The aircraft was painted by Taikoo Aircraft Engineering Co. Ltd. in Xiamen, Fujian, China.
Eight colors were used for the third edition
of The Spirit of Hong Kong.
10-35 Fresh Paint 0314.indd 24 3/10/14 3:02 PM
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Untitled-3 1 1/23/14 9:41 AM
26 | Coatings World March 2014

at the Grand National Roadster
Show in Pomona, California,
January 24-26. Doing this was
my idea. I wanted to display my
cars and to recognize PPG as the com-
pany that helps me do such great work,
said Alloway. PPG products allow me to
give my cars the look I want. The paint
is terrifc, the clears are fabulous, and the
support and service they have provided
are incredible. Alloway has been pro-
ducing timeless street rods since 1978. He
opened his own shop, Alloways Hot Rod
Shop, in Louisville, Tennessee, in 1991
and has been turning out award-winning
vehicles ever since. Known as the mas-
ter of black, Allowaywhose distinctive
cars are almost always painted black
uses PPG products exclusively and relies
heavily on the DELTRON brand line.
His highly celebrated creations feature
a powerful, aggressive look achieved
through a combination of color, physi-
cal stance, and sheer power. Alloways
work has earned him a carload of honors.
He has been inducted into the National
Rod & Custom Car Hall of Fame and
named Detroit Autorama Builder of the
Year. His long list of awards includes
Classic Instruments Street Rod of the
Year, Americas Most Beautiful Roadster,
Goodguys Street Rod and Street Machine
of the Year and the highly-prized Ridler
trophy. When you talk about talented,
successful and respected street rod build-
ers, Bobby Alloways name is right at the
top, said Randy Cremeans, marketing
director, PPG Collision Segment Refnish.
Were very happy to know he thinks so
highly of our products. It makes for a
solid relationship. Alloway has appeared
with PPG at the SEMA show in Las Vegas
and at various custom car shows around
the country.
Liquid Crystal Chemist Wins
AkzoNobel UK Science
A British scientist whose work helped
form the basis for fat-screen TVs,
computers and mobile phone displays
has won AkzoNobels UK Science Award
for 2014.
Professor John Goodby, FRS, Chair of
Materials Chemistry at the University of
York, will offcially receive the honor and
a 50,000 prize during a ceremony being
held at the Royal Society of Chemistry in
London on March 5.
Having spent almost a decade of his
40-year career at Bell Laboratories in the
U.S. home of seven Nobel Laureates
Professor Goodby is being recognized
for the outstanding contributions he has
made to materials chemistry in the feld of
liquid crystals and soft matter.
I would like to pay tribute to all of
my colleagues and students past and pres-
ent, as well as my fellow academics at the
University of York, who have made this
scientifc journey so exciting, memorable
and enjoyable, he said.
The relatively short time span be-
tween the invention of commercial LCDs
in the 1970s and their current market
10-35 Fresh Paint 0314.indd 26 3/10/14 3:02 PM
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28 | Coatings World March 2014

dominance has required a huge effort by scientists and
engineers from many disciplines, demonstrating the
critical importance of multidisciplinary research.
Added AkzoNobels chief scientist, Andrew Burgess: I
am delighted that we can once again recognize the wealth of
science talent in the UK through this award. Professor Goodby
is a hugely worthy recipient, with his work having made a great
contribution to advances in liquid crystals and display technolo-
gies that people around the world now take for granted.
President of the Royal Society of Chemistry and chair of the
prize selection committee, Professor Lesley Yellowlees, com-
mented: Im thrilled to be celebrating Professor Goodbys
invaluable contributions to a technology that has a benefcial ef-
fect on everyday lives across the world. The feld of liquid crystal
chemistry is an excellent demonstration of the value of curiosi-
ty-driven research and, more than 125 years after they were frst
discovered by accident, its fantastic to be recognizing Professor
Goodbys role in what is now a billion-dollar industry.
The UKs Secretary of State for Business, Innovation and
Skills, Rt. Hon. Vince Cable MP, also congratulated the 2014
winner: Professor Goodbys achievements are testament to the
fact that the UK has many of the worlds best scientists. We have
led the way developing technology that has transformed the
way people live across the globe.
Scientists are constantly looking at how the application of
liquid crystals can be expanded, with current research expected
to lead to applications in sensors and the medical feld. More
than 100 clinical trials are in progress worldwide testing the use
of liquid crystals as vectors to translate DNA across membrane
walls in the human body.
Axalta to Invest $60 Million to Build
Waterborne Industrial Coatings Production
Plant in Germany
Axalta Coating Systems recently announced a commitment to
invest $60 million in Wuppertal, Germany to build a next-gen-
eration facility that will expand capacity to produce waterborne
industrial coatings. Production at the new operations center is
expected to begin in the frst quarter of 2015.
The investment will reinforce the Wuppertal site, already
the largest of Axaltas 35 manufacturing facilities around the
world, and Germany as the center of Axaltas water-based paint
manufacturing operations in its Europe, Middle East and Africa
(EMEA) region. The investment underscores the companys
commitment to environmentally responsible waterborne coat-
ings for Axalta customers in the automotive OEM and refnish,
commercial transportation, general industrial, and architectural
and decorative segments. In addition to manufacturing products
for Western Europe, products made in Wuppertal will continue
to be exported to Eastern Europe, Asia and Latin America.
The next-generation facility will use manufacturing technol-
ogy that will improve effciencies, reduce waste and shrink even
further the environmental footprint from operations while at
the same time meeting the growing needs of Axalta custom-
ers. Additional production of waterborne coatings is a direct
response to customers growing interest in environmentally re-
sponsible coatings.
Were tremendously excited about our ability to build new
facilities in Europe and especially in Wuppertal, explained
Axalta Chairman and CEO Charlie Shaver. Germany is syn-
onymous with some of the fnest automotive engineering in the
world and home to some of our key customers. Building on our
great legacy that originated in Wuppertal in 1866, we are opti-
mistic about an ever-expanding customer base for us to serve in
the future.
The facility will manufacture coatings for some of the larg-
est European automotive original equipment manufacturers. A
number of Axaltas leading refnish brands, including our global
fagship brands Standox, Spies Hecker and Cromax used by
body shops, will also be manufactured at the new facility, help-
ing to expand its offerings of the newest generation of water-
borne paints.
Our decision to invest in Germany refects not only our
commitment to our customers but also our confdence in the
German and larger EMEA economy, explained Otmar Hauck,
Axaltas chief operating offcer in the EMEA region. Building
in Wuppertal also is a tribute to our employees and their dedica-
tion both to our company and our customers.
Axalta is one of the leading players in the development of
waterborne technology for both OEM and refnish customers.
10-35 Fresh Paint 0314.indd 28 3/10/14 3:02 PM
Untitled-2 1 1/8/14 11:15 AM
30 | Coatings World March 2014

The companys waterborne
production process utilizes a
waterborne technology system
to produce Lean and Green
Automotive Coatings that OEMs can
use to signifcantly reduce volatile organ-
ic compounds (VOCs), energy consump-
tion and investment needed to support
traditional coating technology. The Lean
and Green Automotive Coating process
includes primer-less coatings and 3-wet
coatings that can achieve full layer per-
formance without the need to fash and
bake between coats. The increased pro-
ductivity results in a better bottom line
for customers while still producing an
unparalleled fnish on vehicles.
New National Paint Alliance
Formed by Nine Regional
Manufacturers To Sell
Across North America
A new specifcation option out of the
paint industry is available through a stra-
tegic alliance forged among nine regional
coatings manufacturers: The National
Paint Alliance (NPA).
The NPA provides access to compre-
hensive coatings portfolios, each for-
mulated to perform in varied regional
conditions; and extensive professional
feld support ensures that each job, at
each location, has the best product speci-
fed to deliver the best outcome.
The nine manufacturers that form
this alliance are dominant players in
their respective regions and represent
a diverse geographic cross section:
Miller Paint in Portland, Oregon; Kelly-
Moore Paint in San Carlos, California;
Dunn-Edwards Paints in Los Angeles,
California; Diamond Vogel Paint in
Orange City, Iowa; Farrell-Calhoun Paint
in Memphis, Tennessee; OLeary Paint in
Lansing, Michigan; McCormick Paint in
Rockville, Maryland; SunColor Paints
in Orlando, Florida; Cloverdale Paint in
Surrey, British Columbia, Canada.
Economists recognize that local busi-
nesses are the engine that drives the
economy and job generation. According
to Jeff Child, executive director of the
newly minted NPA, this translates into
several tangible benefts for national ac-
count corporations working with the
NPA. These regional manufacturers
have built their business on high quality,
price competitive products and the ability
to react to their customers needs in a very
nimble manner. Support of these manu-
facturers clearly illustrates the national
accounts commitment to the local com-
munities in which they do business.
The National Paint Alliance under-
stands the marketplace dynamics and
the need for performance-proven re-
gional formulations along with local ex-
pertise and rapid response, said Child.
Meetings with a breadth of national ac-
count managers allowed us to determine
that national chainsfrom Target to Wal-
Mart, from Hilton Hotels to Marriott
International, and from Cushman &
Wakefeld to Winn Companies are lim-
ited in their ability to specify anything
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10-35 Fresh Paint 0314.indd 30 3/10/14 3:02 PM
March 2014 Coatings World | 31

other than coatings from a national prod-
uct portfolio.
It is clear that the NPAs regionally
diverse group of member manufacturers
are successful based upon their deep un-
derstanding of their home geography
they formulate and manufacture world
class coatings tailored to the structures
needs. Collectively, through the NPA,
they cross pollinate their knowledge and
expertise so that a national chain can now
have the best possible coating for each of
their buildings, no matter where they are
located, while receiving the best service
and local trouble shooting, added Child.
The NPA member manufacturers, with
a combined 400 feld representatives, 16
manufacturing facilities, and 520 retail
stores across the U.S. and Canada offer a
coordinated, regionally-formulated and
manufactured portfolio of coatings which
provide superior performance and durabili-
ty. Child stressed that the NPA products are
the better alternative to a national for-
mulation marketed to ft all environments.
Child further shared that no longer
will specifers, including the architects
who start the specifcation process at
the very beginning of a construction
project, have to depend on a one size
fts all scenario for their paint and coat-
ings requirements.
Color expertise abounds across all
of the NPA member companies each
guarantees exact color matches and 100
percent color fdelity to whatever nation-
al manufacturers color is specifed, said
Child. Computer color matching is an
industry standard and each of the NPA
members have extensive color expertise,
with, collectively, some of the best color
formulators in the industry on their staffs.
And, of course, their expertise and un-
derstanding of regional color preferences
and how local environmental conditions,
especially natural light, impacts the read-
ing of color in their regions, is the back-
bone of their color counsel.
The comprehensive, combined prod-
uct portfolio and local feld support
provided by the nine regional
manufacturers allows them to
offer coordinated coatings to
their customers. Child shared
that the NPA is confdent it offers the
broadest choice, the best performance
since all products are formulated for the
specifc geographic areas in which they
were invented and manufactured, and the
largest technical team in the industry.
For further information on the
National Paint Alliance visit national-
Hempel Supplies Coating
Solutions to ECT Delta
Terminal for Port Cranes
Hempel Protective has recently provid-
ed coating solutions, with a volume of
130,000 liters for the biggest port cranes
in the world at the ECT Delta Terminal in
the port of Rotterdam.
There are fve huge quay cranes for
unloading the largest container ships. The
new Ship-to-Shore Cranes come from
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32 | Coatings World March 2014

Shanghai, they are 135 meters
high and have an outreach of 24
containers wide, with a lifting
height of 50 meters.
Hempel worked closely with Europe
Container Terminals (ECT) and ZPMC
on this project. ECT is one of the lead-
ing container terminal operators in
Europe; it handles a vast majority of
all the containers passing through the
port of Rotterdam. ZPMC is one of the
largest equipment manufacturing com-
panies. Their main products include
large-scale container machinery and
bulk cargo handling machines, offshore
heavy-duty products, heavy-duty steel
structures, energy-conservative and en-
vironmentally-friendly equipment and
relative accessories.
Alvin Wang, Coating Engineer - TSD
and Team Leader in ZPMC Changxing
Base commented: Hempel offered
the perfect paint system that can en-
sure the best anticorrosion property for
the cranes. We have a coating engineer
especially for the project, involved in all
the painting inspections and all the week-
ly meetings. Arnoud den Braber Hempel
Group Business Development Manager -
Europe added, We are delighted to be in-
volved in such an impressive and exciting
project, working closely with ECT and
ZPMC. This is a good example of how
effective teamwork and cooperation can
result in a great partnership.
Researchers Develop Anti-
Refective Self-Cleaning
Coating Incorporating TiO2
A newly-developed coating could enable
buildings to have antirefective self-clean-
ing windows and could increase the ef-
fciency of solar cells.
Details of the coatings, which were de-
veloped by researchers at the University
of Cambridge, were recently outlined in
the journal Nano Letters.
Antirefective coatings need to refract
as little light as possible in order to be
effective, but it is extremely diffcult to
produce them as a single layer. Over the
past decade, researchers have developed
distributed coatings, which resolve this
by mimicking the structure of moth eyes.
The antirefective properties of moth
eyes come not from a single layer, but
from a hexagonal pattern of tiny bumps.
The spaces between these bumps are so
small that incoming beams of light see the
eyes surface as a single layer, essentially
removing the interface between the air
and the surface, allowing moths to see at
night and be less visible to predators.
The problem with synthetic versions
of moth eye coatings is that the tiny spac-
es which make the coating antirefective
in the frst place can very quickly become
clogged with dirt, which causes the anti-
refective effect to be lost.
Professor Ulli Steiner and colleagues
from the Cavendish Laboratory have
developed a new coating which is both
antirefective and self-cleaning. In order
to develop it, Professor Steiner and his


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March 2014 Coatings World | 33

co-inventors came up with a strategy to
make layers of plastic with very well-de-
fned small pores, similar to moth eyes. But
by making the pores larger than they are
in most other types of moth eye coatings,
they were able to incorporate titanium di-
oxide nanocrystals into the structure.
These nanocrystals are photocatalytic
- when light falls on them, they start to
break down the dirt clogging the pores,
until all that is left is carbon dioxide, and
water which evaporates off the surface,
rendering the material self-cleaning.
In early tests of the material, the tita-
nium dioxide nanoparticles were able to
break down all of the oils contained in a
fngerprint within 90 minutes. The coat-
ing is capable of breaking down most
of the standard hydrocarbons that clog
most porous antirefective coatings.
The breakthrough research is the frst
time that these nanoparticles have been
effectively incorporated into antirefective
coatings, raising the possibility of antire-
fective, self-cleaning glass or plastic. The
coating adheres to the substrate through
sol-gel chemistry, resulting in a durable
bond and a coating which will not fake off.
While the material is currently only
suitable for outdoor applications as it re-
quires ultraviolet light for photocatalysis
to occur, the team are planning more tests
to see if the material could be adapted in
future for indoor light, which would open
up a wide range of potential applications.
is currently looking at applications
in building glass and solar cells, as much
of the sunlight solar cells are meant to
capture and convert to energy simply
bounces off the surface, and current anti-
refective coatings become easily clogged
with dirt. When generating energy from
solar cells, you have to fght for every per-
centage gain in effciency, said Professor
Steiner. The coating weve developed
combines two interesting scientifc prin-
ciples, and could increase the amount of
light getting into the solar cells.
Sherwin-Williams Harmony
Interior Acrylic Latex
Paint Reduces Airborne
Formaldehyde Levels
Sherwin-Williams enhanced Harmony
Interior Acrylic Latex Paint, features
industry-leading innovations that help
promote better indoor air quality and
reduce common indoor odors, accord-
ing to the company. Combined with its
zero-VOC formula and washable fin-
ish, enhanced Harmony Paint delivers
advanced performance for residential
and commercial professionals alike.
Enhanced Harmony Paint is a
groundbreaking coating that of-
fers innovative performance fea-
tures not expected from a paint,
said Karl Schmitt, vice presi-
dent of marketing research and design,
Once the paint has dried, en-
hanced Harmonys Formaldehyde
Reducing Technology reduces airborne
10-35 Fresh Paint 0314.indd 33 3/10/14 3:02 PM
34 | Coatings World March 2014

concentrations of formalde-
hyde and other aldehydes -
volatile organic compounds
(VOCs) from possible sources
like insulation, carpet, cabinets and
fabrics. A recent school demonstra-
tion study by the UL-GREENGUARD
Environmental Institute and Sherwin-
Williams found that Harmonys
Formaldehyde Reducing Technology
can reduce these airborne VOCs by up
to 45 percent, and separate laboratory
studies validated these fndings.
Harmony Paints Odor Eliminating
Technology reduces ambient odors
of organic origin, such as those from
cooking, smoke and pets. The result is
beautiful rooms that stay fresher, lon-
ger. In addition, Harmony Paint also
contains anti-microbial agents to in-
hibit the growth of mold and mildew
on the paint flm and inhibits related
bacterial odors. Harmony Paint also
delivers great hide and a durable fnish
that can withstand frequent washings.
Like all Sherwin-Williams latex and
water-based paints, Harmony is tinted
with ColorCast Ecotoner colorants
that do not add VOCs to the tinted
paint. Harmony Paint meets the most
stringent VOC regulations, and has
achieved GREENGUARD GOLD cer-
tifcation. The Formaldehyde Reducing
Technology is now available in all the
sheens of enhanced Harmony Paint -
fat, eggshell and semi-gloss.
BDC Offers Grants to
Explore Bio-based Projects
The Biorenewables Development Centre
(BDC), a not-for-proft company based at
the University of York, announced its new
funding opportunity, the Biorenewables
Capital Grant Scheme (BCGS), for
Yorkshire and Humber-based small- to
medium-sized enterprises (SMEs) wishing
to explore commercial feasibility of bio-
based projects.

The BCGS is available to eligible SMEs
to implement pilot-technologies in the
biorenewables area and provides 64
percent of the funding towards the
purchase of capital equipment (up to
32,000 per SME), with the additional
36 percent to be matched privately by
the SME. Available in three funding
calls in 2014, the BCGS is a competi-
tive grant scheme and expects to fund
around 26 projects, with a combined
project value of 1M.
This is a fantastic opportunity for
regional SMEs to invest in innovative
green technologies, for example by
turning their plant or food wastes into
useful products, said Fabien Deswarte,
business development unit manager at
the BDC.
The BCGS aims to support local
businesses by providing access to tech-
nologies to convert plants, microbes and
biowastes into proftable green prod-
ucts; and adds to the funded services
the BDC is able to provide to regional
SMEs through grants from the European
Regional Development Fund.
The region is perfectly placed to
drive innovations in biorenewables
through its unique combination of
industry, agriculture and world-class
research, commented Joe Ross, direc-
tor at the BDC. This funding provides
an excellent opportunity to harness
the regions capabilities and help es-
tablish Yorkshire and the Humber as
a leader in the bioeconomy, which,
across Europe, has a reported worth of
around 2 trillion.
The BDC is a not-for-profit com-
pany, based at the University of York
that helps businesses develop ways to
convert plants, microbes and biowastes
into profitable biorenewable products.
Using cutting-edge science and tech-
nology, BDC bridges the gap between
academia and industry to assist compa-
nies both in development and scale-up
of new greener processes and products.
Established through a collaboration
between the Green Chemistry Centre
of Excellence and the Centre for Novel
Agricultural Products, its expertise,
services, open-access facilities and ac-
cess to over 100 scientists across the
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10-35 Fresh Paint 0314.indd 34 3/10/14 3:03 PM
March 2014 Coatings World | 35

fields of chemistry and biology put the
BDC in a strong position to help de-
velop bio-based projects.
Announces 2013 ProVisions
Sherwin-Williams, through its Product
Finishes Division, announced the win-
ners of its ffth annual ProVisions Vendor
Awards during a vendor appreciation
program. ProVisions is part of the com-
plete product fnishing solution offered to
OEMs and job shops, saving them time
and transaction costs by offering all of
the supplies they need on one order and
one invoice.
In addition to the complete line of
Sherwin-Williams coatings, customers
have access to more than 10,000 of the
supplies and equipment they use most, in-
cluding test and safety equipment, abra-
sives, and spray equipment.
Winners of the 2013 ProVisions
Vendor Awards are:
Vendor of the Year Award EXEL
North America and Nexeo Solutions.
EXEL North America is an expert in
finishing and dispensing solutions and
introduced the patented Airmix tech-
nology in 2013, resulting in a winning
program for both Sherwin-Williams
and its customers. Nexeo Solutions
provides thinner/reducer products and
is a back-to-back winner as a result
of its successful product program for
Field Sales Support Award Touch
Up Solutions and Fandeli. Touch Up
Solutions, a supplier of wood touch-up
products, was recognized for the second
year in a row for increased sales and out-
standing distributor support. Fandeli, a
manufacturer of quality coated abrasives,
and was selected for its exceptional sales in
the southern region of the U.S. and its sup-
port of the ProVisions efforts in Mexico.
Our award-winning companies grew
sales substantially within the ProVisions
program in 2013 and offer expertise and
innovations that help our customers suc-
ceed, said Bruce Irussi, senior vice presi-
dent of Sales, North America. They have
provided the support we needed this year
to expand our capabilities and provide
exemplary products and services to our
wonderful customer base.
OSHA Issues 2014
Inspection Plan to Reduce
Injuries and Illnesses
The Occupational Safety and Health
Administration has issued its annual
inspection plan under the Site-Specific
Targeting 2014 program to direct en-
forcement resources to workplaces
where the highest rates of injuries and
illnesses occur. The SST program is
one of OSHAs main programmed in-
spection plans for high-hazard, non-
construction workplaces that have
20 or more workers. The SST plan is
based on data collected from a sur-
vey of 80,000 establishments in high-
hazard industries. By focusing our
inspection resources on employers in
high hazard industries who endanger
their employees, we can prevent inju-
ries and illnesses and save lives, said
Assistant Secretary of Labor
for Occupational Safety and
Health David Michaels. As
part of the SST-14 program,
OSHA is conducting a study to evalu-
ate the effectiveness of the program
based on 1,260 randomly selected
establishments. Programmed inspec-
tions of nursing and personal care
establishments will continue under
OSHAs Nursing and Personal Care
Facilities National Emphasis Program.
In addition to the SST program, OSHA
implements both national and local
emphasis inspection programs, which
include programmed inspections, to
target high-risk hazards and industries.
OSHA currently has 13 National
Emphasis Programs that intensify in-
spections on hazards or industries such
as lead, silica, shipbreaking, trenching/
excavations and process safety manage-
ment, and approximately 140 Regional
and Local Emphasis Programs. CW
10-35 Fresh Paint 0314.indd 35 3/10/14 3:03 PM
36 | Coatings World March 2014

Akzo Nobel N.V. (AkzoNobel) has
announced its Q4 and full-year 2013
results. Revenue for the year totaled
14,590 million, down 5 percent on
2012 as a consequence of adverse cur-
rency effects and divestments. 2013
operating income excluding inciden-
tals came in at 897 million (2012:
908 million excluding impairment).
Net income attributable to sharehold-
ers reached 724 million, up from
386 million in 2012. Net debt came
down by a third to 1,529 million at
the end of 2013. The company has
successfully completed its multi-year
performance improvement program
a year ahead of schedule, exceed-
ing its targets in doing so. In 2014,
AkzoNobel will continue to signifi-
cantly restructure to reduce costs
further and anticipates related restruc-
turing charges of at least 250 million.
We indicated at the start of 2013
that trading conditions would continue
to be challenging and that has proven
to be the case, said CEO Ton Bchner.
In response we accelerated our com-
pany-wide improvement actions and
have brought our performance im-
provement program to a successful
conclusion a year ahead of schedule
and above target. While the first half of
2013 was impacted by weaker trading
conditions and specific one-off events
in Specialty Chemicals, the second half
has shown early signs of stabilization
in several end markets. In combina-
tion with our restructuring actions this
positive effect has been evident in our
improving return on sales in the third
and fourth quarters, despite foreign
currency headwinds. In 2014, we will
continue to improve our ability to le-
verage our strong brands and lead-
ing market positions. We will further
restructure our business, reduce our
costs and drive organic growth. I am
confident that we are on track to de-
liver on our 2015 strategic goals.
Business performance
Decorative Paints full-year revenue was
down 3 percent as a result of adverse cur-
rency effects and divestments. Global vol-
umes for the year were up 3 percent, with
increases in all regions except Europe,
which remained fat in a refection of dif-
fcult trading conditions. The pick-up in
overall volumes was particularly notice-
able in the second half of the year; Q3
and Q4 volumes were each up 5 percent
compared with the prior year. Margins im-
proved as a result of strong margin man-
agement and lower raw material prices.
Performance improvement and restruc-
turing measures led to a lower cost base,
which, combined with lower restructuring
charges, drove operating income above the
previous year, before the divestment gain
on Building Adhesives.
Full-year revenue at Performance
Coatings declined 2 percent on fat vol-
umes as adverse currency effects out-
weighed a positive price/mix development.
Volumes gradually improved throughout
the year to be fat overall, and up 2 per-
cent in Q4. Margins were maintained de-
spite higher restructuring costs. Operating
income for the year as a whole was down
3 percent, with underlying improvements
offset by higher restructuring charges as
well as adverse currencies. Restructuring
activities were accelerated in the fourth
quarter, with the intended closure of seven
sites world-wide being communicated.
Specialty Chemicals annual revenues
not only refected a year of continued soft
demand, but also included a signifcant
divestment effect from the sale in 2012 of
Chemicals Pakistan. Full-year revenues
were down 11 percent, with 6 percent at-
tributable to divestments and 2 percent a
consequence of adverse currency effects.
Lower volumes accounted for a further 2
percent revenue decline, although they did
stabilize in the second half of the year and
volumes in Q4 were up 3 percent versus
Q4 2012. Full-year operating income was
impacted by increased restructuring costs
versus the previous year, with a comprehen-
sive performance improvement program
implemented at Functional Chemicals in
the second half of the year. The divestments
of both the Primary Amides and Purate
businesses were completed in Q4.
Performance improvement program
The performance improvement program
(PIP) announced in October 2011 has ex-
ceeded the anticipated cumulative amount
of 500 million in EBITDA for the period
through 2013. The program has delivered
a total of 545 million in benefts a year
earlier than originally planned and has now
been completed. Further effciency and cost
reduction measures have been identifed as
part of continuous improvement initiatives
which are integrated in the regular business
activities. Total restructuring costs for 2013
amounted to 348 million (2012: 292
million), of which 204 million in Q4.
AkzoNobel anticipates 2014 restructuring
charges of at least 250 million.
Raw materials
Full-year average raw material costs sta-
bilized during the year and were down
versus 2012.
Proposed dividend
Our dividend policy is to pay a stable to ris-
ing dividend. We will propose a 2013 fnal
dividend of 1.12 per share, which would
make a total 2013 dividend of 1.45 per
share. This is stable versus the total divi-
dend per share paid out in 2012 of 1.45.
Sustainability and innovation
AkzoNobels drive for operational excel-
lence and performance improvement is
AkzoNobel Publishes Q4
and Full-Year 2013 Results
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Untitled-3 1 1/14/14 10:52 AM
38 | Coatings World March 2014

supported by its Planet Possible
sustainability strategy focused at
creating more value from fewer
resources. Building on its num-
ber one position in the Materials industry
group on the Dow Jones Sustainability
Indices (DJSI), AkzoNobel keeps intensi-
fying its activities to implement the strat-
egy which includes the following targets:
In 2020, AkzoNobels eco-premium
products with a downstream beneft will
account for 20 percent of revenue. In
2013 this was 18%;
Carbon emissions will be reduced by
25 to 30 percent per ton of product by
2020 (base 2012).
Although we have seen early signs of
stabilization in the second half of 2013
in some of our businesses, the economic
environment remains fragile and foreign
currencies volatile. We will continue to
signifcantly restructure our businesses
in 2014 to reduce our cost base further
to offset the expected continued soft de-
mand. AkzoNobel is on track to deliver
on its 2015 targets of ROS at 9.0 percent
and ROI at 14.0 percent with a net debt/
EBITDA ratio lower than 2.0.
BASF Increases 2013 Sales
and Earnings
BASF increased sales and earnings in 2013
compared with the previous year. 2013
was again a demanding year, with a lot of
headwind for our industry. Nevertheless,
we achieved our goal: We sold more,
worked more closely together with our
customers and enhanced our portfolio,
said Kurt Bock, chairman of the Board
of Executive Directors of BASF SE at the
Annual Press Conference in Ludwigshafen.
Sales of BASF Group in the fourth
quarter of 2013 were 18.1 billion,
slightly above the same period of the
previous year. Volumes increased in all
segments. Sales prices were slightly lower
overall in the fourth quarter; negative
currency effects lowered sales in all divi-
sions. Acquisitions contributed to sales
growth, particularly in the Oil & Gas and
Agricultural Solutions segments.
Income from operations (EBIT) be-
fore special items improved in all oper-
ating segments in the fourth quarter and
increased by 223 million to 1.5 bil-
lion. EBIT rose by 584 million to 1.6
billion. This included special income of
429 million from the reclassifcation of
GASCADE Gastransport GmbH. This
joint venture had previously been fully
consolidated. Since December 31, 2013,
GASCADE has been accounted for using
the equity method in the BASF Group f-
nancial statements due to a change in the
voting rights in their supervisory board.
For the full year, sales rose by just
under three percent to reach 74.0 bil-
lion. A considerable, mainly volumes-
driven sales increase in the Oil & Gas
and Agricultural Solutions segments was
largely responsible for this development.
Sales slightly declined in the chemicals
business, which includes the Chemicals,
Performance Products and Functional
Materials & Solutions segments, despite
higher sales volumes. This was mainly on
account of negative currency effects. EBIT
before special items in 2013 rose by 543
million to 7.2 billion. In addition to the
successful business with crop protection
products and a higher contribution from
the Functional Materials & Solutions seg-
ment, this increase was also due in large
part to the earnings improvement in Other.
Net income amounted to 4.8 billion,
slightly above the previous years level.
Earnings per share rose from 5.25 to
5.27. Adjusted earnings per share amount-
ed to 5.37, 0.27 under the previous year.
Valspar Reports Fiscal 2014
First-Quarter Results
The Valspar Corporation reported frst
quarter 2014 net sales of $956 mil-
lion, an increase of nine percent over
the prior year. Reported net income and
earnings per diluted share for the cur-
rent year includes nonrecurring items,
which are detailed in the Reconciliation
of Non-GAAP Financial Measures in-
cluded in this release. First quarter 2014
adjusted net income and earnings per
diluted share, excluding these nonrecur-
ring items, were $61 million and $0.70,
respectively. First quarter 2013 adjusted
net income and earnings per diluted share
were $55 million and $0.60, respectively.
We are pleased to report a good start
to our fscal year with frst quarter sales
increasing nine percent over the previous
year and diluted EPS (as adjusted) up
17 percent, said Gary E. Hendrickson,
chairman and chief executive offcer.
We saw strong growth in both our
Paints and Coatings segments, refect-
ing the benefts of new business wins,
acquisitions and productivity improve-
ments. We remain focused on executing
our signifcant new business initiatives
and productivity plans to drive growth
in fscal 2014.
Net sales in the Paints segment in-
creased 10 percent to $361 million
in the frst quarter of 2014, primar-
ily driven by strong volume growth in
the U.S., China and improving volume
in Australia. Adjusted earnings before
interest and taxes (EBIT) increased 50
percent to $34 million. Paints segment
adjusted EBIT margins increased ap-
proximately 250 bps to 9.4 percent.
The growth in EBIT margins was pri-
marily due to higher volume, improved
mix and increased proftability in our
international markets.
Net sales in the Coatings segment in-
creased 10 percent to $549 million in the
frst quarter of 2014, primarily driven by
acquisitions and the continued growth
of our wood product line. Coatings seg-
ment adjusted EBIT increased six percent
to $79 million. EBIT margins decreased
in the quarter by approximately 60 bps
to 14.3 percent, driven primarily by the
impact of acquisitions.
The company reaffrmed its full year
diluted EPS (as adjusted) guidance of
$3.95 to $4.15. CW
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March 2014 Coatings World | 39

