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  • Marketing Mix

    Diunggah oleh

    shonithjoseph
    57 tayangan5 halaman
    PepsiCo uses a variety of products, pricing strategies, distribution channels, and promotions as part of its marketing mix. It offers beverages like Diet Pepsi and Gatorade as well as savory snacks including Fritos, Cheetos, and Ruffles. While price increases put pressure on the beverage industry, PepsiCo works to cut costs and maintain prices. It distributes products in over 200 countries, with about half of revenues coming from the US, and is investing heavily in growing markets like China and India. PepsiCo promotes its brands through partnerships, like with the NFL and Tiger Woods, as well as promotions tying purchases to rewards.

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    Marketing Mix

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    PepsiCo uses a variety of products, pricing strategies, distribution channels, and promotions as part of its marketing mix. It offers beverages like Diet Pepsi and Gatorade as well as savory snacks including Fritos, Cheetos, and Ruffles. While price increases put pressure on the beverage industry, PepsiCo works to cut costs and maintain prices. It distributes products in over 200 countries, with about half of revenues coming from the US, and is investing heavily in growing markets like China and India. PepsiCo promotes its brands through partnerships, like with the NFL and Tiger Woods, as well as promotions tying purchases to rewards.

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    © All Rights Reserved
    Unduh sebagai PPT, PDF, TXT atau baca online dari Scribd
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    57 tayangan5 halaman

    Marketing Mix

    Diunggah oleh

    shonithjoseph
    PepsiCo uses a variety of products, pricing strategies, distribution channels, and promotions as part of its marketing mix. It offers beverages like Diet Pepsi and Gatorade as well as savory snacks including Fritos, Cheetos, and Ruffles. While price increases put pressure on the beverage industry, PepsiCo works to cut costs and maintain prices. It distributes products in over 200 countries, with about half of revenues coming from the US, and is investing heavily in growing markets like China and India. PepsiCo promotes its brands through partnerships, like with the NFL and Tiger Woods, as well as promotions tying purchases to rewards.

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai PPT, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 5

    Marketing mix

    examples
    Product
    Product
    Beverage Products - Diet Pepsi, Gatorade,
    Mountain Dew, Thirst Quencher, Tropicana,
    Aquafina Bottled Water, Sierra Mist.
    Savory Food Snacks - Fritos Corn chips,
    Cheetos, Ruffles Potato Chips, Lays Potato
    Chips, Tostitos, Doritos.
    Other Food Products - breakfast cereals, cakes
    and cake mixes.
    price
    Price
    Expenses related to transportation, ingredients and labor continue to
    pressure the beverage industry toward price increases.
    PepsiCos drink pricing strategies may be heavily influenced by its
    working relationship with Wal-Mart whose low price themes put
    pressure on PepsiCo to hold down prices.
    The company strives to cut or maintain current prices by cutting
    overhead and re-engineering the manufacturing process.
    PepsiCo is expanding its use of inexpensive and recyclable plastic
    bottles; nevertheless the company has instituted some price increases
    in recent years, specifically in its overseas markets such as New Delhi
    and Duba.
    Place
    Place
    PepsiCo is primarily a US based company with
    approximately 52% of its revenues located in the states.
    PepsiCo is in the midst of making a $1, 000 million
    investment in China, and a $500 million investment in
    India. Both initiatives are part of its expansion into
    international markets and a lessening of its dependence
    on US sales.
    In addition the company plans on major capital initiatives
    in Brazil and Mexico.
    The company is also acquiring Russias leading Juice
    Company, Lebedyansky, and V Water located in the
    United Kingdom.
    Promotion
    PepsiCo instituted a so called Pepsi Stuff promotion whereby
    customers could accumulate Pepsi Points from buying various
    products these points could be used to by other products, most
    recently AmazonMP3.
    A recent promotion involving the NY Yankees was not well received
    when not enough free tickets were made available.
    In 2008 PepsiCo employed Tiger Woods to promote a Gatorade brand
    called Gatorade Tiger.
    PepsiCo continues is promotional association with the NFL and the
    Super Bowl specifically marketing Pepsi and Doritos.
    In 2009 Pepsi launched its Pepsi Throwback campaigned offering a
    drink with the sugar content of its original product.

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