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Your Name

Date
SWOT Analysis - Internal
Strengths Weaknesses Opportunities Threats
What advantages do you have?
What do you do well?
What relevant resources do you have access to?
What do other people/organizations see as your strengths?
What could you improve?
What do you do badly?
What should you avoid?
Where are the good opportunities facing you?
What are the intersting trends you are aware of?
What others/organizations could you partner with to leverage each other?
What obstacles do you face?
What is your competition doing?
Are the required specifications/expectations changing?
Is changing technology threatening you/your organization?
Could any of your weaknesses seriously threaten you/your organization?
SWOT Analysis - External
Strengths Weaknesses Opportunities Threats
Interests
Opporutities currently available
1 Year Goals
+2 Year Goals
+5 Year Goals
SWOT Strategies Strengths Weaknesses
Opportunities
Pursue Opportunities that are a good fit
with Strengths
Overcome Weaknesses to pursue
Opportunities
Threats
Identify ways to use Strengths to reduce
Threat vulnerability
Establish a defensive plan to prevent
Weaknesses from making them highly
susceptible to Threats

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