Ashland Specialty Ingredients, a commer-
cial unit of Ashland Inc., it will increase
the price of its phosphate ester specialty
surfactants to the coatings industry by
fve percent.
Ashland will also increase the price of
its Dextrol and Strodex phosphate ester
specialty surfactants to the coatings in-
dustry by fve percent. The price increase
is being driven by escalating raw material
costs. The increases will enable Ashland
to continue investing in support of its
customers growth.
Evonik Increases Prices for
Degalan in NAFTA
Evonik Industries Coatings and Additives
Business Unit has increased prices for its
range of Degalan coating resins by up to
fve percent in the NAFTA region. The in-
crease will take effect October 1st.
Huber Announces Price
Increase for Industrial
Ground Calcium Carbonate
Huber Engineered Materials, a division
of J.M. Huber Corporation, announced
a price increase for its industrial calcium
carbonate products. The price increase
does not apply to Hubers food and USP
calcium carbonate grades.
Prices will increase an average of four
to nine percent depending on product
grade and packaging.
Huber continues to work diligently
to improve productivity and process-
ing effciencies to minimize the impact
of rising costs for materials, packaging,
freight, logistics and regulatory compli-
ance, said David Riley, vice President
and general manager of Hubers
Industrial Calcium Carbonate business
unit. Unfortunately, despite these ef-
forts, a price increase is necessary to
ensure the high level of product quality
and consistency and industry-leading
service our customers expect.
Hubers industrial calcium carbonate
products are used in a variety of consumer
and industrial applications, including ad-
hesives, caulks and sealants, paints and
coatings, drilling fuids, rubber, thermoset
composites, thermoplastics, swimming
pool aggregate and cultured marble.
BASF Increases Prices
for Polymer Dispersions,
Polymer Powders and Resins
BASF will increase prices in Europe, Africa
and Western Asia for straight acrylic and
acrylic styrene polymer dispersions by up
to 80 per metric ton and for redispersible
acrylic powders and acrylic resins by up to
120 per metric ton. The price increase is
necessary due to the signifcant rise in the
cost of raw materials. The products af-
fected by the price increase are used as
polymers for construction chemicals and
fber bonding.
Dianal America, Inc.
Increasing Resin Prices
Dianal America, Inc. is increasing the
prices on their resins by up to $0.13/
lb. This increase is driven by increasing
raw material and other costs, the com-
pany reported.
Lucite International, Inc.
Announces Resin Price
Lucite International, Inc. announced a
price increase of up to fve percent for all
Elvacite, Colacryl and Lucite solid bead
acrylic grades for shipments in North
America. The continuing pressure from
increasing prices in raw materials, pack-
aging, and freight necessitates this action,
the company stated.
Unimin Specialty Minerals
Raises Prices for Functional
Unimin Specialty Minerals Inc. will raise
prices for all MINEX, IMSIL, SNOBRITE
and MINBLOC brand functional fller.
Price increases will range from three to
six percent depending on grade.
The increase is necessary to offset rising
production costs and support necessary
continuing investments in production and
technical support, the company said.
BASF to Increase Kaolin
Prices Globally for
Industrial Applications
Effective immediately, or as contracts
allow, BASF will increase kaolin prices
globally for industrial applications. Prices
will be increased by up to seven percent,
with the amount of the increase depen-
dent on the product.
BASF Increases Prices
for Neopentylglycol and
BASF is increasing the prices of the poly-
alcohols neopentylglycol (NPG) and tri-
methylolpropane (TMP), with immediate
effect or as existing contracts permit by
85 /mt in Europe.
Trimethylolpropane (TMP) is a high-
quality intermediate that is used primar-
ily for the production of alkyd resins,
which are used in paints and coatings.
It also serves to produce lubricants.
Neopentyl glycol (NPG) is a high-qual-
ity intermediate used, for example, to
produce polyester resins for coatings,
unsaturated polyester resins, lubricants
and plasticizers.
Ashland Announces Global
Intermediates and Specialty
Solvents Price Increase
Ashland Specialty Ingredients said it will
increase the price of its portfolio of inter-
mediates and specialty solvents sold glob-
ally. Prices for 1,4 Butanediol (BDO) and
its downstream derivatives will increase
up to $0.08/kg.
Ashland offers industry-leading prod-
ucts, technologies and resources for solv-
ing formulation and product performance
challenges in key markets including coat-
ings, personal care, pharmaceutical, food
and beverage and energy. CW
Ashland Announces Price Increase for
Aquafow Thickeners to the Coatings Industry
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40 | Coatings World March 2014

According to a study by the consulting
frm Kusumgar, Nerlf & Growney, the
global consumption of coatings was 80
billion pounds in 2013 valued at $120
billion. The industry has recovered from
the 2008-2009 global recession and a fve
percent average annual rate of growth
is forecast through 2018. This modest
rate of advance is being propelled large-
ly by the strong growth in the emerging
economies of the Asia-Pacifc region.
Consumption in Asia-Pacifc, particularly
China and India, has surged and is up
by approximately 50 percent in pounds
from 2008.
The Asia-Pacifc region is the leading
coating consumer with 45 percent of the
volume and 40 percent of the value in
2013. Growth is placed at 8 percent/year
and its share is projected to rise to 51 per-
cent of the pounds and 46 percent of the
dollars in 2018. China is 58 percent of
the regions volume and India 13 percent.
Europe is the second largest coating
outlet taking 24 percent of the volume
and 28 percent of the value in 2013. A
mature two percent annual rate is fore-
cast with growth in Russia, Turkey and
other Eastern European countries ex-
panding faster. North America took
17 percent of the global poundage and
21 percent of the dollars. Like Europe
growth is mature and a one percent an-
nual rate is forecast through 2018.
South and Central American coating
usage in 2013 represented eight percent
of the total coating poundage and six
percent of global value. Here growth is
expected to be fve percent per year over
the next fve years. Coating usage in this
region is being driven principally by a
six percent/year increase in Brazil which
accounted for two-thirds of the regions
volume in 2013.
Throughout the world regulations and
consumer demands continue to augment
the growth of cleaner coating technolo-
gies such as water-based, powder and
radcure. Water-based (WB) technology
leads in volume in 2013 with a 52 per-
cent share of the pounds and is second
in value with 40 percent of the dollars.
Some 85 percent of the WB pounds were
architectural paints where the technology
continues to capture share from SB types.
Solvent-based (SB) paints were 41 percent
of the worldwide volume and 48 percent
of the value in 2013. Industrial applica-
tions were 68 percent of the SB pounds
and 80 percent of the dollars. Powder,
radcure and other 100 percent solid liq-
uid coatings are found in industrial ap-
plications and combined for 7 percent of
the pounds and 12 percent of the value
in 2013.
The top 25 suppliers of coatings
combined for 54 percent of the sales in
2013 and the top 100 two-thirds. The
top 100 suppliers of architectural paints
held three-quarters of the sales in 2013
and the top 100 suppliers of industrial
coatings 65 percent. There were 14 com-
panies with coating sales in excess of $1
billion in 2013; two companies had sales
over $10 billion.
Research and Markets:
Booming Paint Industry in
India Report Provides Data
Forecasts for 2015-16
Research and Markets has added the
Booming Paint Industry in India re-
port to their offering. Over the past
few years, the Indian paint market has
substantially grown and caught the
Global Consumption of Coatings
Reaches 80 Billion Pounds
40-44 Market Reports 0314.indd 40 3/10/14 3:25 PM
March 2014 Coatings World | 41

attention of many international players.
The growth in the market is driven by
emergence of the middle class in India,
growing infrastructure, increase in the
tendency to spend and growing young
population inclined towards lavish life-
style. On the back of such advocacy, it
is anticipated that the sector will post a
CAGR of approximately 16.2 percent
during 2013-14 to 2015-16, according
to the new research report, Booming
Paint Industry in India.
This research is an outcome of ex-
tensive primary and secondary research
spanning more than months and thor-
ough analysis of industry trends. For
the study, Research and Markets con-
ducted F2F and telephonic interviews
with industry experts such as members
of Indian Paint Association and Paint
manufacturers. In addition, the author
also interviewed more than 200 paint
dealers and consumers all over India to
embrace various aspects of the industry
trends in the report.
The various types of decorative paints
have been further analyzed to understand
the market size and future potential of
various sub-segments such as plastic
emulsions, textured emulsions, synthetic
enamels, acrylic distempers, etc. The
report also classifes decorative paint
market by product class which includes
premium paints, mid-tier paints and econ-
omy paints. Presently, the growth of the
Indian paint industry is being witnessed
from new demand pockets, especially in
Tier-II and Tier-III cities, thus, signalling
the growing acceptance of quality prod-
ucts among the masses. The analysts have
closely studied and provided market fore-
cast till 2015-16 of all sub-segments and
product class.
With the growth of paint industry, the
market for raw material is also intensi-
fying in India. A comprehensive analysis
and forecasting till 2015-16 of raw mate-
rial market is also included mainly focus-
ing on major segments such as pigments,
solvents, binders and additives.
Companies mentioned in the report
include AkzoNobel India, Asian Paints
Limited, Berger Paints India Limited,
Kansai Nerolac Paints Limited and
Shalimar Paints Limited.
Allied Market Research
Finds Global Bio Succinic
Acid Market to Reach
Market Volume of 710 KT
by 2020
Allied Market Research reports that the
U.S. Department of Energy (USDOE) con-
siders succinic acid as one among the top
twelve chemical building blocks. Succinic
acid, as a platform chemical, is grow-
ing in demand in various applications.
However, consumption of petroleum
based succinic acid, as an intermediate, in
manufacturing various chemicals, is lim-
ited due to its volatility of price and car-
bon footprints. These concerns led to the
discovery of biological manufacturing of
succinic acid. The bio succinic acid mar-
ket is forecast to grow at a signifcant rate
over the next seven years, according to a
study from Allied Market Research. The
major drivers for this growth will be vol-
atility in fossil fuel prices, rise in carbon
footprints and an interest in using locally
available raw materials. Furthermore, in-
creasing global demand of green chemi-
cals will trigger its adoption in wide range
of applications, especially, in bio plastics,
making it a strong platform chemical.
Bio succinic acid is primarily being
used as a replacement for petrol based
succinic acid in few applications such
as solvents and lubricants, de-icer so-
lutions, cosmetics, food and pharma.
Furthermore, newer application such as
1,4-Butanediol (BDO), PBS, plasticizers
and polyesters polyols market will ac-
celerate the future growth of the market.
Additionally, higher cost of crude oil,
increase in investments for green chemi-
cals, demand for renewable chemicals,
and increase in government support will
further boost the growth of the market.
However, higher price of bio succinic acid
and lengthy extraction processes are pri-
marily restraining the market growth for
the next few years. The global bio based
succinic acid market is expected to reach
market volume of 710.0 kilo tons by
2020, growing at a CAGR of 45.6% dur-
ing 2013-2020.
Various industrial application mar-
kets analyzed in the study includes BDO,
polyester polyols, PBS, plasticizers, res-
ins, coatings, and pigments, solvents
and lubricants, alkyd resins and
de-icer solutions. The resins,
coatings and pigments market
generated maximum revenue
in the year 2013. However, seven years
down the line, BDO is expected to emerge
as the largest application segment. This is
largely due to higher consumption of bio
succinic acid in the production of BDO,
as a replacement of maleic anhydride.
It is estimated that 1.2 MT of bio suc-
cinic acid is needed to replace 1 MT of
maleic anhydride.
Among the four geographic markets,
namely North America, Europe, Asia
Pacifc and RoW; Europe was the largest
consumer of bio succinic acid in 2013.
Stringent regulations in Europe towards
carbon footprints have enabled signif-
cant application of bio succinic acid in
various chemical manufacturing units.
However, Asia Pacifc will be the fastest
growing market with an expected CAGR
of 49.5 percent during 2013 to 2020.
The major companies profled in this
report include BioAmber, Myraint, DSM,
Mitsui & Co, Mitsubishi, BASF, Roquette
Frerse S.A, Purac and Reverdia.
Bio-Based Materials and
Chemicals Capacity to
Reach 13.2 Million MT in
2017, Predicts Lux Research
Bio-based material and chemical (BBMC)
technologies have reached an infection
point with companies scaling to com-
mercial production levels and growing
revenues, according to Lux Research.
The leading growth category will be in-
termediate chemicals like adipic acid and
lactic acid, with capacity growing from
2.0 million metric tons (MT) to 4.9 mil-
lion MT in 2017, while the capacity of
bio-derived polymers currently at 1.1
million MT will grow 18 percent per
year through 2017.
The basic science of bio-based mate-
rials and chemicals has advanced to the
point that dozens of chemicals can now
be produced from multiple feedstocks, at
costs that are competitive with petroleum,
at least in theory and at scale, said Julia
Allen, Lux Research analyst and the lead
author of the report titled, Cultivating
Capacity for Bio-based Materials and
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42 | Coatings World March 2014

Chemicals through 2017. As
a result, bio-based material and
chemical manufacturers contin-
ue to expand and diversify into
new feedstock types, product types, and
geographical areas.
Lux Research analysts analyzed 229
sites from 217 companies, and 133 chem-
icals and classes like succinic acid and
polyols in seven main product categories
and 22 subcategories.
Among their fndings:
Specialty chemicals like farnesene
will grow at a compound annual growth
rate (CAGR) of 46 percent between now
and 2017.
North America ranks fourth in
global capacity, but will become a leader
by 2017 as American start-ups like Gevo
build plants closer to home. Europes
share of global capacity will drop from
37 percent in 2005 to 14 percent in 2017.
Cellulosic feedstocks struggle. First-
generation sugar/starch feedstocks such
as corn and sugarcane will remain the
dominant bio-based source. Cellulosic
feedstocks will grow relatively slowly,
and the rise of new sources like bio-oils
and waste gas will help lower cellulosics
share from 67 percent to 27 percent.
The report, titled Cultivating
Capacity for Bio-based Materials and
Chemicals through 2017, is part of the
Lux Research Bio-based Materials and
Chemicals Intelligence service.
Asia-Pacifc Remains Major
PTFE Market for Coatings
and Inks
Polytetrafuoroethylene accounts for
the major share of fuoropolymer mar-
ket. PTFE is the linear homopolymer of
TFE with a repeat unit and is made by
polymerizing TFE in water using free
radical initiators. The PTFE market is
experiencing huge growth which is ex-
pected to continue in the near future,
driven by the highly growing Asia-Pacifc
region and intense focus towards indus-
trial expansions, according to a report
from Marketandmarkets. A signifcant
amount of investments are made by vari-
ous market players in order to be pre-
pared to serve the high potential ones
in future. Asia-Pacifc is the major PTFE
market, which accounted for nearly half
of the total global demand in 2012. The
region is further expected to show quite a
high growth in future, mainly due to high
growth potential of the Chinese market.
The industrial goods were the single-
largest application of PTFE, with a mar-
ket share of nearly 49.7 percent of the
total demand in 2012. Budding demand
for modifed PTFE and expanded PTFE
is pushing the demand for PTFE at a no-
table pace. Filled PTFE is comparatively
consuming less quantity of PTFE but the
growth in demand is anticipated to be
signifcant due to increasing penetration
of Filled PTFE applications in various
end user industries.
The market is further segmented and
projected for major regions such as Asia-
Pacifc, North America, Europe, and
ROW, which is further segmented for
key countries in each region. They have
used various secondary sources such as
encyclopedia, directories, and databases
to identify and collect information useful
for this extensive commercial study of the
PTFE market. The primary sources, ex-
perts from related industries and suppli-
ershave been interviewed to obtain and
verify critical information as well as to
assess the future prospects of PTFE.
Competitive scenarios of top players
in the PTFE market have been discussed
in detail. We have also profled leading
players of this industry with their recent
developments and other strategic indus-
try activities. These include: Dongyue
Group Ltd. (China), E.I. Dupont de
Nemours and Company (U.S.), Gujarat
Fluorochemicals Ltd. (India), Asahi
Glass Co. Ltd. (Japan), HaloPolymer
and OJSC (Russia).
Ceresana Reports Global
Demand for Butanol
Butanol and its derivatives are important
ingredients of many paints and varnishes.
While the use of solvent has, in general, de-
clined due to a shift towards water-borne
paints and varnishes, products based on
butanol can also be used as coupling agent
in water-borne formulations. Global de-
mand for butanol raised by, on average,
2.7 percent p.a. between 2005 and 2013.
Butanol is a higher alcohol that is
mainly produced through oxo-synthesis
of propylene. Almost 12 percent of total
global butanol output is directly used as
solvent. The largest share, amounting to
almost 1.5 million tons in 2013, however,
is consumed in manufacturing acrylate,
which is used in water-borne paints but
also detergents, adhesives, and textiles.
The second most important application is
the production of acetate, which is used
as solvent in automotive coatings or as in-
gredient in a range of cosmetics and phar-
maceutical drugs. Glycol ethers based on
butanol are highly suitable for the use as
solvent in water-borne varnishes, given
their miscibility with water. Also, phthal-
ates manufactured from butanol are play-
ing an important role as plasticizer in the
processing of PVC.
Besides the commercial use of bu-
tanol in chemical applications, this
alcohol is also deemed to offer signifi-
cant potential for the biofuel industry.
Already existing and progressing tech-
nologies to produce biobutanol by the
fermentation of biomass are increas-
ingly becoming the center of attention.
Butanol offers a range of advantages
when compared to conventional bio-
fuel made from ethanol: Butanol has
higher energy content and is easily
miscible with diesel and gasoline. In
addition, it can be combusted in con-
ventional Otto-cycle engines without
modifying the engine. Bioethanol,
however, already is an established bio-
fuel in Europe and North America, and
a changeover of production facilities
to manufacture biobutanol would be
expensive. Another possibility is con-
verting the bioethanol that is being
produced into butanol. Adequate tech-
nologies, however, are still in the initial
stages of development.
In 2013, Chinese processors con-
sumed about the same amount of bu-
tanol as Western Europe and North
America taken together. Ceresana fore-
casts demand for butanol on the satu-
rated markets of Western Europe and
North America to increase by only
0.4% and 0.5% p.a. respectively until
2021. As development in industrialized
Asian countries such as Japan will falter
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as well, China will expand its
dominating role on the market
for butanol even further. The
main motor of this growth is
the construction sector, followed by the
growth markets wood processing and
the automotive industry. Demand for
butanol on the part of Chinese proces-
sors is projected to amount to almost
1.64 million tons in 2021.
Contested Export Markets
Faced with an only moderate increase of
demand or even a decline of market vol-
ume in many countries during the past
eight year period, competition for access
to exports markets in emerging coun-
tries increases. China is one of them, but
also smaller markets such as Brazil. Yet
as these countries already possess suf-
fcient production capacities to satisfy
domestic demand or are currently in-
creasing them, an increasing surplus of
butanol on the world market is the re-
sult. According to the analyses of experts
at Ceresana, this trend will continue on
the medium-term, resulting in a decline
of capacity utilization; also, prices will
not increase as rapidly as they had in the
past. Countries reporting an excessive
output of butanol are the USA in par-
ticular, exporting 213,000 tons of buta-
nol in 2013, but also Russia, Malaysia,
Taiwan, and South Africa.
The Study in Brief:
Chapter 1 is a description and analy-
sis of the global market for butanol.
Development of demand, revenues,
and production is explained in detail.
Additionally, data on existing and future
production capacity is provided. This re-
port also offers an extensive insight into
the development in individual countries
and regions.
Chapter 2 examines the 12 largest
countries of the market in more detail
and provides information on demand,
revenues, production, import, and ex-
port of butanol as well as on current and
future capacities. Information covering
the applications acrylate, acetate, glycol
ethers, solvents, plasticizers, and other
applications is given as well.
Chapter 3 provides a detailed analysis
of applications of butanol, e.g. its use in
the manufacturing of acrylate and in oth-
er applications. This study contains data
on demand development, split by Western
Europe, Eastern Europe, North America,
South America, Asia-Pacifc, and the
Middle East/Africa as well as consump-
tion fgures for individual countries in
these regions.
Chapter 4 is a useful directory of pro-
ducers, clearly arranged according to
contact details, turnover, proft, product
range, production sites, profle summary,
product-specifc information as well as
existing and future capacities at individ-
ual production sites.
Extensive profles of 37 manufactur-
ers are provided, such as BASF SE, BASF
Petronas Chemicals, The Dow Chemical
Company, Eastman Chemical Company,
Formosa Plastics Group, Gazprom
Neftekhim Salavat JSC, KH Neochem
Co., Ltd., OXEA S..r.l., PetroChina
Company Limited, Sasol Limited,
Research and Markets:
Latest Analysis of the
Leading Paint and Coatings
Market Players
Research and Markets has announced
the addition of the 2014 Leading
Paint and Coatings Market Players:
AkzoNobel, BASF, DuPont, Henkel,
Kansai Paint, Nippon Paint, PPG, RPM,
Sherwin-Williams, Valspar report to
their offering.
The companies analyzed in this re-
port include AkzoNobel, BASF, DuPont,
Henkel, Kansai Paint, Nippon Paint, PPG,
RPM, Sherwin-Williams and Valspar.
The report presents:
Specifc business, new product develop-
ment and marketing strategies.
Major strengths and weaknesses, e.g.,
managerial, organizational, marketing
and product development.
Anticipated acquisitions, joint ventures
and divestitures.
Promotional tactics.
Distribution approaches.
Product service and support.
Customer relations.
Internally developed and acquired
technologies, processes, and related
Proprietary technologies and patent
Research and Markets:
Paint and Coatings Market
Consolidation: Who Will
Not Survive in 2014?
Research and Markets has announced
the addition of the Paint and Coatings
Market Consolidation: Who Will Not
Survive? report to their offering.
This new 142-page report provides
analysis of the global paint and coatings
market outlook, as well as supplier strate-
gies, marketing tactics, and technological
The report presents a worldwide stra-
tegic overview of the paint and coatings
market, including:
Sales forecasts for major market
Sales forecasts for key geographic re-
gions: North America, Europe, Asia
Pacifc, Latin America, Africa, Mideast.
In addition, the report reviews the
major U.S. and international regulatory,
technological, economic, demographic,
and social trends with potentially sig-
nifcant impact on the paints and coat-
ings industry during the next fve years,
including discussion of such key issues
as industry consolidation, market global-
ization, environmental regulations and
The Scope of the Report:
Will the industry consolidate, de-
centralize, or undergo a bimodal
How will the current trends affect the
major market segments?
Which companies will enter the market
and which will not survive?
The company profles include:
Specifc business, new product develop-
ment and marketing,
Major strengths and weaknesses, e.g.,
managerial, organizational,
Marketing and product development.
Anticipated acquisitions, joint ventures
and divestitures. CW
40-44 Market Reports 0314.indd 44 3/10/14 3:25 PM
For sports ooring, high-trafc spaces and
other demanding applications, Turboset Ultra Eco
delivers the key ingredients that add true value
to wood coatings. Thanks to excellent resistance to
black heel marks, abrasion, water and chemicals,
Turboset Ultra Eco delivers long-lasting
performance. Best yet, as an NMP/NEP-free and
low-VOC technology, it provides liveability without
sacricing durability.
To see all our innovative solutions for making
wood more durable, more beautiful and more
sustainable, call 800.380.5397 or visit

The Lubrizol Corporation , All Rights Reserved.

Visit Lubrizol in Booth 2214 at ACS 2014
Lubrizol ACS Revised 3_13.indd 1 3/13/14 10:50 AM
46 | Coatings World March 2014

Benjamin Moore & Co. has launched its
newest product, Benjamin Moore Natura
Renew, the frst premium, bio-renewable
paint with zero emissions. Natura Renew
is highly durable and plant-based, the
frst of an entirely new class of innova-
tive, eco-friendly paint, the company re-
ported. Natura Renew is now available
at Benjamin Moore retailers in the Pacifc
Northwest and will roll out nationwide
later in 2014. Through Natura Renew,
Benjamin Moore is catering to consum-
ers in the growing LOHAS (Lifestyles of
Health and Sustainability) U.S. market,
which includes goods and services related
to the environment, health, social justice
and sustainable living.
According to Benjamin Moore, this
market is estimated to be $290 billion,
of which $100 billion is spent on green
building. Research shows that one in four
adult Americans is part of this group,
making it ripe for innovative products
and consumer goods.
Benjamin Moore is excited to con-
tinue our history of pioneering products
with this launch of the frst-ever, pre-
mium paint product made with bio-re-
newable materials and zero emissions,
said Mike Searles, president and CEO of
Benjamin Moore & Co. The size and
growth of this market shows that green-
er, more sustainable products matter to
consumers, interior designers and archi-
tects. With Natura Renew, were able
to offer these discerning customers an
authentically sustainable paint without
compromising performance, color and
durability. This sort of breakthrough in-
novation, delivered through our network
of independent dealers, is the hallmark
of Benjamin Moore.
Natura Renew, which contains up to
40 percent bio-renewable materials, is an
extension of Natura, Benjamin Moores
most sustainable and eco-friendly paint.
Natura Renew delivers zero emissions,
offers easy application and is both du-
rable and washable for a long-lasting
fnish. Available in thousands of colors
with an eggshell and semi-gloss fnish, it
was developed in partnership with DSM,
a global leader in sustainability and bio-
renewable science. Natura Renew is the
frst product to market with a low odor,
zero emission paint made with plant-
based renewable ingredients.
Henkel Launches Loctite
Safe Coat Anti-Corrosion
Coating in India
Henkel recently launched Loctite Safe
Coat, an anti-corrosion coating for the
agricultural sector in India. Henkel said
that it launched Loctite Safe Coat to ad-
dress the problem of corrosion of the ro-
tors of submersible pumps used for water
irrigation, harnessing the opportunity to
offer an easy-to-use anti-corrosion coat-
ing that offers twice the service lifetime
of any competitor solution. This low vis-
cosity, solvent-based coating is ideal for
spraying with a conventional air spray
gun at a low pressure of 1-2 bar.
The coating also provides a pinhole-
free, ultra-smooth and glossy fnish with
a short cure cycle, signifcantly improv-
ing the surface and reducing the friction
that causes boundary drag. Typical ap-
plications include submersible pump ro-
tors, tube sheet resurfacing, condensers,
cooling pump impellers, butterfy valves
and cavitation pumps, line tanks and
chutes, resurfacing and repair of rudders
and pintle housings, and line chemical
containment areas. This Henkel product
offers the market both persuasive techni-
cal benefts and improved cost effciency,
making it a highly viable solution for
many a potential user.
Sherwin-Williams Unveils
Loxon XP IR Refective
Coating Offering Cooler
Sherwin-Williams has launched Loxon
XP IR refective coating. Loxon XP IR
Refective Coating integrates concrete
and masonry protection with advanced
infrared technology that refects solar rays
back into the atmosphere. The result is
lower exterior surface temperatures, less
heat gain, reduced building energy con-
sumption, cooler interior temperatures
and increased occupant comfort with an
attractive appearance that withstands the
elements, according to the company.
Because Loxon XP IRs advanced
infrared technology contains pigments
that refect ultraviolet (UV) rays back
into the atmosphere, it helps reduce a
buildings exterior surface temperature,
especially if its exposed to constant sun-
light. It also cools interiors, helping to
reduce energy use.
Loxon XP IR provides the same high-
build performance and outstanding pro-
tection as Loxon XP for concrete, cement
composition panels, concrete block,
brick and stucco. These high-build coat-
ings provide a breathable, elastic fnish
that helps bridge hairline cracks and can
be applied in one less coat compared to
conventional masonry coatings, saving
time and labor. They are tough enough
to withstand wind-driven rain, heat, hu-
midity and salt air, and resistant to high
alkalinity, efforescence, chalking and
fading. In addition, Loxon XP IR and
Loxon XP allow for quick application,
durability and an attractive fnish and
may be applied to surfaces with a pH of
up to 13.
Axalta Unveils TRT35B
Trailer Topcoat
Axalta Coating Systems recently
launched TRT35B trailer topcoat. This
new trailer topcoat is a black, single
stage polyurethane enamel, targeted for
the economy trailer industry. TRT35B
is intended to offer users a robust
combination of chip performance, sag
resistance, hiding, and corrosion perfor-
mance, when used in conjunction with
an Axalta recommended primer layer,
according to the company.
Benjamin Moore Launches Natura Renew
Premium Bio-Renewable Paint
46-50 New Products 0314.indd 46 3/10/14 3:30 PM
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Untitled-4 1 3/5/14 3:51 PM
48 | Coatings World March 2014

Arizonal Polymer
Flooring Launches
StatRez Static Control
Arizona Polymer Flooring (APF), a man-
ufacturer of high-performance fooring
products and concrete coating systems,
has launched StatRez Static Control
Flooring Systems, which are designed to
protect areas requiring static dissipative
or conductive fooring.
The static control properties of
StatRez prevent electrostatic damage to
products and equipment, limit the abili-
ty of personnel to build up a charge and
quickly remove a charge from a person
or equipment.
This line of ESD coatings is ex-
tremely durable, versatile and relative-
ly easy to apply, said APF president
Daniel Owen. It further positions APF
as the go-to manufacturer for a wide
range of dependable and high-quality
fooring systems.
StatRez is commonly used in mili-
tary/aerospace/aircraft service areas,
electronics manufacturing and assem-
bly areas, solvent storage rooms, pack-
aging lines, processing areas, clean
rooms, pharmaceutical industries and
hazardous industries (dust or explo-
sion hazards). It is more durable than
ESD tile and is not dependent on rela-
tive humidity.
Three systems are available offering
a range of static dissipative and conduc-
tive protection:
StatRez PC 350/350C System a
versatile, two-coat 100% solids ep-
oxy system commonly used in elec-
tronics and packaging lines.
StatRez PC 225/225C System a
three-coat, UV-stable polyurethane
system with excellent chemical and
abrasion resistance. Its commonly
used in aircraft hangars.
StatRez PC 925/925C System a
two-coat epoxy novaloc system de-
signed for areas requiring extreme
chemical resistance or complete pro-
tection from acids. Its commonly
used in solvent storage areas.
EPIC E-coats
PPG Industries industrial coatings busi-
ness has introduced POWERCRON EPIC
electrocoats (e-coats), a line of next-
generation, cationic-epoxy products that
will be used for the frst time in North
America by MetoKote Corp., Lima,
Ohio, and a key PPG partner.
Powercron EPIC e-coats offer several
performance and environmental advan-
tages over competing products because
they are formulated with metal-free cata-
lyst technology developed and patented
by PPG.
Powercron EPIC e-coats cure at tem-
peratures as low as 320 F, compared to
350-375 F for existing cationic-epoxy
e-coat products, which enables manu-
facturers to reduce energy costs and re-
lated carbon emissions. They also can
achieve more uniform flm builds on
complex parts because of the coatings
improved throwpower.
The metal-free catalyst technology
also enables Powercron EPIC e-coats to
be formulated without tin, bismuth and
other heavy-metal-based compounds. As
a result they will comply with emerg-
ing regulatory trends, such as new
REACH (Registration, Evaluation and
Authorization of Chemical Substances)
mandates in the European Union that
will restrict the use of certain tin-based
compounds beginning in January 2015.
John Shaffer, PPG product manager,
electrocoat, said, Global reserves of
bismuth are uncertain, and other heavy-
metal compounds are increasingly subject
to restrictive environmental mandates.
Powercron EPIC e-coats will help manu-
facturers comply with evolving global
environmental standards, protect them
from cost volatility and enable them to
manufacture products more effciently.
Joe Tirado, MetoKote global direc-
tor, technology and quality, said his com-
pany is pleased to partner with PPG on
the launch of Powercron EPIC e-coats.
We believe these e-coats represent a
new generation of coatings solutions that
will help global manufacturers maintain
compliance with global environmental
standards while providing them with the
excellent corrosion protection and fnish
quality they have come to expect from
PPG products.
PPG offers a comprehensive array
of electrocoat, pretreatment, liquid and
powder products for metal fnishing to
manufacturers in numerous industries.
In addition to providing a broad range
of industrial coatings and a full spectrum
of color choices, PPG backs its products
with industry-leading technical expertise
delivered through an international cus-
tomer support network. With 50 years of
experience in e-coat, PPG offers solutions
to some of the industrys toughest corro-
sion challenges.
Axalta Unveils Next
Generation Voltatex
Electrical Insulation
Products for Customers in
Axalta Coating Systems unveiled its lat-
est generation of industrial electrical in-
sulation products designed specifcally
for the China market. These new and
innovative products are Axaltas next
generation Voltron wire enamel, Voltatex
8500, and halogen-free fame retardant
impregnating resin Voltatex 4080 prod-
ucts. Developed with German technol-
ogy, the products are designed specifcally
to meet Chinese industry demands for
safer, smaller and more effcient electrical
components. The products were intro-
duced at the Coil Winding, Insulations
& Electrical Manufacturing Exhibition
(CWIEME) Shanghai 2014.
According to an article in Plastic News,
Chinas insulation material market is pro-
jected to grow more than nine percent an-
nually through 2016. Axalta is positioned
to expand its industrial coatings offering
to support customer growth in the region.
Improved insulation materials allow for
new industrial technologies, from minia-
turized electronic components to heavy-
round and rectangular conductors for
large motors, generators or transformers,
with the fexibility, protection and perfor-
mance needed to accommodate the end
users growing needs. In particular, the
sustainable benefts provided by new in-
sulation materials are having a signifcant
impact by decreasing energy consumption
and reducing the environmental footprint
46-50 New Products 0314.indd 48 3/10/14 3:30 PM
The rigorous demands placed on high performance coatings have never been greater, and neither has
the need for EPOTUF

epoxy resins and curing agents. EPOTUF

epoxy systems offer an extensive

range of performance properties suitable for a variety of coating applications for concrete and metal
protection. Whether formulating for excellent chemical and abrasion resistance or superior adhesion
and mechanical properties, EPOTUF

systems provide the resiliency you need with the toughness you
expect from Reichhold.
For more information on the EPOTUF

