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Reliance Fresh

Growth through value


creation
By:
Amit Kumar Sinha
PGDMRM 02
IPE, Hyderabad
Contents:

1) Reliance Retail Ltd – An Overview


2) Reliance fresh – Company Profile
3) Controversies
5) Corporate Social Responsibility –
Reliance Fresh
6) SWOT Analysis – Reliance Fresh
7) Retail Mix – Reliance fresh
7) Future Plans of Reliance Retail Ltd.
8) Suggestions
Reliance Retail Ltd – An
Overview
Reliance Retail Ltd –
Overview
 920 Stores – 80 Cities – 14 States

 Reliance fresh (Supermarket)


First Venture

 Reliance Super (Mini-Hypermarket)


Reliance Mart (Hypermarket)
95000 Products
 Unique Services - Tailoring, shoe & watch
repair, Laundry.
Future Plan: Saloon
ce trends ( Apparels and accessories)
ce wellness (Medicine, health care and Beauty Produ
 Reliance footprint
 Reliance time out (Books, toys, music and gifts)
 Reliance digital
 Reliance istore
 Reliance jewels
 Reliance AutoZone (Auto accessories and services)
 Reliance Living Homeware.
Reliance Fresh – Company
Profile
Reliance Fresh :
 Industry: Retail
 Type: Supermarket
 Chairman & Managing Director:
Mukesh Ambani
 First Outlet: Hyderabad( Banjara
Hills)
 Founded: 30 October 2006
th

 Headquarter: Mumbai
 Area: 2000-4000 Sq. Ft.
Controversies
 Fresh
Cheap
Jharkhand, Uttar
Pradesh,
Madhya Pradesh,
Orissa,
West Bengal,
Kerala.
Corporate social
responsibility
 Farm To Fork Model
 Eg: Banjara hill outlets-sourced directly-
vantimamdi, chevella, and nearby mandals in ranga
reddy district.

 Recruiting People – Underprivileged Community


 Biometric Cards – Farmers – Loans upto Rs. 15000
 Training the farmer

 Information centre:
 Increase productivity
 Market rates of different Corps
 Technical Help
 Quality of seeds and fertilizers
SWOT Analysis
Strength:

 Private label sale – own products


(Reliance Select)

 Contract Farming

 Network – 1600 channels in villages


Weakness:
 Poor inventory control
 Staff – Lack of knowledge about products
 Parking

Opportunities:
 Farm to fork, No middlemen, Farmers –
Customer
 Hundreds of farmers – 1 million farmers
– next five years
Threats:
 International Retail Giants: Carrefour,
Metro AG, Tesco.

 Bharti – Wallmart (Farm to Fork)

 Operating cost are too high


Retail Mix – Reliance Fresh
Place:

 Located in small commercial complexes close


to 3-4 residential areas

 Observation: Close to cross roads


 Almost in all Major areas: Vidya nagar,
Habsiguda, Nallakunta, HMT nagar, Banjara
hills, Panjagutta, Shivam Road etc.
Product Range:

 Vegetables and fruits


 House hold items
 Food and beverages –
All premiere brand +
Private label
 Groceries – only private
label
 Dairy products
 Non veg food items
 Ready to eat items
Promotion:

 Main idea – make bulk purchase

 Discount scheme days – Saturday and Sunday

 Reliance fresh membership card – Reliance


One
Pricing:
 Low prized private labels
 Discount on bulk buying

Private Labels:
 Maximum Space: Own Products
 Less Space: Nestle Maggi, MTR Masala, Pepsi,
Lay’s Chips.

 Reasons: High Margin


Future Plans of Reliance
Retail Ltd.
Future plans:

 Plans to invest Rs 25000 Crore in next 4 year in


their retail division
 Train students and housewives – Customer care
& Quality service – Part time job
 Every Indian Consumer
 New format of food and café – Reliance food
 Private label sale – Kirana store
 Pharmacy retail store
 6000 outlets – 784 cities
 Launch soaps, detergents, cosmetics and non
FMCG products – Private label
Suggestions:
Suggestions:
 Expand – Service

 Give training to staff

 Improve inventory control


Questions ??
?