product line, please visit

Untitled-1 1 2/28/14 10:06 AM
50 | Coatings World March 2014

of Chinas electrical motor and
transformer industry.
China is a key market for
Axalta and we are focused on
growing our offering here by bringing
customized products to market. Through
high technology insulation materials in-
fused with sustainable and fame retar-
dant properties, we expect to help our
customers in China grow in tandem with
market momentum, explained Michael
Cash, Axalta senior vice president and
president of its Industrial Coatings divi-
sion. Axalta prides itself on listening
to our customers, and developing prod-
ucts designed to meet current and future
trends in specifc markets. This is exactly
what we have done with our new China-
specifc high-performance, low-energy in-
sulation materials.
The new Voltatex 8500 brand is a
nano-modifed PAI wire enamel for use
as a top coat or for single coated wires
designed to provide excellent corona re-
sistance properties. Voltatex 8500 joins
Axaltas Voltron System and, when used
in conjunction with Voltatex 7700 and
Voltatex 4200, both already in the mar-
ket, provides a full set of products for
inverter-fed motors. In addition, thanks
to the VOC-free one-component impreg-
nating resins from Voltatex 4200, the
conventional impregnation process today
is lower in emissions and thus more en-
vironmentally friendly. These products
are designed to minimize the risk of fre
or explosion hazard, as well as no estab-
lished occupational exposure limit (OEL).
Weiguo Lu, director of Industrial
Coatings for Axalta Greater China, said,
Our R&D team has made great strides
to build on and adapt Axaltas German
technology for the China market. As a re-
sult, the industrial products unveiled to-
day aim to ensure protection of workers,
the community and the economy, each of
which is signifcantly affected by electri-
cal component fres, which can cause
blackouts, force facilities to shut down
and create dangerous hazards. In addi-
tion, Axaltas new industrial products
meet EU RoHS standards, thus comply-
ing with global environmental trends and
setting the pace for the industrys move
to lighter, safer materials that do not
compromise on performance.
Axalta also announced a new halo-
gen-free, fame retardant impregnating
resin. This newly developed material
is specially designed for dry type trans-
former application and features excel-
lent fame retardant technology (LOI>
30, by UL94 combustion level test). The
development of impregnating resins has
been a strength of Axaltas research and
Carbodeon Offers
NanoDiamonds PTFE
Surface coatings specialist Carbodeon
has released a new PTFE/NanoDiamond
coating with twice the durability and up
to 66 percent less friction than current
products. The new coating has the poten-
tial to cost-effectively reduce CO2 output
and fuel demand, as well as to improve
equipment lifespan, in felds such as the
automotive, aerospace and industrial ma-
chinery industries.
NanoDiamond particles are hard-
wearing, small, and offer very low surface
friction. Carbodeon has developed a liq-
uid dispersion of 4-6 nm NanoDiamond
particles with surface chemistry that has
been specially created to integrate the
particles with PTFE molecules without
the use of additional surfactants. The
new dispersion, called uDiamond Vox
D, is the latest addition to Carbodeons
range of NanoDiamond materials.
The improvements in durability and
friction come in part because of the prop-
erties of the diamond material that the
particles are composed of, but equally
important are the changes to the overall
coating structure caused by the presence
of the particles themselves. The use of
hard particles to improve the durability
of coatings is well known, but the com-
bination of small size and surface func-
tionalization in the uDiamond Vox D
coating means that Carbodeons particles
are interfaced with PTFE molecules in a
fundamentally different way.
Dymax Offers Optically
Clear Hard Coating
Dymax Corporation has released OC-
3021, a UV-curable, optically clear, hard
coating typically used in the manufac-
ture of electronic touch-panels, po-
larized sunglasses, safety glasses and
goggles, and LCD polarized displays.
The coating, engineered for superior
scratch, abrasion, and chemical resis-
tance, is ideal for use with flm substrates
such as PET and PMMA. Its low surface
energy prevents materials from easily
adhering to the cured coating, resulting
in a non-stick or self-cleaning surface.
OC-3021 is especially suitable for appli-
cations where there is a desire to keep
the surface free from inks, adhesives, and
coatings. It offers excellent transparency
and low haze characteristics, maintain-
ing optical clarity over time for better
performance and aesthetics.
This 100 percent solids hard coating
is formulated to lower production, ship-
ping, and life-cycle costs while reducing
ecological impact. It quickly cures tack
free when exposed to UV light, enabling
faster processing, fewer defects, and
greater output. It also ships with no sol-
vents, resulting in reduced freight costs,
but can still be mixed with a variety of
solvents just before roll or dip coating to
obtain a desired coating thickness of 2
to 5 microns. OC-3021 is formulated to
cure with Dymaxs broad-spectrum UV
light-curing equipment.
Dow Corning Introduces
Advanced New Terminal
Sealant for LCD Display
Dow Corning Corp., a global leader in
silicones, silicon-based technology and
innovation, recently introduced new Dow
Corning EA-2000 Silicone Adhesive, a
high-performance terminal sealant for
faster, more cost-effective manufactur-
ing of thin-flm transistor (TFT) LCD
displays, according to the company. This
innovative, low-viscosity, room-temper-
ature vulcanizing (RTV) silicone sealant
combines high fowability and good ad-
hesion with a fast, non-corrosive cure to
facilitate higher throughputs and thinner,
more reliable display architectures. Like
other silicone materials, Dow Corning
EA-2000 Silicone Adhesive provides
long-lasting durability compared with or-
ganic materials. CW
46-50 New Products 0314.indd 50 3/10/14 3:30 PM
Rhodia is now Solvay
Improve Freeze-Thaw Stability
Rhodoline FT-100 is a unique APE-free and solvent-
free additive utilized to improve freeze-thaw stability
primarily in low Tg latex binders as well as waterborne
paints formulated with these binders.
For more information or samples, contact us at
North America
Phone: +1-800-973-7873
Fax: +1-609-860-0463
Phone: +33 (0) 1 53 56 50 00
Fax: +33 (0) 1 53 56 53 90
Asia Pacic
Phone: +65 - 6291 1921
Fax: +65 - 6394 3376
Latin America
Phone: + 55 11 3741-7637
Fax: +55 11 3741-8378
Committed to YOUR coatings success
Untitled-2 1 3/7/14 9:42 AM
52 | Coatings World March 2014
International Coatings Scene Europe
by Sean Milmo
European Correspondent
urope is emerging as a world center for
the development of coatings and other
materials for offshore wind turbines,
which potentially could be a much more cost-
competitive and effcient source of renewable
energy than their onshore counterparts. But the
coatings will have to be much more intricate.
The vast majority of wind turbine capacity
throughout the world is on land, with only ap-
proximately two percent being offshore.
Much of this offshore capacity over 90
percent is in Europe where the driving force
behind the growth in wind energy investment is
an European Union regulation which requires
20 percent of the EUs energy to come from re-
newables by 2020.
The advantage of offshore locations, par-
ticularly in northern Europe, is that they have
strong, persistent winds throughout most of the
year so that they are able to match the energy
performance of conventional power stations fu-
eled by gas or coal.
However, the offshore wind turbines also re-
quire coatings able to withstand enormous stress
such as the massive impact of rain and hail drops
The current
trend is the
development of
larger offshore
turbines with a
higher energy
output so that
the coatings,
particularly those
on the blades,
have to be even
more resilient.
Europe Eyes Coatings for Offshore
Wind Turbines as Growth Opportunity
52-53 Europe 0314.indd 52 3/10/14 3:31 PM
March 2014 Coatings World | 53
International Coatings Scene Europe
on blades at tip speeds of 300-500 kilo-
meters per hour (200-300 miles per hour).
The current trend is the development
of larger offshore turbines with a higher
energy output so that the coatings, par-
ticularly those on the blades, have to be
even more resilient.
For coatings companies the wind
turbine market, particularly offshore, is
a big opportunity since a typical wind
farm uses more coatings than an average
conventional power station, said Anders
Voldsgaard Clausen, group power genera-
tion segment manager, Hempel, Denmark.
Wind turbine coatings are sophisti-
cated, complex chemical products, which
require highly qualifed staff to develop
and formulate, he added.
At the end of 2012, Europe had off-
shore wind turbine capacity of approxi-
mately fve gigawatts (GW) of electricity
or 92 percent of the world total with
much of it in the northwest Atlantic
and North and Baltic Seas. The UK ac-
counted for close to 60 percent of the
European total, Denmark 18 percent,
Belgium eight percent and Germany
six percent, according to fgures from
the World Wind Energy Association
(WWEA), Bonn, Germany.
Over the last few years the UK, as part
of a big expansion in wind energy, has ac-
counted for two thirds to three quarters
of the growth in global offshore wind
capacity. One in three of wind turbines
installed in the UK are now offshore.
Nonetheless, the center for offshore
wind turbine production and development
has been Denmark where wind turbines
were frst introduced in the 1980s. The
country is the wind turbine manufacturing
base of Vestas Wind Systems of Denmark
and Siemens AG of Germany, the two
global leaders in wind turbine production.
It also has a number of major centers for
testing new prototypes and their materials.
The leading coating companies serving
the sector are Hempel, Jotun of Norway
and Netherlands-based AkzoNobel,
which are already the worlds major sup-
pliers of marine coatings.
There are also a number of niche
players working on specialist coatings,
particularly for the new generation of
rotor blades.
Some companies, like BASF and Bayer
MaterialScience (BMS) of Germany, have
a strategy of being a supplier of a wide
range of materials, including coatings, for
wind turbines.
Coatings for the machines steel-
framed towers and foundations make up
the largest segment of the offshore tur-
bine coatings market in volume terms. It
tends to be dominated by marine coat-
ings producers who can take advantage
of their expertise for coatings for mari-
time conditions.
The easiest method of gaining the
confdence of the relevant parties (in
the offshore wind industry) is by dem-
onstrating a track record in the offshore
environment, said Clare McDermott,
business development manager for wind
energy at AkzoNobel.
A priority for OEM turbine manu-
facturers and wind farm operators is
that the coatings should need minimum
maintenance during their average 20-
year life cycle.
Correct coatings specifcation, prepa-
ration and application will help protect
offshore wind assets for a specifed time
without the need for major maintenance,
explained McDermott. Long-term costs
can increase substantially if assets are not
protected correctly from day one due to
the offshore environment being so harsh.
Coatings producers are having to re-
spond to changes like the building of
large turbines, new foundation types and
positioning of wind farms in deeper wa-
ters with even harsher conditions.
(Existing foundations) may not be
the foundations of choice as turbines
increase in size and move into deeper
waters, with jackets, and even foating
turbines becoming more prevalent, said
McDermott. These structures are, in
general, more complex to coat.
Much of the cost of mainly polyure-
thane-based coatings for towers and
foundations is in their application dur-
ing the manufacturing process, which
involves three coatsthe primer, mid-
dle barrier and top coat. These can
take six to ten hours per coat to dry,
according to Hempel.
One way of cutting the costs of the three-
coats application is to merge the primer and
middle phases into one so, with the top coat,
there are only two, said Clausen.
Another option is a change formula-
tions to speed up curing rates by combining
polyurethane with polyaspartic systems.
Polyaspartic systems are very reactive
and might be applied in their 100 percent
solid content, so they are especially suit-
able for applications where high flm
thickness and fast curing are necessary,
said Maria Almato Guiteras, a BMS coat-
ings specialist. Besides their use in blade
coatings, polyaspartics are the technology
of choice for protective coatings applied
on the towers of the wind turbines.
The biggest technological challenge in
wind turbine coatings, however, remains
the protection of the blades, which not
only need a high level of resistance to ero-
sion by rain, hail, snow and ice as well as
UV light. They must also have durability
while maintaining the aerodynamics of a
variety of blade shapes.
The polyurethane and related coatings
materials have to be compatible with ma-
terials within the structure of the blades,
usually comprising epoxy resins and glass
or carbon fbres.
Unlike with coatings for towers and
foundations in offshore turbines which
are governed by standards such as
Norways Det Norsk Veritas, there are no
agreed standards for coatings blades.
The turbine manufacturers have
adopted their own systems to differen-
tiate themselves, explained Clausen.
You normally have to customise your
coatings to meet the different needs of
With blades becoming even bigger
with lengths of as long as 90-100 meters,
the necessity for standards is even more
pressing. The longer the blades the high-
er the wing tip speeds and levels of stress
and erosion, said Clausen. There are no
perfect solutions to this problem yet.
The reward for coatings companies
in developing successful high tech prod-
ucts for the European offshore wind tur-
bine market is gaining a head start in the
fedgling global offshore sector. Once the
technologies for offshore conditions have
been proven to work there is likely to be
within a few years a large world demand
for them. CW
52-53 Europe 0314.indd 53 3/10/14 3:31 PM
54 | Coatings World March 2014
International Coatings Scene Latin America
by Charles W. Thurston
Latin America Correspondent
record for 2013 production by
Brazils automotive industry is
encouraging billions of dollars
of new OEM investment in the country,
along with new investments by paint
and coatings manufacturers that supply
the segment. Production in 2013 was up
9.9 percent to 3.74 million units, com-
pared with 3.4 million the year before,
according to the Associao Nacional
dos Fabricantes de Veculos Automotores
(Anfavea), the national auto manufactur-
ers association, in Sao Paulo.
This production level created a de-
mand of $280 million for OEM auto-
motive paints and coatings and $365
million for the automotive repair mar-
ket out of a total of $4.28 billion in
sales for all segments last year, reck-
ons the Associacao das Fabricantes de
Tintas (Abrafati), the national paint
and coatings manufacturers associa-
tion, also in Sao Paulo.
Among the most recent announce-
ments of new paints and coatings in-
vestments in Brazil was that of Axalta,
which reminded the industry that it is
in its third year of a $32 million invest-
ment in its Guarulhos, Sao Paulo state
factory complex. The company plans to
double its OEM waterborne produc-
tion volume to 4.5 million liters or 1.2
million gallons, with the new capac-
ity expected to be on line next year.
Axalta now provides the paint for one
in two new cars painted in Brazil, ac-
cording to the companys Latin America
Regional president Jorge Cossio, based
in Tlalnepantia de Baz, in the State of
Mexico. Additional investments will
bring the companys fve-year total to
$50 million by 2018, according to a
press statement by Antnio Carlos de
Oliveira, Axaltas president in Brazil.
Cossio commented on plans for fur-
ther investments saying, In Brazil, we
see a need for more investments in other
segments we serve, including repainting,
industrial, and transportation includ-
ing the rail, truck and bus markets.
Regionally, the company also plans new
investments. Our revenues doubled
over the past ten years and our current
goal is to double them again in the next
fve years, he said. We will continue
organic growth but also pursue oppor-
tunities in acquisitions and associations
across the region. One-third of our cor-
porate investment is now targeted in
Latin America, he adds. As a privately-
owned company we will reinvest in our
own company and seek out additional
fnancing if we need it.
Axalta CEO Charlie Shaver was
quoted in Sao Paulo in September say-
ing that the company was studying new
acquisitions in the Latin American region
that could double its revenue base there
to $1.5 billion by 2018.
In the industrial segment, Axaltas
Nap-Gard fusion bonded epoxy pow-
der coating has been certified for pipe
coatings across the region, and the
company also is expanding in appli-
ances and in energy applications, like
wind power. In power industries, the
companys Voltatex electrical coatings
resins are being used to cut weight and
enhance performance, Cossio noted.
Industrial and automotive refinish cus-
tomers also will see upgrades to the
companys training centers in the near
future, Cossio added. Axalta now has
seven manufacturing centers in Latin
America and approximately 2,400 em-
ployees, apart from its broad network
of research and development and train-
ing centers. CW
Brazils Auto Industry Draws
OEMs and Axalta Investments
54 Latin America 0514.indd 54 3/11/14 10:18 AM
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56 | Coatings World March 2014
International Coatings Scene Africa
by Shem Oirere
Africa Correspondent
fricas pipeline coatings market is
poised for a major take off after
signifcant discoveries of oil and
gas reserves and increased expenditure in
water infrastructure expansion particu-
larly in Southern Africa.
Africas liquefied natural gas sec-
tor is headed for a major boom if
the already unveiled upstream and
downstream development plans by
Equatorial Guinea, Mozambique,
Tanzania, Angola, Ghana and Nigeria
are anything to go by.
Discoveries and downstream devel-
opments in these countries have been
huge with the U.S. Energy Information
Administration saying Equatorial Guinea,
Mozambique and Nigeria were the only
natural gas exporters in sub-Saharan
Africa in 2011 at 1.22 trillion cubic feet
with Angola becoming the latest entrant
in 2013.
The discoveries in Mozambique,
Tanzania and additional capacities in
countries such as Nigeria, Angola and
Equatorial Guinea are set to catalyze
infrastructure growth in the remote off-
shore areas where trillions of cubic feet
have been discovered. Several kilometers
of pipe and volumes of coatings are set to
be used to connect the gas felds to export
terminals and refneries.
Mozambiques offshore LNG discov-
eries are estimated at 110 trillion cu-
bic feet (tcf) with U.S.-based Anadarko
Petroleum and Italys integrated energy
company Eni projecting more fndings
in their acreage of Rovuma Area 1 and
Rovuma Area 4 respectively.
Mozambiques offshore acreage
has become lucrative with foreign gas
explorers scrambling for a share as
was seen last year during a tight com-
petition between Shell and Thailand
national oil company PTT Exploration
and Production for an 8.5 percent Cove
Energy interest in Anadarkos Rovuma
Area 1. The country is also developing
four liquefaction trains with fve million
metric tons per annum each.
These developments appear to be in
line with previous predictions by global
downstream petrochemical special-
ist AMI Consulting, which forecast a
growth in both production and use of gas
reserves in the region, hence creating de-
mand for pipelines and related segments
such as coatings.
Pipelines are playing an important
role in this change: they are needed not
just to gather, transport and distribute the
gas, but also to connect LNG import and
export terminals, which are mushroom-
ing around the globe, AMI said in its
third edition Steel Pipe Coating market
report published last year. Steel pipe
coating is likely to be among the top ben-
efciaries: as new pipelines tend to oper-
ate under harsher conditions in terms of
temperature, pressure and external envi-
ronment, coating is becoming more de-
manding, more sophisticated and hence
more valuable.
Mozambique has launched a feasi-
bility study for the construction of a
$5 billion 2,600- kilometer natural gas
pipeline to connect natural gas felds
in the country to neighboring South
Africas Oil, Gas and Water Sectors
Fuel Demand for Pipeline Coatings
56-57 Africa 0314.indd 56 3/11/14 10:18 AM
March 2014 Coatings World | 57
International Coatings Scene Africa
Africa, a major gas-to-power market in
the region.
Tanzania is also constructing a 542-ki-
lometer $1.2 billion gas pipeline linking
the gas-rich region of Mtwara in the
southern part of the country to the capi-
tal, Dar es Salaam. The project is fnanced
by Chinas Export/Import bank. Tanzania
has an estimated 40 tcf of natural gas,
which analysts will require several kilo-
meters of pipeline to transport to refning
plants and export terminals.
Similar projects are being planned or
undertaken in Angola and Nigeria where
international oil companies are keen on
shipping out their crude or natural gas
fnds to the global market.
Kenya has also partnered with Uganda
to construct a 352-kilometer oil pipeline
linking the city of Eldoret in western
Kenya to Ugandas capital Kampala. The
pipeline will interconnect the current
14-inch diameter pipeline from Nairobi
to Eldoret. At least 14 local and inter-
national companies have submitted bids
for the project, which is slated for com-
pletion in 2016.
Previously, analysts estimated at least
10,755 kilometers of pipelines were
planned in Africa with an estimated
1,503 kilometers already under different
phases of construction. This expansion of
pipeline network in the region has also
created opportunity for some investors to
launch construction of piping and coat-
ing manufacturing plants to meet the ris-
ing demand.
Toronto-based ShawCors Socotherm
pipe coating division has become the
latest entrant in the regions pipeline
coatings market after it was awarded a
$40 million contract by Tenaris to pro-
vide pipeline coatings for the Republic
of Congos Moho Nord Oil Pipeline
project. The company said Moho Nord
project, in water depths of 650 meters to
1,150 meters off the coast of Republic
Congo, will be executed primarily at
the Socotherm pipe coating facility in
Pozzallo, Italy with additional work to
be completed at Socotherms facilities in
Adria, Italy and Escobar, Argentina.
ShowCor, who said 10 percent of its
land pipeline coating revenue has been
generated from pipeline replacement,
explained that the Congo contract, set
to commence this year, involves coating
approximately 165 kilometrers of 6 to
16 pipe with 3-layer polypropylene an-
ticorrosion coating, 42 kilometers of 8
to 10 pipe with 5-layer syntactic poly-
propylene coating and 19 kilometers
of 16 pipe with 3-layer polypropylene
anticorrosion coating together with con-
crete weight coating.
Earlier, the company said: The new,
large gas discoveries have positioned
East Africa to become a major global
LNG exporter.
ShawCor Ltd. was formerly involved
in the supply of concrete weight coating
for 598 kilometer of pipe used in the con-
struction of West African Gas Pipeline
(WAGP) in Ghana and the expansion of
coating facilities in Nigeria.
The $35 million Nigeria contract
was executed by ShawCor Ltd.s sub-
sidiary, Bredero Shaw Pipecoaters Ltd.
The line pipe was transported to a
Bredero Shaw project facility at Tema
in Ghana where the concrete weight
coating was applied and anodes in-
stalled. The pipeline transports gas
from Nigeria to Benin, Togo and Ghana
the demand for gas to power electricity
generation is growing.
The West African Gas Pipeline
Company Limited (WAPCo), a venture
consisting mainly of ChevronTexaco,
Nigerian National Petroleum
Corporation (NNPC), Shell and Takoradi
Power Company Limited owns the larg-
est stake in the company.
ShawCors subsidiary Bredero Shaw
Nigeria Ltd. said in January it is opti-
mistic about West Africas pipeline coat-
ings market and is moving ahead with
a coating facility in Nigerias Onne Oil
and Gas Free Zone.
Due to the increasing demand for
anti-corrosion and concrete weight
coatings for offshore, swamp and
land pipeline projects, the company is
moving forward with the installation
of a new Bredero Shaw coating facil-
ity, which is part of Bredero Shaws
overall plan to serve the growing West
African market and expand capac-
ity for anti-corrosion and concrete
weight coatings for pipeline projects
in Nigeria and other nearby markets,
the company said.
The demand for potable water in
Africa is yet another driver in the an-
ticipated growth in pipeline projects
in the continent. South Africa, for ex-
ample, is projected to provide one of
the largest markets for pipeline coat-
ings to protect the many kilometers of
pipe to be laid as part of the countrys
estimated at R60 billion investment
in water infrastructure over the next
three years.
The country, jointly with the tiny
neighbor of Lesotho, is constructing one
of the largest water transfer projects in
the world, the Lesotho Highlands Water
Project (LHWP).
Africa Pipe Industries (API), famous
for welded pipes used in the water and
oil and gas industries, said, The grow-
ing water infrastructure needs in South
Africa, coupled with the intention of
the various national and provincial wa-
ter authorities to address these needs,
prompted the decision to re-enter the
market with a brand-new factory.
API CEO John-Gordon Jansen van
Nieuwenhuizen said the company is ex-
cited with the current market prospects
in South Africas steel-pipe manufactur-
ing industry, which lacks capacity to meet
the an estimated national fve-year, R5-
billion ($466 million) pipeline of work
looming in the water sector.
South Africa is also implement-
ing the R1.7 billion ($158 million)
Komati Water Augmentation Scheme,
which has a pipeline construction
component. Denmark-based Phoenix
International A/S has been awarded
the contract to supply its Bituguard
coating materials for corrosion pro-
tection of the 71.5 kilometer Komati
Pipeline, which will be coated at Hall
Longmore (Pty) Limited. The pipeline
has a diameter ranging between 32
inches and 64 inches.
If the ongoing discoveries of crude and
natural gas, the new pipeline construction
contracts being signed and the rolling out
of water infrastructure developments
is any thing to go, then the growth of
Africas pipeline coating market, may
have just started. CW
56-57 Africa 0314.indd 57 3/11/14 10:18 AM
58 | Coatings World March 2014
Business Corner Strategies & Analysis
As in most
issues, there
are three
that must be
understood to
become even
better leaders:
dilemma, clash
and resolution.
by Phil Phillips, PhD
Contributing Editor
n our industries... coatings, paints, adhesive,
sealants...we have very accomplished leaders
within the large, medium and small formu-
lators and supplier levels. Yes, the dynamics of
industry consolidation, globalization and every-
day business is increasingly challenging these
leaders to become even better, especially at be-
coming more broadly capable.
As in most industries experiencing consolida-
tion/globalization issues, there are three consid-
erations that must be understood and mastered
to become even better leaders:
Dilemma Since the primary task of lead-
ership is to direct attention, leaders must be
able to focus their own attention.
Clash Some would say that being fo-
cused is the act of screening out distrac-
tions and concentrating on one thing.
However, we know that very good leaders
can focus attention in many ways, for dif-
ferent purposes.
Resolution Alertness to the three focus-
es considerations is key.
1. Inward focus
2. Focus on others
3. Outward focus
Focusing inward and focusing on others helps
leaders nurture emotional intelligence. Focusing
outward can improve their ability to devise
strategy, innovate, and manage organizations.
Grouping these types of attention into three
broad vessels focusing on yourself, focusing on
others and focusing on the world creates new
adjacencies to the practice of many essential
leadership skills. Focusing inward and focusing
constructively on others helps leaders cultivate
the primary elements of emotional intelligence.
A fuller understanding of how they focus on the
wider world can improve their ability to devise
strategy, innovate and manage organizations.
Focus On Yourself
The so-called inner voice prompts us all to
make better decisions. Being self-aware provides
for improved emotional intelligence. One must,
therefore, be self-aware while under self-control
in the process.
In the role of an executive, functional perfor-
mance is key to success. Placing ones attention
where it wants it and keeping it there in the face
of constant temptations pulling it away, there-
fore, is a prerequisite to high functional perfor-
mance for an executive. Self-control is centered
in the will of the executive to concentrate and
avoid distractions and setbacks.
In other words, the ability to uncouple ones
focus on a much loved object and the ability to
resist distraction and to focus instead on the fu-
ture goal that will magnify results is the mark
of a leader.
Focus On Others
Successfully focusing on others is the prerequi-
site to the ability to be empathetic and to con-
struct social associations. Managers capable
of an others focus are those who fnd wide-
spread beliefs, whose views carry the most infu-
ence and those with whom other people want
to work. They materialize as natural leaders de-
spite managerial or social rank.
Focus Outward
It has been observed that leaders with a
strong outward focus are both good listen-
ers and also good questioners. They thrive on
learning and have an ability to and sense of
connecting the sometimes, unrelated dots that
indirectly but positively affect their business
leadership successes.
Focused leaders command the full range of their
own attention: They are in touch with inner
feelings, they control their impulses, they are
aware of how others see them, they understand
what others need from them, they can weed out
distractions and allow their thoughts to wander
widely, free of preconceptions.
Almost every form of focus can be
strengthened. As are muscles strengthened
by exercise, ability to focus properly requires
practice diligence. CW
A Capsule View of a Three-Step Consideration
58 Biz 0314.indd 58 3/11/14 10:19 AM
Untitled-1 1 3/11/14 9:47 AM
60 | Coatings World March 2014
Kerry Pianoforte, Editor
utomotive OEM coatings manufacturers Coatings
World interviewed expressed optimism for 2014, citing
increased auto production in emerging markets such as
Asia Pacifc and economic recovery in the mature regions of
North America and Europe
We have seen recovery at the OEM level, although under-
standably the pace has varied by region, said Steve Markevich,
senior vice president, Axalta Coating Systems and president,
OEM. The demand for automotive OEM coatings is directly
proportional to the number of vehicles produced. Since the eco-
nomic downturn in the mature markets, there has been a re-
covery led by North America. Today the outlook for Europe is
improving, the Asian markets continue to grow and the South
American markets will refect political and economic condi-
tions. Our overall confdence in all three regions is refected in
our recent investment commitments. In the past ten months,
Axalta has announced substantial investments in the construc-
tion of additional capacity to manufacture waterborne prod-
ucts in Germany, China and Brazil.
Vehicle production will grow in 2014 in North America
but not as much as we saw in 2013, predicted Joe Schmondiuk,
vice president global accounts, BASF Coatings North America.
This increase in production naturally helps OEM paint pro-
ducers. Europe is still having some struggles with their econo-
my but will see a slight increase in automotive production while
Asia is in a growth mode, particularly in China.
Automotive OEM
Coatings Market
Globally auto builds are increasing,
which bodes well for automotive
OEM coatings manufacturers.
60-67 Auto 0314.indd 60 3/11/14 4:11 PM
FEATURE Automotive OEM Coatings
March 2014 Coatings World | 61
Global auto builds are up 18 percent since 2010, and
North America has recovered quickly over the last two to three
years with production up 36 percent since 2010, said Mike
Millar, PPG manager of strategic marketing, automotive OEM
coatings. The U.S. is expected to sell 15 million units in 2014.
Also in 2014, PPG expects vehicle production growth of four
percent in North America and two percent in South America,
continued growth to remain sluggish. Overall, we expect steady
global growth in the three to four percent range.
Markevich said he expects that 2014 will see growth glob-
ally in automotive production in the three to four percent range
based on economic forecasts, and expects to be able to gain
new business accordingly.
We are watching the market in South America closely due
to economic and political volatility in a number of countries
including the large market of Brazil and some of the smaller
yet important markets of Argentina and Venezuela, Markevich
added. But long-term prospects in South America are good
and our optimism is refected by our recent announcement that
we are moving forward with the third phase of our $32 million
waterborne capacity expansion in Brazil.
Markevich also said there are signs of optimism as well for
the mature European market, which has previously not yet seen
the recovery enjoyed by North America.
While it may be slower, this market may be on the way
to a recovery and we are confdent that we are prepared to
meet any increases in demand, he explained. North America
ended 2013 strongly. Going into 2014, the severe weather has
impacted both production and demand. However, the mar-
ket seems back on track to pre-recession trends. Overall, we
expect 2014 to be another strong year for OEM coatings in
North America.
China continues to lead the growth in Asia and Axalta ex-
pects 2014 will be another record year for demand. We just
broke ground to expand Axaltas waterborne production ca-
pacity in Jiading in the Shanghai area to supply new OEM
manufacturing plants in Chinas southern and western regions,
Markevich said.
Geographically, Axalta has been growing in emerging South
American, Asian markets and China in particular. Not only are
these markets growing, but Axalta is also supplying modern
coatings,which provide industry leading performance and low-
est environmental impact.
BASF also noted that it sees growth opportunities in the
BRIC countries, particularly in China. This growth in China
is fueled by investments in integrated processes and BASF is
a pioneer in integrated processes, said Alex Shimazaki, vice
president - global accounts, BASF Coatings North America.
In order to support its global automotive OEM custom-
ers, PPG has invested in multiple emerging regions in recent
years. We added a new waterborne-coatings manufacturing
cell and a resin manufacturing operation in China; expanded
the production capacity of our joint venture plant with Asian
Paints in India; added an automotive-focused manufacturing
cell in Bangplee, Thailand; and are building a coatings plant to
expand our presence in Russia, said Millar. We also recently
began investing to add a new resin reactor in Sumar, Brazil.
These actions support global OEMs that are moving into these
rapidly growing regions.
In addition to making these capital investments, PPG also
has invested in expanding the capabilities of its regional orga-
nizations. We are committed to ensuring that our organization
is fully capable of providing the world-class products, service
and support that our global customers expect, no matter where
in the world they build vehicles, said Millar.
Reducing environmental footprints and developing environ-
mental responsible products are two key issues for auto OEM
coatings manufacturers.
The trend towards lightweighting will continue, providing
a challenge to coatings manufacturers around performance over
new substrates, said Schmondiuk. Automakers are also con-
tinuing to look for improved effciency in the coatings process
so products that allow them to lower energy costs or shrink the
footprint of the paint shop are most important. That is why we
are seeing the proliferation of coatings that eliminate an oven
or a part of the spray process. This trend will continue.
Global OEMs are seeking sustainable solutions from their
coatings suppliers. These solutions will help them reduce waste
along with their overall environmental footprint
Sustainable coating products enable OEMs to improve
both the effciency of their operation and the quality of their
vehicles, said Millar. The OEMs are under pressure to meet
ever more stringent requirements for emissions and fuel eff-
ciency, and both vehicles and production facilities need to meet
stricter environmental regulations.
Coatings suppliers have stepped up to these challenges by
offering advanced coatings systems that reduce material usage,
improve throughput and reduce environmental footprint, he
continued. Some of these coatings technologies include hy-
perthrow electrocoat primers and compact-process decorative
paints. These technologies allow OEMs to improve their sus-
tainability through footprint and energy-usage reductions, and
to increase their vehicle quality and performance, while lower-
ing overall production costs.
The OEM paint shop has a signifcant impact in terms of
capital, labor, utilities and the environmental footprint of the
overall vehicle manufacturing process. Axalta is supporting
wet- on- wet coating systems and coating layers that can pro-
vide multiple attributes in one step that shorten the painting
process for both new and refurbished plants.
To meet regulations on auto fuel economy and CO2 foot-
print, automakers are increasingly using lighter weight mate-
rials such as aluminum and composites. Were developing
coating systems that can protect and decorate these new mate-
rials to produce a fnished vehicle that meets customer, perfor-
mance and effciency expectations, said Marcevich. Coatings
systems need to meet changing environmental trends such as
REACH and TSCA ingredient regulation, and reduction of
60-67 Auto 0314.indd 61 3/11/14 4:11 PM
FEATURE Automotive OEM Coatings
62 | Coatings World March 2014
green house gas emissions from the painting line.
Axaltas waterborne production process utilizes a global
waterborne technology system to produce Lean and Green
Automotive Coatings that automobile OEMs manufactur-
ers can use to signifcantly reduce volatile organic compounds
(VOCs), energy consumption and investment.
The Lean and Green Automotive Coating process includes
primer-less coatings and 3-wet coatings which can achieve full
layer performance without having to fash and bake between
coats. According to Axalta, the increased productivity results
in a better bottom line for customers while still producing an
unparalleled fnish on vehicles. In addition, Axaltas waterborne
products are environmentally friendly and meet global environ-
mental requirements, such as the EUs VOC Regulation 2004/42/
EC which Axalta adheres to in China, and which can help reduce
the overall environmental footprint of Chinas auto industry.
Axaltas consolidated process product segment has
been growing as we gain share with our 3-Wet High Solids,
3-Wet Water and primerless waterborne ECO systems, said
Marcevich. Our high effciency Electroshield 27 corrosion
protective technology has been growing in share and vol-
ume. This technology has a reduced environmental impact as
a result of its enhanced capability to coat and protect deep
recesses and provide a smooth exterior that prepares the sur-
face for fnal fnishing.
Axaltas high performance clearcoats have been gaining
share as well. These include SuperMar 2K and Generation V
1k providing outstanding gloss and overall appearance with
improved resistance to scratches and marks, added Marcevich.
Axalta recently launched a new high performance Monocoat
line for utility vehicles that provides excellent long-term dura-
bility once only achievable with a second application of a clear
coat following the color coat.
The market for auto OEM coatings continues to evolve, and
Axalta says it is well positioned to meet these new trends with
its latest technologies. Consumers continue to expect the fnish
to provide long lasting beauty and protection, Marcevich said.
Consumers also are always looking for fresh ways to express
themselves through the exterior fnish selection and that will
continue to drive color technology which, in turn, will bring
new value from coatings.
Customers Seek Consistent, Reliable
Automotive OEMs not only require sustainable environmetnal-
ly responsible products, but they need these products to meet
the highest performance standards. Coatings for auto OEMs
must deliver consistent, durable products on a global scale.
PPGs global reach enables us to provide consistent quality
in all regions and across technologies, said Millar. To provide
60-67 Auto 0314.indd 62 3/11/14 4:11 PM
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Sun Chemical Mxico and Latin America +52 55 5358 7247
Sun Chemical Brazil +55 (11) 2462 2500
DIC International (USA) LLC +1 973 404 6600
DIC Europe GmbH +49 211 1643 0
Untitled-39 1 2/21/14 11:08 AM
FEATURE Automotive OEM Coatings
64 | Coatings World March 2014
customers with the same world-class technology wherever they
operate in the world, it is important for automotive suppliers
to be disciplined and high-performing in all aspects of their
business from safety to fawless launches to consistent quality
and to take a consistent approach that is based on best prac-
tices. In addition, customers expect continuous improvement in
coatings systems that reduces their manufacturing costs, simpli-
fes the manufacturing process and improves vehicle appear-
ance and performance.
Because these auto coatings must withstand harsh environ-
mental factors, durability is key,
Customers expect a coating to last 10 years, said Jane
Harrington, PPG manager of color styling, automotive OEM
coatings. They expect mar and scratch to be minimal.
Auto OEM customers demand a good, uniform initial
appearance with high throughput in the painting line, said
Marcevich. They expect consistency in coatings materials and
in the process, continuous improvement and a prompt response
to any issues. They also expect the different painted parts of the
vehicle to have a consistent color match. OEMs want fnished
paint that will perform well in the feld with high durability
requirements on stone chip and gloss retention, with no signif-
cant delaminating or corrosion.
Customers continue to look for innovative ways to lower
costs and shrink their footprint without giving up quality.
BASF has a strong portfolio of solutions that can help. Our
iGloss, ColorFuse and Integrated Process Technologies, specif-
cally the 3 Wet waterborne process, said Shimazaki. The 3
Wet waterborne process is used by one of our key customers.
Nissan uses this eco-friendly water-based process for the pro-
duction of its Infniti J series and Nissan Pathfnder SUVs at
its Smyna, Tennessee assembly plant. The process eliminates the
need for a primer bake oven, normally used between the primer
and color-coating layers. The Smyrna manufacturing plant al-
lows three layers of paint to be applied one after another while
still wet before a single trip though the oven. Previous processes
required the vehicle to bake in between the primer application
and the topcoat layers. Implementation of this new technology
reduces energy consumption, cost and emissions while increas-
ing production effciency.
Another new high performance process from BASF is its
ColorFuse technology. This is an advanced coating technol-
ogy that provides a highly effcient, integrated painting process
via the integration or fusion, of the traditional basecoat and
clearcoat into a single coating layer, said Shimazaki. It reduc-
es the baking steps required from three to two. This technology
reduces material usage and lowers VOC emissions while still
providing excellent appearance, physical properties and out-
door durability. This process is going to launch commercially
in North America later this year with a major OEM.
Lastly, BASF offers its iGloss, which is a clearcoat that com-
bines the advantages of inorganic hard materials with those
of organic soft materials.
BASF reports that the hybrid material delivers improved
scratch resistance without increasing brittleness. The technology
does not require any signifcant changes in the application pro-
cess. The clearcoat offers better protection against micro-
scratches, which you might get at the car wash for example,
said Shimazaki . With iGloss you can enjoy that new car effect
for a much longer period of time.
Color Trends
Of course, performance is the most important aspect of automo-
tive OEM coatings, but to the consumer color is key. Coatings
companies are tasked with developing durable coatings that
feature eye-catching special effects and the most popular colors.
While white continues to rank as the most popular color, more
vibrant colors are gaining in popularity (see Automotive OEM
Coatings Manufacturers Issue Color Forecasts on page 66).
PPG Industries sees an increased use in reds, blues and or-
anges for automotive coatings.
There is an increased use of high-chroma colors using tint-
ed clears, new micas or pigment-coated aluminums noticeable
in reds, blues and oranges, said Harrington. This has created
a custom-car look in production vehicles. White continues to
be the most popular color globally. It is not just a solid white,
but also white pearls, some with slight color shifts of silver, blue
or gold and white metallic shades. There is an increase in blues
and reds in North America.
According to experts from BASF, three areas infuence color
moods and preferences.
Considering technology, we see a continuation of the
speed of discovery and launch of new gadgets, and this is
now accepted only with partial optimism although we
continue to be excited by these, there is also an increase
in pushing back against this technology, as it creeps in too
much perhaps into our private lives, said Paul Czornig, tech-
nical manager, BASF Coatings North America. The indi-
vidual, then, looks for balance. Balance in work and leisure,
in the way we design our cities, homes, and offices. And in
society, we see a demand for more responsibility in our gov-
ernments and businesses. All these factors move the color
trend to express these feelings. We see a balance of highly
saturated color spaces in reds, blues, and greens that reflect
this optimism. Offsetting this, we also have seen a shift to-
wards colors that look more natural, from copper-browns to
grayed off blues. Rounding out the palette, blacks, whites,
and silvers reflect softer transitions in highlights or grayed
off deep angles.
Axalta sees growing interest in new soft hues with opaque
characteristics, vivid colors with colored sparkle effects, warm
and complex hues with an urban appeal and modern interpre-
tations of neutral spaces.
These are what weve been showcasing in our color trend
show Say It With Color! There is interest in warmer colors,
too; light beiges and medium to dark browns, which go well
with some of the trending interiors, Marcevich said/ We see
interest in soft light pastels keeping color simple and luxurious.
At the same time, there is a trend for high impact chromatic
colors for small and sport vehicles. CW
60-67 Auto 0314.indd 64 3/11/14 4:11 PM
A Unique Supplier of Organic Pigment!
1050 Main Street,Suite22,East Greenwich,Rhode Island 02818
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Untitled-2 1 3/12/14 10:30 AM
FEATURE Automotive OEM Coatings
66 | Coatings World March 2014
Automotive OEM Coatings Manufacturers Issue Color Forecasts
BASF, PPG and Axalta recently published their automotive color forecasts. As has been the case for some time, white
continnues to dominate as the top color choice for automotives.
ASF annual automotive color trend re-
port, Making Headway predicted a
movement towards more color shades
than in previous years, with BASF presenting
65 new colors to automakers and designers
around the world. BASFs new color offer-
ings demonstrate how new and brighter in-
terpretations of colors with different textures
will become increasingly important to de-
signers and consumers as people worldwide
strive to highlight individual uniqueness and
regain a more human-friendly life outside
of the digitized world.
North American Color Trends
In North America, cool deep and dark tone
colors such as blue and brown have been
refreshed from their traditional state by
changes in depth and brightness. Special ef-
fect technologies, which give colors a three-
dimensional quality, and matte nishes, offer
a wider range of options. In addition, greens
and bright yellowish green hues bring new
tools for designers to entice potential car
buyers. New areas focusing on texture mod-
ication are also gaining interest.
Based on a recent survey conducted
by BASF, most North American consumers
polled (60 percent) currently drive a neu-
tral color car, such as silver, black or white,
but when asked what color offerings they
preferred from a selection of new colors
from BASFs trend report, nearly half of the
respondents (49 percent) selected a group-
ing of brighter jewel-toned shades of reds
and blues.
Global Trends
In the Asia Pacic region, BASFs color trend
forecast reects the regions strong sense of
its growing presence on the global stage
with themes of pride in culture and identity,
independent from trends in other countries.
Neutral colors such as black, silver, gray
and white will continue to dominate the Asia-
Pacic market, but as original designs and
personal style becomes more important to
buyers, BASF predicts there will be a gradual
emergence of sophisticated intermediate
colors, such as olive-greens and bluish grays.
In Europe, where people have been im-
pacted by the economic crisis and changes
in energy policy, there is a tendency to move
forward rationally and calmly. This results in a
balance between creative, courageous colors
such as red and green and calmer, neutral col-
ors such as black and gray. Two colors that rep-
resent this shift are Particular Gray, an elegant
black color with a subtle ne metallic look, and
Fiberphyllic, a bold, yellowish-green offering a
more expressive coarse feel.
According to PPGs report, based on
2013 automotive build data, ranked white
rst and silver and black tied for second.
According to PPGs global data, white
ranked rst (up 3 percent from last year to
25 percent) and silver and black tied for sec-
ond (18 percent each). These were followed
by gray, red, natural hues, blue and green,
all of which maintained the same share of
popularity as in 2012. In North America,
white remains most popular (21 percent),
followed by black (19 percent), gray (17 per-
cent), and silver (15 percent). These were fol-
lowed by red, blue, natural hues and green.
In South America, however, silver leads in
popularity (33 percent), followed by white
(29 percent), black (13 percent), gray (11
percent), red (8 percent), natural (3 per-
cent), blue (2 percent), and green and other
colors (1 percent total).
In fact, across North American vehicle
types in 2013, PPG found that:
Sport models are most likely to feature
shades of red and blue,
The largest percentage of gold and
beige vehicles is in the minivan segment,
Luxury vehicles, 57 percent of which
were gray in 2013, are most likely to
feature effect nishes in black metallic
and white pearl, and
Color varies most across sport utility ve-
hicles (SUVs), with relatively equal dis-
tributions nished in shades of white,
black, blue, red and gray.
Looking ahead, PPG predicts that we
may see more blue in 2014 models. PPGs
data has shown increases in the popularity
of blue for certain regions and vehicle types,
such as an increase in North America this
year and more than double the popularity in
sport models there between 2011 and 2013.
In response to the continued demand for
color innovation in automotive coatings, PPG
has introduced more than 60 exterior shades
to manufacturers for consideration in styling
2016-2017 model year vehicles. Titled Color-
ography, the collection includes ve palettes:
Hi-Breed emphasizes the new design
harmony between man and nature with
a palette consisting of neutrals, pastels
and bright hues such as Lapis, a brilliant
gemstone blue that uses ANDARO tint
dispersions by PPG.
Mosaic is based on the wealth of artisan
patterns, shapes and prints, as well as
their strong colorations, and it includes
colors such as Autumn, a vivid metallic
orange with colored aluminum ake
that evokes an image of fall foliage.
New Spirit refects the primitive, natural
colors of a desert sunset with shades
such as Sunray, an intense yellow tri-coat
color with a high-sparkle glass ake.
Magnifgance combines the words
magnicent and elegance, and the
palette recaptures elaborate styling
details and opulent, regal colors for a
post-recession world with colors such
as Mystic Magenta, a vibrant purple
with a unique hue-shift effect.
Theorem is a precise and minimal con-
temporary palette that uses rich brown,
red and deep blue as accents for bal-
anced neutrals such as Crisp Grey, a
graphite color with a surprise highlight
of green metallic.
Axalta Coating Systems automotive col-
or report includes Say it with Color! Axaltas
60-67 Auto 0314.indd 66 3/11/14 4:11 PM
FEATURE Automotive OEM Coatings
March 2014 Coatings World | 67
forecast of four color megatrends for auto-
motive designers around the world.
2013 World Color Highlights
White strengthened its position as the most
popular automotive color among consum-
ers worldwide in 2013, growing in popularity
by six percentage points over the prior year.
Within the white space, 22 percent of vehicles
were solid white and seven percent were pearl
white. Black was the second most popular col-
or globally, with 20 percent of sales, but effect
black was preferred more than solid black. Sil-
ver at 15 percent and gray at 12 percent waned
in popularity, while red held steady at eight
percent. Blue and brown/beige spaces each
held ve percent of the global market. The re-
maining color choices revealed low popularity
for green, orange, purples and other spaces,
although there was a small increase in the
yellow/gold area. Overall, neutral colors have
been widely popular over the last decade and
make up 76 percent of todays vehicles.
North America
At 26 percent, white continued to in-
crease in popularity and remained the
most popular color choice for the sev-
enth consecutive year.
At 20 percent, black also increased in
popularity as consumers gravitated
toward black effects in the luxury and
luxury SUV segments.
Silver has continued its slow decline
along with gray.
The two most popular chromatic col-
ors choices are red at nine percent and
blue at seven percent.
Mexico prefers the lighter neutrals with
white at 32 percent and silver at 18 percent.
Black falls third at 17 percent in Mexico.
Other colors in Mexico fall in line with
the overall North American trends.
Preference for white increased fve per-
cent in 2013 to capture 29 percent of
new car sales with solid white being the
most popular variant.
At 21 percent, black was the second
most preferred color, but decreased in
popularity compared to 2012.
Interest in gray and silver waned in
2013, in line with global trends.
Blue decreased slightly and red slightly in-
creased to bring both to seven percent levels.
In Asia, neutrals reached 75 percent of
the market, a two percentage point in-
crease over 2012, still short of 2001 lev-
els when neutrals made up 86 percent
of the palette. Red was the most popu-
lar non-neutral color used on vehicles.
Japan continued to report white as the
most popular color for the seventh year
in a row, followed by black and silver.
Grays popularity at seven percent was
low compared to other world trends.
Blue was the most colorful choice at
seven percent of the market.
In China, black continued to remain
strong, especially on luxury vehicles.
However, interest in white increased
in line with its overall global popular-
ity. Blue, green and yellow were low in
popularity compared to colorful reds
and browns.
In South Korea, white remained the
number one preference at 32 percent
of the market. Silver was a distant sec-
ond at 18 percent. Gray held third place
followed by black as the lighter color
spaces dominated the market.
Silver remained the most popular color
in India at 30 percent. White was a close
second at 28 percent, as these light col-
ors proved to be popular in the warm
climate. Browns/beiges were popular
at 10 percent but darker colors like
black received little interest, holding
only seven percent of the market.
South America
At 29 percent, white eclipsed silver to
take the top spot for the rst time since
2001, followed closely by black at 14
Gray and red followed in popularity at
nine percent each. Red remained the
fth most popular color since 2002.
The prevalence of brown/beige, blue
and green colors slightly increased.
Other countries and regions
In Russia, white held the top color space
at 18 percent. In contrast to other coun-
tries, green was quite popular in Russia
with eight percent of the market.
Light color spaces dominated Africa
with white, silver, and gray at the top.
White had a strong lead at 43 percent.
Red was the most popular non-neutral
colorful preference at six percent, fol-
lowed by blue at four percent.
60-67 Auto 0314.indd 67 3/11/14 4:11 PM
68 | Coatings World March 2014
Sabrina Feng, China Correspondent
xalta Coating Systems recently broke ground to ex-
pand its manufacturing capacity for coatings with the
construction of a new $50 million eco-friendly water-
borne facility in the Jiading district of Shanghai. Expected to
begin production in 2015, Axaltas Shanghai waterborne facil-
ity will manufacture and supply up to 25,000 metric tons of its
waterborne products.
There is growing demand for eco-friendly coatings in
response to local and global demands for a cleaner auto in-
dustry, said Sobers Sethi, vice president of the Asia Pacifc
region of Axalta Coating Systems. Therefore, we are invest-
ing heavily in waterborne coatings to meet the future demand
for sustainable coating solutions. This is especially relevant
in China, where the government has called for automobile
producers to adopt more environmentally friendly solu-
tions. Thus, automotive producers seeking to answer grow-
ing demand for environmentally responsible products are the
primary market for our waterborne coatings in China.
China is an important region for Axalta and the compa-
ny has a number of manufacturing facilities in the country.
Our worldwide revenues in 2012 were $4.3 billion, and
China has been and will continue to be one of our key mar-
kets, said Sethi. In demonstration of Chinas importance to
Axalta globally, Shanghai is home to our regional Asia-Pacifc
R&D Center and Global Color Lab that serves our markets
both in the region and the world. Shanghai is also the loca-
tion of an important manufacturing center, which includes
the location of our new Shanghai Waterborne Facility as well
as both our China and Asia-Pacifc regional headquarters. We
also have a major manufacturing facility in Changchun that
mainly serves our customers in the north.
Axalta has a strong presence in most countries in Asia
through its own teams and distributors. Its Refinish busi-
ness is regional and Axalta has leading positions in this
Axalta will meet Chinas growing demand for waterborne coatings with the construction
of a $50 million facility.
Axalta Continues
to Invest in China
68-69 Axalta 0314.indd 68 3/11/14 10:20 AM
March 2014 Coatings World | 69
segment in many Asian countries. We sell all our prod-
ucts and brands in Asia, said Sethi. We have successfully
launched our most advanced waterborne coating systems
for aftermarkets in all major countries and as a result have
the distinction of being the lead supplier of waterborne of-
ferings for aftermarket across the region. Our sales teams
in Asian countries are supported by strong technical service
teams and regional technical centers.
Over the next few years Axaltas plans to continue its
strategy throughout the region to meet customer needs
by establishing facilities close to its customers, expanding
manufacturing capacity of waterborne coatings to meet de-
mand, and continuing to invest in our people and communi-
ties. We have done this in China with our new Shanghai
Waterborne Facility, explained Sethi. We aspire to find
growth opportunities in virtually every segment that we
serve and market in which we operate. In addition to sup-
plying OEM customers, both our Refinish and Industrial
businesses present opportunities for growth. Our recent ap-
pointment of Mike Cash to run our global Industrial busi-
ness speaks to our commitment to expand both our liquid
and powder coating offerings in Asia to a wide variety of
rail, bus, heavy-duty truck and other commercial transpor-
tation and general industrial customers.
Axalta is committed to supporting its customers long term
plans in China by constantly exploring new ways to support
their long term growth, including building new plants to expand
capacity and developing cutting-edge, waterborne products.
Our business strategy in China is a refection of our con-
fdence in this markets long term prospects, said Sethi. Our
decision, made only 100 days after becoming an independent
company, to choose China as the location of Axaltas frst major
capital investment demonstrates our confdence in our custom-
ers, the industry and the nation. We broke ground for construc-
tion in January.
Our investment to expand capacity in Shanghai is in direct
response to the needs of our OEM customers who are building
new manufacturing facilities in southern and western China,
added Sethi. In Shanghai, we have an Asia Pacifc Innovation
Center and Global Color Lab that together support a robust
R&D pipeline. For example, the R&D team at the Global Color
Lab develops new colors for model cars displayed at auto shows
or for new customer target groups. The opening of the new Asia
Pacifc and China Head Offce in Shanghai and our recently an-
nounced Sustainable Education Program in China, which aims
to support the local community by providing grants to partner
universities and students, each demonstrate our commitment to
the region. CW
Axalta Unveils Sustainable Technology Education Program at Asia Pacic Head Ofce Opening
Axalta Coating Systems unveiled the Ax-
alta Sustainable Technology Education
Program in China. The Axalta Sustain-
able Technology Education Program will
be part of a global education program
and marks Axaltas rst corporate social
responsibility program in China as an in-
dependent company.
At Axalta, we recognize the crucial
role that young people and their educa-
tion play in the future of both commerce
and the community, Charlie Shaver,
Axaltas chairman and CEO explained
at the ceremony. Our innovative tech-
nology requires the best research and
scientists in industry, many of whom will
be graduates of universities in China. Its
with this in mind that today we are ea-
ger to invest in the leaders and scientists
of tomorrow. We are condent that our
added support will foster the technology
needed to help China and the rest of the
worldgrow sustainably.
Axaltas Sustainable Technology Edu-
cation Program will support academic
excellence in the eld of sustainable tech
ology and bring promising students
closer to the international working en-
vironment. As part of the program in
China, Axalta will provide scholarships
to students at Chinas top materials
science and chemical engineering uni-
versities, hold periodical campus Tech
Talks hosted by Axalta scientists, con-
duct an Axalta University Open Day and
partner with universities for co-op pro-
grams. Participating students will also
have an opportunity to intern at Axalta
to experience commercial research and
development and observe rst-hand
the companys sophisticated product
lines, technology applications, and sus-
tainable production processes.
At the ribbon cutting ceremony for the
opening of Axaltas new Asia Pacic head
ofce, Shaver recognized students from
seven universities in China who had previ-
ously received Axalta scholarshi
I am pleased to announce the Ax-
alta Sustainable Technology Education
Program at the opening of our new Asia
Pacic headquarters. Its especially auspi-
cious to be able to do so on the 30th an-
niversary in which Axalta businesses have
been in China, said Shaver. We strive to
expand in a sensible way to ensure that
our customers, employees, and commu-
nities all benet from our growing pres-
ence in China and the region. Our new
regional head ofce accommodates the
growth of our business with a comfort-
able and productive work environment
for our employees. Our education pro-
gram supports promising students in
their academic development to enable
them one day to contribute to Chinas
sustainable development.
Zhu Xinyuan, a professor at Shanghai
Jiaotong University, one of the universi-
ties that Axalta is partnering with through
the education program, said, We deeply
appreciate Axaltas support for our stu-
dents and university. We are eager to
partner with Axalta, a leader in the eld of
sustainable technologythat has taken tan-
gible steps with this education program
to improve both industry and society in
China for future generations.
68-69 Axalta 0314.indd 69 3/11/14 10:20 AM
70 | Coatings World March 2014
Coatings World: How did the market for
paints and coatings fare overall in 2013?
Ton Bchner: All in all, 2013 was a year of two halves for
AkzoNobels businesses. At the early start of 2013 we indicated
that trading conditions would continue to be challenging for the
year and that proved to be the case, particularly in the frst six
months. In the second half volumes picked up as we started to
see signs of stabilization, but currencies became a challenge. In
Decorative Paints, full-year volumes were up three percent while
our Performance Coatings business saw fat volumes.
Charles Shaver: The overall market continues to rebound from
the economic downturn, albeit at different rates of improve-
ment in different segments and regions. One of the strengths
of our customer base is its diversity, both in terms of products
and geographies. We touch so many industrial segments, from
automotive OEM and refnish and virtually every type of com-
mercial transportation vehicle to oil and gas and architectural
applications, for example. Also, we do business in more than
130 countries. That sort of diversity helped to offset weaknesses
in any one customer segment or country, and will put us in a
good position looking ahead as well.
CW: Did your company see its revenue
develop in 2013?
Bchner: For AkzoNobel as a whole, 2013 annual revenue
totaled 14.6 billion ($20 billion), down fve percent in Euro
on 2012 as a consequence of adverse currency effects and di-
vestments. In our Decorative Paints business these effects led
to a three percent decline in revenues; the two percent impact
at Performance Coatings was
solely down to currencies. In
response to the uncertain and
turbulent economic environ-
ment we accelerated our com-
pany-wide improvement actions
and brought our performance
improvement program to a suc-
cessful conclusion a year ahead
of schedule and above target,
which delivered total savings of
around $750 million.
Shaver: Last year was a strong
year for Axalta. As a privately
held company we dont report
fnancial data. But I can tell you
both our revenues and earn-
ings grew last year. We were
pleased with our ability to gain
new business in our automotive
OEM and refnish businesses
where we made key inroads into
the MSO segment in the U.S.,
for example, winning business
with major players like Service
King. Our refnish successes
leveraged the strength of our
fagship refnish brands: Spies
Hecker, Standox and Cromax.
But we listen to local customers
Coatings World has introduced a new yearly feature, the CEO Forum. The purpose
of this feature is to give CEOs of major coatings and paint companies a platform to
address the most important issues impacting our industry. This inaugural forum features
insights from Ton Bchner, CEO and chairman of the board of management and the
executive committee of AkzoNobel and Charles W. Shaver, chairman and CEO of
Axalta Coating Systems.
Ton Bchner
Charles Shaver
70-72 CEO Forum 0314.indd 70 3/11/14 4:12 PM
March 2014 Coatings World | 71
and, for example, rolled out new economy lines with Imlar and
CorMax in Mexico and Brazil, respectively. We saw other wins
in Brazil, Russia, Spain and China to name a few. Plus, we grew
while rebranding our entire company as Axalta Coating Systems
and establishing our credentials as an independent company. As
we like to say, Axalta is a new company with more than 145
years in the coatings industry. All of us at Axalta are truly proud
that we were able to increase our business momentum while
transforming our organization and identity at the same time.
CW: What areas of the paint and coatings
market represent the most growth
opportunities for your company?
Bchner: Our Decorative Paints activities are frmly focused on
serving the Buildings and Infrastructure segment. The outlook
for the markets for both maintenance and repair and new build
is more positive than it has been for some time. The growth
markets of, for example, China and Brazil showed healthy
growth, whereas the mature regions started to show signs of sta-
bilization and in some cases, even initial signs of growth. With
our strong brands, many market-leading positions and presence
in high-growth markets, we are well-positioned to improve our
paints performance in all regions and grow proftably in high-
growth markets, where all segments performed strongly last
year. For Performance Coatings, we clearly see our width in in-
dustrial presences in the Protective coatings activities beneftting
from our leading positions. We see further growth opportunities
especially in the Marine, which seems to become more active
again. Specialty Finishes, which had a strong 2013 on the back
of growing demand for coatings for mobile devices also has op-
portunities going forward.
Shaver: One of the greatest strengths of Axalta is focus. Other
companies make coatings but were the largest global coatings
company that is 100 percent focused on industrial coatings.
Weve brought in new senior people to lead our global OEM
and Industrial businesses. Theyll ensure that every customer
everywhere gets access to the full array and the very best
Axalta products and services. When I consider opportunities,
I would say that almost every segment represents a chance for
Axalta to increase its market share.
CW: What is your business strategy for
growth in 2014?
Bchner: In 2014, we will continue to improve our ability to
leverage our strong brands and leading market positions as we
further adapt our business, reduce our costs and drive organic
growth. We are embedding continuous improvement in our
businesses and drive commercial excellence and customer focus
even further I would like to think that our partners and custom-
ers will really notice that we are getting closer to them. I am
confdent that we are on track to deliver on our 2015 strategic
goals delivering leading performance for our customers.
Shaver: Building on my last answer, well be looking at all the seg-
ments for organic growth. Our recent investment projects refect
one important direction which is to provide more waterborne
coatings which a number of customers are calling for. In January,
we broke ground to expand production of waterborne coatings
to meet growing demand in China where the OEM market con-
tinues to fourish. Just this February we announced the last leg of
a three year investment program in Brazil to expand waterborne
capacity not only for Brazil and but other customers in South
America. In 2014 we will continue to follow our customer.

CW: In what areas are you focusing your
R&D efforts?
Bchner: Our research and development is frmly focused on
exploring ways to develop more sustainable products, be that
in their manufacture, their application, their capabilities, always
thinking in lifecycle terms. Even though times are uncertain and
market conditions tough, we continue to invest in innovations
to improve our products and service to customers. In 2013 we
invested $515 million in RD&I. Around 60 percent of our in-
novation spend goes on sustainable innovation, on innovations
that help create value throughout the value chain. An example of
this in transportation is Intersleek 1100SR, our new anti-fouling
70-72 CEO Forum 0314.indd 71 3/11/14 4:12 PM
72 | Coatings World March 2014
coating, repels the sludge and slime that sticks to ships hulls
thereby reducing drag and fuel consumption.
Shaver: Our R&D is always looking for ways to create new for-
mulations: products that dry faster, have reduced environmental
impact, such as low VOC and waterborne coatings, and that im-
prove the productivity of our customer. We do this by focusing
in two directions. New product development is, of course, vital
and were stepping that up. Last year we fnished installation of
a new pilot reactor at our global R&D center that will reduce
development time and help us get new formulations to the market
more quickly. In our powder business, for example, were excited
about the new Nap-Gard 7-2555 product rolled out last year that
meets new high temperature tolerances for oil and gas well pipes
that allow for deeper - instead of more - wells. Assessment is the
other big R&D function. Were continually evaluating existing
brands, always learning from customer feedback that comes into
our seven R&D locations around the globe.
CW: What are your companys long-term
Bchner: In February 2013 we unfolded a clear longer term
vision: to deliver leading performance from our many leading
market positions. And we are talking performance in all aspects,
for example in terms of customer delivery, factory effciency,
logistics excellence, supplier cooperation, innovation and fnan-
cial performance. We have put the strategy in place to achieve
this and our employees have put their shoulders underneath it.
We have integrated our business strategy and our sustainability
strategy in one, with clear targets set here as well. With our be-
lief that business is sustainability, sustainability is business we
drive the conviction that we all need to create more value from
fewer resources throughout the organization.
Shaver: Well continue to stay focused on industrial coatings.
Whats interesting is that in some sense our business has long
been ahead of the sustainability curve. Were all about provid-
ing products that preserve and protect and do that beauti-
fully our customers products. Whether its a new car or one
in the body shop, a new building, a piece of rebar, an electric
motor or a deep oil and gas well pipe, our coatings make those
products last longer and work more productively. Plus, our
products themselves, the more low-VOC and water-based liq-
uid coatings as well as all of our powder products, offer a
reduced environmental footprint. With this kind of customer
beneft, as we say in our advertising, we truly believe we are
Built for Performance. CW
Are you interested in participating
in next years CEO Forum?
Contact Kerry Pianoforte, Editor
201.880.2263 |
70-72 CEO Forum 0314.indd 72 3/11/14 4:12 PM
March 2014 Coatings World | 73
This years event featured a panel discussion on automotive coatings.
The 41
Waterborne Symposium
Kerry Pianoforte, Editor
he School of Polymers and High Performance Materials
at the University of Southern Mississippi (USM) held the
41st Annual International Waterborne, High-Solids and
Powder Coatings Symposium February 25-28 in New Orleans,
Louisiana. The Waterborne Symposium is a technical forum for
environmentally-friendly coatings technologies. Proceeds from
the symposium are used by USM for various elements of aca-
demic program development including junior faculty develop-
ment, graduate student stipends, equipment acquisition and
maintenance, and especially scholarships for undergraduate
students majoring in Polymer Science. Most of these students
enter the coatings or related polymer industries upon gradua-
tion. These scholarships are key to USMs efforts to recruit the
highest-achieving students into their Polymer program.
This years event featured 41 papers organized into six ses-
sions related to various aspects of surface coatings: opening,
general, waterborne, additives, pigments and powder coatings.
Plenary Speaker: James Rawlins
The opening session began with plenary speaker, James Rawlins
of USM who presented a talk entitled The World of Surface
Coatings is Centered Around the Glass Transition Temperature,
But Which One?
Polymeric materials are employed in a wide variety of
applications and whether the desired performance is a me-
chanical response, specifc permeability, chemical reactivity
or general response to any given stimuli, the target proper-
ties are strongly affected by the molecular dynamics of all
blended materials and reactants.
It is reasonable to expect that polymers used in coatings
would contain or develop some degree of porosity as they rely
upon evaporation of small molecules such as water or solvents
during formation, said Rawlins. Many materials exhibit a
measurable glass transition. However, the use of a single value
is a macrospoic concept that does not adequately represent
the molecular and dynamic situation for a surface coating
that must, by defnition, be a blend of materials, applied and
The Student Poster Session featured 22 posters.
This years Symposium featured 41 papers organized into six sessions related
to various aspects of surface coatings.
73-76 Waterborne FEATURE 0314.indd 73 3/11/14 10:21 AM
Annual Waterborne Symposium
74 | Coatings World March 2014
adhered to a substrate, and subjected to a wide range of en-
vironmental conditions. In combination, all these situations
result in different measured in service glass transition values
at different points in time and location. Therefore, in an at-
tempt to understand the world of surface coatings in a realistic
context, we propose that all the various glass transition values
affect performance along with our ability to quantify and pre-
dict the structure-property relationships that deliver protec-
tion, decoration and function in coatings.
Featured guest speakers were Joe Lichtenhan of Hybrid
Plastics and Steve and Beth MacDaniel of Reactive Surfaces.
Lichtenhans presentation, POSS Surfaces, How They Impact
Biological and Industrial Polymer Coatings, focused on how
advancements in the performance of polymer-based prod-
ucts has led to a search for new technologies. Accroding to
Lichtenhan, this search has increasingly been focused on smaller
and smaller length scales. The sought after level of control has
progresses from the macro to the micro to the nano.
It has become axiomatic in the plastics industry to regard
the development of new resins as too capital-intensive, expen-
sive and fraught with risk with regard to ultimate market accep-
tance, said Lichtenhan. However, nowhere is tis the search for
new polymeric materials more intense nor the possible rewards
for such efforts greater than in the feld s of industrial coatings
and biological surface.
POSS chemicals used as additives provide a simple tool for
the realization of new physical characteristics in industrial and
biological coatings. Measuring 1.5 nm in diameter, POSS chemi-
cals provide a tremendous amount of surface area and volume
control when incorporated into formulations. The control of
surface area and volume in polymers often leads to improved
fow, adhesion and active ingredient carrying capacity of com-
mon resins, Lichtenhan added.
Steve and Beth MacDaniel jointly presented a lecture in-
spired by their monthly iPaint column which appears in this
magazine. Coatings technology has its own specific sets of
intellectual property issues. The MacDaniels offered their
insights on the law and how it applies to departing employ-
ees, employee privacy expectations, paying lawyer fees to
file patents of questionable value and trade secrets being
leaked. The presentation ended with a lively question and
answer session.
Sidney Lauren Memorial Lecture
The third annual Sidney Lauren Memorial Lecture, From
Evolution to Innovation, was presented by Christopher
Howard of Evonik Corp. His lecture highlighted current and
future issues shaping the coatings industry.
Paints and coatings have long served both beautifcation
and decorative functions, said Howard. However, todays coat-
ing demands are drastically different than our predecessors.
Modern coatings enhance the value of many things from homes
and offces to automobiles, military equipment and marine ves-
sels. We must understand the value proposition that modern
coatings bring forth.
Howard then went on to detail the new developments and
the key drivers for new technology. Some of these key drivers
are government regulations, cost reduction through lower-cost
materials and more effcient processes, energy and fuel savings,
preservation of the environment and durability and weathering.
Other issues shaping the industry are globalization and con-
solidation and recruiting and retaining talented people to the
paint and coatings industry.
The coatings industry continues to face challenges both ex-
ternally and internally, but also has the ability to grasp some real
growth opportunity through technology capabilities, global
drivers and U.S. economic potential and talented employees,
Howard concluded.
Charles Hegedus of Air Products presented Specialty
Additives for Waterborne Architectural Coatings. Architectual
coatings encompass a wide range of applications and applica-
tion scenarios, which has resulted in coatings with a variety of

The School of Polymers and High Performance Materials at
The University of Southern Mississippi has issued a call for
papers for presentation at the 42nd Annual International Wa-
terborne Symposium, February 9-13, 2015 in New Orleans.
Papers should relate to new and emerging technologies
related to materials, processes, production, characterization,
application and markets in the eld of surface coatings. All
papers should be original and represent recent advances in
coatings science and related disciplines. Title, abstract and
authors names (speakers name underlined) should be sub-
mitted by mail, fax or e-mail no later than Aug. 15 to School
of Polymers and High Performance Materials, The University
of Southern Mississippi, Box 10063, Hattiesburg, MS 39406-
0063; 601-266-4475; Fax: 601- 266-6265; E-mail: waterborne@; Web:
Russell Schwartz, chief technology ofcer of Sun Chemical participated in the
automotive coatings panel discussion.
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Annual Waterborne Symposium
March 2014 Coatings World | 75
required properties for successful application and life cycle, said
Hegedus. He said this is further complicated by environmental
concerns and specialty additives play a key role in reducing or
eliminating VOCs and APEs. Pigment wetting and dispersing
additives help wet, grind, disperse and stabilize pigments, which
span a variety of chemistries.
Selecting additives for coating formulations sounds simple, but
it is far from it, concluded Hegedus. Not only is it complicated, it
is critically important to the success of the coating during applica-
tion and service life. In the most simplistic terms, the most success-
ful way of selecting additives is to clearly defne and understand
formulation and application parameters and then match those pa-
rameters with the appropriate additive chemistry and properties.
Robert Ruckle of Siltech presented Incorporation of
Fluoro-Silicones into Various Coating Films and the Resulting
Properties. In his talk a series of non-PFOS fuoroalkyl silicones
were examined in various coatings f ilms for their impact on
coatings properties such as coeffcient of friction reduction, tape
release and stain release. According to Ruckle, earlier results of
reactive silicones in flms have shown interesting results on stain
release and the expectation is that the fuoroalkyl group will
enhance these properties.
Axalta Coating Systems Ayumu Yokoyama presented Use
of Melamine in Ambient Cire 2K Waterborne Polyurethane
Coatings. Yokoyama explained the scientifc breakthrough that
reduces the gassing that can result when traditional solvent based
coatings are reformulated to use water. The symposium is attend-
ed annually by leading scientifc experts in water-based coatings.
Ambient cure waterborne coatings have a tendency to gas in
thick flm applications, Yokoyama explained. The gas results
from the reaction between residual water and other coating
components. We found a way to reduce this gassing by replac-
ing some of the components.
Waterborne coatings are an environmentally responsible al-
ternative to traditional solvent-based coatings. However, con-
verting existing solvent-borne coating systems to water presents
technical challenges. The discovery presented by Dr. Yokoyama
not only resolves the gassing issue but also results in more du-
rable coating flms. His discovery is the frst in the industry to
resolve the gassing issue and improve coating quality with a
simple and cost effective approach.
The newly formulated waterborne coatings can be used by
both automotive original equipment manufacturers and refnish
body shops for vehicle coatings. The coatings can also be used
by commercial vehicle manufacturers who are involved in paint-
ing complex shapes like trailers, truck lifts, built-on cranes, and
truck and trailer bodies. Coatings used for rail systems such as
locomotives, high performance cars that carry liquids and dry
bulk material which must be insulated from substrate materials,
passenger carriages, high speed trains, tramways and metro, and
agriculture and construction equipment also will beneft.
Technology Showcase
In addition to the main technical program, the Waterborne
Symposium also included a three-day Technology Showcase.
The Showcase, now in its 17th year, focused on emerging tech-
nologies, new materials, innovative services and equipment.
New this year, the Showcase has added an exhibitor product
showcase to be held during show houses.
Student Poster Sessions/Awards
There were a number of awards presented at this years
Waterborne Symposium.
USM students presented their research during the Poster
Session. This years session included 22 student posters.
The winners of the Eastman Student Posters Graduate were
Phillip Pickett for Polysoaps to Serve as Uni-Molecular Micelles
for Oil Spill, Keith Parson for Polymer Micelles as Molecular
Templates for Size Control in Gold Nanoparticle Synthesis and
Sarah Exley for RAFT Polymerization of 2-(D-Gluocosyloxy)
Ethyl Acrylamide [GLCEAM], 2-(-D-Galactosyloxy)Ethyl
Acrylamide [GALEAM] and Phosphatidylserine Mimics.
The undergraduate Student Poster winners were
Patrick Carter for Development and Characterization
Each presentation concluded with a question and answer session with at-
The Student Poster Session was one of the highlights of the three-day event.
73-76 Waterborne FEATURE 0314.indd 75 3/11/14 10:21 AM
Annual Waterborne Symposium
76 | Coatings World March 2014
of Biodegradable Polyhydroxyalkanoate/Caseinate Blends
for Thin Film and Packaging Applications, Tyler Brown
for Understanding the Structure-Activity Relationship of
Bio-Inspired Statistical Copolymer Prepared Via Aqueous
RAFT as Antimicrobial Peptide Mimics and Chase Tretbar
for Polymerization of Blocked Isocyanate Functional
Polymers and Post-Polymerization Modification by Thiol-
Isocyanate Reactions.
The SSCT Student Best Paper Award was given to
Brooks Abel, USM, for his paper titled, Versatile
Brush Architectures for siRNA Delivery via Controlled
Polymerization/Click Chemistry.
The Siltech Innovation Award was given to Hui Yu of
New Functional Polymers LLC, for her paper titled, Novel
Synthetic Methods for Bicyclic Coating Resin.
The Shelby F. Thames Best Paper Award was given to
Shannon Morrison of BYK Additives, for his paper,
Instantaneous Interfacial Barrier Growth Stabilization of
Water-in-Water Dispersions. Panel Discussion
For the frst tine this year, the Symposium added a new format
with a panel discussion session on Automotive Coatings, which
was chaired by Dale Pritchett, publisher of Coatings World.
Automotive Coatings is a $15.7 billion dollar market
and the second largest market in the global coatings indus-
try. This Automotive Panel offered attendees the opportu-
nity to hear firsthand from major automotive and pigment
manufacturers about the future innovations, performance
and green technologies that are the key factors in this dy-
namic market.
The panel was comprised of Mark Nichols, techni-
cal leader, paint research, materials research department,
Ford Research and Advanced Engineering at Ford Motor
Company; Bill Eibon, director, global color technology at
PPG Industries and Russell Schwartz, chief technology offcer
at Sun Chemical Corporation.
The 2015 Waterborne Symposium will be held February
9-13 at the Sheraton New Orleans. CW The Student Poster winners.
Shannon Morrison of BYK Additives received the Shelby F. Thames Best Paper
James Rawlins of USM presents Hui Yu of New Functional Polymers LLC with
the Siltech Innovation Award.
The Automotive Panel was chaired by Dale Pritchett and featured experts from
Ford Motor Company, PPG and Sun Chemical.
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78 | Coatings World March 2014
Evonik Corporation
Hopewell, VA
Fax: 804-541-6290
TEGO Twin 4200
Attributes/comments: TEGO Twin 4200 is the new univer-
sal substrate-wetting additive for waterborne wood coatings
and printing inks, which can also be used in solventborne
and even UV coatings. TEGO Twin 4200 100% active matter
content allows for its use in modern zero VOC formulations.
Troy Corporation
Florham Park, NJ
Fax: 973-443-0843
Troysol ZLAC
Attributes/comments: Troysol ZLAC is a multifunctional sub-
strate wetting and fow & leveling additive that is free of VOCs,
APE, and silicone. ZLAC promotes strong surface tension re-
duction, enabling uniform coverage over low energy and con-
taminated substrates. ZLAC imparts surface smoothness, higher
gloss, and excellent color acceptance.
Troysol 382
Attributes/comments: Ideal for materials applied at high speed,
multifunctional Troysol 382 improves substrate wetting and
fow & leveling by signifcantly reducing dynamic and static sur-
face tension in aqueous coatings, inks, and adhesives. The use of
382 minimizes foam and eliminates surface defects.
Siltech Corporation
Toronto, Canada
Fax: 416-424-3158
Silsurf B608
Attributes/comments: Silsurf B608 is a self-emulsifying non-
ionic silicone surfactant used to prepare stable O/W and S/W
emulsions and to enhance wetting in various personal care and
industrial formulations. It provides softness and shine to hair
and detangling for wet hair.
Silube J208-i series
Attributes/comments: Silube J208-2i through Silube J208-8i is
a series of four non-ionic silicone glycol surfactants designed
to emulsify O/W to W/O systems and provide stable emulsions
as the only emulsifer with side benefts of soft feel and strong
surface wetting.
Solvay Novecare
Cranbury, NJ
Attributes/comments: RHODOLINE 2700 is a low form non-
ionic wetting agent especially suited for satin and semi-gloss
architectural paints, coatings, colorants and ink applications.
Excellent color acceptance and rub-up, excellent scrub and stain
resistance, excellent heat age stability.
Attributes/comments: APE and VOC free high HLB nonionic
emulsifer specifcally designed for emulsion polymerization ap-
plications. Drop-in replacement for corresponding APE contain-
ing emulsifers. Recommended for all-acrylic, vinyl/acrylic and
styrene acrylic systems. Emulsifer or post add. Provides excel-
lent chemical mechanical and heat stability. CW
Here is a look at the latest offerings from select surfactants suppliers.
For more information on the products listed, please contact the company directly.
78 Surfactants Directory 0314.indd 78 3/11/14 10:21 AM
March 2014 Coatings World | 79
David Savastano, Contributing Editor
or more than 40 years, Micro Powders, Inc. (MPI) has
been developing and manufacturing specialty micron-
ized waxes, wax dispersions and emulsions for the
paint, printing ink, coatings, and per-
sonal care markets. Today, the family-
owned company offers more than 200
innovative products.
Warren Pushaw has been with Micro
Powders for more than 30 years. He
started with MPI back in 1982, beginning
on the technical side, and became the
companys president in 2005. In April, he
will be retiring; however, he will remain
on the companys board of directors. His
decision to join MPI came as a result of
his friendship with Jim Strauss, the com-
panys founder and current chairman of
the board.
I was working at Equitable Bag in
Long Island City as an ink chemist, and
Jim Strauss was my salesman, Pushaw
recalled. We hit it off, and needless to
say, the rest is history. I went from techni-
cal to U.S. domestic sales and technical director, and in 2005,
added president to my duties.
At the time he started, MPI was located in Yonkers, NY.
The company eventually moved to Scarsdale, NY and then to
Tarrytown, NY 22 years ago.
Pushaw noted that the waxes and additives industry has
changed a lot since 1982.
The waxes and additives industry has changed over the
years, he said. The ink industry shifted from offset to fexo
and water-based inks and digital inks, and we have been able
to quickly react to these changes. We have grown from inks to
paints and cosmetics.
One area of change has been the development and growth of
environmentally friendly ink and paint formulations, Pushaw add-
ed. Weve been able to do all sorts of great things to waterborne
systems. There are really no limits to water-based systems due to
the surfactants. We have a great business model. Weve been able
to build something I can believe in, and I believe in our products.
Pushaw said that he has had a number of infuences while at
MPI, beginning with Jim Strauss, custom-
ers and distributors.
Jim Strauss, our chairman of the
board, has been great to work with,
Pushaw said. Our customers and dis-
tributors have been important infuences
to me. You can always learn from people
who have had success, and good custom-
ers are fun to work with.
Now that he is retiring, Pushaw an-
ticipates having time to enjoy family
life and hobbies. He and his wife of 40
years, Elizabeth, have three daughters
and four grandchildren.
My plans are to move to
Pennsylvania with Elizabeth, do some
traveling around the U.S., and also race
my car, Pushaw added.
As Pushaw moves on, he says the com-
pany is in good hands, with Gary Strauss
and Deena Strauss Kornblau taking over as MPIs leaders and
the company bringing in lots of talented newcomers.
The next generation, Gary and Deena, are taking over
now, Pushaw said. Gary is president and COO, and Deena is
CEO. They have been working at MPI for numerous years and
are well prepared to take over.
Overall, Pushaw said that that working at Micro Powders
has been a tremendous experience.
It has been a fun ride, Pushaw concluded. I love problem
solving, and Ive worked with a lot of really good customers
around the world. At smaller companies, you are responsible for
what you do. For me, one highlight has been the ability to play
a large role in the growth of our company. We are nowhere near
to what we were like 40 years ago. Now we are 20 times bigger
than what we were, and its been an absolute pleasure to be a
part of the Micro Powders family. CW
Micro Powders Warren Pushaw
Reects on Waxes and Additives
Industry, Looks Ahead to Retirement
79 MPI FEATURE 0314.indd 79 3/11/14 12:26 PM
80 | Coatings World March 2014
This biennial exhibition and technical conference is considered to be the premier event
for the North American paint and coatings industry.
American Coatings
Show & Conference
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FEATURE American Coatings Show & Conference Visitor Guide
March 2014 Coatings World | 81
he American Coatings Show and Conference will be held
April 7-10, 2014 at the Georgia World Congress Center
in Atlanta, Georgia.
Held in partnership with the American Coatings
Association (ACA) and Vincentz Network the organizer of
the European Coatings Show and Conference the American
Coatings Show and Conference (ACS/ACC) is an exhibition and
technical conference designed as a sister event to the European
event. The conference is a two-day event providing a forum for
the foremost scientifc minds in the industry, featuring scientifc
papers and speakers. The show is a marketplace for presentation
of products and services for the production of high-grade and
competitive paint and coatings.
During the show, exhibitors will be making short presenta-
tions about the latest products and services for the paint and
coatings industry. These presentations at the ACS will allow
attendees to gain frst-hand knowledge about the industrys
latest product developments. In 15-minute segments, the ex-
hibitors will discuss innovations in technical product properties
and market trends. To focus interests, the presentations will be
grouped by topic. Each presentation will be followed by a brief
discussion between attendees and speakers. Admission to these
lectures is free.
American Coatings Conference
Held April 7-9, the American Coatings Conference (ACC) will
feature 96 presentations in 16 sessions as well as a poster ses-
sion and a plenary session, where the American Coatings Award
will be presented. The focus of the conference is Designing the
Future: Innovative Solutions for Coatings. The conference will
also feature the Mattiello Lecture, an interactive poster session,
11 focused pre-conference tutorials, and the presentation of the
American Coatings Award and the Roon Award.
The American Coatings Award will be bestowed upon
the most outstanding technical presentation at the American
Coatings Conference. Selected and sponsored by ACA and
Vincentz Network, it is endowed with a $2,500 cash award
along with a sculpture. The winner of the American Coatings
Award 2014 will be presented at the conference Plenary Session
on April 7.
The ACC will commence with a keynote presentation given
by Dr. Charles F. Kahle, II, chief technology offcer and vice
president, Coatings R&D at PPG Industries. Starting with a
wide lens on the future, Kahles address will explore the usual
technology drivers that are shaping current coatings technology
innovation, such as end-user requirements, broader sustainabil-
ity demands and critical environmental considerations. From
this baseline, the address will explore the dynamic changes
driven by energy cost and availability, and how these changes
are shaping the future of coatings technology. From the price of
oil and the need for greater energy effciency for customers, to
the role of shale gas and fracking technology on raw material
supplies, to bio-based raw materials and new pathways for criti-
cal feedstocks, the changing energy profle has everything up
for debate in the coatings industrys drive to innovate.
Another highlight of the ACC will be the Mattiello Lecture,
which will be given Wednesday, April 9. This years lecture,
Modeling White Hiding Power Helps Deliver Decades of
Innovation will be given by Dr. John W. Hook III, retired
senior research fellow at Dow Coatings Materials (formerly
Rohm & Haas).
Hook is a distinguished scientist who has made signifcant
contributions to the paint and coatings industry over the course
of his 32-year career. He joined Rohm & Haas in 1979 as the
applications lead for the development and commercialization of
the ROPAQUE Opaque Polymer platform, which he led through
its frst two generations: ROPAQUE OP-42 and OP-62. This
early work led to the frst of his two Roon Foundation Awards
in 1984.
During his career, Hook focused his efforts on the evolution
of a computer program that would become an expert system for
paint formulation and accelerate the adoption of opaque poly-
mers. The resulting expert system remains in use today, helping
formulators predict paint properties and take the guesswork out
of formulation.
Hook returned to the work he had done for the opaque poly-
mer platform, and subsequently led the launch of the break-
through EVOQUE Pre-Composite Polymer Technology, which
was designed to help formulators further optimize the hiding
effciency of titanium dioxide.
Hook received his B.S. from the University of Chicago and a
Ph.D. in Physical Chemistry from the University of Illinois. CW
See page 82 to view the Conference Schedule. >>
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FEATURE American Coatings Show & Conference Visitor Guide
82 | Coatings World March 2014
AC Conference
Monday, April 7
8:30 am 10:00 am Pre-conference Tutorials 1-5
10:00 am 10:30 am Networking: Coee Break
10:30 am 12:00 pm Pre-conference Tutorials 6-11
11:30 am 12:15 pm Networking: Welcome Lunch
12:15 pm 1:30 pm Plenar y Session
Welcome Address and Conference Introduction,
Keynote Presentations, Award Ceremonies
1:30 pm 2:00 pm Networking: Coee Break
2:00 pm 5:30 pm Sessi on 1: Science Today Coatings Tomorrow
Sessi on 2: Biobased Coatings
Sessi on 3: Measuring & Testing
Sessi on 4: Pigments
5:30 pm 7:00 pm Poster S ession/Networking:
AC Confer ence Reception
Tuesday, April 8
9:00 am 12:30 pm Sessi on 5: Architectural Coatings I
Sessi on 6: Polyurethanes I
Sessi on 7: Protective Coatings I
Sessi on 8: Novel Materials
12:30 pm 2:00 pm Networking: Conference Lunch
2:00 pm 5:30 pm Sessi on 9: Architectural Coatings II
Sessi on 10: Polyurethanes II
Sessi on 11: Protective Coatings II
Sessi on 12: Radiati on Curing
Wednesday, April 9
8:00 am 9:00 am Mattiello Lecture
9:00 am 12:30 pm Sessi on 13: Waterborne Coatings
Sessi on 14: Epoxy Coatings
Sessi on 15: Nanotechnology
Sessi on 16: Functional & Smart Materials
12:30 pm - End of Conference
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Untitled-1 1 11/12/13 12:02 PM Untitled-5 1 11/13/13 11:08 AM
84 | Coatings World March 2014
The American Coatings Show will be held in Atlanta, Georgia April 7-10. Here is a
preview of what select companies have planned for the three-day event at the Georgia
World Congress Center.
American Coatings Show
Exhibitor Showcase
84-91 ACS Exhibitor Guide 0314.indd 84 3/12/14 3:41 PM
FEATURE ACS Exhibitor Showcase
March 2014 Coatings World | 85
Alberdingk Boley
Booth 2035
Alberdingk Boley is a global manufacturer of waterborne emul-
sions, polyurethane dispersions, water based UV dispersions,
castor oil and modifed polyols as well as linseed oil.
For over 185 years Alberdingk Boley has been providing in-
novative, sustainable and environment-friendly solutions to the
coating industry.
The U.S. manufacturing facility in Greensboro, NC, produc-
es a variety of products including acrylics, styrene acrylic, epoxy
acrylic hybrid emulsions, polyurethane dispersions and water
based UV dispersions.

Booth 2204
Arkema Coating Resins, Coatex, Sartomer, Kynar, Arkema
Acrylic Monomers and Arkema Specialty Polyamides will
display binders, additives, specialty chemicals and raw mate-
rials for use in formulating architectural and industrial paints
and coatings.
Booth 1541
Ashland Inc., offers industry-leading products, technologies
and resources for solving formulation and product-perfor-
mance challenges. The Coatings Specialties business is a lead-
er in rheology solutions for waterborne architectural paint
and coatings and offers a broad line of biocides and preserva-
tives for paint, coatings and wood care. Specialty Ingredients
also provides a broad portfolio of performance foam control
agents, surfactants and wetting agents, dispersants, and pH
BASF Corporation
Booth 1505
As the worlds leading chemical company, BASF helps for-
mulators of architectural, industrial and transportation
coatings deliver sustainable, innovative solutions that meet
or exceed performance requirements. We provide virtually
every ingredient that coating manufacturers need. Among
our priorities is a focus on sustainable solutions e.g. low
and zero VOC products, APEO-free and formaldehyde-free
materials, low energy curing, replacement of heavy metal
pigments and latex with minimal environmental impact.
Brookeld Engineering Laboratories, Inc.
Booth 2151
2014 is Brookfeld Engineerings 80th Anniversary! Brookfeld
is the world leader in viscosity measurement/control. Our
CAP Series is a practical tool and makes repetitive QC testing
easier. Brookfeld KU-2 Krebs Viscometer provides quick/rapid
read-out in Krebs Units/Grams. Our DV2T with Touch Screen
Technology is our most versatile continuous sensing viscometer.
Brookfeld AST-100 with advanced sensor technology for direct
in-line viscosity measurement. These units are perfect for the
paints, coatings/ink industry.

Booth 2021
The Celanese broad emulsions product line includes vinyl ac-
etate/ethylene (VAE), vinyl acetate homo and co-polymers, vi-
nyl acrylic and pure acrylic grades. Our emulsions are used in
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86 | Coatings World March 2014
interior conventional and interior low VOC paints and exterior
paints. We also offer a complete line of emulsions and Ateva
EVA polymers for adhesives applications. We will also be show-
casing our solvents for use in automotive coatings and vinyl ac-
etate monomer. ACS booth 2021.
DIC Corporation
Booth 704
During the ACS, DIC Corporation will introduce its new one-
component UV curable polysiloxane-acrylic resins. We will also
be exhibiting a wide range of coating resins, additives and cross
linkers for a multitude of surface and environmental condition
extremes, including: acrylics, amino cross linkers, epoxies, fuo-
ropolymers, polyurethane dispersions, UV curable resins, pow-
der coating resins, and polysiloxane acrylic hybrids.

Dow Coating Materials
Booth 807
Dow Coating Materials is a leading innovator of technologies
that help formulators around the world advance the perfor-
mance of paints and coatings. We offer a broad portfolio of
waterborne binders, dispersants, rheology modifers and surfac-
tants for architectural and industrial applications including inte-
rior and exterior house paints, metal maintenance and fnishing,
feld- and factory-applied wood coatings, paper and leather
coatings, and liquid applied sound damping.

Dow Corning Corporation
Booth 1935, 2547
Dow Corning offers innovative silicon-based additives, resins
and binders, along with services and solutions tailored to the
needs of the global coatings industry. Consider adding the
following enabling technologies to improve your products per-
formance and support your business goals: Customizable slip
Feel and touch Scratch resistance Heat and temperature
resistance Impact deadening Water and UV resistance
Gloss enhancement
Eastman Chemical Company
Booth 1341
Eastman is a global specialty chemical company that produc-
es a broad range of products found in items people use every
day. With a portfolio of specialty businesses, Eastman works
with customers to deliver innovative products and solutions
while maintaining a commitment to safety and sustainability.
Eastmans market-driven approaches take advantage of world-
class technology platforms and leading positions in a variety of
Engineered Polymer Solutions (EPS)
Booth 1451
EPS/CCA is a leading supplier of coating resins and colorants to
serve the Architectural, Industrial, Construction, Adhesives and
Sealants markets. With more than 20 years in the industry, EPS/
CCA continues to deliver products backed by unmatched techni-
cal and customer support. Headquartered in Marengo, IL, USA,
EPS/CCA maintains operations in the US, Europe and China
providing quality products with exceptional R&D resources.
Heucotech Ltd. / Heubach
Booth 1751
Heubach is a leading, independent global manufacturer with
expertise in pigments and pigment preparations. We have a
200-year history of pigment experience combined with ongo-
ing innovations that have enabled us to demonstrate continued
growth. Heubach pigments and pigment preparations are
marketed worldwide through strategically located sales offces
on six continents. Heubach remains committed to continuing
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the long tradition of innovation in pigment technology for the
inks, coatings & plastics markets.
Booth 344
Advancing your Surface Science. As the worlds leading supplier
of measuring instruments in the feld of surface and interfacial
chemistry, we not only provide high quality product solutions -
our offer is a combination of technology and scientifc advice.
With our tensiometers, instruments for contact angle measure-
ment as well as foam analysis instruments, we provide support
to the research and development laboratories and quality con-
trol centers of countless industries.
Lubrizol Advanced Materials
Booth 2214
Lubrizol innovates technologies that help balance the
aesthetics, durability and functionality needs of coatings for
a wide array of surfaces and substrates. Our strength is in
collaborating with customers to solve their toughest chal-
lengessuch as making coatings safer, enhancing production
effciency and reducing environmental impactwithout com-
promising performance.
Booth 1033
Introducing Densil ZOD Antimicrobial. Now coatings
formulators can choose a zero-VOC product that address-
es damaging contaminants that deface painted surfaces in
tropical environments. Densil ZOD Antimicrobial of-
fers controlled-leaching, low-water solubility and is effec-
tive in paints, wood stains, masonry coatings, joint cements,
caulks, sealants and roof coatings.
Visit us at ACS Booth #1033 and learn more about how
our new Densil ZOD Antimicrobial can become a part of
your solution.
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Micro Powders Inc.
Booth 1241
Micro Powders, the recognized leader in micronized wax tech-
nology, will showcase products including MicroTouch, addi-
tives for soft touch coatings based on polyurethane technology.
Come by and see, touch and feel the effects. MPI will also feature
a new high density product line including PropylMatte 31HD,
high density polypropylene wax and AquaMatte 26HD, fnely
micronized high density oxidized polyethylene. MPI also launch
Microspersion 1406, an aqueous dispersion of sub-micron spher-
ical PTFE.
Booth 1515
Mnzings METOLAT 700 Series wetting agents are de-
signed to provide optimal performance based on the cus-
tomers system chemistry and application requirements.
METOLAT 775 and METOLAT 780 are high performance
substrate wetting agents that are proving to be great cost ef-
fective alternatives to traditional acetylenic diol and alcohol
alkoxylate wetting agents. All are APEO free with excellent
equilibrium and dynamic surface tension reduction for nu-
merous coating and ink applications.
Parker domnick hunter | Process Filtration
Booth 752
Parker domnick hunter supplies the coatings market with fltra-
tion solutions which help maintain pigment concentration and
color, by removing contaminants and ensuring that grind stan-
dards are met. Filtration of fuids is key to removing gels, ag-
glomerates and other harmful particles for optimal results. Our
flters are effective in allowing only desirable particles to remain,
and contain no silicone or materials to adversely affect coating
adhesion or overall product quality.
R.E. Carroll Inc.
Booth 222
Family owned distributor of raw materials & petroleum prod-
ucts for the paint & coatings industry for over 50 years. Our
products include pigments, fllers, extenders, hydrocarbon
resins, silanes, silicas as well as low viscosity process oils for
speciality coatings applications. Our products are distributed
nationwide from warehouses in Dallas TX, Dalton GA, Delavan
WI, Garden Grove CA, Kent OH and Trenton NJ. We look
forward to seeing you in Atlanta!
Red Devil Equipment Co.
Booth 1253
As the industrys premier mixing equipment manufacturer for
over 20 years, Red Devil Equipment continually sets the stan-
dard for durability, reliability and innovation. Our commitment
to our customers doesnt end with the purchase of a new piece
of equipment. Each product in our extensive lines comes with
unsurpassed service and support. At Red Devil Equipment Co.,
we dont just sell equipment. We build lasting relationships with
our customers.
Reichhold, Inc.
Booth 1305
Reichhold offers one of the most comprehensive ranges of
technology in the coatings industry today from traditional al-
kyds, polyesters, polyurethanes and epoxies to more cutting-
edge technologies such as BECKOSOL AQ alkyd latexes,
waterborne oil modifed urethanes and waterborne epoxy cur-
ing agents. More importantly, Reichhold doesnt just sell these
technologies; they engineer them, tailor them and offer ongoing
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support through specialized technical experts. Come see whats
new at Reichhold!
Shamrock Technologies, Inc.
Booth 332
Shamrock unveils our new FluoroSLIP products, providing
superior dispersibility with excellent slip and abrasion resis-
tance. Also featured is the FluoroTEX product line, new
PTFE-based texturing agents offering higher levels of heat
resistance and color stability than other products on the mar-
ket. They are available in different particle sizes. In addi-
tion, Shamrock will highlight our extensive line-up of PTFE
Powders, Premium PTFE Dispersions, Texturing Agents and
Specialty Waxes.
Siltech Corporation
Booth 1330
Siltech develops, manufactures and markets a full line of or-
gano-functional silicone compounds. With more than 25 years
of experience, and two manufacturing facilities, our extensive
portfolio includes a full line of Siltech coatings additives and
Silmer Reactive silicones. These become part of the network,
fundamentally changing the flm properties providing fexibility,
slip and mar and stain resistance, Our success is measured by
our customers success. When they succeed, we succeed.
Sincol USA
Booth 1051
Sincol Corporation is a leading organic pigment manufacturer
specializing in large volume commodity and high performance
colorants. Sincols production facility is the single largest and
one of the most sophisticated production plants in the world.
With our new water treatment facility, our plant is also one
of the most environmentally sustainable in the world. Sincol
Corp.s program of continuous product development focuses in
particular on high performance products.
Booth 212
Solvay, your preferred source for sustainable additives for water-
borne coatings formulations, is a global supplier of surfactants,
specialty monomers for enabling emulsion polymerization, de-
foamers, dispersants, wetting agents and other functional ad-
ditives for paint and coating formulating. Solvay serves the
emulsion polymerization, architectural coatings, industrial
coatings, ink and adhesives markets. Solvay offers customized,
sustainable and functional innovations, cost-effective perfor-
mance, global technical support and R&D. Solvay: Committed
to YOUR coatings success.
Specialty Polymers, Inc.
Booth 1139
Specialty Polymers is a dynamic, privately held manufacturer of
water-based polymers and adhesives. Our products are designed
to meet the most demanding needs from customers around the
world and our employees are committed to providing the best
customer service in the industry. Throughout our 45 year his-
tory, we have been on the forefront of innovative polymer devel-
opment. We pride ourselves on being an innovative, responsive
and fexible company.
Sun Chemical
Booth 704
SunChemical will exhibit its Benda-Lutz family of alumi-
num pigments during the ACS, including Maxal and Maxal
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EC silver dollar aluminums for high-brilliance decorative and
stain-resistant coatings. We will introduce SunMICA Exterior
XC, a line of pearlescent mica-based pigments with outstanding
lightfastness and durability for outdoor applications. We will
be launching Sun Chemical BlackRubber, a 12 micron rubber
particle with excellent mar and burnish resistance for use in thin
flm coatings.
Troy Corporation
Booth 1523
Troy Corporation, the leader in materials protection and per-
formance additives, is Your Partner for Success at ACS 2014. By
providing advanced preservatives and additives formulated for
optimum performance, cost-in-use, and environmental responsi-
bility, Troy enables paint and coatings manufacturers to lead in
their markets. Visit ACS Booth #1523 to learn what Troy, Your
Partner for Success, can do for you.
Trust Chem USA, LLC
Booth 2333
Trust Chem is an independent, privately owned company and the
biggest producer and exporter of organic pigment from China
to the world market. Trust Chem is the 4th largest manufacturer
and supplier of organic pigment in the world, with headquar-
ters located in Hangzhou China. Subsidiaries in Europe, North
America, Australia, India and South Africa make Trust Chem a
true global supplier to the color industry.
Booth 1935
Univar supplies the coatings industry with a comprehensive line of
coatings, adhesives, sealants and elastomers, ranging from core prod-
ucts to specialty chemicals. Our extensive distribution network, glob-
al reach and unparalleled logistical expertise provide our customers a
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consistent and reliable source of supply. We work closely with the
worlds leading suppliers, offering the latest technologies and materi-
als to help our customers implement safe, environmentally-friendly
production practices throughout the manufacturing chain.
Booth 2532
U.S. Silica produces a full-range of industry standard sand and
gravel. Our SIL-CO-SIL ground and MIN-U-SIL fne ground
silicas deliver world-class performance for your paint and coat-
ing applications. Export orders welcomed; products are produced
near ports. CUSTOM blended sands available upon request.
Van Horn, Metz & Co., Inc.
Booth 1035
Van Horn, Metz & Company is a specialty raw materials
distributor to Paints, Coatings, Plastics, Inks, Rubber and Personal
Care Industries! Our mission is to be a trusted and reliable
source for material and information by offering our customers
leading technology and solutions, quality products and supe-
rior customer service. Our alliances with a network of quality
Principals and industry partners allow us to offer a broad range
of specialty ingredients!
Wacker Chemical Corporation
Booth 1313
WACKER is among the worlds leading and most research-
intensive chemical companies. Products include: silicones,
binders and polymers additives, bio-engineered pharmaceuti-
cal actives and hyperpure silicon for semiconductor and solar
applications. ACS showcase products include: SILRES for
industrial, corrosion / heat resistant coatings, VINNAPAS
binders for interior architectural coatings, caulks, sealants
mastics, SILRES BS for cementitious materials, stone / tile
protection, VINNOL for packaging printing and HDK
fumed silica for rheology control. CW
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BASF is investing approximately 7 mil-
lion to expand and optimize the resin
production at its Mnster site. The ca-
pacity expansion supports the companys
plans for growth.
With this investment, we are pri-
marily strengthening the competitive-
ness of the Mnster site, explained
Walter Jouck, head of Operations
Coatings Europe at BASF. Our resin
competence is an important competi-
tive edge and by expanding the resin
capacity, we are adapting to the future
market development. We will be able
to serve our customers more fexibly,
especially those from the automotive
industry. The investment in resin pro-
duction will result in an expansion of
the production capacity and, thanks to
a better heating technique, it will also
contribute to a signifcant improvement
of the environmental performance. The
energy effciency for heat generation
and the exhaust gas combustion will be
increased. The investments are sched-
uled to be completed in 2016. At pres-
ent, BASF is also building a new resin
plant in Shanghai to meet the growing
demand for automotive OEM coatings
in Asia Pacifc. The resins produced by
BASF are integral components of in-
dustrial and automotive OEM coatings
and automotive refnish products. As
binders, they contribute to good adhe-
sion, gloss and scratch resistance of the
coating. Resins also provide corrosion
protection and weather resistance for
BASFs products.
Bayer Takes Over DuPonts
Aniline Production Plant
Bayer MaterialScience LLC has acquired
DuPonts Baytown, Texas, aniline pro-
duction facility. With the acquisition,
Bayer assumes responsibility for the facil-
itys direct operating personnel. Financial
terms were not disclosed. Aniline is a
primary feedstock used to manufacture
methylene diphenyl diisocyanate (MDI),
a versatile chemical used to produce rigid
polyurethane foams for insulation in the
construction industry, as well as coatings,
adhesives, sealants, elastomers and bind-
ers. The aniline facility is located within
Bayers Baytown plant - the companys
largest manufacturing facility in the U.S.
and a critical asset in its global manufac-
turing portfolio. Adding aniline produc-
tion fully integrates the Baytown plant
along the MDI value chain for enhanced
production fexibility. North America
is poised for strong MDI growth driven
by recovery in the construction market,
energy code advancement and home
comfort trends, said Craig Caputo,
vice president - polyurethanes regional
product manager, Bayer MaterialScience
LLC. This strategic acquisition posi-
tions Bayer to meet this growing demand
while further strengthening our leader-
ship in the polyurethane industry. The
acquisition also reinforces Bayers com-
mitment to the Baytown facility. Over
the last two years, Bayer has invested
roughly $120 million in process, reliabil-
ity, quality and environmental improve-
ments at the plant, which in addition
to MDI produces toluene diisocyanate
(TDI) and polycarbonate.
Evonik Acquires Silbond, a
Supplier of Silicic Acid Esters
Evonik Industries AG has acquired
Silbond Corp., one of the leading suppliers
of silicic acid esters. The transaction, with
a purchase price in the mid-double-digit
million Euro range, closed on February
28, 2014. As a special group of functional
silanes, silicic acid esters are used in a wide
variety of applications with a promising
future-for example in the electronics in-
dustry or in chemical applications such as
coatings. The most important silicic acid
ester is Tetraethoxysilane (TEOS) which
is manufactured by Silbond. Evonik al-
ready produces functional silanes at its
sites in Rheinfelden (Germany), Antwerp
(Belgium), Rizhao (China) and Mobile
(USA). With the Weston site, the Group
is now extending its production network
with effcient technology for silicic acid
esters, primarily for the attractive North
American region. With its TEOS specialty
business, Silbond supplies end markets
with above-average growth. These mar-
kets include the electronics industry as
well as markets for chemical applica-
tions with an annual growth of fve to six
percent. In addition, TEOS is used as a
binder for foundry molds and in anti-cor-
rosion paints. There is further growth po-
tential when connecting it to the current
growth felds of the Resource Effciency
Segment, such as insulation. The com-
pany has about 60 employees. The over-
all market for functional silanes, which
includes silicic acid esters, is growing
faster worldwide than the global gross
domestic product. The growth is driven
by the increasing demand for new appli-
cations such as high-performance insula-
tion materials. Another growth driver is
the increasing demand from emerging
countries. The silanes portfolio of Evonik
comprises chlorosilanes as well as orga-
nofunctional silanes and will be perfectly
supplemented by the Silbond business.
The specialty chemicals company has
an annual overall capacity for silanes
of about 300,000 metric tons per year,
which are sold to the automobile, con-
struction, plastics and electronics indus-
tries. The silanes are used in adhesives,
sealants, paints and coatings, architec-
tural protection, optical fbers and semi-
conductors, as well as in tires and rubber.
INEOS To Take Over
Production Facilities of
INEOS Enterprises recently announced
that it has agreed to purchase Sasol
Solvents Germany GmbH, one of
Europes leading solvent manufacturers.
The acquisition, which is conditional
on approval by the relevant competi-
tion authorities, comprises production
BASF Invests Approximately 7 Million at its
Resin Site in Germany
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March 2014 Coatings World | 93

facilities in Germany-based at Herne
and Moers, approximately around 520
people. The addition of Sasols German
based European Solvents businesses
provides a complementary ft with the
portfolio and expertise of INEOS and
opens up the possibility of integration
into its existing manufacturing sites
in Germany. The facility at Herne, in
Germanys industrial Ruhr district,
manufactures ethanol and isopropyl
alcohol, as well as catalysts for both
processes. The Moers site, on the Lower
Rhine, produces oxygenated solvents
isopropyl alcohol (IPA) and secondary
butyl alcohol (SBA), which is upgraded
on site into methyl ethyl ketone (MEK).
The plant also produces plasticizers,
synthetic resins and fne chemicals such
as alkyl chlorides and aluminum organ-
ic compounds.
The addition of this solvents busi-
ness broadens the INEOS Enterprises
portfolio and presents new opportuni-
ties for integration into some of our ex-
isting upstream sites in Germany, said
Ashley Reed, CEO INEOS Enterprises.
These are good quality, well placed
assets, complemented by a very experi-
enced operations team and high safety,
health and environmental standards.
On completion, both sites will become
part of INEOS Enterprises. INEOS will
also continue to operate the Maleic
Anhydride plant at the Moers site for
the ongoing joint venture between Sasol
and Huntsman. This building block
for unsaturated polyester resins is used
mainly in fberglass-reinforced resins
for construction, automotive and ma-
rine products.
Braskem Included in the
Carbon Efcient Index
Braskem, the largest resin producer
in the Americas and the worlds lead-
ing biopolymer producer, was select-
ed for the third consecutive time as
a component of the Carbon Effcient
Index (ICO2) of the BM&FBovespa -
Securities, Commodities and Futures
Exchange. Launched in 2010, the in-
dex is formed by component stocks of
the IBrX-50 index that have adopted
transparent practices regarding their
greenhouse gas emissions. The indexs
weighting takes into account the level
of GHG emissions effciency as well as
the free-foat (shares available for trade
in the market) of each stock. Braskem
invests regularly in improving processes
to reduce its greenhouse gas emissions.
In 2013, the company con-
ducted its seventh emissions
inventory, which registered a
12 percent reduction in emis-
sions intensity between 2008 and 2012.
Last year, the company was selected as a
benchmark in the Climate Change di-
mension of the Corporate Sustainability
Governor Grants $3 Million for Bioscience Manufacturing Cen-
ter at Eastman Business Park
Governor Andrew M. Cuomo recently announced that the State will commit $3 mil-
lion to the Eastman Business Park (EBP) Bioscience Manufacturing Center in Roches-
ter, which will begin construction later this year. The construction of the $25 million,
60,000 square feet facility, which will improve equipment for converting non-food
plant materials into biofuels and biochemicals, is estimated to create hundreds of
new jobs. The Eastman Business Park is the Finger Lakes Regional Economic Devel-
opment Councils (FLREDC) top priority and is a crucial asset in both job creation and
economic development in the region.
This year, we are building on the successes of the past three years, lowering
taxes for residents and businesses and creating new economic opportunities across
the state, Cuomo said. Here in Rochester, we are committing an investment of $3
million to support the construction of a $25 million Bioscience Manufacturing Center
at Eastman Business Park. This investment will create hundreds of new jobs for the
community, grow the local economy and position the Finger Lakes region as a leader
in the renewable energy industry. Under our budget plan, we will continue to make
economic development and job creation in Upstate New York a top priority, while
making important investments to improve our education system, fortify the states
infrastructure and build stronger communities.
The project will consist of transportation infrastructure improvements and the pro-
duction, fermentation tanks and storage equipment necessary to convert feedstock
into C5 and C6 sugars. These sugars can then be employed in the manufacture of a
wide range of green chemicals, biodegradable plastics, and biofuels. Once opera-
tional, the center will be capable of processing up to 30,000 tons of sugars annually.
In addition, the partnership between New York State and the EBP Bioscience
Manufacturing Center builds upon the states ongoing effort to pursue and improve
access to renewable energy. The industrial facility will be owned and operated by
EBP EcoTech Park Operating Corp, a consortium of partner companies who will pro-
vide the majority of funding for the project. Several companies, including three out-
of-state businesses, have indicated interest in using the center and intend either to
expand or locate operations at Eastman Business Park as a result. Eastman Business
Park (EBP), formerly Kodak Park, is a 1,200 acre technology and industrial complex
that spans from the City of Rochester into the Town of Greece in Monroe County.
EBP has more than one million square feet of manufacturing, laboratory and ware-
house space with infrastructure systems that put it among the top industrial sites in
the eastern United States.
Under Governor Cuomo, more than $90 million has been committed and invest-
ed by New York State to attract dozens of new companies that are transforming EBP
into a diverse hub for research and development (R&D) and high tech manufacturing.
The park now has 48 companies with more than 6,500 employees, most of which are
non-Kodak jobs.
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Index (ISE) of the BOVESPA,
of which it has been a com-
ponent for nine years. Also in
2013, Braskem was considered
the best Brazilian company in carbon
management due to its excellence in
performance and transparency, with the
company achieving the highest scores in
Brazil in the Carbon Disclosure Project
(CDP), one of the worlds most highly
respected sustainability indicators for
listed companies. Internationally, the
Company has also been a component
of the Dow Jones Sustainability Index
Emerging Markets, the sustainability
index for emerging markets on the New
York Stock Exchange, since 2012 (the
year of its launch).
Cytec Expands Production
SOLUTIONS, UV Stabilizers
for Coatings in China
Cytec Industries Inc. celebrated the
successful expansion of CYASORB
which are produced at the new polymer
additives production line in Fengxian,
Shanghai, China. The Fengxian facil-
ity started operations in April 2012 to
shorten delivery time for Cytecs propri-
etary, high performance UV stabilizers to
the Asia Pacifc market. The CYASORB
and CYASORB THT light stabilizers
protect plastics and coatings from harm-
ful UV light when exposed outdoors
and increases service life. They protect
the physical properties of products, as
well as appearance properties, such as
color and gloss, in a variety of applica-
tions. Both product lines are proprietary
and are covered by one or more patents
within Cytecs intellectual property port-
folio. The latest CYASORB CYNERGY
SOLUTIONS stabilizer product was spe-
cifcally designed for the Asia Pacifc au-
tomotive industry.
We invested heavily in bringing the
latest proprietary and patented technolo-
gies to China, and we are pleased to con-
tinue introducing further solutions that
address the specifc needs of Asia Pacifc
market, said Franois Jacob, global mar-
keting director for AdditivesTechnologies.
The development of new high perfor-
mance stabilizer systems is required to
support the plastic industry to satisfy the
demand for higher levels of performance
and new requirements.
National University of
Singapore and BASF
Embark on Joint Graphene
The Graphene Research Centre (GRC)
at the National University of Singapore
(NUS) Faculty of Science and BASF has
partnered to develop the use of graphene
in organic electronic devices, such as or-
ganic light emitting diodes (OLED). The
goal of this collaboration is to interface
graphene flms with organic electronic
materials for the creation of more eff-
cient and more fexible lighting devices.
Our motto at GRC is Inventing the
Future and the combination of graphene
from GRC and organic materials from
BASF is the perfect way to research possi-
bilities that have not been explored before
and can lead to transformative technol-
ogy. We are working towards a bright fu-
ture where clean energy can be harvested,
transported and stored in effcient ways,
in order to be used to create a better and
healthier living for all of us, sais Antonio
Castro Neto, director of the Graphene
Research Centre and a Distinguished
Professor at the Department of Physics,
NUS Faculty of Science and Department
of Electrical and Computer Engineering,
NUS Faculty of Engineering.
BioAmber and Vinmar
Sign Agreement to Set-up
Production Facility in N.
BioAmber Inc., an industrial biotech-
nology company producing sustainable
chemicals, has signed a take-or-pay
contract for bio-based 1,4-Butanediol
(BDO) with Vinmar International. Under
the terms of the 15-year master off-take
agreement, Vinmar has committed to
purchase 100 percent of the BDO pro-
duced in a 100,000 ton per year capac-
ity plant that BioAmber plans to build in
North America and commission in 2017.
Vinmar also plans to invest in the BDO
plant alongside BioAmber.
BDO is a building block chemical
that is used in a wide range of prod-
ucts, including engineering plastics
for the automotive industry, polyure-
thanes, biodegradable plastics and
spandex. The current size of the global
BDO market is approximately $4 bil-
lion. BioAmber produces BDO by
combining its succinic acid technol-
ogy with a catalyst technology licensed
from DuPont and the company believes
its bio-based BDO is cost competitive
with petroleum derived BDO. To date,
BioAmber has validated the high qual-
ity of its bio-based BDO with over 20
purchasers of petroleum BDO.
Following the fnancing, construc-
tion and commissioning of the 100,000
ton BDO plant, Vinmar will be obligat-
ed to purchase 100 percent of the BDO
produced for 15 years, and BioAmber
will be obligated to sell exclusively to
Vinmar. Vinmar also plans to invest in
the BDO plant, taking a minority equity
stake of at least 10 percent. As part of
the agreement, Vinmar has a right of
frst refusal to invest in and secure 100
percent of the off-take from a second
BDO plant that BioAmber would build
in the future.
In order to seed the market for
its bio-based BDO, BioAmber plans
to initially produce approximately
4,000 tons of BDO annually at a toll
manufacturing facility that the com-
pany expects to commission in 2015.
The tolling facility will convert bio-
succinic acid produced at the Sarnia,
Canada plant that is currently under
construction. Under the terms of the
agreement announced today, Vinmar
has committed to also purchase 100%
of the BDO produced at the planned
tolling facility.
Break Ground on World-
Scale Isononanol Plant in
Maoming, China
BASF and China Petroleum & Chemical
Corporation (SINOPEC) broke
ground today on the construction
of its world-scale isononanol (INA)
plant in Maoming Hi-tech Industrial
Development Zone, Maoming, China.
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At start-up in 2015, the plant, which is
the frst of its kind in China, will serve
the increasing market demand for next-
generation plasticizers. A newly formed
50-50 joint venture company has
been created, BASF MPCC Company
Limited. The new plant will bring
around 100 new jobs in Maoming.
High quality and reliable plasticiz-
ers help underpin industrial growth,
and with this plant we will be well po-
sitioned to serve Chinas growing de-
mands. Additionally, this project brings
us a step closer to BASFs strategic goal
to better serve local industries with local
production in Asia Pacifc of approxi-
mately 75% by 2020. The new joint ven-
ture with SINOPEC also solidifes our
already strong partnership, and demon-
strates BASFs long-term commitment to
China, said Dr. Albert Heuser, president,
Functions Asia Pacifc, President and
Chairman, Greater China, BASF.
This project is the frst of its kind to
bring BASFs advanced INA technology
into China, and to build a world-scale
INA plant at Maoming Hi-tech Industrial
Development Zone. It not only flls the
countrys INA production gap, but also
opens a new chapter for the strategic al-
liance between SINOPEC and BASF. It
closely unites two strong parties in or-
der to enjoy mutual benefts and develop
business together, taking our relationship
to a new level. I hope both shareholders
continue to broaden our co-operation,
and to explore how to further utilize
SINOPEC Maoming, this areas refnery
products, and the public infrastructure,
so as to maximize the production of
BASF MPCC Company Limited and both
shareholders business interests, said Dr.
Yu Xizhi, President of SINOPEC Corp.
Maoming Company. INA is used as the
feedstock for the production of next gen-
eration plasticizers, including diisononyl
phthalate (DINP) and non-phthalate
plasticizer Hexamoll DINCH. DINP is
widely used as a plasticizer in industrial
applications such as automotive, wires,
building and construction, while
Hexamoll DINCH is BASFs
non-phthalate plasticizer for
sensitive applications, including
toys as well as food contact and medical
applications. BASF and SINOPEC have a
longtime partnership and jointly operate
BASF-YPC Co. Ltd., a 50-50 joint ven-
ture formed in 2000 between BASF and
SINOPEC in Nanjing, China.
Fairmount Minerals Alpha
Resins Recognized With
Sustainability Award
Fairmount Alpha Resins were hon-
ored with the Society of Chemical
Manufacturers and Affliates, Inc.
(SOCMA) 2013 ChemStewards
Sustainability Award. Alpha Resins also
received a 2013 Bronze Performance
Improvement Award for excellence in en-
vironmental, health, safety, and security
(EHS&S) practices at the associations
92nd annual dinner. The ChemStewards
Sustainability Award acknowledges a
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96 | Coatings World March 2014

member facility that displays
exemplary commitment to sus-
tainability and green chemistry.
Alpha Resins, which engineers
resins for higher throughput, improved
quality, and superior environmental per-
formance, sets annual sustainability goals
based on People, Planet, and Prosperity.
In 2012, Alpha Resins achieved 107 per-
cent of these goals. In 2013, the plants
teams achieved 113 percent of 15 goals,
including safety, industry education, vol-
unteerism and community investment,
health and wellness, and environmen-
tal responsibility. The Environmental
Responsible Products and Processes team
identifed four options for improvements,
saving more than $74,000 and imple-
mented three best practices for organi-
zation, standardization, and technology.
Additional 2013 sustainability achieve-
ments include: new boilers increased
energy effciency and saved $45,000.
The main scrubbers water reuse plan
conserved 4,800 gallons per day. -- The
water conservation plan saved $24,960.
-- Solid waste decreased by 72 percent or
79,123 pounds. A new product Epsilon-
SD(TM) phenolic-urethane, no-bake
system, releases fewer volatile organic
compounds (VOCs) for greater environ-
mental responsibility. Team members
strive for and exceed expectations with
exceptional stewardship. The plant has a
goal of achieving zero waste to landfll by
2015 by reducing greenhouse gas emis-
sions through increased energy effciency.
Alpha Resins follows Fairmount Minerals
Global Reporting Initiative (GRI) criteria.
The Bronze Performance Improvement
Award recognizes Fairmount Minerals
outstanding commitment to continuous
improvement in EHS&S practices as part
of SOCMAs ChemStewards program.
The Alpha Resins EHS&S plan, which
is managed by a multidisciplinary team,
describes how to minimize resource use
and ensure the safety of employees and
the area around and near the plant.
Alpha Resins has clearly defned a
permanent commitment to sustainability
with all employees taking ownership,
said Dana Cooper, director of Business
Excellence. We understand sustain-
ability cannot be achieved by any one
individual, but requires the entire organi-
zation to support that commitment with
the resources to achieve these goals.
The SOCMA awards were selected
through a month-long, double-blind se-
lection process. The winners were hon-
ored in December. About Fairmount
Minerals Fairmount Minerals is one of
North Americas largest producers of in-
dustrial sand and resin-coated products.
The Chesterland, Ohio-based company
operates a global network of mining,
mineral processing, manufacturing,
and resin-coating facilities. Fairmount
Minerals specialized sands and coating
technologies advance a vast array of in-
dustries and markets, such as construc-
tion, fltration, foundry, glass, sports turf,
and oil and gas. The companys employ-
ees bring to life its motto of Do Good.
Do Well. by embracing daily a com-
mitment to all three pillars of sustain-
able development: People, Planet, and
Prosperity. For more information, please
Huntsman Moves Forward
with Pending Acquisition
of Rockwoods Additives
Huntsman Corporation and Rockwood
Holdings, Inc. have completed an im-
portant milestone in Huntsmans pending
acquisition of Rockwoods Performance
Additives and titanium dioxide (TiO2)
businesses. The waiting period un-
der the Hart-Scott-Rodino Antitrust
Improvements Act of 1976 has expired.
Therefore, the antitrust review in the
United States is now complete. They con-
tinue to work through the regulatory pro-
cess in the European Union. As previously
disclosed, Huntsman anticipate closing
the transaction with Rockwood in the
frst half of 2014.
ALTANA Acquires DSMs
Polypropylene Wax
Emulsion Business
ALTANA has acquired technologies and
customer-specifc know-how in the feld
of polypropylene wax emulsions from
Royal DSM. The products can be used to
coat glass fbers, which are needed for the
manufacturing of composites. They are
typically used in the construction indus-
try and the automotive sector.
This acquisition is another consis-
tent step along our path of growth,
said Matthias L. Wolfgruber, CEO of
group, the polypropylene wax emulsion
business will be integrated into BYK
Additives & Instruments, the division
with the highest sales volume.
This acquisition expands our ex-
isting portfolio in the feld of wax
emulsions, and now enables us to of-
fer customers an even broader range of
Additivessolutions, added Christoph
Schlnken, president of the BYK Division.
Just recently, in October 2013, BYK also
acquired Rockwoods rheology business.
Artek to Acquire Galata
Artek Surfn and Aterian Investment
Partners, currently joint owners of
Galata Chemicals, have reached a de-
fnitive agreement whereby Artek Surfn
will acquire Aterians shares in Galata
Chemicals. The transaction is expected to
close in March. The company will con-
tinue to operate as it does today with the
current organization in place.
Over the past four years, Aterian
and Artek have successfully partnered
with the Galata Chemicals organization
to build a leader in PVC Additives with
a global footprint and an expanded port-
folio of innovative products, said Steven
McKeown, President and COO of Galata
Chemicals. We are thankful for Aterians
signifcant contribution to the turn-
around and growth of Galata Chemicals
and look forward to continue to partner
with Artek as we enter the next phase of
our growth strategy.
Michael Fieldstone, partner at Aterian,
added It has been a pleasure to partner
with Artek and the dedicated and tal-
ented Galata management team in the
Companys successful reinvigoration and
new product development efforts. We are
thrilled by the outcome and look forward
to watching Artek and the Company in
its continued success.
We are extremely excited about
the growth opportunities Galatas busi-
ness has and are committed to growing
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March 2014 Coatings World | 97

this business, including the addition of
manufacturing assets in Asia, said Vishal
Goenka. To get to where Galata is today
would not have been possible without a
great partner in Aterian and the enthusi-
BASF to Divest Liquid
Masterbatch Business to
Audia International
BASF has signed a contract to divest its
liquid masterbatch business in Clermont
de lOise, France, to Audia International,
a large global supplier of polyolefns and
color masterbatches. The transaction is
expected to close in mid 2014.
As a leading supplier of color mas-
terbatches, BASF will concentrate on
its business with solid and powder
masterbatches, produced in Cologne,
Germany. For BASF, the liquid master-
batches are a niche business and not
part of its future focus.
For Audia, this acquisition of the liq-
uid masterbatch business is very strategic
and represents an exciting expansion
in technology, markets, and geography,
complementing its major entry into the
European market over the past seven
years. The liquid masterbatch business
will be run as part of Audias subsidiary,
Uniform Color Company, a leading glob-
al supplier of masterbatches, with facili-
ties in North America and Europe.
The parties have agreed not to disclose
fnancial details of the agreement.
Eastman Announces Further
Debottleneck of Carboxylic
Acids Manufacture
Eastman Chemical Company today an-
nounced an expansion of carboxylic
acids capacity at its Longview, Texas,
and Kingsport, Tennessee, facilities. The
additional capacity is expected to be
completed in the fourth quarter of 2014
and will add approximately 50 million
pounds of carboxylic acids to support
the increasing internal and external de-
mand of the product.
Eastman is committed to
the continued optimization of
its plants that produce these ac-
ids, says Tony Ponder, business
manager for Eastmans Oxo Chemicals
business unit of the Specialty Fluids &
Intermediates (SFI) business segment.
Our olefn crackers in Texas allow
Eastman a competitive position in car-
boxylic acid production with the supply
chain capabilities to ship globally.
Internal demand for our acids en-
sures our commitment to long-term ef-
fcient production for both internal and
external customers, said Chip Millican,
business manager for Eastmans Organic
Intermediates business unit, also a part
of the Specialty Fluids & Intermediates
business segment. These are important
intermediate materials and we continue
to invest in them. Additionally, our engi-
neers have identifed at least 20 million
pounds of additional low cost capacity
that could be implemented in the future
as demand dictates.
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98 | Coatings World March 2014

Manufacturing the products
for more than 70 years, Eastman
is a world leader in the produc-
tion of carboxylic acids for mul-
tiple markets, including food and feed,
pharmaceutical chemical intermediates,
and agriculture. Eastman offers a wide
variety of grades of acetic, propionic, bu-
tyric, isobutyric, benzoic, and 2-EH acids
appropriate for these and other end uses.
Kemira Acquires BASF AKD
Emulsion Business
BASF and Kemira today announced that
Kemira will acquire BASFs global alkyl
ketene dimer (AKD) emulsion business.
The transaction is expected to close in the
frst half of 2014.
Kemira is a global leader in paper and
pulp chemistry and the leading supplier
of sizing products for the paper industry.
This acquisition of the AKD emulsion
business is one part in implementing our
strategy and will further strengthen our
possibilities to serve our Paper customers
especially on the continental European
market, said Kenneth Nystn, Senior
Vice President, Regional Business Unit
Paper EMEA.
With this transaction BASF, the leading
supplier of paper chemistry, will further
optimize its paper chemicals portfolio
in order to focus on customer-oriented
products and solutions to improve the ef-
fciency of paper machines and lower the
total cost of operation. In line with our
recent announcement we have evaluated
all strategic options for the AKD emul-
sion business and found an excellent part-
ner in Kemira who will ensure a smooth
transition and uninterrupted supply of
customers, said Andreas Tuerk, Senior
Vice President, Paper Chemicals Europe.
The parties have agreed not to disclose
fnancial details of the agreement.
BASF to Focus on
Information Services,
Supply Chain Operations
and Business Processes
BASF Business Services Holding GmbH
will in future focus on providing infor-
mation services, supply chain operations
and business process management solu-
tions exclusively for BASF Group. These
include consulting, development and op-
eration of IT systems as well as the de-
sign of business processes along the value
chain. Following this strategic decision,
the company will not continue its busi-
ness with third party customers, which
has sales in the low double-digit mil-
lion euro range. BASF Business Services
Holding GmbH has thus signed an agree-
ment to sell its third party business in-
cluding the 100%-owned subsidiary
BASF Business Services Consult GmbH,
based in Hamburg, to Tech Mahindra
GmbH, Dsseldorf, a German subsidiary
of Tech Mahindra Limited, India, a pro-
vider of IT solutions and services.
Legal closing of the transaction is ex-
pected in the second quarter of 2014. All
60 employees of BASF Business Services
Consult GmbH are included in the trans-
action and retain their employment con-
tracts with the company. Further details
of the transaction were not disclosed.
Nubiola Expands Production of Zinc
Ferrites Inorganic Pigments
Nubiola will expand production of
its Nubifer K Series, zinc ferrites inor-
ganic pigments. Nubiola has decided to
make a signifcant investment to increase
their production capacity by approxi-
mately 33 percent. This expansion will
be fully implemented in the last quarter
of 2014. Zinc Ferrites, Nubifer K Series,
are beige, tan color complex inorganic
pigments with a ZnFe2O4 spinel crystal
structure that withstand high tempera-
tures, besides providing excellent light,
weather and chemical fastness, and high
dimensional stability in Polyolefns, hid-
ing power and opacity.
Two Zinc Ferrites within our prod-
uct range are especially worth men-
tioning: Nubifer Y-905K and Nubifer
Y-805K, being the latter the most heat
stable Zinc Ferrite in the whole market
(it withstands 300C for fve minutes in
Polypropylene), said Fabiana Requeijo,
Global Iron Oxides product manager.
Their excellent high temperature fast-
ness makes them suitable for Plastics
applications, as well as for their use in
Powder, Coil and Stoving Coatings. They
are a perfect solution to develop heat sta-
ble beige or tan colors, as well as weath-
erable natural green shades with good
opacity in combination with Organic
Blues and Greens. The coloration cost
of red and brown color shades based on
High Performance Organic Reds can also
be signifcantly reduced when introduc-
ing Nubifer K Series in the formulation
because our Zinc Ferrites can partially
replace Organics whilst maintaining their
bright shade and high performance.
Magritek Announces
Company Expansion
Magritek announced further expansion
in company activities worldwide. With
offces now in the U.S., Germany and
New Zealand, the company has added
experienced leaders in instrumentation
sales and product marketing. With in-
creased growth in worldwide markets
for benchtop-sized analytical techniques,
Magritek, leading providers of compact
NMR and MRI systems, are pleased to
be announcing the addition of two ex-
perienced industry professionals to their
sales and marketing team. Silverio (Sal)
Iacono is to head up the companys sales
operations worldwide. Iacono has spent
his career leading sales and marketing
teams for analytical tools such as in his
most recent role as vice president and
general manager of PerkinElmers mass
spectrometry business. With nearly 25
years working in the scientifc commu-
nity, he arrives at Magritek enthusiastic
to help further build the company into
a world-leading business. Joining him
is another spectroscopy veteran. John
Paul Cerroti has worked in analytical
instrumentation for nearly thirty years.
With a background in materials sci-
ence, Cerroti has held senior sales and
marketing roles for many of the lead-
ing innovators in spectroscopy tools
including PerkinElmer, Renishaw and
Oxford Instruments. Cerroti is based at
the Magritek European headquarters in
Aachen, Germany. In welcoming these
new members to his team, Magritek CEO,
Andrew Coy, is excited by the experience
and open-minded, fresh ideas joining the
company. As we have built the organi-
zation over the last ten years, we have
experienced steady growth. However,
since we launched the Spinsolve family
of NMR spectrometers, we have seen a
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March 2014 Coatings World | 99

large increase in the interest for instru-
ments that ft into educational programs
where the system delivers rapid, repeat-
able results with minimal operator inter-
action. Now we have operations on three
continents and further expansion in the
pipeline, we are confdent that Sal and
John Paul will make vital contributions
to Magritek. Magriteks latest Spinsolve
system allows 13C NMR Spectroscopy.
It delivers more detail in its spectra
than use of the more basic 1H nucleus.
Carbon has a large chemical shift range
of approximately 250 ppm and using
composite pulse decoupling there is usu-
ally a single peak per carbon atom in the
molecule making carbon spectra much
more informative than proton spectra.
Furthermore, multinuclear and multidi-
mensional experiments reveal additional
structural information such as how car-
bon and proton atoms in the molecule
are connected. This enables NMR to
easily resolve isomers that are often con-
fused with other analytical methods.
Reactive Surfaces Files
Lawsuit Against Toyota
A lawsuit has been fled by bio-based ad-
ditive manufacturer Reactive Surfaces in
the Federal District Court for the Western
District of Texas. The suit alleges that,
although Toyota fled patent applications
long after Reactive Surfaces, the United
States Patent and Trademark Offce incor-
rectly granted certain patents to Toyota,
and that the government agency is con-
tinuing to incorrectly grant Toyota patents
in view of Reactive Surfaces own earlier
fled U.S. patent applications disclosing
and claiming the same inventions. A
change in U.S. patent laws a change
that will radically alter US patent laws
from a frst-to-invent system to one based
upon frst-to-fle - looms very large in this
series of legal challenges. The innovation
at the heart of the Reactive Surfaces suits
is a platform technology using biological
enzymes entrained in coatings for surfaces
like touch screens, mirrors, windows, etc.
which cause those surfaces to self-clean
themselves from contamination by fnger-
prints, greasy smudges, makeup, and other
natural oils that are otherwise diffcult to
remove and which signifcantly deterio-
rate the view and appearance. There are
enormous markets at stake in the auto-
motive industry, the electronics industry,
food preparation industry, and more. The
Federal lawsuit seeks a ruling from the
Court regarding over a half dozen pat-
ent interference proceedings that Reactive
Surfaces simultaneously fled in opposition
to the Toyota patents and patent applica-
tions. It also seeks a judgment from the
Court that the small company is the right-
ful inventor of the subject technology, that
none of its commercialization efforts such
as its eRACE cell phone screen protec-
tors infringe any Toyota patent claim, and
that the Toyota patents are invalid and
Dr. Steve McDaniel, founder and chief
innovation offcer of Reactive Surfaces,
These actions brought by our small
cutting-edge start-up company against
a mega corporation are existential for
us. Our actions against Toyota will air
this out thoroughly in the full sunshine
of a case presented to a jury of peers,
and we strongly believe that we
will prevail. We invented enzy-
matic self-cleaning coatings, not
Toyota, and that will be very,
very obvious.
Toyota declined to provide comment
regarding the lawsuit.
BASF Breaks Ground
on New Resin Plant in
Shanghai, China
BASF broke ground on a new resin and
electrocoat (e-coat) plant at the Shanghai
Chemical Industry Park in Shanghai.
With its operation scheduled to com-
mence in the second half of 2015, the
plant will help to address the increasing
demand for high quality coatings solu-
tions in various growing industries, no-
tably the automotive industry, in Asia
Pacifc. Through this project we demon-
strate once again how we make customers
more successful, said Dr. Albert Heuser,
President Greater China and Functions
Asia Pacifc, BASF. As part of our Asia
Pacifc strategy, we aim to produce locally
75% of what we sell in Asia Pacifc. By
implementing this project, we are taking
an important step towards our strategic
goal and at the same time, serving an im-
portant market need in China. This new
resin and e-coat plant will be located ad-
jacent to another new BASF automotive
coatings plant which will start operation
in the second quarter of 2014. The close
proximity of these two plants will allow
for more synergies and effciency. With
this new resin plant we will be stepping up
our commitment to China even further.
The new facility, which is literally next
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100 | Coatings World March 2014

door to our new coatings plant,
is a key component to further
strengthen our local footprint
and to respond to our customers
even quicker. It will be a world-class resin
and e-coat plant using the latest produc-
tion technology for the manufacturing of
advanced coatings, said Peter Fischer,
senior vice president, Coatings Solutions
Asia Pacifc, BASF.
Porta Hnos S.A. Signs
Agreement to Become
Exclusive Licensee of
Gevos GIFT Technology
Gevo, Inc., the worlds only commercial
producer of renewable isobutanol, an-
nounced that Porta Hnos S.A. has signed
a letter of intent to become the exclusive
licensee of GIFT in Argentina to produce
renewable isobutanol.
Isobutanols versatility and hy-
drocarbon-like properties make it an
ideal renewable fuel and chemical for
Argentina and Gevos GIFT technology is
the most effcient way to produce it, said
Fernando Porta, vice president of Porta.
Porta is already a leading ethanol pro-
ducer in Argentina and we would like to
expand our footprint to other high-value
renewable alcohols such as isobutanol.
BASF Opens Global R&D
Center in Mumbai, India
BASF SE inaugurated a new global
Research and Development (R&D)
Center at its Thane site in Navi Mumbai,
India, focusing on organic synthesis, ad-
vanced process and formulation research,
discovery chemistry for modern agricul-
tural solutions, and molecular modelling.
With an initial investment of 2 mil-
lion, this new facility has been set up by
BASF under its group Company, BASF
Chemicals India Pvt Ltd. The new R&D
facilities will accommodate more than 60
scientists in the frst phase.
With our R&D Center in Navi
Mumbai we have taken a signifcant
step closer to BASFs globalization goal
in R&D. By 2020, we plan to conduct
50% of our research activities outside of
Europe one quarter in Asia Pacifc, said
Dr. Harald Lauke, President, Biological
& Effect Systems Research at BASF.
By establishing a global research
presence in Mumbai, we will be able to
work directly with a wide range of sci-
entifc talents in India and take steps
towards our strategic goal to innovate
from Asia Pacifc, for Asia Pacifc and the
world. We are also currently evaluating
further investment options into R&D in
Asia Pacifc, including India.
Market-driven research and devel-
opment is the cornerstone of BASFs
global We Create Chemistry strategy
and we are therefore signifcantly ex-
panding our R&D network in Asia
Pacifc. With our unique combination
of chemistry, application know-how
and the new and improved R&D set-
up, we are well positioned to work even
more closely with our customers across
the region and globally, and help them
solve their challenges and develop sus-
tainable solutions, said Gops Pillay,
President, ASEAN and South and East
Asia, and South & East Asia, ASEAN,
and Australia/New Zealand, BASF.
BASF recently established an
Agronomical Research and Development
Field Station in Pune, near Mumbai, for
its agricultural business.
India is a core market for BASF with
a strong scientifc community. By enhanc-
ing our local R&D presence, together we
can realize advances which go beyond
the scope of todays solutions, said Dr.
Raman Ramachandran, Head South Asia,
Chairman, BASF Companies in India.
In 2013, BASF continued the world-
wide expansion of its research and de-
velopment centers, especially in Asia and
North America. With an investment of
1.8 billion in R&D, a highly talented
workforce of approximately 10,650 em-
ployees worldwide, and a research pipe-
line of 3,000 projects globally, BASF is
committed to offering chemistry-based
solutions for almost all sectors of the
industry. BASF fled around 1,300 new
patents worldwide in 2013. In India,
BASF maintains a strong R&D pres-
ence through its sites in Mangalore and
Mumbai, which are part of a global
Technology Platform. Strategically lo-
cated to offer close proximity to key
production assets and customers, these
facilities support close collaboration
between research, development and busi-
ness teams on site.
Elevance Selects
URS Corporation for
Engineering, Procurement
and Construction Services
Elevance Renewable Sciences, Inc., a high-
growth specialty chemicals company, an-
nounced it has selected URS Corporation
to provide engineering, procurement and
construction (EPC) services for its second
world-scale biorefnery in Natchez, Miss.,
ensuring the company remains on track to
meet customer forecasts for its Inherent re-
newable building blocks in 2016. URS is
a natural partner for us, and were looking
forward to working together to advance
our second biorefnery, said Elevance CEO
KLynne Johnson. Just as our Inherent
renewable building blocks are a break-
through category of novel products that
provide innovative solutions to multiple
industries, URS brings an innovative ap-
proach to getting the job done. Under the
contract, URS scope of work involves con-
verting Elevances existing biodiesel plant
into a new biorefnery. With our presence
in Baton Rouge, near the site of the new
biorefnery, URS is able to provide an EPC
solution to Elevance that features a local,
experienced team and proven construc-
tion delivery, said Ken Martinez, URS Vice
President and General Manager, Process
Engineering. URS expertise supporting
clients worldwide with a variety of systems
and processes makes us an ideal partner
for Elevances latest biorefnery project.
Elevance is the only specialty chemicals
company that will have two world-scale
biorefneries in operation by 2016. The
Natchez project will be the second biorefn-
ery based on Elevances proprietary metath-
esis technology. Commercial production is
already underway at the companys frst
biorefnery, a 180,000 MT joint venture
with Wilmar International Limited located
in Gresik, Indonesia. The commercial-scale
manufacturing facility in Natchez will pro-
duce novel specialty chemicals, including
multifunctional esters such as 9-decenoic
methyl ester; a unique distribution of bio-
based alpha and internal olefns includ-
ing decene; and a premium mixture of
oleochemicals. It will have a capacity of
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March 2014 Coatings World | 101

280,000 MT (approximately 617 million
pounds). The high-value performance spe-
cialty chemicals, olefns and oleochemicals
produced at the companys biorefneries
will be used in personal care products, de-
tergents and cleaners, lubricants and addi-
tives and engineered polymers.
BASF Divests PolyAd
Services Business to
BASF has signed an agreement to di-
vest PolyAd Services, part of its Plastic
Additives business unit, to Edgewater
Capital Partners, L.P., a private equity
frm based in Cleveland, Ohio. The clos-
ing of the transaction is expected to take
place in the second quarter of 2014. The
parties have agreed not to disclose the f-
nancial details of the transaction.
PolyAd Services is a stand-alone glob-
al business that offers innovative special-
ty blends and services to solve additive
incorporation problems for the plastics
compounding and converting industry
globally. The business serves a wide spec-
trum of plastic applications in industries,
such as automotive, building and con-
struction, packaging and electronics.
PolyAd Services has grown over the
last few years, however for BASFs Plastic
Additives business, the companys servic-
es business model is a niche business that
offers a limited channel to market for its
product portfolio.
With the sale of PolyAd Services, our
Plastic Additives business will focus even
more on our core business areas, light
stabilizers, antioxidants and Customer
Specifc Blends (CSBs), strengthening our
ability to better serve the global market
as the leading manufacturer of additives
worldwide, said Diego Lopez, Senior
Vice President, Performance Chemicals
North America.
Increasing performance and sustain-
ability requirements for plastics in a vari-
ety of industries are driving an increased
demand for innovative additive solutions
for the underlying resins. We see posi-
tive future growth prospects for PolyAd
Services, building on the expertise and
professionalism of the PolyAd team,
said Ryan Meany, Managing Partner,
Edgewater Capital Partners, L.P.
BASF Canada Launches
New Website
BASF Canada recently completed a
comprehensive re-design of its website, The new website offers
improved navigation and includes links
to interactive videos, podcasts and
photos. It also features a searchable
product finder which allows visitors
to quickly and easily find information
on BASFs portfolio. Visitors to the site
can also learn how BASF is creating
chemistry for a sustainable future, stay
informed of the latest company news,
and explore solutions for a wide range
of industries.
BASF Canadas online presence is an
important part of our customer service
and community engagement strategies,
said Carles Navarro, president of BASF
Canada. As our company continues to
innovate and evolve, its important that
our website refect this growth. By im-
proving user-experience, we also aim to
enhance our open dialogue and connec-
tion with our Canadian stakeholders.
Myriant Supplies Bio-
Succinic Acid to Oxea
for Production of Non-
phthalate Plasticizers
Myriant Corporation, a global renew-
able chemicals company, has supplied
commercial quantities of bio-succinic
acid to Oxea, for use in the production
of bio-based, phthalate-free plasticiz-
ers. The bio-succinic acid is produced
at Myriants plant located in Lake
Providence, Louisiana.
Oxea is expanding its broad product
portfolio of phthalate-free plasticizers
with its new bio-based Oxblue product
line, addressing the demand for high-
quality, high-performing and affordable
plasticizers. Applications for Oxblue in-
clude food cling wraps, fooring, soft toys
and adhesives & sealants.
Oxea has successfully launched
Oxblue to address the increasing
health and image concerns of end-
consumers, along with the industrys
growing demand for a sustainable
and economical solution with no
compromise on performance, said
Jacco de Haas, global marketing
manager Specialty Esters at
Oxea. Myriants bio-succin-
ic acid is a key ingredient in
our Oxblue product line and
in Myriant we have found a reliable
supplier offering a high quality bio-
succinic acid product.
Our plant in Lake Providence is
ramping up production capacity while
ensuring that our product meets the qual-
ity requirements in the market, said Alif
Saleh, senior vice president of the Succinic
Acid Business Unit at Myriant. Oxea is
at the forefront of developing bio-based,
phthalate-free plasticizers and we are
pleased to be their chosen supplier.
DuPont Announces Plunkett
Award Winners
DuPont Fluoropolymer Solutions recently
announced the Americas regional winners
of the DuPont Plunkett Awards, given in
recognition of new, cutting-edge applica-
tions for DuPont fuoropolymers. The
2013 Plunkett Awards coincide with the
75th anniversary of the discovery of PTFE
by DuPont scientist Dr. Roy Plunkett and
reward outstanding technical develop-
ments in the feld of fuoroplastics.
The Americas-region winners of the
most recent competition, which opened
last year, include W. L. Gore and Associates,
Inc., Elkton, Maryland; Dimension Bond
Corporation, Chicago, Illinois; and
Maxwell Technologies, Inc., San Diego,
California. Winning entries are judged by
a panel of regional experts who evaluate
the submissions for their degree of innova-
tion, sustainability impact, and breadth of
use and commercial signifcance.
Momentive Specialty
Chemicals Launches New
A new website from Momentive Specialty
Chemicals Inc. is now available to help
engineers and manufacturers make more
informed decisions regarding advanced
composites technologies.
Located at
epoxyphenoliccomposites the new
website guides visitors through each
market with product performance spec-
ifcations, case study research and new
product breakthroughs. CW
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102 | Coatings World March 2014
U.S. 8,557,895 B2
PPG Industries has been granted a pat-
ent for a method for making an aqueous
dispersion of polymer-enclosed particles
comprised of subjecting an aqueous me-
dium to pulverizing conditions, wherein
the aqueous medium is comprised of a
mixture comprised of particles, an eth-
ylenically unsaturated monomer and
a water-dispersible ethylenically un-
saturated polymer, and wherein the
polymer-enclosed particles are formed
by polymerizing at least a portion of
the ethylenically unsaturated monomer
with the water-dispersible ethylenically
unsaturated polymer during the pulver-
izing conditions.
Elastomeric Paint with
Protective Coating on
Styrenic Block Copolymer
U.S. 8,557,349 B2
Apex Materials Corporation has ob-
tained a patent for a process for forming
an elastomeric paint and/or elastomeric
protective coating upon a thermoplastic
elastomeric substrate forming an article
and having a surface structure recep-
tive to receiving at least one selective
elastomeric paint coating. The process
includes the thermoplastic elastic sub-
strate substantially comprised of a sty-
renic block copolymer; permanently
applying a paint coating composition to
the surface structure of a thermoplastic
elastomeric substrate article, the elasto-
meric paint coating composition com-
prised of one or more copolymer resins
selected from the group consisting of a
tailback, radical block and multiblock
copolymer, and optionally a diblock
copolymer; mineral oil; solvents; colo-
rants and, additives; wherein each of the
copolymers contains at least two ther-
modynamically incompatible segments,
selected from the group consisting of
styrene-butadiene-styrene polymers;
styrene-isoprene-styrene polymers; sty-
rene-ethylene-butadiene-styrene polymers;
styrene-ethyl ene-propyl ene-styrene
polymers; styrene-ethylene-butylene-
styrene polymers; styrene-butadiene
polymers; and tyrene-isoprene poly-
mers; wherein the copolymers comprise
between fve-10 percent by weight of the
elastomeric paint coating composition;
wherein the mineral oil is comprised of
between fve-15 percent by weight of the
elastomeric paint coating composition;
wherein the solvents comprise aromatic
and aliphatic solvents, thearomatic sol-
vents including toluene, xylene, aro-
matic 150 and aromatic 100, and the
aliphatic solvents including heptane, cy-
clohexane, mineral spirits and VM and
P, the solvents comprise between 80-90
percent by weight of the elastomeric
paint coating composition; wherein the
elastomeric paint coating composition
includes pigments comprised of at least
one of luminescent pigment, fuorescent
pigment, and thermochromic pigment,
and comprised between three-eight per-
cent by weight of the elastomeric paint
coating composition; wherein at least
one additive selected from the group
consisting of adhesion modifer, matting
powder, antistatic agent, defomer, wet-
ting agent, antioxidant, anti-ultraviolet
agent, and a fragrance, and the addi-
tives being added to adjust the coating
composition for fow, viscosity, and sur-
face characteristics; and applying the
elastomeric protective coating onto the
top coat treatment of the thermoplastic
elastomeric article, wherein the elasto-
meric protective coating is comprised of
one or more copolymer resins selected
from the group consisting of a tailback,
radical block and multiblock copoly-
mer, and optionally diblock copolymer;
an alpha cyanoacrylate; mineral oil;
solvents; and additives; and wherein the
elastomeric paint and elastomeric pro-
tective coating furnishing protection to
the imprinted article to provide scratch
resistance and allow stretching of the
article during its usage.
DuPont Teijin Patents
Antifog Coatings
U.S. 8,557,384 B2
DuPont Teijin Films U.S. Limited
Partnership, Chester, Va. (US) composite
flm comprising a polyester flm substrate
having frst and second sides, and on at
least one of said frst and second sides a
coating composition comprising an al-
kali metal silicate, a wetting agent, and
a hydrophilic antifog agent, wherein the
hydrophilic antifog agent has a molecular
weight no greater than 20,000 Daltons.
Hontel Patents Erosion
Resistant Coatings for
Leading Edges of Airfoils
U.S. 8,557,388 B2
Hontek Corporation has been granted
a patent for a polyurethane or polyurea
rain erosion resistant coating composi-
tion for protecting a leading edge sub-
strate on an airfoil against liquid and
solid particle erosion comprised of an
isocyanate-terminated prepolymer with
an isocyanate content of 0.5-40 weight
percent, based on the weight of the pre-
polymer; a curing agent selected from
the group consisting of an aldimine, a
ketimine, a polyaspartic ester, a poly-
amine, a polyol and mixtures thereof;
and a flatting agent, having a particle
size of one-20 micrometers present at
a level of one-15 weight percent based
on the total weight of the the polyure-
thane or polyurea coating composition,
and selected from the group consisting
of silica, polymeric beads, talc, alumina,
calcium carbonate, urea-formaldehydes
and mixtures thereof; the polyurethane
or polyurea rain erosion resistant coat-
ing composition in dry cured form hav-
ing a tensile strength greater than 1000
psi (70 kg/cm2), an elongation at break
greater than 350 percent, a tensile set
after break of less than 150 percent,
and a Shore A hardness of 44A to 95A
as measured at 68 F, a matte finish as
measured according to ASTM D 523-89
PPG Patents Aqueous Dispersion Coating
102-104 Patents 0314.indd 102 3/11/14 10:23 AM
March 2014 Coatings World | 103
(1999) with an 85 degree surface gloss
less than 15, and having a rain erosion
resistance of greater than or equal to
70 minutes.
Adhesive Thermoplastic
U.S 8,557,393 B2
ExxonMobil Chemical Patents Inc has
obtained a patent for an adhesive ther-
moplastic elastomer composition com-
prised of from 60-80 weight percent,
based on the weight of the adhesive
thermoplastic elastomer, of a TPV hav-
ing a Shore A hardness of less than 45
and comprised of from two-10 weight
percent, based upon the TPV, of a ther-
moplastic resin; from two-50 weight
percent, based upon the TPV, of a ther-
moplastic propylene/ethylene random
or block copolymer; from 45-96 weight
percent, based upon the TPV, of a cross-
linked elastomer; and from 100-225 phr
of process oil; and from 40-20 weight
percent, based on the weight of the ad-
hesive thermoplastic elastomer, of an un-
saturated carboxylic acid functionalized
thermoplastic resin, wherein the thermo-
plastic resin of the unsaturated carbox-
ylic acid functionalized thermoplastic
resin is a thermoplastic polyolefn resin,
and, wherein the unsaturated carboxylic
acid is acrylic acid or methacrylic acid;
wherein the carboxylic acid content of
the functionalized thermoplastic resin is
greater than 6.5 weight percent but less
than 17 weight percent, based on the
weight of the functionalized thermoplas-
tic resin.
DSM Patents Coating
U.S. 8,557,897 B2
DSM IP Assets B.V. has received a pat-
ent for a process for producing a coat-
ing composition comprised of the steps
of providing particles, compounds com-
prised of reactive groups and compounds
comprised of hydrophilic polymer chains,
and separately chemically grafting the
compounds comprised of the reactive
groups, and the compounds comprised
of the hydrophilic polymer chains to the
particles, wherein the hydrophilic poly-
mer chains comprise at least an average
of fve monomer units of ethylene oxide
or vinylpyrrolidone.
Coating Exhibiting Reduced
Block, Rapid Dry Rate
U.S. 8,557,909 B2
Henry Company LLC has been awarded
a patent for an emulsion composition to
coat a substrate comprised of a barrier-
forming material that is an asphalt, wa-
ter an organometallic compound and at
least one thickener, wherein, upon appli-
cation of the composition to a substrate
a coating is formed and the coating is
substantially dry within the lapse of ap-
proximately 60-1800 seconds from initial
Polyesters Crosslinked with
Melamine Formaldehyde
U.S. 8,562,775 B2
OMNOVA Solutions Inc. has been grant-
ed a method of providing an article with
a thermoformed exterior, outward fac-
ing surface, the method comprised of
thermoforming to an exterior surface of
the article a composite so as to provide a
laminate, the composite is comprised of a
substrate bearing a coating on a surface
opposite the side of the substrate contact-
ing the exterior surface of the article; and
heating the laminate to a temperature of
at least 83 C for at least 30 seconds so
as to cure the laminate, thereby providing
the thermoformed surface, the coating
being the partially crosslinked product of
ingredients that comprise a polyester, an
alkyl-etherifed melamine formaldehyde
compound and, based on the combined
weight of the polyester and alkyl-ether-
ifed melamine formaldehyde compound
from approximately one-15 percen of a
thermally activatable catalyst.
CCP Composites Patents
Heat Curable Composition
U.S. 8,563,663 B2
CCP Composites has been awarded a
patent for a thermosetting composition,
characterized in that it is devoid of any
halogenated additive and of any haloge-
nated structure in its components and is
comprised of a) per 100 parts by weight
of a resin, which weight is expressed as
weight of dry resin, comprised of a1) at
least one unsaturated polyester,
having an acid number of less
than 10, or a combination of
a1) with a2) at least one vinyl
ester, b) 40 to 200 parts by weight of at
least one reactive diluent selected from
ethylenically unsaturated monomers co-
polymerizable with the the resin, c) 20 to
110 parts by weight of at least one agent
for expansion by thermal decomposition,
which agent is selected from the group
consisting of: melamine and derivatives
thereof, guanidine, glycine, urea, triiso-
cyanurates and azodicarbonamide, d)
0 to 250 parts by weight of aluminium
trihydrate, e) 10 to 80 parts by weight
of at least one agent which is a precur-
sor of charring selected from the group
consisting of: sugars, starch, potato four,
pentaerythritol (PET) and derivatives of
PET, erythritol and sorbitol, f) 50 to 200
parts of at least one compound selected
from the group consisting of a phospho-
rus derivative selected from the group
consisting of phosphonates, phosphates
and polyphosphates and corresponding
acids and salts thereof, and red phospho-
rus, and at least one boric acid derivative,
g) optionally at least one metal oxide,
h) optionally an additive, fller, or both,
i) optionally reinforcements based on at
least one of natural fbres, synthetic f-
bres, corresponding fabrics, and in that
the polyester a1) is based on an acid com-
ponent composed of at least 60 mol per-
cent of maleic acid and/or anhydride and
on a polyol component composed of at
least 70 mol percent of propylene glycol,
with a remainder being selected from the
group consisting of dipropylene glycol,
ethylene glycol, diethylene glycol, neo-
pentyl glycol, 2-methylpropanediol, bu-
tanediols, pentanediols and hexanediols.
Highly-Filled Sealant
U.S. 8,563,632 B2
Carlisle Intangible Company has ob-
tained a patent for a sealant composition
comprised of a binder comprised of a re-
sidual pitch product that is a by-product
of a wood pulping process; and an elas-
tomeric material in an amount effective
to provide non-linear elasticity to the
sealant composition; and a fller material
102-104 Patents 0314.indd 103 3/11/14 10:23 AM
104 | Coatings World March 2014
in an amount of between 11 vol-
ume percent and a67 volume
percent of the sealant composi-
tion, wherein the sealant compo-
sition is substantially free of water.
Valspar Patents
Solvenborne Coating
U.S. 8,568,831 B2
Valspar Sourcing has been granted a pat-
ent for a coating composition comprised
of a polymer comprised of an organic
backbone and at least one acetoacyl-
functional group; at least one carbonyl-
functional solvent compound having a
suffcient concentration in the coating
composition to provide a pot life that is
greater than a pot life attainable with an
equal concentration of xylene, wherein a
concentration of solvent-based carbonyl
groups from the at least one carbonyl-
functional solvent compound constitutes
greater than approximately 15 percent by
weight of the coating composition, based
on an entire weight of the coating compo-
sition; and a crosslinking agent.
Rhino Linings Patents
Vegetable Oil-Based
U.S. 8,575,226 B2
Rhino Linings has been granted a patent
for a building material composite com-
prised of a building material substrate at
least partially lined with a rigid urethane
material wherein the rigid urethane mate-
rial is comprised of a reaction product of
an A-side comprised of an isocyanate and
a B-side comprised of an esterifed polyol
and a catalyst wherein the esterifed poly-
ol comprised of a reaction product of a
frst polyol and a blown vegetable oil and
the frst polyol comprised of the reaction
product of a frst multifunctional and a
second multifunctional compound.
Polypropylene Carbonate
U.S. 8,598,253 B2
SK Innovation has been granted a patent
for a paint composition comprised of a
polypropylene carbonate resin as a main
component, a cross-linking agent and
a hardening catalyst, wherein the poly-
propylene carbonate resin has a weight
average molecular weight of 50,000 to
150,000 g/mole and including hydroxy
groups at both ends of a molecular chain
thereof, and the hardening catalyst is at
least one selected from dodecylbenzene-
sulfonic acid, p-toluene sulfonic acid, di-
nonyl dinaphthalene sulfonic acid, and
dinaphthalene disulfonic acid.
Jotun Patents Antifouling
U.S. 8,575,231 B2
Jotun patents has obtained a patent for
a marine antifouling coating composition
comprised of at least one hydrolyzable
polyoxalate and at least one compound
that prevents the settlement of marine or-
ganisms on a surface and/or prevents the
growth of marine organisms on a surface
and/or encourages the dislodgement of
marine organisms from a surface, where
the polyoxalate comprises a polyconden-
sation reaction product of a dialkyl oxa-
late with at least one diol.
Sun Chemical Patents Latex
Paint for Improved Fade
U.S. 8,575,243 B2
Sun Chemical Company has received a
patent for a paint comprised of a latex
base, that is comprised of water, organic
pigment and not less than about 0.2 w/w
percent of a solution resin solid dissolved
in the water.
Kansai Patents Aqueous
Two-Package Clear Coating
U.S. 8,563,636 B2
Kansai Paint has been granted an aque-
ous two-package type clear coating com-
position comprised of (A) an aqueous
dispersion of a hydroxyl group- and acid
group-containing acrylic resin having a
hydroxyl value of 30 to 200 mg KOH/g,
an acid value of 5 to 50 mg KOH/g, a
weight average molecular weight of 5,000
to 20,000, and a glass transition tempera-
ture of 30 to +40 C obtained by radical
polymerization of 10 to 50 mass percent
of a secondary hydroxyl group-contain-
ing monomer (a) and 50 to 90 mass per-
cent of other unsaturated monomer (b),
wherein the acrylic resin is obtained by
solution polymerization, and the solution
polymerization reaction is performed by a
two stage polymerization method; and (B)
a polyisocyanate curing agent obtained by
mixing (c) a polyisocyanate compound
and (d) a compound containing an an-
ionic functional group, a polyoxyethylene
group, and a hydrocarbon group.
Aqueous Coating
U.S. 8,569,413 B2
Three Bond Co., Ltd. has been granted a
patent for an aqueous coating composi-
tion comprised of the following compo-
nents (A) and (B) as main components,
wherein 35 to 80 parts by mass of water
is contained based on 100 parts by mass
of the total of components (A) and (B):
Component (A): an ethylene-vinyl acetate
copolymer resin emulsion; Component
(B): two or more PTFE resin powders hav-
ing different particle diameters, wherein
the powders have a predetermined par-
ticle diameter range, wherein component
(B) includes (b-1) a PTFE resin powder
having an average particle diameter of 2
to 20 m and (b-2) a PTFE resin powder
having an average particle diameter of 20
to 100 m, and wherein a mass ratio (b-
1):(b-2) of (b-1) and (b-2) in component
(B) is 5 to 35: 95 to 65.
Polyurethane Aqueous Golf
Ball Paint
U.S. 8,563,639 B2
SRI Sports Limited and Shinto Paint Co.
have been granted a patent for a painted
golf ball comprised of a golf ball body and
a paint flm formed on the golf ball body,
wherein the paint flm is formed from a
curing type polyurethane aqueous golf
ball paint, comprised of (A) an aqueous
polyol composition and (B) an aqueous
polyisocyanate, wherein (A) the aque-
ous polyol composition contains (a-1) an
aqueous acrylic polyol, (a-2) an aqueous
urethane polyol and (a-3) an aqueous
polyurethane resin; a molar ratio (NCO/
OH) of an isocyanate group of (B) the
aqueous polyisocyanate to a hydroxyl
group of (A) the aqueous polyol composi-
tion ranges from 1.25 to 2.50; and a con-
tent of a high boiling point solvent having
a boiling point of 150 C. or more in the
aqueous golf ball paint is more than 0
mass % and 10 mass % or less. CW
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March 2014 Coatings World | 105
DuPont Names Mark Vergnano CEO
of New Performance Chemicals Company
DuPont has appointed executive vice pres-
ident Mark P. Vergnano as CEO of the
new, independent $7 billion Performance
Chemicals company after its separation
from DuPont, which is expected to occur
in second quarter 2015. BC Chong and
Thierry F.J. Vanlancker will continue to re-
spectively lead the Titanium Technologies
and Chemicals and Fluoroproducts busi-
nesses within Performance Chemicals.
Vergnano is cur-
rently executive vice
president of DuPont
and his responsibili-
ties include oversight
of the Performance
Chemicals segment
since 2009. With 33
years experience at
DuPont, Vergnano has
held a diverse range
of business, manufac-
turing and technical
leadership positions
around the world
including leading sev-
eral global businesses.
He is a member of the
board of directors of
Johnson Controls, Inc.
and the U.S. National
Safety Council.
As president
of the Titanium
Technologies busi-
ness, Chong possess-
es deep knowledge
of the growing Asia
Pacifc marketplace
with most of his
25 years at DuPont
based in that re-
gion. Chong has been assigned to a va-
riety of business, sales and operations
leadership positions before leading the
Titanium Technologies business for the
last three years.
Vanlancker has served DuPont for
26 years in a wide range of business and
sales leadership assignments since join-
ing the company in 1988 in Belgium. In
leading the Chemicals & Fluoroproducts
business, Vanlancker brings more than a
decade of experience in managing fuoro-
based businesses as well as strong global
marketplace insights. In October, DuPont
announced its intention to separate its
Performance Chemicals segment through
a tax-free spin-off to shareholders, result-
ing in two standalone companies.
Paul Mueller Company
Announces Resignation of
Paul Mueller Company recently an-
nounced that Marcelino Rodriguez, chief
fnancial offcer, will be leaving the com-
pany effective February 20, 2014 to be-
come the controller and chief accounting
offcer of KMG Chemicals. The company
has initiated a search for his replacement.
Supervisory Board Changes
at AkzoNobel
The Supervisory Board of Akzo Nobel
N.V. announced changes to its mem-
bership that will be proposed for
adoption by the companys Annual
General Meeting of Shareholders on
April 29th, 2014.
Current chairman Karel Vuursteen
will retire from the Supervisory Board
having completed three terms of of-
fce since joining the Board in 2002.
He became chairman in 2009. Antony
Burgmans will be put forward for re-
appointment after reaching the end
of his second term at this years AGM.
Following such re-appointment the
Supervisory Board intends to elect
Burgmans as chairman to succeed
Vuursteen. Louis Hughes will also reach
the end of his second term this year and
will be nominated for re-appointment.
Peter Ellwood will step down at the
AGM after six years on the Board. In his
place the Supervisory Board is putting
forward Byron Grote for appointment.
Grote brings with him extensive experi-
ence of complex multinational environ-
ments as well as deep fnancial expertise,
having been a member of the Board of
BP plc from 2000 to 2013, during which
time he headed the petrochemicals busi-
ness before becoming CFO. He cur-
rently holds the role of non-executive
director at Unilever, chairing the Audit
Committee, and is also a non-execu-
tive director at Anglo-American plc.
Following the proposed changes, the
Supervisory Board will have eight mem-
bers instead of the current nine.
Chromao Makes Personnel
Chromafo Technologies, one of the
leading independent global suppliers
of colorant systems, chemical and pig-
ment dispersions has appointed Timothy
Grabnic to provide global analytical sup-
port as an analytical chemist. Grabnic is
based out of the Ashtabula, Ohio head-
quarters facility and reports to Jeremy
Powers, analytical manager.
In this role, he works cross-depart-
mentally in areas of manufacturing, qual-
ity assurance, color science, sales, product
development and technical service to de-
velop innovative solutions for customers.
Most recently, he was employed in the
analytical and in-process lab for a pri-
vately held manufacturer of hand hygiene
and skin care products.
Chromafo Technologies also recently
appointed Wayne Pedlar to lead manufac-
turing for its Ashtabula location. Pedlar
will be responsible for the management
of production activities in the safest
means possible and the implementation
of process improvements which result
in customer satisfaction. He will report
to Mark Skouby, global vice president of
Most recently, Pedlar was a general
manager for a manufacturer of surfacing
materials, primarily in the architectural
and institutional markets.
Mark P. Vergnano
BC Chong
Thierry F.J.
105-107 People 0314.indd 105 3/11/14 10:23 AM
106 | Coatings World March 2014
Personnel Changes
in Communications
at BASFs Coatings
Christiane Weiser-Zimmermann has
been named head of global communica-
tions at BASFs Coatings division. She
succeeds Martin Rissmann, who became
head of the global communications unit
at the Performance Materials division on
January 1, 2014. Weiser-Zimmermann
joins BASF from U.S. chemical company
DuPont, where she held several commu-
nication positions.
Christiane Weiser-Zimmermann
worked at the Offce of Historic Urban
and Landscape Research in Bonn and
the Offce for Archeology of the State
of Saxony in Dresden. In 1997, she be-
came the press offcer at Herberts, a
paint manufacturer based in Wuppertal.
After DuPont acquired Herberts, she held
various communications positions at the
U.S. chemical company and starting in
2006, was the leader of Issues & Crisis
Programs EMEA
Rissmann worked as a research
staff member at the German Federal
Chancellery and at the German Bundestag.
In 1994, he joined BASF, where he as-
sumed responsibility for Public Affairs
and Political Communications. In
1998, Rissmann transferred to BASF
Corporation in Mount Olive, New
Jersey. He became head of the Global
Communications unit of BASFs Coatings
division in 2003.
Coatings Research Group
Names Executive Director
The Coatings Research Group, Inc.,
(CGRI) the international association of
32 paint manufacturers located across 12
countries, has announced that Richard
Scott will succeed Jackie Savoca as the
organizations sixth executive director
Scott has more than 25 years of ex-
perience in the paint industry. He has
held multiple positions in R&D, quality
and sales for Sherwin-Williams, Cook
Paint and BYK. Most recently Scott
was the North American business line
manager paint and coatings for the
Instruments Division of BYK Additives
& Instruments. Prior to that he was the
global director of key accounts.
DuPont Names Sternberg
to Lead Global Automotive
Jeffrey Sternberg has been named DuPont
global automotive technology director.
In this role, he is charged to bring the
breadth of DuPont advanced materials as
well as renewably sourced materials and
fuels to the auto industry as it continues
to develop low emission, fuel effcient ve-
hicles that are safe, affordable and fun to
drive, according to the company.
Sternberg joined DuPont in 1988 as
a synthesis chemist for DuPont Crop
Protection. He held several roles in the
Crop Protection business before advanc-
ing to management. In 2006, he joined
Central Research & Development,
Materials Science and Engineering, where
he led a group focused on developing ma-
terials solutions for photovoltaics that
improve conversion effciency, lower cost
and extend system lifetime
AkzoNobel India Appoints
Managing Director
The Board of Directors of AkzoNobel
India Limited recently approved the
appointment of Jayakumar (Jay)
Krishnaswamy as managing director of
the company.
Jayakumar Krishnaswamy replaces
Amit Jain, who, upon taking on a larger
role within the AkzoNobel group, had
stepped down from his role as managing
director of the company. However, Jain
continues his association with the com-
pany as a non-executive director on the
board of AkzoNobel India.
Krishnaswamy joined AkzoNobel
India in February 2011 as director,
Supply Chain. Until then and since 1994
he has served in Hindustan Unilever, bar-
ring a short stint from 2007-2009, where
he worked with cement major, Lafarge.
Krishnaswamy has worked in the auto-
motive, food, home and personal care and
coatings industries and has strong leader-
ship experience in operational transforma-
tion as well as change management.
The appointment of Jayakumar
Krishnaswamy augments the existing
leadership of AkzoNobel India and rais-
es the bar, said Nihal Kaviratne CBE,
chairman, AkzoNobel India. Apart
from infusing new energy to the Board,
his appointment clearly demonstrates
the companys commitment to recognize
and reward outstanding leadership capa-
bility, hard work and performance. I am
confdent that his ongoing contributions
will go a long way in creating a world-
class organization.
Orion Engineered Carbons
Appoints Coatings Technical
Marketing Manager
Mark Dingeldein has been appoint-
ed marketing manager, Americas, for
the Pigments Business Line at Orion
Engineered Carbons. His responsibilities
include sales and technical support of
carbon black pigments in the paint and
coatings industry.
He brings more than 15 years
of experience to his new role.
Previously, he formulated resins and
pigment dispersions for the coat-
ings and graphic arts industries. He
worked at Nexeo Solutions LLC as
technical sales representative and
Emerald Hilton-Davis as technical
manager of graphic arts dispersions.
Thomas Papasso has been ap-
pointed coatings marketing manager
for Business Line Pigments, Americas,
of Orion Engineered Carbons. His re-
sponsibilities include developing mar-
ket strategy and managing product and
key account management for coatings
accounts in the Americas. Experience
at Sherwin-Williams, Evonik Degussa
Corporation, DB Becker and Orion has
enabled Paposso to bring over 15 years
of coatings experience to his new role
at Orion.
Estron Names New
Business Manager for
Europe and the Middle East
Estron Chemicalhas appointed Tony
Pledger to the position of business man-
ager for Europe and the Middle East.
This new position is an important ele-
ment of Estrons strategy for continuing
growth outside of North America, the
company stated.
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March 2014 Coatings World | 107
Pledger was formerly the global sales
manager for powder coating cross linkers
and additives at Ems-Chemie AG. He has
more than 25 years experience and a deep
knowledge of the powder coatings indus-
try, having worked previously for both
powder coating and raw material manu-
facturers. He will be based in the UK.
Scott Bader Speciality
Polymers Appoints New
Commercial Director
Scott Bader has recently appointed Alan
Kennedy as its new commercial director
for the Speciality Polymers division. This
division develops and manufactures in-
novative water-based and solventborne
standard and customized products for a
wide range of applications in the paints,
coatings, construction, textiles and
graphic arts markets.
The opportunity to move to Scott
Bader came about due to an internal pro-
motion of the former Speciality Polymers
commercial director, John Kemp, who
has moved to Dubai and is now CEO of
Scott Bader Middle East and Africa.
Kennedy joins Scott Bader with a
wealth of strategic leadership experi-
ence in relevant end market sectors for
Scott Bader. Previously with INVISTA
Textiles, a division of Koch Industries,
he was Europeanb business director
for three years, having earlier spent 22
years with National Starch - Adhesives
Division in a variety of executive roles,
and then fve years as managing director
of St Regis Paper.
Wear Named Senior
Account Manager for Horn
Coatings and Building
Horn has named Jeffrey M. Wear se-
nior account manager, supporting Horn
Coatings and Building Materials. Wear
brings nearly 20 years of industry expe-
rience and will be managing the Arizona
territory for the business unit.
Prior to joining Horn, Wear held dual
responsibilities as an executive account
manager and product manager for P.T.
Hutchins Company. During the eight-
year tenure at his previous position, Wear
managed key principal relations and
successfully led the chemical and techni-
cal sales in Arizona, Colorado, Idaho,
Nevada, Utah and Oklahoma.
On the technical side, Wear managed
regulatory affairs and corporate safety for
Columbia Paint and Coatings Company
where he developed a compliance pro-
gram recognized by the National Paint
and Coatings Association. He also served
a 10-year post as a chemist for the same
company. As a chemist, Wear developed
new products based on customer needs
and market trends, resulting in multimil-
lion dollar annual sales and exceeding es-
tablished sales objectives.
ACETO Appoints Restrepo
to Lead Performance
ACETO Corporation has appointed
Carlos Restrepo senior vice president,
Performance Chemicals. In this new role,
Restrepo will report directly to Salvatore
J. Guccione, CEO of ACETO. Restrepo
spent 18 years at International Specialty
Products (ISP), now part of Ashland Inc.,
where he held various positions of in-
creasing responsibility. Most recently, he
served as vice president, Intermediates
and Solvents, leading the divisions global
business operations. Prior to this role,
Restrepo spent almost seven years as se-
nior vice president and general manager,
Industrial Chemicals and Elastomers, re-
sponsible for all aspects of the business.
That role followed a four-year as-
signment in Germany as vice president,
global sales and marketing, Industrial
Chemicals. Earlier in his tenure at ISP,
Restrepo also directed chemical business-
es in Mexico and Singapore. Prior to ISP,
he worked for ten years at Huntsman/
Texaco Chemical and Dow Chemical
in various sales, marketing and general
management roles.
E.W. Kaufmann Names New
VP of Sales
The E.W. Kaufmann Company, a mem-
ber of the KODA Distribution Group,
has appointed Edmund F. (Ted) Burke
vice president of sales. Burke will man-
age the entire sales team and will also act
as the key contact interfacing with E.W.
Kaufmanns principals.
Burke comes to Kaufmann
with 38 years of experience in
the chemical distribution in-
dustry. He previously worked
for Callahan Chemical Company where
he had held various positions including
sales, sales management, branch man-
agement and various executive positions.
He served as president of Callahan from
1994 until his retirement in September
of 2013. In addition to his experience
at Callahan, Burke is a former regional
president of the National Association
of Chemical Distributors, and a former
member of its National Board. He also
served for six years as a Trustee on the
Chemical Education Foundation.
Tom Rudeau will assume the position
of executive account manager reporting
directly to Burke. Rudeau will be respon-
sible for all of E.W.Kaufmanns major
accounts, inside sales program and will
continue to act in a liaison capacity with
key principals.
Magritek Adds to Sales and
Marketing Team
Magritek, a leading provider of com-
pact NMR and MRI systems, an-
nounced further expansion in company
activities worldwide. With offces now
in the U.S., Germany and New Zealand,
the company has added two experi-
enced leaders in instrumentation sales
and product marketing.
Silverio (Sal) Iacono is to head up
the companys sales operations world-
wide. Iacono has spent his career leading
sales and marketing teams for analytical
tools such as in his most recent role as
vice president and general manager of
PerkinElmers mass spectrometry busi-
ness. He has neearly 25 years working in
the scientifc community.
Joining him is another spectroscopy
veteran. John Paul Cerroti has worked
in analytical instrumentation for nearly
thirty years. With a background in ma-
terials science, Cerroti has held senior
sales and marketing roles for many of the
leading innovators in spectroscopy tools
including PerkinElmer, Renishaw and
Oxford Instruments. Cerroti is based at
the Magritek European headquarters in
Aachen, Germany. CW
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108 | Coatings World March 2014

Heubach has launched a new and innova-
tive production line for complex inorgan-
ic colored pigments (CICPs) in Germany
that combines outstanding productivity
and fexibility. This new production line
enables the production of chrome rutile
yellows revealing premium high tinting
strength pigments. The special feature of
these pigments is that they not only show
extremely high tint strength but they ex-
hibit a high level of chromaticity as well,
according to the company.
The frst product introduced to the
market is the HEUCODUR Yellow 2550.
It combines multiple outstanding prop-
erties in terms of chemical, temperature
and weathering resistance with an ex-
tremely high tinting strength. It also has
a high level of chromaticity and is the
frst choice in formulating durable colors.
HEUCOPHOS CMP is a new zinc-free
addition to Heubachs well-established
anticorrosive pigment line. The company
is in the process of introducing it to the
market. To date the performance exhib-
ited by this product has been achieved
only by using zinc containing anticorro-
sive. The novel non-zinc-metal complex
represents a new generation in modern
environmental friendly technology with-
out compromising the performance of
demanding applications.
HEUCOPHOS CMP offers non-
hazardous metal complex based on
phosphate; effective anodic inhibition
in solvent and waterborne systems; easy
handling; cost-effectiveness and stability
in a broad range of resins. HEUCOPHOS
CMP provides cost-effective universal
applicability, which so far has not been
seen in non-zinc based anticorrosives, the
company reported.
VANADUR 2108 is a new green shade
Bismuth Vanadate that is the result of a
consequent development work based on
the well-established VANADUR product
range. VANADUR 2108 shows extraor-
dinarily high tinting strength and very
good hiding power combined with high
durability, chroma and dispersibility.
The high tinting strength opens a new
economical dimension for end-users in
the formulation of decorative, industrial,
powder, coil and automotive coatings.
Based on a zinc-free technology it can
signifcantly contribute to ecological-eco-
nomic balance of paints.
The new HEUCOFIT LR is an in-
novative pigment preparation line con-
solidating Heubachs extensive pigment
and pigment preparation know-how into
ultimate and comprehensive pigment
preparations offering outstanding color
solutions for lead chromate replacement.
Heubach has developed six new and high-
ly cost-effective products allowing the
direct lead chrome replacement for the
most important shades. The new HEUCO
FIT LR products combine superior hid-
ing power even in full shade formulations
and excellent chroma development.
Ross Offers Ultra-high
Shear Homogenization and
Particle Disintegration
The Ross MegaShear Ultra-High Shear
Mixer is designed for homogenizing dis-
persions and disintegrating large solid
particles or droplets suspended in liquid.
A unique inline rotor/stator design, the
MegaShears mixing head (U.S. Patent
No. 6,241,472) turns at tip speeds well
over 11,000 ft/min and generates ex-
tremely complex fow patterns without
sacrifcing throughput. This subjects the
product to intense mechanical and hy-
draulic shear, rapidly resulting in a very
fne particle size distribution.
In a typical process set-up, raw mate-
rials are combined in an agitated vessel
and the resulting slurry, paste or emul-
sion is introduced to the MegaShear,
which behaves like a centrifugal pump-
ing device. Materials are fed by gravity
or pumped to the mixer. When an aux-
iliary pump is used, the MegaShear can
handle viscosities up to around 200,000
cP or higher.
For many applications, the
MegaShear offers a viable alternative
to expensive high pressure homogeniz-
ers. These include submicron emulsions
and dispersions, as well as formulations
that degrade upon exposure to excessive
shear. Advantages include lower equip-
ment cost, signifcantly shorter cycle
time, no clogging, faster changeover and
easier maintenance.
Oxea Expands Range of
Bio-based Plasticizers
Oxea has expanded its broad product
portfolio of phthalate-free plasticizers
with its new bio-based products Oxblue
DOSX (dioctyl succinate) and Oxblue
ATBC (acetyl tributyl citrate). Combining
the advantages of conventional petrol-
and bio-based products, Oxblue DOSX
and Oxblue ATBC address the demand
for high-quality, high-performing and af-
fordable plasticizers. Suggested Oxblue
applications include adhesives and seal-
ants, food cling wraps, fooring and soft
toys. Oxblue DOSX and Oxblue ATBC
are commercially available in both
Europe and North America.
TEGO Twin 4200 New
Univeral Wetting Additive
TEGO Twin 4200 is the new universal
substrate wetting additive for water-
borne wood coatings, industrial coat-
ings and printing inks, which can also
be used in solventborne and even UV
cured applications. In addition to out-
standing wetting and anti-cratering
properties, TEGO Twin 4200 does not
stabilize foam, providing a robust, more
simplifed processing during the paint
manufacturing, according to the com-
pany. Enhanced reduction of surface
tension and high compatibility lead to
a high performance product ideal for
various coating systems. Additionally,
TEGO Twin 4200s 100 percent ac-
tive matter content allows for its use in
modern zero VOC formulations. If you
Heubach Introduces
Full Package of New Products
108-109 Suppliers Corner 0314.indd 108 3/11/14 10:24 AM
March 2014 Coatings World | 109

have questions regarding this product or
any of the others within our expansive
portfolio, please visit the Evonik booth
(#1707) at the 2014 American Coatings
Show, held April 8-10 in Atlanta, Ga.
Cappelle Pigments NV
Launches Ecopac Pigment
Cappelle Pigments NV has launched a
new range of products called Ecopac.
The Ecopac product range consists of
four new hybrid yellow pigments to re-
place lead chromates in an economical
way. The four products (Ecopac Yellow
9914C-9915C-9916C and 9917C) range
from medium yellow to reddish yellow
with a high opacity and color saturation.
They also exhibit excellent weather fast-
ness properties, according to the com-
pany. The pigments are developed to be
used in solvent-based industrial and pow-
der coatings. They can also be used in car
repair paints.
Evonik Launches SILOPHEN
Ambient Curing Silicone
Evonik recently introduced SILIKOPHEN
AC 900 and SILIKOPHEN AC 1000 sili-
cone resins designed for the high temper-
ature applications of industrial objects,
muffer coatings and oven coatings. Due
to their ambient temperature curing ca-
pabilities these resins permit energy-sav-
ing coating application of large objects,
which would otherwise prove diffcult in
a more traditional oven-cure.
Formulations with SILIKOPHEN AC
900 and SILIKOPHEN AC 1000 provide
excellent long-term heat resistance as well
as early chemical resistance after applica-
tion, according to the company.
SILIKOPHEN AC 900 is very fexible
during heating and cools down. It is also
highly compatible with organic resins
and shows excellent wetting properties
with a wide range of pigments and fllers.
SILIKOPHEN AC 1000 provides ex-
cellent color stability.
Featuring a very low VOC content,
both products are environmentally
friendly and provide multifaceted, re-
source-effcient corrosion protection in
high temperature applications.
New Software Release
Provides Needed Features
for Paint and Coatings
Valdata Systems has released a new ver-
sion of its popular Chemical Management
System designed specifcally for the paints
and coatings industry. Valdata has been
supplying high end chemical manage-
ment systems to manufacturers for over
15 years, updating and customizing its
software to meet the specifc needs of its
customers. The Paints and Coatings ver-
sion of Valdatas Chemical Management
System effectively monitors and manages
anything that touches raw material and
fnished goods inventory. Designed with
the paint manufacturer in mind, CMS
Paints & Coatings provides industry spe-
cifc calculations such as VOC and TI02.
CMS Paints & Coatings easily scales
orders to any weight or volume required
then tracks actual batch results including
quantities consumed and yield produced.
It also includes the ability to generate
batch orders within the software or re-
ceive orders from other order entry sys-
tems, printing attractive, easy to use paper
batch sheets. The software also features
VOC and TiO2 calculations, develops
formulations with full process specifca-
tions, eliminates errors commonly found
in manually generated recipes, generates
batch sheets based on order information,
tracks actual results of batches including
quantities and yield produced and speeds
product development by visually con-
structing recipes.
Master Bond Introduces
EP21SC-1, a 2C Epoxy
Engineered with a silicon carbide fller
material, Master Bond EP21SC-1 deliv-
ers abrasion resistance for an array of
chemical and mechanical processing ap-
plications. This epoxy has a smooth paste
consistency and a non-critical one to
one mix ratio by weight or volume. As a
two part system, it cures readily at room
temperature or more quickly at elevated
temperatures. With a Shore D hardness
exceeding 95, EP21SC-1 is a rigid com-
pound that adheres well to treated metals,
ceramics and many plastics. Its physical
strength profle includes a tensile strength
greater than 6,000 psi and a
compressive strength of over
15,000 psi at room temperature.
Since the system is 100
percent reactive and does not contain
any solvents or diluents, it has mini-
mal shrinkage upon cure. Additionally,
EP21SC-1 is capable of withstanding a
range of chemicals such as water, oils,
hydraulic fuids, acids and bases. The
combination of the aforementioned
properties enables this system to be wide-
ly employed for maintenance and repair
of pumps, chutes, centrifuges, impellers
and tanks. EP21SC-1 is serviceable from
-60F to +250F. It is a competent elec-
trical insulator and it has a low thermal
expansion coeffcient. Both Parts A and B
are dark gray in color and are available
in standard packaging ranging from pint
to 5 gallon container kits. Master Bond
EP21SC-1 features abrasion resistance
and convenient handling for bonding,
coating and sealing applications. This
two component epoxy also resists a va-
riety of chemicals.
RPC Superfos Flakefree For
Paint Containers And Lids
Choosing RPC Superfos FlakeFree for
paint containers and lids makes deco-
rating easier for customers in both the
professional and DIY markets, according
to the company. Oftentimes, paint dries
up on the rim and lid of the container
and fakes fall into the paint, resulting
in poor quality product. RPC Superfoss
FlakeFree containers and lids have a
granular texture on the inside, which
prevents dry fakes from falling into the
content no matter how many times a con-
tainer is opened and reclosed.
In addition to the special FlakeFree
feature, RPC Superfos plastic containers
offer brands several other advantages.
Plastic makes the pack safe, user-friendly
and convenient, while the strong design
and fexible material make it suitable for
tinting machines. Easy stacking, opening,
handling and transportation are other
clear benefts. FlakeFree is available for
various RPC Superfos paint contain-
ers and lids - SuperCube, SuperFlex and
SuperLift - or as part of a customized
packaging solution. CW
108-109 Suppliers Corner 0314.indd 109 3/11/14 10:24 AM
110 | Coatings World March 2014
March 24 - 28, 2014
Missouri S&T Basic Composition of
Location: Rolla, MO
Contact: Catherine Hancock
Phone: 573-341-4419
March 27 - 28, 2014
Custom Coater Forum
Location: New York-New York Hotel
and Casino, Las Vegas, NV
Contact: Powder Coating Institute
March 27, 2014
MNYCAS Spring Symposium
Location: Redds Restaurant, 317
Washington Avenue, Carlstadt, NJ
Contact: Ann Fody
Phone: 732-291-0168
April 7 - 10, 2014
American Coatings Show 2014
Location: Georgia World Congress
Center, Atlanta, Georgia
Contact: AC Show Management c/o
NurnbergMesse North America
Phone: 770-618-5830
Email: info@american-coatings-show.
April 15 - 16, 2014
Powder Coating 202 - Optimizing
Your Powder Coating Operation
with Lab
Location: Elgin, IL
Contact: Powder Coating Institute
April 28 - 29, 2014
Hybrid Latex Systems
Location: University of New Hampshire,
Durham, NH
Contact: Emulsion Polymers Consulting
and Education, LLC
Phone: 603-742-3370
May 6 - 7, 2014
Powder Coating 101 - Basic Essentials
with Lab
Location: Houston, TX
Contact: Powder Coatigns Institute
May 12 - 14, 2014
RadTech 2014
Location: Hyatt Regency OHare ,
Rosemont, IL
Contact: RadTech International North
Phone: 240-497-1242
May 13 - 15, 2014
JEC Americas 2014 turns into a Mega
This spring, composite manufac-
turers from around the world will
come to the Georgia World Congress
Center in Atlanta from May 13-15
for the third annual JEC Americas
Exhibition & Conference, the only
composites event that brings together
leaders from the full spectrum of the
global composites value chain, both
upstream and downstream. This year,
the JEC Group will leverage its new re-
lationship with Messe Frankfurt, Inc.
to bring together the JEC Americas
Exhibition & Conference with Messe
Frankfurts Techtextil North America
and Texprocess Americas shows, giving
visitors a rare opportunity to attend all
three events at once.
Location: Atlanta, GA
Contact: Thierry-Alain TRUONG
May 13 - 15, 2014
The 4th Indonesia International
Coating, Paint, Equipment &
Technology Exhibition 2014
Location: JIExpo Kemayora,
Phone: +62 - 21 - 5435 8118
May 14 - 16, 2014
Coating Expo Vietnam 2014,
International Coating, Pigment and
Ink Exhibition and Conference
Location: Ho Chi Minh City, Vietnam
May 18 - 21, 2014
Southern Society for Coatings
Technology 2014 Annual Technical
Location: Marriott Hilton Head Resort
& Spa, Hilton Head, SC
Contact: SSCT
May 18 - 21, 2014
2014 PCI Annual Meeting
Location: San Destin, FL
May 19 - 23, 2014
Missouri S&T Introduction to Paint
Location: Rolla, MO
Contact: Catherine Hancock
Phone: 573-341-4419
American Coatings Show is April 7-10
110-111 Meetings 0314.indd 110 3/11/14 10:25 AM
March 2014 Coatings World | 111
June 2 - 5, 2014
Core-Shell Latex Particles -
Fundamental Aspects of Morphology
Location: University of New Hampshire,
Durham, NH
Contact: Emulsion Polymers Consulting
and Education, LLC
Phone: 603-742-3370
June 3 - 4, 2014
Sink or Swim Technical Symposium
A Century of Innovation
Location: Cleveland Airport Marriott
Contact: Cleveland Coatings Society,
Ron Emser
Phone: 216-731-5213
June 10 - 11, 2014
Powder Coating 101 - Basic Essentials
with Lab
Location: Jackson, MI
Contact: Powder Coatings Insitute
June 16 - 19, 2014
Argenpls 2014 - XV Exposicin
Internacional de Plsticos
Location: Buenos Aires, Argentina
June 17 - 18, 2014
Powder Coating Summit
Location: Columbus, OH
Contact: Powder Coatings Institute
Phone: 814-833-0681
July 21 - 23, 2014
Missouri S&T Introduction
to Coatings Composition and
Location: Rolla, MO
Contact: Catherine Hancock
Phone: 573-341-4419
September 3 - 5, 2014
Asia Pacifc Coatings Show 2014
Location: Balai Sidang Jakarta
Convention Centre
September 16 - 18, 2014
Powder Coating Show
Location: Indianapolis, IN
October 7 - 8, 2014
Powder Coating 202 - Optimizing
Your Powder Coating Operation with
Location: Amherst, OH
October 15 - 16, 2014
North African Coatings Congress
Location: Hyatt Regency Hotel,
Casablanca, Morocco
Contact: The Coatings Group
November 4 - 6, 2014
Powder Coating 101 - Basic Essentials
with Lab
Location: Jacksonville, FL
Contact: Powder Coatings Institute
December 3 - 5, 2014
Location: Chinese Import and Export
Fair Complex, Guangzhou, China
Contact: Sinostar International
Phone: 852-2865-0062
December 9 - 10, 2014
Powder Coating 202 - Optimizing
Your Powder Coating Operation with
Location: Indianapolis, IN
Contact: Powder Coating Institute
February 2015
February 9-13
42nd Annual Waterborne Symposium
Location: Sheraton, New Orleans, LA
Contact: University of Southern
Mississippi, School of Polymers and High
Performance Materials
Phone: 601-266-4475
Fax: 601- 266-6265
March 2015
March 10 - 12, 2015
Middle East Coatings Show 2015
Location: Cairo International
Convention & Exhibition Centre,
Contact: The Coatings Group

May 2015
May 12-13, 2015
Asia Coatings Congress 2015
Location: Ho Chi Minh City, Vietnam,
Windsor Plaza Hotel
Contact: The Coatings Group
July 2015
July 15-16, 2015
Latin America Coatings Show 2015
Location: Mexico City World Trade
Contact: The Coatings Group
Website: CW
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Products & Services
Equipment for Sale
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March 2014 Coatings World | 113
Advertising Index
Company Name Page Phone Website
Ashland 15 800-345-0447
Atlas Material Testing Solutions 13
BASF Corporation 3 800-231-7868
Blairgowrie Associates, LLC 99 602-539-2683
Brookfeld 35 800-628-8139
Burgess Pigment Company 17 478-552-2544
BYK USA Inc. 11 203-265-2086
Chemark Consulting 97 910-692-2492
Eastman Chemical Company 29 800-EASTMAN
Eckart 9 502-775-4241
Engineered Mills, Inc. 30 847-548-0044
Engineered Polymer Solutions (EPS) 19 800-654-4242
Heubach Ltd. 21 800-HEUBACH
Hockmeyer Equipment Corporation Cover 3 800-906-7278 www.
Hoffmann Mineral GmgH Cover 4 +49 (0) 84 31-53-0
King Industries 31 203-866-5551
Koda Distribution Group 59 203-274-8691
Little Joe Industries 34 908-359-5213
Lonza Inc. 37 678 624 5800
Lubrizol Corporation 45 216-447-5000
McDaniel and Associates, PC 97 512-472-8282
Micro Powders Inc. 7 914-793-4058
Munzing 43 973-279-1306
R.E. Carroll, Inc. 26 800-257-9365
Red Devil Equipment Co. 33 800-221-1083
Reichhold, Inc. 49 800-431-1920
Reitech Corporation 32 610-929-9451
Rico 4 330.723.4050
Shamrock Technologies Inc. Cover 2 973-242-2999
Siltech Corporation 28 416-424-4567
SincolUSA Corporation 23 909-931-9954
Sinostar Intl Ltd. 77 852-2865-0062
Solvay 51 609-860-4000
Specialty Polymers, Inc. 25 800-770-7523
Sun Chemical 63 800-543-2323
Troy Corporation 27 973-443-4200
Trust Chem USA 65 401-398-7301
Univar Coatings & Adhesives 47 855-888-8648
US Silica 32 800-345-6170
Waker Chemical Corporation 55 888-922-5374
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114 | Coatings World March 2014

PPG Industries protective and marine coatings (PMC) business received The Society of Protective Coatings (SSPC) 2014 Military
Coatings Project Award of Excellence for the performance of AMERCOAT 240 and PSX 700SG coatings on the USS Freedom, the
lead ship of the U.S. Navys littoral combat feet.
The award is given annually by SSPC to recognize exceptional coatings work performed on U.S. military ships, structures or facilities.
Commissioned in 2008, the USS Freedom went to dry dock last year after its existing coating system failed. The ships builder,
Lockheed Martin; coatings contractor and applicator, YYK Enterprises, Inc., National City, California; and the U.S. Navy specifed
a two-coat paint system by PPG as replacement. The new system incorporated one coat of Amercoat 240 edge-retentive epoxy from
the water line to the rail and a fnish coat of PSX 700SG epoxy-polysiloxane coating from the water line to the topside interface.
PSX 700SG coating features unlimited recoatability for easy touch-up and maintenance in a color-stable LSA (low-solar-
absorbing), low-VOC (volatile organic compound) formulation. The coating, which contains no isocyanates and offers superior
abrasion resistance, wide cure-temperature fexibility and unique surface tension to minimize rust and dirt streaking, is on
the U.S. Navy Qualifed Product List (QPL) for topside and freeboard applications. It also complies with U.S. Department of
Defense MIL-PRF-24635E, Type V (high-durability), Type VI (high-durability, low-VOC), Class 2 (semi-gloss), Grade B (low
solar-absorbing) specifcations.
To meet accelerated deadlines for supply and painting, PPG manufactured Amercoat 240 epoxy and four colors of PSX 700SG
coating in record time and shipped them from PPGs Little Rock, Arkansas, facility to YYKs loading dock in National City within
72 hours. Priming and painting began immediately and the USS Freedom was returned to service in less than six weeks.
PPGs PMC business is a world leader in protective and marine coatings. Its products protect customers assets in some of the
worlds most demanding conditions and environments, such as projects in energy, infrastructure and marine markets. PPG PMC
features lines such as the Amercoat and SIGMA COATINGS brands. CW
PPG PMC Business Shares SSPC
Honor for Coating on USS Freedom
Photo by David Clapp
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Please see us at the ACS, Booth 427
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Sillitin and activated Aktisil open up a vast number of
applications for you. For example, soft-feel coatings and
plastic primers in and on cars. Neuburg Siliceous Earth
is a natural mixture of corpuscular, cryptocrystalline
and amorphous silica and lamellar kaolinite. It provides
enor mous advantages as a lling material: good rheo-
logy, excellent adhesive strength and abrasion resistance,
outstanding matting effect and pleasant surface feel.
We have the know-how. Use it.
























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